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1 – 10 of 73Jiayuan Zhao, Hong Huo, Sheng Wei, Chunjia Han, Mu Yang, Brij B. Gupta and Varsha Arya
The study employs two independent experimental studies to collect data. It focuses on the matching effect between advertising appeals and product types. The Elaboration Likelihood…
Abstract
Purpose
The study employs two independent experimental studies to collect data. It focuses on the matching effect between advertising appeals and product types. The Elaboration Likelihood Model serves as the theoretical framework for understanding the cognitive processing involved in consumers' responses to these advertising appeals and product combinations.
Design/methodology/approach
This paper aims to investigate the impact of advertising appeals on consumers' intentions to purchase organic food. We explored the interaction between advertising appeals (egoistic vs altruistic) and product types (virtue vs vice) and purchase intention. The goal is to provide insights that can enhance the advertising effectiveness of organic food manufacturers and retailers.
Findings
The analysis reveals significant effects on consumers' purchase intentions based on the matching of advertising appeals with product types. Specifically, when egoistic appeals align with virtuous products, there is an improvement in consumers' purchase intentions. When altruistic appeals match vice products, a positive impact on purchase intention is observed. The results suggest that the matching of advertising appeals with product types enhances processing fluency, contributing to increased purchase intention.
Originality/value
This research contributes to the field by providing nuanced insights into the interplay between advertising appeals and product types within the context of organic food. The findings highlight the importance of considering the synergy between egoistic appeals and virtuous products, as well as altruistic appeals and vice products. This understanding can be strategically employed by organic food manufacturers and retailers to optimize their advertising strategies, thereby improving their overall effectiveness in influencing consumers' purchase intentions.
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Michele Lo Re, Eleonora Veglianti, Fabrizio Parente, Umberto Monarca and Cosimo Magazzino
This paper explores international trade of the Chinese manufacturing industries through the lenses of network analysis (NA) to visualise the world trade network of the Chinese…
Abstract
Purpose
This paper explores international trade of the Chinese manufacturing industries through the lenses of network analysis (NA) to visualise the world trade network of the Chinese economy, describe its topology and better explain the international organisation of Chinese manufacturing industries.
Design/methodology/approach
The authors built a dataset of 40,550 Chinese companies and their 107,026 subsidiaries in 118 countries from Orbis-BVD and used a NA to investigate the connection between China and other countries. In particular, the authors studied the connections between Chinese companies and their subsidiaries in order to build a network of Chinese industries.
Findings
The authors found that the network of Chinese companies is ramified but not wide and it can be divided into two clusters. Moreover, the relations between China and other peripheral countries are strongly mediated by a few leading locations (e.g. Hong Kong and the USA).
Originality/value
This paper contributes to the literature in several ways. First, the authors provide empirical evidence on the magnitude and ramifications of Chinese enterprises in the world. The existing studies generally focus on applying NA to sectoral insights (Mao and Yang, 2012; Shaikh et al., 2016; Zheng et al., 2016; Wanzenbö ck, 2018; Krichene et al., 2019), whereas in this work the authors take a comprehensive view of the entire Chinese manufacturing system. Second, this paper complements the existing literature identifying the difference between cluster levels in Chinese manufacturing (Wu and Jiang, 2011) by proposing a cluster centralisation method to analyse the international network of Chinese firms rather than just the national network. Finally, the results also shed light on the international trade relationship between China, Hong Kong and the USA.
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En-Ze Rui, Guang-Zhi Zeng, Yi-Qing Ni, Zheng-Wei Chen and Shuo Hao
Current methods for flow field reconstruction mainly rely on data-driven algorithms which require an immense amount of experimental or field-measured data. Physics-informed neural…
Abstract
Purpose
Current methods for flow field reconstruction mainly rely on data-driven algorithms which require an immense amount of experimental or field-measured data. Physics-informed neural network (PINN), which was proposed to encode physical laws into neural networks, is a less data-demanding approach for flow field reconstruction. However, when the fluid physics is complex, it is tricky to obtain accurate solutions under the PINN framework. This study aims to propose a physics-based data-driven approach for time-averaged flow field reconstruction which can overcome the hurdles of the above methods.
