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Article
Publication date: 20 November 2023

Fatih Pinarbasi, Fatma Sonmez Cakir, Duygu Güner Gültekin, Merve Yazici and Zafer Adiguzel

Aritificial intelligence (AI)-focused enterprises purpose to provide value-creating and differentiated products and services using innovative technologies. For this reason, it is…

Abstract

Purpose

Aritificial intelligence (AI)-focused enterprises purpose to provide value-creating and differentiated products and services using innovative technologies. For this reason, it is aimed to examine the effects of value creation, intellectual property and organizational creativity variables to make evaluations to increase the success of such enterprises.

Design/methodology/approach

Random sampling method was used in the research. The population of the research consists of AI-oriented enterprises in technoparks. On the specified days, short-term visits and surveys were conducted face-to-face. Name and similar personal information was not taken in the research and participation was made on a voluntary basis. A sample size of 500 units is a sufficient size at the 0.05 significance level. SmartPLS (4.0.8.4) licensed software was used in the research.

Findings

As a result of the collected data, it has been supported by hypotheses that value creation, intellectual property and organizational creativity have positive effects so that artificial intelligence-oriented enterprises can be successful in performance criteria.

Research limitations/implications

Since the research was conducted by collecting data from artificial intelligence-oriented enterprises in technoparks in Istanbul, it would not be correct to evaluate the analysis results by making generalizations. For this reason, it is recommended that similar studies planned to be conducted in the future should contribute to the literature by developing the research model, taking into account the limited situation in the sample.

Practical implications

According to the results of the analysis of the effects of value creation, intellectual property and organizational creativity in artificial intelligence-oriented enterprises, in order to increase the success of such enterprises, they should offer more value to their customers, protect their technologies and increase their innovation capacity.

Originality/value

Value creation, intellectual property, and organizational creativity in AI-focused enterprises are important topics in a rapidly growing industry such as AI-focused enterprises. Therefore, a research investigating these variables together offers a different perspective than previous studies.

Details

Business Process Management Journal, vol. 30 no. 1
Type: Research Article
ISSN: 1463-7154

Keywords

Article
Publication date: 22 November 2022

Fatma Sonmez Cakir and Zafer Adiguzel

Companies must implement sustainability measures in order to survive due to the relationship between financial, social and environmental performances. These elements must be…

Abstract

Purpose

Companies must implement sustainability measures in order to survive due to the relationship between financial, social and environmental performances. These elements must be integrated into the business in a complementary manner in this regard. As a result, this study aims to investigate the effects of entrepreneurial leadership on sustainability, as well as financial and process innovation.

Design/methodology/approach

Within the scope of the research, a survey was conducted with 295 white-collar employees working in energy companies. SPSS 25, the LISREL program, and SOBEL analysis were used to determine the relationships between the variables.

Findings

In the research, financial innovation perceptions and process innovation activities have a positive effect on business sustainability and entrepreneurial leadership. As both an independent and a mediating variable, entrepreneurial leadership has a positive impact on business sustainability.

Research limitations/implications

Companies engaged in renewable energy production, operating in the Marmara region, constitute the sample mass. For this reason, it would be more accurate to evaluate the results obtained in this research only for companies producing renewable energy.

Practical implications

It is concluded that energy companies should prioritize financial and process innovations and that entrepreneurial leadership is required to ensure the sector's long-term viability.

Originality/value

This paper is an innovative study in terms of the scope and content of the research as data are collected and analyzed from companies that produce renewable energy.

