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Article

Kuo‐Lun Hsiao

The research goal of this study is to explore the factors influencing the adoption of Android smartphones and the intention to pay for mobile internet services.

Abstract

Purpose

The research goal of this study is to explore the factors influencing the adoption of Android smartphones and the intention to pay for mobile internet services.

Design/methodology/approach

The present study proposes a framework based on theory of reasoned action (TRA) from the perspectives of software (interface convenience and perceived content), hardware (perceived infrastructure), design (design aesthetics) and perceived value (emotional value, price/value for money, performance/quality value, and social value). A web survey was conducted, and data were collected from a total of 881 users of Android smartphones in Taiwan. The casual model was validated using partial least squares (PLS) techniques.

Findings

The results indicated that the influence of the factors on the intention of the mobile internet users and non‐users were different. Surprisingly, the effect of design aesthetics was not significant in all of the groups. Male users were found to be more likely to read e‐books on their smartphones, as are people with higher personal incomes.

Practical implications

This study contributes to a theoretical understanding of the factors that promote mobile internet users' and non‐users' intention to adopt Android smartphones and pay for mobile internet services. The proposed framework can be used by mobile internet service providers and smartphone manufacturers to design the products and marketing strategies.

Originality/value

The primary value of this paper lies in providing a better understanding of users' and non‐users' concerns about Android smartphone adoption and subscription of mobile internet services.

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Article

Shintaro Okazaki and Jaime Romero

This study aims to identify distinct online media user segments on the basis of three media theories, namely media displacement theory, media complementarity theory and…

Abstract

Purpose

This study aims to identify distinct online media user segments on the basis of three media theories, namely media displacement theory, media complementarity theory and media richness theory.

Design/methodology/approach

A large‐scale, mobile‐based web survey was conducted in Japan to assess behavioural variables (media time allocation, media richness perceptions, and media access motives) and demographics.

Findings

The latent class model reveals four distinct media user segments: dual media users (i.e. users of the internet on both the mobile and the PC); mobile internet users; PC internet users; and passive online users. Dual media users are likely to: spend more time on information searching; perceive greater levels of media richness in online media; and share common motives for accessing internet media via both mobile and PC. The findings are consistent with our theoretical expectations.

Research limitations and implications

Any exploratory clustering of consumers is by definition a snapshot that depends on time and place. Consequently the findings would very likely have been different if the underlying data had been sampled at another time or in different locations. Despite this limitation the findings corroborate some of the basic tenets of theories of media competition and complementarity.

Practical implications

The fact that almost a third of online media users access internet content via both mobile and PC suggests the increasing importance of cross‐media strategies.

Originality/value

This is a pioneering study that examines media competition and complementarity between the mobile internet and the PC internet.

Details

Online Information Review, vol. 34 no. 1
Type: Research Article
ISSN: 1468-4527

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Article

Yong Liu and Hongxiu Li

The purpose of this paper is to investigate the diffusion process of mobile internet use (MIU) in China and to explore the determinants driving MIU.

Abstract

Purpose

The purpose of this paper is to investigate the diffusion process of mobile internet use (MIU) in China and to explore the determinants driving MIU.

Design/methodology/approach

A survey was conducted to collect data to empirically assess the research model. In total, 736 usable responses were collected using a questionnaire derived from previous research. Both the structural equation model and partial least squares were used to study the model concerning different user groups.

Findings

The results indicate that there are significant differences in the users' perceptions of mobile internet usage during its different innovation diffusion stages. Of the determinants, perceived enjoyment is the most important predictor of MIU.

Practical implications

In addition to motivating users by making services more enjoyable, the findings suggest that practitioners should take the differences of adopter groups into account. Making the mobile internet easy to use and compatible with users' lifestyles would promote the use of technology as well.

Originality/value

Few studies have investigated the differences between user groups when studying mobile internet diffusion, especially in China, which is reaching a critical stage in this regard.

Details

Industrial Management & Data Systems, vol. 110 no. 3
Type: Research Article
ISSN: 0263-5577

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Article

Dandan Ma, Jia Tina Du, Yonghua Cen and Peng Wu

The purpose of this paper is to identify enablers and inhibitors to the adoption of mobile internet services by socioeconomically disadvantaged people: an understudied…

Abstract

Purpose

The purpose of this paper is to identify enablers and inhibitors to the adoption of mobile internet services by socioeconomically disadvantaged people: an understudied population adversely affected by digital inequality.

Design/methodology/approach

A qualitative study combining a questionnaire and semi-structured interviews. In total, 32 socioeconomically disadvantaged people explored mobile lottery services and subsequently were asked a series of semi-structured questions about their perceptions of the technology.

