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Whereas there is a growing recognition of the relevance of brand image to the success of market offering and organisation, as indications suggests that a good brand image can enhance customer experience and satisfaction for long‐term commitment. Evidences suggest limited study on the impact of brand image on key marketing and organisational components, including the impact of brand image on customer loyalty and commitment. The purpose of this study is, therefore, to examine how brand image can influence customer loyalty as well as impact on customer commitment to market offering within Chinese mobile phone market.

A quantitative approach was employed, using 26‐item, 7‐point Likert scaled questionnaire administered to 250 participants with 40 percent usable response rate. Data was analysed using exploratory factor analysis, Cronbach α internal consistency, ANOVA and correlation analysis for scale suitability, usability, reliability and test of association.

The outcome from the study was the reduction of 26‐25 scale items and high reliability of scale items at 0.942αs for further studies. Further behavioural analyses show that brand image have positive impact on customer expression of loyalty and commitment to market offering.

The outcome from this study concludes that brand image can positively influence customers' loyalty to a market offering and possibly boost customer commitment. The study identifies the degree of the relevant of brand image and its impact on organisations and their market offerings. The study suggests that good brand image should positively impact on customers' loyalty, which at long run should also influence customer perceived quality, enables satisfaction and should also influence to a greater degree the extent to which customers are willing to express commitment to such offering for sustainable profit. The limitations of the study are also explored in terms of the generalisation of the study, with the implications of the study further identified.

Although brands have developed mobile applications (apps) to offer consumers new experiences, low app usage numbers indicate the need to develop a systematic, practical evaluation framework for branded app design that specifies concrete design features.

An expert review provides an overview of the design of current branded apps. On the basis of an extensive literature review, this article classifies state-of-the-art design features for branded apps according to a proposed evaluation framework that includes human–computer interaction (HCI)–related and marketing-related evaluation criteria. In an application of these evaluation criteria, the authors evaluate 73 branded apps issued by 11 top fast-moving consumer goods (FMCG) brands.

The expert review identifies strengths and weaknesses that are common to the design of current branded apps. These findings inform the set of design recommendations that this article offers, which includes 14 features common to all types of apps and 9 features specific to particular types of apps.

This research offers practical implications for app designers, who need to address design dimensions contained in the proposed framework including the HCI-related (mobile, social and user experience design features) and marketing-related (branding and customer relationship management design features) to create effective branded apps.

Design elements identified in prior literature remain abstract and do not prescribe a systematic or pragmatic approach to using them in practice. This study takes a multidisciplinary perspective (HCI, marketing and design science) to establish a practical evaluation framework for branded app designs.

Geographical conditions monitoring (GCM) has elicited significant concerns from the Chinese Government and is closely related to the “Digital China” program. This research aims to focus on object-based change detection (OBCD) methods integrating very-high-resolution (VHR) imagery and vector data for GCM.

The main content of this paper is as follows: a multi-resolution segmentation (MRS) algorithm is proposed for obtaining homogeneous and contiguous image objects in two phases; a post-classification comparison (PCC) method based on the nearest neighbor algorithm and an image-object analysis (IOA) technique based on a differential entropy algorithm are used to improve the accuracy of the change detection; and a vector object-based accuracy assessment method is proposed.

Results show that image objects obtained using the MRS algorithm attain the objectives of the “same spectrum within classes” and “different spectrum among classes”. Moreover, the two OBCD methods can detect over 85 per cent of the changed regions. The PCC strategy can obtain the categories of image objects with a high degree of precision. The IOA technique is easy to use and largely automated.

On the basis of the VHR satellite imagery and vector data, the above methods can effectively and accurately provide technical support for GCM implementation.

Prefabricated components sustainable supplier (PCSS) selection is critical to the success of prefabricated projects. However, limited studies have addressed the uncertainty and complexities during the selection process, particularly in multi-criterion group decision-making (MCGDM) circumstances. Hence, the research aims to develop a group decision-making model using a modified fuzzy MCGDM approach for PCSS selection under uncertain situation.

The proposed study develops a framework for sorting decisions in PCSS selection by using the hesitant fuzzy technique for order preference by similarity to ideal solution (HF-TOPSIS) method. The maximum consistency (MC) model is used to calculate the weights of decision makers (DMs) based on the cardinality and sequence of decision data.

The proposed framework has been successfully applied and illustrated in the case example of CB01 contract section in Hong Kong-Zhuhai-Macao Bridge (HZMB) megaproject. The results show various complicated decision-making scenarios can be addressed through the proposed approach. The MC model is able to calculate the weights of DMs based on the cardinality and sequence of decision data.

