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Reports a study of 1,304 Chinese brand names of ten types of products in China. These brand names are content analyzed following a linguistic approach which the authors developed from their earlier studies. The ten types of brand names are presented in three broad categories representing the three different developing stages of the consumer product industry in China: brands of traditional products (illustrated by matches and spirits), brands of traditional products with current development (illustrated by bicycles, shoes, and toothpastes), and brands of new and modern products (illustrated by cosmetics, soft drinks, washing machines, refrigerators and TV sets). The conclusion drawn from the analysis is that one of the variables in determining how linguistic principles are being applied to Chinese brand naming is the respective stages of development of such products in the context of the Chinese market economy.

This is the third of a series of studies on Chinese brand naming using content analysis from a linguistic perspective. The first study generalized the principles guiding Chinese brands in terms of syllable pattern, tone pattern, compounding structure and semantic preference. The second looked at specific branding rules, focusing on two entirely different products: cosmetic products and bicycles. The present study, following the same linguistic framework of analysis, analyzes three groups of closely related products: spirits, beers, soft drinks, to see how these brands are creatively and distinctively constructed. Finds that the brand naming patterns of the three drinks are basically in agreement with the general Chinese branding principles, and the differences among them directly reflect the development, the consumer markets and characteristics of each product.

Brand names contribute to product success. Studies on brand naming have been mainly conducted in western countries with western European languages and few researchers have focused on how cultural and linguistic diversity is related to brand naming. Attempts to fill the gap by investigating the linguistic content of brand names in the People’s Republic of China. Analyses over 500 brand names of Chinese award‐winning products. Generalizes the characteristics of Chinese brand naming and identifies the preferred syllabic, tonic, semantic and morphological structures. Aims to provide guidance to local marketers to generate a good Chinese brand name in their culture and international marketers to properly localize an international brand in Chinese words in order to enhance business success in the Chinese market.

This research measured and compared the brand identity of Kentucky Fried Chicken (KFC) in China and the United States. Brand identity was defined as the customer impressions of four different KFC identity elements – properties, products, presentations, and publications. A survey of young consumers in the two countries (n = 795), showed that the Chinese respondents were more apt to eat within KFC restaurants, and spend more time doing so, than the Americans. The Chinese also had much more positive impressions of KFC than their US counterparts. Brand identity impressions were correlated with overall customer satisfaction and with future patronage intentions for both groups, but much more so for the Americans. These findings support a model where differences in cultural frames of reference lead consumers to actively localize the brand identity of this nominally globalized product.

Institutional actors are critical allies for grassroots movements, but few studies have examined their effects and variations within the non-democratic context. This chapter argues that while institutional allies are heavily constrained and unlikely to give open endorsement to grassroot activists, some institutional activists indirectly facilitate movement mobilization and favorable outcomes in the process of advancing their own political agendas. Drawing upon in-depth interviews conducted in 2008 and 2012, I illustrate this argument by examining the Anti-PX Movement – a landmark grassroots environmental movement against a chemical plant – in Xiamen, China. I find that the environmental institutional actors were constrained and divided, yet some still fostered opportunities for movement mobilization and in turn exploited the opportunity created by the protesters to pursue their policy interests, thus facilitating positive movement outcomes. As long as the claims are not politically subversive to the authoritarian rule, this type of tacit and tactical interaction between institutional activists within the state and grassroot activists on the street is conducive to promoting progressive policy changes.

The missing employee voice has become a salient topic in China. This paper aims to document the newest developments relating to the topic by reviewing the recent literature on employment relations and employee voice. The findings of this paper suggest that the purposes of and channels for the employee voice in China have been undergoing significant changes. Different stakeholder groups have approached the issue. ‘Democratic management’ in China, the country’s home-grown concept of employee voice, has been resurrected to encourage more effective employee representation. Apart from this top-down influence from the government and All-China Federation of Trade Unions, this paper also identifies the bottom-up approach driven by the workers, and the external influence from the global corporate social responsibility campaign and nongovernmental labour organizations. Based on the review of the newest developments in workplace democracy and the employee voice in China, this paper proposes a stakeholder framework incorporating these developments. The authors also suggest some directions for future research.

This paper explores how the blockchain food traceability system (BFTS) affects consumers' affective brand commitment and subsequent willingness to pay premium prices.

From February 11 to May 23, 2023, this study collected data from 236 Chinese customers, who had purchased blockchain-traced food in Jingdong Mall within the past three months. Structural equation modelling was used to analyse the data.

