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1 – 10 of 173Aya Irgui and Mohammed Qmichchou
This study examines the effect of contextual perceived value activated by contextual marketing offers and information privacy concerns on consumer loyalty in mobile commerce.
Abstract
Purpose
This study examines the effect of contextual perceived value activated by contextual marketing offers and information privacy concerns on consumer loyalty in mobile commerce.
Design/methodology/approach
The survey was conducted through 340 mobile users in Morocco and the collected data were analyzed using structural equation modeling.
Findings
This study's results show that contextual marketing and information privacy concerns are key determinants in improving customer loyalty in the m-commerce context. Perceived ubiquity has a positive impact on perceived trust, which also impacts consumer loyalty. Information privacy concerns also have a positive impact on customer satisfaction, yet it does not impact perceived trust, which is contrary to the results of other researchers. It can also be concluded that customer satisfaction and trust are important antecedents of consumer loyalty.
Practical implications
This research gives rise to some important managerial and strategic implications in order to integrate contextual marketing strategies, as well as theoretical implications that concern this field of study.
Originality/value
This research makes a significant contribution to knowledge by examining the role of contextual marketing and information privacy concerns in the m-commerce context. These results will be considered useful for marketers and for businesses in general who wish to integrate a marketing strategy that is based on a customer-centric approach. It also contributes to the related literature, as there are few studies focused on m-commerce and contextual marketing within the context of Morocco.
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Wenshen Xu, Yifan Zhang, Xinhang Jiang, Jun Lian and Ye Lin
In the field of steel defect detection, the existing detection algorithms struggle to achieve a satisfactory balance between detection accuracy, computational cost and inference…
Abstract
Purpose
In the field of steel defect detection, the existing detection algorithms struggle to achieve a satisfactory balance between detection accuracy, computational cost and inference speed due to the interference from complex background information, the variety of defect types and significant variations in defect morphology. To solve this problem, this paper aims to propose an efficient detector based on multi-scale information extraction (MSI-YOLO), which uses YOLOv8s as the baseline model.
Design/methodology/approach
First, the authors introduce an efficient multi-scale convolution with different-sized convolution kernels, which enables the feature extraction network to accommodate significant variations in defect morphology. Furthermore, the authors introduce the channel prior convolutional attention mechanism, which allows the network to focus on defect areas and ignore complex background interference. Considering the lightweight design and accuracy improvement, the authors introduce a more lightweight feature fusion network (Slim-neck) to improve the fusion effect of feature maps.
Findings
MSI-YOLO achieves 79.9% mean average precision on the public data set Northeastern University (NEU)-DET, with a model size of only 19.0 MB and an frames per second of 62.5. Compared with other state-of-the-art detectors, MSI-YOLO greatly improves the recognition accuracy and has significant advantages in computational cost and inference speed. Additionally, the strong generalization ability of MSI-YOLO is verified on the collected industrial site steel data set.
Originality/value
This paper proposes an efficient steel defect detector with high accuracy, low computational cost, excellent detection speed and strong generalization ability, which is more valuable for practical applications in resource-limited industrial production.
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Yifeng Zheng, Xianlong Zeng, Wenjie Zhang, Baoya Wei, Weishuo Ren and Depeng Qing
As intelligent technology advances, practical applications often involve data with multiple labels. Therefore, multi-label feature selection methods have attracted much attention…
Abstract
Purpose
As intelligent technology advances, practical applications often involve data with multiple labels. Therefore, multi-label feature selection methods have attracted much attention to extract valuable information. However, current methods tend to lack interpretability when evaluating the relationship between different types of variables without considering the potential causal relationship.
Design/methodology/approach
To address the above problems, we propose an ensemble causal feature selection method based on mutual information and group fusion strategy (CMIFS) for multi-label data. First, the causal relationship between labels and features is analyzed by local causal structure learning, respectively, to obtain a causal feature set. Second, we eliminate false positive features from the obtained feature set using mutual information to improve the feature subset reliability. Eventually, we employ a group fusion strategy to fuse the obtained feature subsets from multiple data sub-space to enhance the stability of the results.