Design/methodology/approach
A multifidelity strategy leveraging PINN and a nonlinear information fusion (NIF) algorithm is proposed. Plentiful low-fidelity data are generated from the predictions of a PINN which is constructed purely using Reynold-averaged Navier–Stokes equations, while sparse high-fidelity data are obtained by field or experimental measurements. The NIF algorithm is performed to elicit a multifidelity model, which blends the nonlinear cross-correlation information between low- and high-fidelity data.
Findings
Two experimental cases are used to verify the capability and efficacy of the proposed strategy through comparison with other widely used strategies. It is revealed that the missing flow information within the whole computational domain can be favorably recovered by the proposed multifidelity strategy with use of sparse measurement/experimental data. The elicited multifidelity model inherits the underlying physics inherent in low-fidelity PINN predictions and rectifies the low-fidelity predictions over the whole computational domain. The proposed strategy is much superior to other contrastive strategies in terms of the accuracy of reconstruction.
Originality/value
In this study, a physics-informed data-driven strategy for time-averaged flow field reconstruction is proposed which extends the applicability of the PINN framework. In addition, embedding physical laws when training the multifidelity model leads to less data demand for model development compared to purely data-driven methods for flow field reconstruction.
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Elona Cera, Gentjan Cera and Enis Elezi
Although scholars have been studying human resource management (HRM) and open innovation (OI), yet there is less attention to this relationship in the context of small-and…
Abstract
Purpose
Although scholars have been studying human resource management (HRM) and open innovation (OI), yet there is less attention to this relationship in the context of small-and medium-sized enterprises (SMEs). This paper aims to bring some insights about the human side of inbound open innovation (INOI) in SMEs. The goal is to better understand the role of organizational trust (OT) and developmental culture (DC) in the interactions between commitment-based HRM (C-HRM) and INOI.
Design/methodology/approach
The present study employs partial least squares-structural equation modeling to investigate the interrelationships among constructs, utilizing data gathered from a sample of 206 SMEs.
Findings
The study's empirical results indicate that the presence of OT serves as a complementary factor in mediating the relation between C-HRM and INOI. Furthermore, the analysis shows that there exists a moderating influence of DC in the relationship between C-HRM and INOI.
Practical implications
The role of HRM practices is important in developing OT and consequently foster INOI in SMEs. To achieve INOI, SMEs need a DC that induces C-HRM toward an OI approach.
Originality/value
This study adds to the understanding of the interactions between C-HRM practices and INOI in SMEs. The comprehension of the mediating function of OT and the moderating effect of DC serve to enhance the scholarly understanding of the human dimension of OI research.
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Liyun Zeng, Rita Yi Man Li, Huiling Zeng and Lingxi Song
Global climate change speeds up ice melting and increases flooding incidents. China launched a sponge city policy as a holistic nature-based solution combined with urban planning…
Abstract
Purpose
Global climate change speeds up ice melting and increases flooding incidents. China launched a sponge city policy as a holistic nature-based solution combined with urban planning and development to address flooding due to climate change. Using Weibo analytics, this paper aims to study public perceptions of sponge city.
Design/methodology/approach
This study collected 53,586 sponge city contents from Sina Weibo via Python. Various artificial intelligence tools, such as CX Data Science of Simply Sentiment, KH Coder and Tableau, were applied in the study.
Findings
76.8% of public opinion on sponge city were positive, confirming its positive contribution to flooding management and city branding. 17 out of 31 pilot sponge cities recorded the largest number of sponge cities related posts. Other cities with more Weibo posts suffered from rainwater and flooding hazards, such as Xi'an and Zhengzhou.
Originality/value
To the best of the authors’ knowledge, this study is the first to explore the public perception of sponge city in Sina Weibo.