Details

American Journal of Business, vol. 37 no. 4
Type: Research Article
ISSN: 1935-5181

Keywords

Article
Publication date: 17 May 2023

Munazza Saeed, Zafer Adiguzel, Imran Shafique, Masood Nawaz Kalyar and Denisa Bogdana Abrudan

Drawing from dynamic capability (DC) theory, this study aims to investigate how big data analytics (BDA)-enabled dynamic capabilities (DCs) prompt firm performance. This study…

Abstract

Purpose

Drawing from dynamic capability (DC) theory, this study aims to investigate how big data analytics (BDA)-enabled dynamic capabilities (DCs) prompt firm performance. This study proposes that BDA-enabled DCs lead firms toward simultaneous exploration and exploitation of new knowledge about markets and products (i.e. marketing ambidexterity) which in turn improves firms' market and financial performance. This study also examines if environmental dynamism strengthens the aforementioned relationship.

Design/methodology/approach

This study uses survey questionnaire and data were collected in the form of two heterogeneous samples from Turkey and Pakistan. Partial least square-structural equation modeling (PLS-SEM) was used to test the hypotheses.

Findings

Results reveal that BDA-enabled DCs positively affect both dimensions of marketing ambidexterity (exploration and exploitation). Marketing exploration and exploitation have positive effects on firms' market and financial performance. Results also demonstrate that environmental dynamism moderates the link between BDA-enabled DCs and firms' marketing exploitation. The moderating effect for BDA-enabled DCs and firms' marketing exploration was not consistent across both samples.

Research limitations/implications

This study contributes to the literature of BDA and marketing ambidexterity in the light of DC theory in a way that when and how the marketing ambidexterity, derived from BDA-enabled DCs, has a positive impact on firm performance. Moreover, findings imply that the development and enhancement of BDA-enabled DCs facilitate firms to calibrate marketing exploitation and exploration to seek new knowledge about markets and products and using such knowledge to achieve superior performance.

Originality/value

The novelty of present study is development of dynamic capabilities-based framework which sheds light on the role of big data for sensing, seizing and (re)configuring firms' resources to develop marketing ambidextrous capabilities in order to stay successful. From methodological perspective, this study uses two heterogeneous samples to assess robustness of results for ensuring greater generalizability and theoretical resonance.

Details

Business Process Management Journal, vol. 29 no. 4
Type: Research Article
ISSN: 1463-7154

Keywords

Article
Publication date: 24 October 2022

Fatma Sonmez Cakir, Zafer Adiguzel, Songul Yesilot Zehir and Cemal Zehir

The purpose of this study is to examine the effects of production capabilities, competition intensity and marketing and sales capabilities on the export and production…

Abstract

Purpose

The purpose of this study is to examine the effects of production capabilities, competition intensity and marketing and sales capabilities on the export and production performances of textile companies engaged in export-oriented production return to normal life from the pandemic.

Design/methodology/approach

Within the scope of the research, a sample of 683 white-collar expert participants was taken and a scale consisting of 29 statements in total was presented to them. The structural equation modeling (SEM) model was analyzed with the study SmartPLS. At the first stage, the relations between the scale expressions and the variables were given with factor loads and weights, validity/reliability analyzes were made for the model, and finally, the research model was tested.

Findings

As a result of the analysis in the research, it can be explained that the production capabilities and marketing and sales capabilities are important for the performance of the companies, at the same time the intensity of competition keeps the companies in a dynamic structure and the intensity of competition is also important for the companies to develop themselves.

Research limitations/implications

Considering the limitations of the research, data were collected from white-collar employees working in export-oriented textile companies in Istanbul. Because in order to answer the questions about the variables representing the research model, expert and authorized employees were required.

Practical implications

It can be explained that the performance of companies in the production sector is positively affected if they discover opportunities in risky environments so that they can gain an advantageous position over their competitors in an intense competitive environment. Because it can be assumed as a result of the analysis that textile companies want to evaluate the opportunities in the competitive environment by using their production, marketing and sales abilities during the pandemic process.

Originality/value

The research is unique in that it sets an example for future studies by examining the effects of production capabilities, competitive intensity and marketing and sales capabilities, which are likely to affect the performance of textile companies in the return of normal life from pandemic conditions.