Findings
Experimental comparisons are performed on six datasets to validate that our proposal can enhance the interpretation and robustness of the model compared with other methods in different metrics. Furthermore, the statistical analyses further validate the effectiveness of our approach.
Originality/value
The present study makes a noteworthy contribution to proposing a causal feature selection approach based on mutual information to obtain an approximate optimal feature subset for multi-label data. Additionally, our proposal adopts the group fusion strategy to guarantee the robustness of the obtained feature subset.
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Henny Indrawati, Caska Caska, Neni Hermita, Sumarno Sumarno and Almasdi Syahza
An important global issue is the harm that businesses are posing to the environment. However, the impact of small and medium enterprises’ (SMEs) operations on the environment…
Abstract
Purpose
An important global issue is the harm that businesses are posing to the environment. However, the impact of small and medium enterprises’ (SMEs) operations on the environment often goes unnoticed, and their willingness to adopt green innovations is limited. Therefore, this study aims to examine the factors influencing the adoption of green innovation among SMEs in Indonesia.
Design/methodology/approach
The research used a survey to investigate SMEs operating in the pineapple-based food sector, which is a leading commodity in Riau Province, Sumatera, Indonesia. Specifically, the research focused on the districts of Kampar, Siak and Dumai, with data collecting taking place from April to August 2022. SMEs were selected purposively based on a minimum operational tenure of 10 years. A total of 225 respondents met the selection criteria and participated in this study. The research data were collected through a questionnaire. To analyse the data, the study used structured equation modelling with partial least squares.
Findings
There are three categories of factors influencing SMEs to adopt green innovations: technological, environmental and organizational. Of these factors, organizational factors emerge as the primary determinant of green innovation adoption among SMEs in the country.
Research limitations/implications
The generalizability of the findings in this study is limited due to the specific focus on food sector SMEs in Riau Province. To obtain more generalized results, it is recommended that future research be conducted on SMEs across different sectors in other cities and countries.
Originality/value
This study provides a deeper understanding of the specific dimensions of organizational factors that play a crucial role in driving green innovation adoption, especially within the context of SMEs in the food sector in Indonesia.
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Xi Luo, Jun-Hwa Cheah, Xin-Jean Lim, T. Ramayah and Yogesh K. Dwivedi
The increasing popularity of live-streaming commerce has provided a new opportunity for e-retailers to boost sales. This study integrated signaling theory and social exchange…
Abstract
Purpose
The increasing popularity of live-streaming commerce has provided a new opportunity for e-retailers to boost sales. This study integrated signaling theory and social exchange theory to investigate how streamer- and product-centered signals influence customers’ likelihood of making an impulsive purchase in the live-streaming commerce context.
Design/methodology/approach
An online survey was designed and distributed to the target respondents in China using purposive sampling. A total of 735 valid responses were analyzed with partial least square structural equation modeling (PLS-SEM).
Findings
Both streamer-centered signals, i.e. streamer credibility and streamer interaction quality, were discovered to significantly influence product-centered signal, i.e. product information quality. Additionally, streamer interaction quality was found to have a significant impact on streamer credibility. Furthermore, it was observed that customer engagement played a significant mediating role in the relationship between product information quality and impulsive buying tendency. Moreover, the paths between product information quality and customer engagement, as well as the connection between engagement and impulsive buying tendency, were found to be moderated by guanxi orientation.
Originality/value
Despite the prevalence of impulsive purchases in live-streaming commerce, few studies have empirically investigated the impact of streamer and product signals on influencing customers’ impulsive purchase decisions. Consequently, to the best of our knowledge, this study distinguishes itself by offering empirical insights into how streamers use reciprocating relationship mechanisms to communicate signals that facilitate impulsive purchase decisions.
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Abstract
Purpose
The purpose of this study is to explore how digital transformation helps enterprises achieve high-quality development, including the mediating mechanism of information transparency, innovation capacity and financial stability, the moderating role of financing constraints and government subsidies, and the heterogeneous effects of property rights, size and growth.
