Search results

1 – 4 of 4
Article
Publication date: 8 August 2018

Maxim Vlasov, Karl Johan Bonnedahl and Zsuzsanna Vincze

This paper aims to contribute to the emerging entrepreneurship research that deals with resilience by examining how embeddedness in place and in trans-local grassroots networks…

1189

Abstract

Purpose

This paper aims to contribute to the emerging entrepreneurship research that deals with resilience by examining how embeddedness in place and in trans-local grassroots networks influences proactive entrepreneurship for local resilience.

Design/methodology/approach

Three theoretical propositions are developed on the basis of the existing literature. These propositions are assisted with brief empirical illustrations of grassroots innovations from the context of agri-food systems.

Findings

Embeddedness in place and in trans-local grassroots networks enables proactive entrepreneurship for local resilience. Social-cultural embeddedness in place facilitates access to local resources and legitimacy, and creation of social value in the community. Ecological embeddedness in place facilitates spotting and leveraging of environmental feedbacks and creation of ecological value. Embeddedness in trans-local grassroots networks provides entrepreneurs with unique resources, including globally transferable knowledge about sustainability challenges and practical solutions to these challenges. As result, entrepreneurship for resilience is explained as an embedding process. Embedding means attuning of practices to local places, as well as making global resources, including knowledge obtained in grassroots networks, work in local settings.

Research limitations/implications

Researchers should continue developing the emerging domain of entrepreneurship for resilience.

Practical implications

The objective of resilience and due respect to local environment may entail a need to consider appropriate resourcing practices and organisational models.

Social implications

The critical roles of place-based practices for resilience deserve more recognition in today’s globalised world.

Originality/value

The specific importance of the ecological dimension of embeddedness in place is emphasised. Moreover, by combining entrepreneurship and grassroots innovation literatures, which have talked past each other to date, this paper shows how local and global resources are leveraged throughout the embedding process. Thereby, it opens unexplored research avenues within the emerging domain of entrepreneurship for resilience.

Details

Journal of Enterprising Communities: People and Places in the Global Economy, vol. 12 no. 3
Type: Research Article
ISSN: 1750-6204

Keywords

Article
Publication date: 23 March 2012

Peter Zettinig and Zsuzsanna Vincze

The purpose of this paper is to construct a process theory of cluster development, in order to complement the many studies focusing on the factors that determine successful…

Abstract

Purpose

The purpose of this paper is to construct a process theory of cluster development, in order to complement the many studies focusing on the factors that determine successful clusters.

Design/methodology/approach

This theory‐building effort relies on event‐driven methodology, which triangulates narratives collected at different points in time with other documented materials, in order to trace cluster development over a six‐year period. The empirical data are analysed according to theoretical classes formed a priori and anchored in Aldrich's framework of emergence, events and consequences. The idea is to identify critical events that subsequently inform theory development.

Findings

The authors show that three critical processes drive sustainable cluster development: the exploitation of current opportunities, the exploration of future opportunities, and processes that facilitate the balancing of the two. Whereas the conceptual focus in the extant literature is on exploration and exploitation processes, the authors find that balancing processes are also critical.

Practical implications

The paper's findings are of practical relevance to private and public policy makers with regard to the management and financing of balancing mechanisms that help to secure sustainable development. The authors will continue to follow the development of this specific cluster in order to identify a wider range of sub‐processes that contribute to the long‐term viability of clusters in general.

Originality/value

This work is original in the sense that it extends March's exploration and exploitation theory, applies it to the inter‐organisational context of clusters, and links the two processes through a process of balancing. The empirical evidence and the methodological approach used contribute in terms of building a “real process theory”, according to Aldrich's specification of an event‐driven research approach.

Details

Competitiveness Review: An International Business Journal, vol. 22 no. 2
Type: Research Article
ISSN: 1059-5422

Keywords

Article
Publication date: 4 July 2016

Martti Lindman, Kyösti Pennanen, Jens Rothenstein, Barbara Scozzi and Zsuzsanna Vincze

The purpose of this paper is to investigate the firm’s role in the value creation process. In particular, after categorizing the activities that firms carry out to facilitate the…

1829

Abstract

Purpose

The purpose of this paper is to investigate the firm’s role in the value creation process. In particular, after categorizing the activities that firms carry out to facilitate the creation of value, the “value space,” an actionable framework within which different dimensions of value creation are integrated, is developed and discussed.

Design/methodology/approach

The framework is built up on process theory, an in-depth review of the literature and a multiple case study carried out on 65 European firms in the furniture industry.

Findings

The value space is both a practical and theoretically based framework which contributes to the development of a more holistic and “actionable” view on the role of firm in the value creation process; also it provides managers with a tool to support the analysis, management and innovation of the value creation process.

Originality/value

The systematic categorization of firms’ activities and their subsequent integration into a value creation framework are a missing piece in terms of understanding the value creation process carried out by firms. Also, by facilitating the analysis and innovation of the value creation process, the framework can be used to support both exploitative and explorative business process management.

Details

Business Process Management Journal, vol. 22 no. 4
Type: Research Article
ISSN: 1463-7154

Keywords

Article
Publication date: 14 September 2012

Ulla Hakala, Johan Svensson and Zsuzsanna Vincze

The study focused on dimensions of consumer‐based brand equity, and especially the recall level of brand awareness. The purpose was to identify any statistically significant…

13999

Abstract

Purpose

The study focused on dimensions of consumer‐based brand equity, and especially the recall level of brand awareness. The purpose was to identify any statistically significant differences in brand recall in various product categories and different national contexts.

Design/methodology/approach

This observation study explored relations between consumers' awareness of brands, attitudes related to brand equity, and changes in cultural context. Questionnaire data was collected from university students in four countries: the USA, Finland, France and Sweden. The respondents were asked about the brands of beverages, computers and cell‐phones that first came into their minds, and their attitudes in relation to brand equity.

Findings

It seems that the four dimensions of brand equity co‐vary depending on the cultural context. The results also revealed a relationship between TOMA and the national context that was generalizable in the three product categories.

Research limitations/implications

Culture as a contextual factor of consumer brand equity should be studied further. The findings should be replicated with non‐student samples in other product categories and cultural contexts. SEM could be used to establish the causality and direction of the relationships between the various dimensions of culture and brand equity.

Practical implications

The findings on the effect of the cultural context on brand equity are of practical relevance to marketing managers: they should tailor their branding strategies accordingly.

Originality/value

The results gave valid and reliable evidence of a relationship between the TOMA dimension of brand equity and the national cultural context.

Details

Journal of Product & Brand Management, vol. 21 no. 6
Type: Research Article
ISSN: 1061-0421

Keywords

1 – 4 of 4