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Drawing on a qualitative study approach using data collected from children in a primary school in Marmaris, Turkey, this study aims to intend to understand children’s vacation perceptions and preferences.

Students were asked to write a short composition describing where they would love to go for vacation (either in Turkey or abroad), why they would choose that destination(s) in particular and what they would do while on vacation. A task-based research technique was adopted, which is more adequate for research involving children participants. A total of 103 compositions were collected and a thematic content analysis was conducted. This approach has been widely used in tourism and hospitality research.

The findings revealed that children can clearly express their perceptions and preferences with regard to leisure activities. The majority of children wanted to visit overseas destinations (specifically, the USA, Germany and France), while a significant portion preferred local destinations within Turkey (specifically, Istanbul and Antalya). The desire for recreation and holiday, exploring new places and trying local foods and visiting families and relatives were identified as key travel motivations.

A key contribution of the current study lies in the fact that it adds to a research stream that shifts attention to insights gained directly from children rather relying on parents as a proxy. The paper has some theoretical and empirical implications.

The effects of travel motivation and emotional experience on both tourist satisfaction and destination loyalty are recognized and have been extensively researched as key factors in tourism success. However, the structural relationships between these factors, considering the mediating effects of eudaimonic well-being (optimal psychological functioning), have been scarcely investigated in the consumer tourist behaviors literature. This study aims to develop an integrated model explaining the impact of travel motivation and emotional experience on tourist satisfaction and destination loyalty, mediated by eudaimonic well-being in the realm of domestic tourism.

A quantitative survey was conducted with 321 domestic tourists visiting Aqaba in Jordan; structural equation modeling was used to analyze the empirical data.

The findings of this study indicate that both travel motivation and emotional experience have a direct effect on eudaimonic well-being and that eudaimonic well-being has a direct effect on both tourist satisfaction and destination loyalty. Additionally, travel motivation and emotional experience have significant indirect impacts on post-consumption behaviors mediated by eudaimonic well-being.

This study contributes to the literature on consumer behavior in a tourism context by developing a fresh model that improves theoretical knowledge of the relationships between travel motivation, emotional experience and eudaimonic well-being, which underlie tourist satisfaction and destination loyalty formation. This study also advances theoretical understanding of the key roles of eudaimonic well-being in the tourist experience. Managerial implications of these findings are discussed.