Design/methodology/approach
This study conducts two-way fixed-effect model using 780 samples of China's Shanghai-Shenzhen A-share listed companies from 2012 to 2019.
Findings
The results show that digital transformation can effectively improve the total factor productivity (TFP) of enterprises through the triple channels of information transparency, innovation capability and financial stability. Meanwhile, financing constraints significantly inhibited the contribution of digital transformation to TFP, while government subsidies significantly increased the contribution of digital transformation to TFP. In addition, state-owned enterprises (SOEs), large enterprises and high-growth enterprises are more able to achieve high-quality development by increasing their digital transformation.
Practical implications
In the process of implementing digital transformation, companies should actively improve information transparency, financial stability and innovation capabilities, and choose differentiated paths based on intrinsic characteristics such as property rights, scale and growth. At the same time, the government should actively improve not only the digital institutional environment but also the financial policy and credit system.
Originality/value
This study enriches the theoretical research framework of digital transformation and high-quality development by identifying the channel mechanisms and boundary conditions through which digital transformation affects high-quality development and expands the consequences of digital transformation and the antecedents of high-quality development.
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Ruan Wang, Jun Deng, Xinhui Guan and Yuming He
With the development of data mining technology, diverse and broader domain knowledge can be extracted automatically. However, the research on applying knowledge mapping and data…
Abstract
Purpose
With the development of data mining technology, diverse and broader domain knowledge can be extracted automatically. However, the research on applying knowledge mapping and data visualization techniques to genealogical data is limited. This paper aims to fill this research gap by providing a systematic framework and process guidance for practitioners seeking to uncover hidden knowledge from genealogy.
Design/methodology/approach
Based on a literature review of genealogy's current knowledge reasoning research, the authors constructed an integrated framework for knowledge inference and visualization application using a knowledge graph. Additionally, the authors applied this framework in a case study using “Manchu Clan Genealogy” as the data source.
Findings
The case study shows that the proposed framework can effectively decompose and reconstruct genealogy. It demonstrates the reasoning, discovery, and web visualization application process of implicit information in genealogy. It enhances the effective utilization of Manchu genealogy resources by highlighting the intricate relationships among people, places, and time entities.
Originality/value
This study proposed a framework for genealogy knowledge reasoning and visual analysis utilizing a knowledge graph, including five dimensions: the target layer, the resource layer, the data layer, the inference layer, and the application layer. It helps to gather the scattered genealogy information and establish a data network with semantic correlations while establishing reasoning rules to enable inference discovery and visualization of hidden relationships.
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Xin-Jean Lim, Jun-Hwa Cheah, Jennifer Yee-Shan Chang, Weng Marc Lim, Alastair M. Morrison and Yogesh K. Dwivedi
This study synthesises the self-determination theory (SDT), expectation-confirmation model (ECM), and protection motivation theory (PMT) to formulate an integrated theoretical…
Abstract
Purpose
This study synthesises the self-determination theory (SDT), expectation-confirmation model (ECM), and protection motivation theory (PMT) to formulate an integrated theoretical framework that elucidates the process of shaping the intention to continue using facial recognition payment (FRP) under the conditional impact of perceived technology security.
Design/methodology/approach
Data from 667 Beijing Winter Olympics visitors with FRP experience were collected through an online survey and analysed using variance based-structural equation modelling (VB-SEM).
Findings
This study reveals that the intention to continue using FRP evolves through three key stages. Initially, in the expectation stage, the multidimensional concept of artificial autonomy (sensing, thought, and action), which is underpinned by self-determination, is pivotal, strongly influencing perceptions of service enhancement and fostering trust in FRP. Subsequently, the confirmation stage underscores the importance of perceived service enhancement and trust as vital drivers in maintaining FRP usage, while also contributing to subjective well-being. Crucially, perceived technology security emerges as a key moderating factor, enhancing positive perceptions and intentions towards FRP, thus influencing its sustained adoption.