Article
Publication date: 3 October 2022

Sümeyye Özdemir, Fatma Sonmez Cakir and Zafer Adiguzel

Banks are fiercely competitive among themselves, focused on satisfying and retaining customers through the extensive use of technology for service innovation and delivery. In this…

Abstract

Purpose

Banks are fiercely competitive among themselves, focused on satisfying and retaining customers through the extensive use of technology for service innovation and delivery. In this context, the study aims to understand the impact of customer relationship management (CRM) and innovation capability, including strategy and technology elements, on customer satisfaction and the financial performance of banks.

Design/methodology/approach

The sample population of the study consists of bank employees. Analyzes were made using the SMARTPLS program, and within the scope of the study, data were collected from 272 bank employees.

Findings

As a result of the analyzes, it can be explained that the innovation capability coupled with the CRM strategy and related technology have positive effects on both financial performance and customer satisfaction.

Research limitations/implications

The research was conducted in banks that have an important position in the service sector. In terms of location, the data was collected in Istanbul because the headquarters are in Istanbul. Therefore, these limitations should be taken into account in future studies.

Originality/value

The research is quite new and up-to-date in terms of examining CRM from a strategic and technological point of view, as well as examining innovation competency.

Article
Publication date: 18 May 2023

Fatma Sonmez Cakir, Ozan Kalaycioglu and Zafer Adiguzel

The purpose of the article is to examine the concepts of knowledge management strategies, innovation and service quality in information technology companies that have research and…

Abstract

Purpose

The purpose of the article is to examine the concepts of knowledge management strategies, innovation and service quality in information technology companies that have research and development (R&D) departments in the technoparks of research universities.

Design/methodology/approach

The research was carried out in information technology companies with R&D departments in the technoparks of universities. Due to the “innovation” focus of the research, 302 engineers were selected by random sampling from engineers working in information technology companies in technoparks, and the prepared scale was sent to them via e-mail. In total, 302 units of data were subjected to path analysis and mediation effect analysis using the SmartPLS program.

Findings

In the research, it is supported by hypotheses that both knowledge management strategies and organizational innovation have a positive effect on the success of service quality and product innovation in information technology companies with R&D departments. At the same time, it can be explained as a result of analysis that innovation capability has both an independent and an intermediary variable effect.

Research limitations/implications

Considering the limitations of the research, it is not correct to generalize the results of the analysis because the research was conducted only in information technology companies located in technoparks, and the data were collected from engineers working in these companies. For this reason, it is recommended that similar studies that are planned to be conducted in the future should do their research by taking this situation into account. At the same time, it is recommended to carry out future studies in different sectors and to bring the results obtained to the literature by comparing them.

Practical implications

The importance of information is increasing in technology-oriented companies where competition is increasing. Companies that cannot go beyond imitation or offer similar products and/or services cannot compete with their competitors in a competitive environment. The fact that companies can be successful in a competitive environment is supported by hypotheses as a result of the analysis that they need to develop organizational innovation and knowledge, as well as develop innovation capability at the same time.

Originality/value

The research is an original study in terms of examining the R&D departments of information technology companies operating in the technoparks of universities. Innovation and knowledge management strategies are examined within the scope of the research model by collecting data from information technology companies with R&D departments.

Details

Information Technology & People, vol. 37 no. 4
Type: Research Article
ISSN: 0959-3845

Keywords

Open Access
Article
Publication date: 5 July 2022

Zafer Adiguzel and Fatma Sonmez Cakir

The aim of this study is to evaluate the relationship between innovative climate, strategic orientation, work motivation, business performance and job performance.

3921

Abstract

Purpose

The aim of this study is to evaluate the relationship between innovative climate, strategic orientation, work motivation, business performance and job performance.

Design/methodology/approach

Within the scope of the research, a survey was conducted with 400 engineers working in organizations operating within companies producing spare parts for automobile companies. IBM SPSS 25, IBM SPSS AMOS and LISREL programs were gradually used, and the data obtained were evaluated and analyzed.

Findings

The importance of strategic orientation and work motivation for organizations can be seen in the analysis results in terms of their positive effects.