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The purpose of this paper is to (a) examine the current state of the digital economy in Southeast Asia (SEA), the challenges and opportunities derived from digital transformation…
Abstract
Purpose
The purpose of this paper is to (a) examine the current state of the digital economy in Southeast Asia (SEA), the challenges and opportunities derived from digital transformation and the digital economy, and the impact of the digital economy on SEA, especially human and physical capital development, and (b) propose policy recommendations for SEA countries to better manage digital transformation.
Design/methodology/approach
This is a conceptual paper. The theoretical framework has been built from the three-sector governance approach to identify the issues of the digital economy and propose solutions to address the issues. Specifically, it examines the role and activities of the public sector, the private sector and the third sector to address the challenges posed by the digital economy, especially human and physical capital development.
Findings
This paper revealed challenges and opportunities derived from the experience of Southeast Asian countries and proposed several policies recommendations, including a common data policy and payment platform for the Asian region, a good training and development policy to equip the workforce with digital skills, and digital mindset as well as build cybersecurity capability and capacity at the regional level.
Originality/value
This paper is significant as it examines the development of the digital economy from an interdisciplinary perspective – including economics, digitalisation, governance, management, public policy, technology and human resource development. It also provides better insights into how SEA's digital economic development can be further improved to contribute to a sustainable regional economy.
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Jayesh Prakash Gupta, Hongxiu Li, Hannu Kärkkäinen and Raghava Rao Mukkamala
In this study, the authors sought to investigate how the implicit social ties of both project owners and potential backers are associated with crowdfunding project success.
Abstract
Purpose
In this study, the authors sought to investigate how the implicit social ties of both project owners and potential backers are associated with crowdfunding project success.
Design/methodology/approach
Drawing on social ties theory and factors that affect crowdfunding success, in this research, the authors developed a model to study how project owners' and potential backers' implicit social ties are associated with crowdfunding projects' degrees of success. The proposed model was empirically tested with crowdfunding data collected from Kickstarter and social media data collected from Twitter. The authors performed the test using an ordinary least squares (OLS) regression model with fixed effects.
Findings
The authors found that project owners' implicit social ties (specifically, their social media activities, degree centrality and betweenness centrality) are significantly and positively associated with crowdfunding projects' degrees of success. Meanwhile, potential project backers' implicit social ties (their social media activities and degree centrality) are negatively associated with crowdfunding projects' degrees of success. The authors also found that project size moderates the effects of project owners' social media activities on projects' degrees of success.
Originality/value
This work contributes to the literature on crowdfunding by investigating how the implicit social ties of both potential backers and project owners on social media are associated with crowdfunding project success. This study extends the previous research on social ties' roles in explaining crowdfunding project success by including implicit social ties, while the literature explored only explicit social ties.
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Wen-Hong Chiu, Zong-Jie Dai and Hui-Ru Chi
This study aims to explore how manufacturing firms master customer lock-in through value creation by servitization innovation strategies from the perspective of asset specificity.
Abstract
Purpose
This study aims to explore how manufacturing firms master customer lock-in through value creation by servitization innovation strategies from the perspective of asset specificity.
Design/methodology/approach
A multiple case study with triangulation fashion is adopted to identify servitization innovation strategies. Several manufacturing firms were investigated, which are distributed in different positions of the value chain. Content analysis and abductive approaches are adopted to analyze the data. Moreover, an in-depth interview and participatory observation were conducted to refine the analysis results.
Findings
This study identified four different focusing points of servitization operations. Based on these, the paper further induces an innovative servitization strategy matrix of customer lock-in, concerning communion, intellectual, existential and insubstantial strategies. Furthermore, a conceptual model of customer lock-in by servitization innovation from the perspective of asset specificity is elaborated. It is suggested that companies can use tangible or intangible resources by sharing or storing operations to create servitization value.
Originality/value
This study theoretically proposes a conceptual model to extend servitization innovation as an intangible asset and adopt the new perspective of asset specificity to illustrate the value creation in servitization to generate customer lock-in.
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