The research contributes to improving accuracy and reliability decision-making processes for PCSS selection, especially under hesitant and fuzzy situations in prefabricated megaprojects.

Why do some employees choose to prolong their working hours excessively? The current study tested how core self-evaluations (CSEs) might lead to workaholism and how perceived job demands might mediate this relationship.

Insights from the extant literature underpin the hypotheses on how CSEs would affect the development of workaholism through perceived job demands. A sample of 421 working people in China completed the online surveys, and the mediation model was tested using Mplus 7.0 (Muthén and Muthén, 1998–2012).

This study found that different components of CSEs influence workaholism in different ways. Specifically, generalized self-efficacy positively predicts workaholism, whereas emotional stability negatively predicts workaholism. Moreover, most aspects of CSEs (generalized self-efficacy, emotional stability and locus of control) influence workaholism via perceived job demands, specifically via perceived workload but not via perceived job insecurity.

The current study is the first to explore how individuals' fundamental evaluations of themselves (i.e. CSEs) relate to workaholism. The results are helpful for the prevention and intervention of workaholism in organizations.

During the early 1970s, faced with the serious demographic situation, China began to fully implement the policy of family planning in urban and rural regions. Nowadays, the problems of pension and medical care for aged parents confronted by the first generation of the one‐child family have begun to gradually appear. Meanwhile, China's population and the family planning are also faced with some problems that are difficult to solve, including unbalanced fertility rate of urban and rural population, the gender imbalance, the difficulty of the risk diversification in a one‐child family, as well as the profound contradiction between the stability of the family planning policy and the drive of administrative measures. Therefore, it is necessary to establish the integrated‐scheduled life security system of the one‐child family in urban and rural areas, in order to overcome the problems and to promote the transformation of the family planning policy. The purpose of this paper is to discuss the life security system for China's one‐child families.

The life security system for the one‐child family proposed by this paper consists of three issues: the basic security based on the level of social security, the additional security of the policy insurance and the supplementary security of the commercial insurance. The paper begins with the history of the family planning policy in the first section and then go through some relevant articles regarding complementary measures such as maternity insurance, rural endowment insurance that only focused on one aspect of issues associated with the family planning. In section three, four typical problems are listed for the purpose of following discussion of corresponding solutions which are full of deficiency in section four. In part five, the integrated planning of the life security system for Chinese one‐child family is elaborated with risk and fund management. In the last part, we conclude that the family planning policy maintains stable, whereas measures to be taken are adjusted along with changeable new problems.

The policy insurance plays an increasingly important role in dealing with the life security of older people in one‐child families. It may be better to promote the kind of insurance.

The paper comprehensively discusses the life security system for Chinese families in compliance with the family planning policy.

This study aims to analyze Chinese and Western visitors’ on‐line reviews of Shenzhen under five dimensions: catering, accommodation, transportation, travel and shopping.

This study used a multidimensional discourse analysis to assess visitors’ experience, perception and emotional evaluations of Shenzhen in reviews on TripAdvisor.com.

The findings suggest that both Chinese and Western visitors show positive perceptions of Shenzhen’s transportation convenience and options and show great interest in folk culture. Both groups focus on shopping, service and price but believe that the prices in Shenzhen are high.

The classification of reviews highlights tourism elements in Shenzhen, which can offer implications for destination image formation for similar destinations.

This study offers suggestions on how to build an appealing destination that meets both Chinese and Western tourists’ needs.

This study enriches the theory of tourism image perception of Shenzhen as it relates to language and culture.

This study offers implications on building an appealing destination that meets Chinese and Western tourists’ expectations.

深圳目的地形象感知：基于中西方游客在线评论的话语分析

摘要

本研究从餐饮、住宿、交通、旅游、购物五个维度分析中西方游客对深圳的评价。

本研究采用多维语篇分析来评估访问者对深圳的体验、感知和情感评价。

调查结果表明, 中国和西方游客对深圳的交通便利和选择都表现出积极的看法, 并对民俗文化表现出浓厚的兴趣。两组都关注购物、服务和价格, 但认为深圳的物价偏高。

评论的分类突出了深圳的旅游元素，可以为相似目的地形象的构建提供启示。

本研究丰富了深圳旅游形象感知与语言相关的理论。它为建设一个满足中国和西方游客期望的吸引人的目的地提供了启示。

旅游目的地形象, 话语分析, 深圳, 多维话语分析, 中西方游客

文章类型： 研究型论文