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The impact of eudaimonic well-being on experience and loyalty: a tourism context

Nour Salah Al-okaily (Department of Tourism Management, The University of Jordan, Amman, Jordan)
Nidal Alzboun (Department of Geography, The University of Jordan, Amman, Jordan)
Ziad Alrawadieh (College of Tourism and Hospitality, University of Tabuk, Tabuk, Saudi Arabia and Department of Tourism Management, The University of Jordan, Amman, Jordan)
Muna Slehat (Department of Tourism Management, The University of Jordan, Amman, Jordan)

Journal of Services Marketing

ISSN: 0887-6045

Article publication date: 19 August 2022

Issue publication date: 15 February 2023

1467

Abstract

Purpose

The effects of travel motivation and emotional experience on both tourist satisfaction and destination loyalty are recognized and have been extensively researched as key factors in tourism success. However, the structural relationships between these factors, considering the mediating effects of eudaimonic well-being (optimal psychological functioning), have been scarcely investigated in the consumer tourist behaviors literature. This study aims to develop an integrated model explaining the impact of travel motivation and emotional experience on tourist satisfaction and destination loyalty, mediated by eudaimonic well-being in the realm of domestic tourism.

Design/methodology/approach

A quantitative survey was conducted with 321 domestic tourists visiting Aqaba in Jordan; structural equation modeling was used to analyze the empirical data.

Findings

The findings of this study indicate that both travel motivation and emotional experience have a direct effect on eudaimonic well-being and that eudaimonic well-being has a direct effect on both tourist satisfaction and destination loyalty. Additionally, travel motivation and emotional experience have significant indirect impacts on post-consumption behaviors mediated by eudaimonic well-being.

Originality/value

This study contributes to the literature on consumer behavior in a tourism context by developing a fresh model that improves theoretical knowledge of the relationships between travel motivation, emotional experience and eudaimonic well-being, which underlie tourist satisfaction and destination loyalty formation. This study also advances theoretical understanding of the key roles of eudaimonic well-being in the tourist experience. Managerial implications of these findings are discussed.

Keywords

Acknowledgements

Authors’ contributions: Nour Salah Al-okaily and Ziad Alrawadieh developed the theoretical framework of the paper. Nour Salah Al-okaily took the lead in writing the manuscript. Ziad Alrawadieh and Muna mousa Slehat assisted in writing the literature review. Nidal Alzboun analyzed the empirical data and wrote the results. All authors contributed to the design and implementation of the research. All authors read and approved the manuscript.

Declarations: The authors received no financial support for the research, authorship and/or publication of this article.

The authors declare no potential conflicts of interest with respect to the research, authorship and/or publication of this article.

Citation

Al-okaily, N.S., Alzboun, N., Alrawadieh, Z. and Slehat, M. (2023), "The impact of eudaimonic well-being on experience and loyalty: a tourism context", Journal of Services Marketing, Vol. 37 No. 2, pp. 216-231. https://doi.org/10.1108/JSM-08-2021-0282

Publisher

:

Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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