The main findings were as follows: (1) BFTS information transparency, information immutability and product diagnosticity are significant predictors of consumer-perceived trustworthiness; BFTS information transparency, product diagnosticity and product safety are significant predictors of consumer-perceived informativeness, (2) Perceived trustworthiness and perceived informativeness build consumers' affective brand commitment, (3) Affective brand commitment affects willingness to pay premiums and (4) Health consciousness positively moderates the relationship between consumers' affective brand commitment and willingness to pay premiums.

This paper complements the research on consumer behaviour in the BFTS, and the research results provide important enlightenment for guiding food enterprises to formulate reasonable and perfect marketing strategies of blockchain-traced food.

This paper aims to shed some new light on the mixed findings of previous empirical studies on the effect of knowledge search breadth (SB) on firms’ 2019 innovation performance (IP).

The paper adopts a contingent approach that examines the two organizational factors in determining the shape of the SB-IP curve. The empirical study is based on survey data gathered from 414 Chinese firms. In dealing with concerns on simultaneity and reverse causality, perceived time-lag between outcome variable and explanatory variables was introduced.

This study reveals that knowledge novelty and absorptive capacity are two functions underlying the SB-IP relationship. The results also indicate that innovation orientation and firm age moderate the SB-IP relationship in different ways: the more innovation-oriented the firm, the steeper the inverted U-shaped SB-IP relationship will be, while the older the firm, the flatter the SB-IP relationship will be. Interestingly, there is strong evidence for the shape-flip phenomenon of the SB-IP curve: SB has an inverted U-shaped effect on IP when a firm is young; however, SB has a U-shaped effect when the firm is older than 37 years.

By revealing two underlying functions and two moderators of the association between SB and IP at the firm level, this paper contributes to shed some new light to the mixed results reported by previous empirical studies that have examined the effect of knowledge search on firm innovation.

This research explores the differential effects of pixel-level and object-level visual complexity in firm-generated content (FGC) on consumer engagement in terms of the number of likes and shares, and further investigates the moderating role of image brightness.

Drawing on a deep learning analysis of 85,975 images on a social media platform in China, this study investigates visual complexity in FGC.

The results indicate that pixel-level complexity increases both the number of likes and shares. Object-level complexity has a U-shaped relationship with the number of likes, while it has an inverted U-shaped relationship with the number of shares. Moreover, image brightness mitigates the effect of pixel-level complexity on likes but amplifies the effect on shares; contrarily, it amplifies the effect of object-level complexity on likes, while mitigating its effect on shares.

Although images play a critical role in FGC, visual data analytics has rarely been used in social media research. This study identified two types of visual complexity and investigated their differential effects. We discuss how the processing of information embedded in visual content influences consumer engagement. The findings enrich the literature on social media and visual marketing.

Contractor selection is critical in green buildings (GBs) since the preferred contractor has the responsibility to achieve construction sustainability as well as relationship sustainability. The developer satisfaction reflecting requirements can boost the cooperative relationship among stakeholders and act as an evaluation scale for the success of GB projects, which needs to be emphasized in the selection process but little involved in the existing research. This study explores improving GB contractor (GBC) selection by integrating developer satisfaction into selection procedures.

A systematic framework of GBC selection including twenty-five criteria from literature review and experts survey is firstly constructed. Both tactical and strategic criteria are further classified into Kano categories (must-be, one-dimensional, and attractive categories) using the fuzzy Kano model (FKM), and weighted by the developer satisfaction index. The model proposed by this study combining FKM and TOPSIS divides the selection process into the filtration phase and selection phase by Kano categories. The proposed model is finally verified through performance comparison among multiple methods in a case.

Selection criteria are measured linearly and nonlinearly, showing criteria having nonlinear satisfaction change accounts for two-thirds of all. Criteria at tactical level tend to be must-be or one-dimensional categories for the developer, and most strategic criteria are classed as the attractive category, indicating that adding strategic criteria is necessary for long-term cooperation. The proposed model, using developer satisfaction to improve the selection process, ensures the selected GBC to be the most satisfactory with requirements of the developer and makes the performance of GBCs easily distinguishable.

This study contributes to the existing body of knowledge for promoting relationship sustainability by supplementing an integrated model with emphasis on developer satisfaction in GBC selection, so as to establish a good initial foundation due to the match between performances of GBCs and needs of developers. It not only helps maximize developer satisfaction in GBC selection by applying satisfaction to pre-construction management, but also instructs GBCs to prioritize performance improvements. The framework is also conducive for developers to classify selection criteria and select other participants (like green suppliers) from the satisfaction perspective in GBs.