Originality/value
This study stands out by revealing the nuanced interplay between artificial autonomy and user perceptions, particularly concerning service enhancement, technology security, and trust, as they influence well-being and the continued adoption of FRP. Robustly grounded in the integrated theoretical framework of SDT, ECM, and PMT, the study’s findings are critical for comprehending the core elements and specific drivers that promote sustained FRP use, especially as we consider its potential widespread implementation. Therefore, this study not only advances theoretical understanding but also offers practical guidance for optimising FRP deployment strategies in a rapidly evolving technological landscape.
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Nehal Elshaboury, Tarek Zayed and Eslam Mohammed Abdelkader
Water pipes degrade over time for a variety of pipe-related, soil-related, operational, and environmental factors. Hence, municipalities are necessitated to implement effective…
Abstract
Purpose
Water pipes degrade over time for a variety of pipe-related, soil-related, operational, and environmental factors. Hence, municipalities are necessitated to implement effective maintenance and rehabilitation strategies for water pipes based on reliable deterioration models and cost-effective inspection programs. In the light of foregoing, the paramount objective of this research study is to develop condition assessment and deterioration prediction models for saltwater pipes in Hong Kong.
Design/methodology/approach
As a perquisite to the development of condition assessment models, spherical fuzzy analytic hierarchy process (SFAHP) is harnessed to analyze the relative importance weights of deterioration factors. Afterward, the relative importance weights of deterioration factors coupled with their effective values are leveraged using the measurement of alternatives and ranking according to the compromise solution (MARCOS) algorithm to analyze the performance condition of water pipes. A condition rating system is then designed counting on the generalized entropy-based probabilistic fuzzy C means (GEPFCM) algorithm. A set of fourth order multiple regression functions are constructed to capture the degradation trends in condition of pipelines overtime covering their disparate characteristics.
Findings
Analytical results demonstrated that the top five influential deterioration factors comprise age, material, traffic, soil corrosivity and material. In addition, it was derived that developed deterioration models accomplished correlation coefficient, mean absolute error and root mean squared error of 0.8, 1.33 and 1.39, respectively.
Originality/value
It can be argued that generated deterioration models can assist municipalities in formulating accurate and cost-effective maintenance, repair and rehabilitation programs.
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Xueting Gong, Dinkneh Gebre Borojo and Jiang Yushi
Due to their limited capacity for adaptation and dependence on natural resources for economic growth, developing countries (DCs) tend to be more prone to climate change. It is…
Abstract
Purpose
Due to their limited capacity for adaptation and dependence on natural resources for economic growth, developing countries (DCs) tend to be more prone to climate change. It is argued that climate finance (CF) is a significant financial innovation to mitigate the negative effects of climate variation. However, the heterogeneous impacts of CF on environmental sustainability (ES) and social welfare (SW) have been masked. Thus, this study aims to investigate the heterogeneous effects of CF on ES and SW in 80 CF receipt DCs from 2002 to 2018. This study also aims to investigate the effects of CF on ES and SW based on population size, income heterogeneity and the type of CF.
Design/methodology/approach
The method of moments quantile regression (MMQR) with fixed effects is utilized. Alternatively, the fully modified least square (FMOLS) and dynamic least square (DOLS) estimators are used for the robustness test.
Findings
The findings revealed that DCs with the lowest and middle quantiles of EF, carbon dioxide (CO2) emissions and human development exhibit large beneficial impacts of CF on ES and SW. In contrast, the positive effects of CF on ES breakdown for countries with the largest distributions of EF and CO2 emissions. Besides, the impacts of CF on ES and SW depend on income heterogeneity, population size and the type of CF.
Practical implications
This study calls for a framework to integrate CF into all economic development decisions to strengthen climate-resilient SW and ES in DCs.
Originality/value
To the best of the authors’ knowledge, this is the first study to investigate the effects of CF on ES and SW in a wide range of DCs. Thus, it complements existing related literature focusing on the effects of CF on ES and SW.
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