Practical implications

In the production sector, where innovation and competition activities take place, not only strategic decisions but also motivation for employees must be realized within the organizational culture in order for the organizations to be successful. Strategic orientation is effective in achieving innovation and creation to the extent that employees are motivated.

Originality/value

In terms of successful performance, it is very important to manage companies with the right strategic understanding and to involve the employees. In order to realize the innovation climate and to be successful in performance criteria, motivation is considered a key factor, in particular for the automobile sector. Automobile companies are now turning to electric vehicle production using new generation technologies. However, they also attach importance to the use of smart technologies in cars. For this reason, the effects of strategic orientation and work motivation on performance and innovation are investigated in companies producing automobile spare parts.

Details

European Journal of Management Studies, vol. 27 no. 2
Type: Research Article
ISSN: 2183-4172

Keywords

Article
Publication date: 4 January 2022

Fatma Sonmez Cakir and Zafer Adiguzel

The aim of the research is to analyze sustainability in energy companies in terms of financial innovation, innovation strategy and organizational innovation.

Abstract

Purpose

The aim of the research is to analyze sustainability in energy companies in terms of financial innovation, innovation strategy and organizational innovation.

Design/methodology/approach

The analysis of this research was done by using the Mplus 7 package program, and the research model was tested using the existing latent variables and their expressions. Data from 298 administrative staff (white collar) working in companies operating in the energy sector were analyzed.

Findings

Both independent and mediation effects of financial innovation and innovation strategy positively affect sustainability performance. Therefore, it can be concluded that in order for sustainability performance to be positive, importance should be given to financial innovation, innovation strategy and organizational innovation activities.

Research limitations/implications

As the data were collected from energy companies in this research, it is not correct to generalize the evaluations. Therefore, in terms of the limitations of the research, the sector and sample size should be taken into account in future studies.

Originality/value

This research conducted in energy companies focuses on the importance of sustainability and has a unique value in the literature as the data is collected and analyzed from white-collar employees.

Details

International Journal of Innovation Science, vol. 15 no. 1
Type: Research Article
ISSN: 1757-2223

Keywords

Article
Publication date: 26 July 2022

Mehmet Celikyay, Fatma Sonmez Cakir and Zafer Adıguzel

The purpose of this study is to investigate the relationship between supplier orientation, which is Porter's general competitive strategy, and the market and financial performance…

Abstract

Purpose

The purpose of this study is to investigate the relationship between supplier orientation, which is Porter's general competitive strategy, and the market and financial performance in the Turkish Information and Communication Technologies (ICTs) sector, taking into account the problems in the supply chain during the pandemic process.

Design/methodology/approach

This study used a quantitative research design where 550 questionnaires were collected from respondents operating in various ICT companies in Turkey to obtain necessary data to test the hypotheses developed for the study. Mediation effect and path analysis were used to analyze the research data. Smart PLS 3.3 version was used for all the mentioned analyzes.

Findings

The results of the analysis revealed that supplier orientation was positively and significantly related to financial and market performance. The findings of this study also showed that Porter’s generic competitive strategies have a mediator role in the relations of supplier orientation, financial and market performance.

Practical implications

These findings contribute to the understanding of the importance of supplier orientation along with competitive strategies to increase market and financial performance in ICT companies, especially during the pandemic process. These findings provide recommendations for researchers, professionals and senior and supply chain managers to apply at their firms.

Originality/value

This is a study that adequately covers the relationship between supplier orientation, general competitive strategies and market and financial performance in the Turkish ICT sector, taking into account the pandemic process.

Details

Journal of Asia Business Studies, vol. 17 no. 4
Type: Research Article
ISSN: 1558-7894

Keywords

Content available
Book part
Publication date: 6 April 2021

Abstract

Details

Strategic Outlook in Business and Finance Innovation: Multidimensional Policies for Emerging Economies
Type: Book
ISBN: 978-1-80043-445-5

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