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The purpose of this paper is to investigate the effects of brand strategies and spokesperson expertise on consumer responses to hypermarket private-label products by combining concepts from consumer attitude change, resistance to persuasion and construal level theory (CLT).

Two experiments were conducted to test the propositions.

Consumers perceived the low-price (low-quality) characteristic of private-label products as a high-level (low-level) construal consideration when forming purchase decisions. Product relevance negatively affected consumers’ perceived product distance. Compared with store brands, separate brands enhanced consumer product attitudes and purchase intentions. Brand strategies and product distance affected consumer message-processing mindset (i.e. resistant to persuasion or open to persuasion) when processing advertisements, ultimately moderating the effect of spokesperson expertise.

The findings are useful for hypermarkets seeking to implement brand strategies and select spokespersons for private-label products. Additionally, the findings show that advertisers should design advertising elements to match consumers’ construal approaches to product-related information.

This study contrasts two common hypermarket brand strategies, identifies the construal levels corresponding to the dual roles of private-label products and expands CLT dimensions. Additionally, the results bridge two research approaches (persuasion and resistance to persuasion) and demonstrate the pivotal influence of brand strategies. The findings also advance understanding of the effects of spokesperson expertise and contribute to resistance theory by showing how to effectively reduce attitude certainty after resistance to persuasion.

The purpose of this paper is to develop a decision support tool to use with design for additive manufacturing (DfAM) and design for supply chain (DfSC) such that the Supply Chain (SC) configuration for a personalized product can be optimized under various demand uncertainties.

A simulation-based methodology is proposed in this industry-university cooperative research. Through identifying the company requirements with interview, an application programming interface (API) and simulation model were developed to solve the DfAM and DfSC problems of case company. Based on customer preference, the SC configuration is analyzed and suggestions are developed according to simulation results at the product design.

Results show the supplementary capacity of the additive manufacturing (AM) process improves the SC performance in terms of lead time and total cost. This work identifies the research gap between AM and SC, and gives a comprehensive investigation of different performance indicators, such as order fulfill rate and waste rate.

Metal AM technology was not in the mass production stage at the time of this study. Thus, this research mainly emphasizes a nonmetal AM process.

AM technology can improve SC performance through its supplementary capacity and help the SC to be more flexible, robust and resilient in terms of lead time and total cost. This research implements an API to assist decision making. The findings of this research provide case company a valuable reference while branching its business.

This is the first study that considers both DfAM and DfSC with the integration of an API. It also addresses the demand fluctuation level and stochastic demand of a personalized product in a unique approach.

This paper aims to study the adoption of mobile technology in business and its determinants. A diagnostic tool for proper adoption of mobile technology is developed.

Grounded on the fit‐viability framework, the paper uses a multi‐case study via the fit and viability dimensions to examine the success or failure of mobile technology applications in business.

By drawing upon multiple streams of theory building, the paper is able to develop a set of measurement instruments to assess the fit and viability in adopting mobile technology. The findings demonstrate that the fit‐viability model (FVM) provides useful guidelines for enterprises in their decisions on whether to adopt a mobile technology.

First, the theoretical generalizability of the FVM needs to be more carefully observed in future studies. Second, the findings are exploratory and more extensive studies may be necessary.

Chief information officers and managers can use the developed instrument to measure the fitness and viability of implementing mobile technology in organizations. This should be able to increase the possibility of success.

This is one of the first papers to combine the fit and viability aspects and to empirically demonstrate the value of this two‐dimensional model.

Generally, this paper aims to develop a model by identifying factors which will assist policy makers in implementing m-government in Tanzania. The paper identifies direct and indirect factors which may influence adoption of m-government among the rural farmers in Tanzania.

The paper conducted a survey by using Drop Off/Pick Up method to collect data from rural farmers. Stratified and multi-stage sampling were used to collect 407 valid responses from rural farmers in Tanzania. Data collected were analyzed by using structural equation modeling (SEM).

The results show that government support has direct influence, while awareness has indirect influence through relative advantage, ease of use, compatibility and visibility. Furthermore, relative advantage, compatibility, ease of use, visibility and results demonstrability have direct influence on rural farmers intention to adopt m-government.

This study contributes to knowledge because no study in this area has been conducted in developing countries to examine factors that influence adoption of m-government. Furthermore, this study tests the mediating effects of perceived characteristics of innovation which have not yet been investigated to date.

This study is exploratory in nature. The purpose of this paper is to examine the intention to use smartphones by mobile users for m-services in a growing market. In fact, it empirically studies the influence of ubiquity and immersion in the virtual context on the perceived value (utilitarian and hedonic) of the mobile user’s experience. Moreover, it is an academic embarkation upon the examination of the effect of perceived value on the intension of using smartphones by mobile users for the m-services. Finally, it tests the mediating role of the perceived (utilitarian and hedonic) value between ubiquity/immersion and the intention to use smartphones for m-services.

The data are collected from a sample of 300 Tunisian students and analyzed using the structural equation modeling technique.

The results show that ubiquity and immersion positively influence the value perceived by mobile internet users. They also confirm that the perceived (utilitarian and hedonic) value positively affects the intensity of smartphone usage by mobile internet users for m-services and show the mediating role of the perceived (utilitarian and hedonic) value between ubiquity/immersion and the intention to use smartphones for m-services.

Companies in place focus on the importance of smartphone shopping by communicating about the comparative advantages of this type of purchase to make this option a possible choice in the future. The immersive dimension in the virtual context of commerce can be exploited as a factor of differentiation, at a time when commercial trafficking is intensifying; for example, immersive merchant sites, to enrich their particular utilitarian value with an equally hedonic value. The hedonic and utilitarian dimensions of the perceived value constitute a mediator and an important lever for the distributors within the framework of the m-commerce. Due to a genuine consideration of the availability and the possibility to carry out the service at any time and any place in view of the fact that it is perceived as being useful and compatible with the needs and way of life of the individuals’ intention, the use of smartphones for the m-served is explained by the lived values which are in turn explained by the ubiquity.

Despite the massive adoption of information and communication technology, especially the internet, in distribution and service delivery, very little research has focused on the intensity of use of smartphones by mobile internet users for m-services. This exploratory study is the first to test the effect of ubiquity and immersion in the virtual context on the perceived (utilitarian and hedonic) value of the mobile internet users’ experience as well as the effect of the perceived value on the intensity of use of smartphones by mobile internet users for m-services in the Tunisian context. Moreover, it puts under scrutiny the mediating effect of the perceived value in the determination of the intention to use smartphones by mobile users for the m-services in the Tunisian context.