Findings

Users’ attitudes toward mobile internet services were ambivalent. They experienced some advantages of smartphones (including escaping spatiotemporal constrains, fashionableness, privacy, and cost-effectiveness) and conceived of mobile internet services in terms of social advantages (including their ubiquitous nature, fitting in socially and fear of being “left behind”). However, they also experienced barriers and concerns, such as limited mobile data packages, external barriers from mobile services (including security concerns, complex online help tutorials, irrelevant pop-ups, and a lack of personalized services) and internal psychological barriers (including technophobia, self-concept, and habitus).

Research limitations/implications

The findings are of limited generalizability due to the small size of the sample. However, the study has implications for understanding the acceptance of technology among socioeconomically disadvantaged people.

Social implications

The study has social implications for bridging digital inequality in terms of socioeconomic status.

Originality/value

While previous studies have primarily focused on enablers of adopting mobile internet services by active users, this study reveals both the promise of and the barriers to the use of such services by inactive users who comprise an under-served population.

Details

Aslib Journal of Information Management, vol. 68 no. 6
Type: Research Article
ISSN: 2050-3806

Keywords

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Article

Moez Ltifi

This study is exploratory in nature. The purpose of this paper is to examine the intention to use smartphones by mobile users for m-services in a growing market. In fact…

Abstract

Purpose

This study is exploratory in nature. The purpose of this paper is to examine the intention to use smartphones by mobile users for m-services in a growing market. In fact, it empirically studies the influence of ubiquity and immersion in the virtual context on the perceived value (utilitarian and hedonic) of the mobile user’s experience. Moreover, it is an academic embarkation upon the examination of the effect of perceived value on the intension of using smartphones by mobile users for the m-services. Finally, it tests the mediating role of the perceived (utilitarian and hedonic) value between ubiquity/immersion and the intention to use smartphones for m-services.

Design/methodology/approach

The data are collected from a sample of 300 Tunisian students and analyzed using the structural equation modeling technique.

Findings

The results show that ubiquity and immersion positively influence the value perceived by mobile internet users. They also confirm that the perceived (utilitarian and hedonic) value positively affects the intensity of smartphone usage by mobile internet users for m-services and show the mediating role of the perceived (utilitarian and hedonic) value between ubiquity/immersion and the intention to use smartphones for m-services.

Practical implications

Companies in place focus on the importance of smartphone shopping by communicating about the comparative advantages of this type of purchase to make this option a possible choice in the future. The immersive dimension in the virtual context of commerce can be exploited as a factor of differentiation, at a time when commercial trafficking is intensifying; for example, immersive merchant sites, to enrich their particular utilitarian value with an equally hedonic value. The hedonic and utilitarian dimensions of the perceived value constitute a mediator and an important lever for the distributors within the framework of the m-commerce. Due to a genuine consideration of the availability and the possibility to carry out the service at any time and any place in view of the fact that it is perceived as being useful and compatible with the needs and way of life of the individuals’ intention, the use of smartphones for the m-served is explained by the lived values which are in turn explained by the ubiquity.

Originality/value

Despite the massive adoption of information and communication technology, especially the internet, in distribution and service delivery, very little research has focused on the intensity of use of smartphones by mobile internet users for m-services. This exploratory study is the first to test the effect of ubiquity and immersion in the virtual context on the perceived (utilitarian and hedonic) value of the mobile internet users’ experience as well as the effect of the perceived value on the intensity of use of smartphones by mobile internet users for m-services in the Tunisian context. Moreover, it puts under scrutiny the mediating effect of the perceived value in the determination of the intention to use smartphones by mobile users for the m-services in the Tunisian context.

Details

Management Decision, vol. 56 no. 11
Type: Research Article
ISSN: 0025-1747

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Article

Xiwei Wang, Dan Zhao, Mengqing Yang, Lian Duan, Meng Meng Xiang and Qiuyan Guo

This study aims to improve disaster management. Social media, particularly microblog, has become a new platform for public opinion dissemination. However, few studies have…

Abstract

Purpose

This study aims to improve disaster management. Social media, particularly microblog, has become a new platform for public opinion dissemination. However, few studies have been conducted to explore the structure of public opinions, the approaches for facilitating the spread of public opinions and the results of public opinion dissemination in the context of mobile internet for the purpose of improving disaster management.

Design/methodology/approach

This paper chooses Ebola as the research topic and extracts 14,735 Ebola-related data items from Sina Microblogs to examine the information nodes of public opinion and the characteristics of propagation paths on mobile internet. Particularly, nodes of public opinion between mobile terminals and non-mobile terminals are compared.

Findings

The results of this paper reveal the characteristics of public opinion propagation on mobile internet and verify the effectiveness of public opinion propagation on mobile internet. This study shows that public opinions propagate quickly, widely and efficiently and further generate great impacts on mobile internet.

Research limitations/implications

The methods used in this study can be useful for the government agencies and other relevant organizations to monitor public opinions, identify issues and problems proactively and develop strategies in a more efficient manner to improve disaster management.

Practical implications

The results of this paper are helpful for related departments to monitor public opinions and to further improve disaster management.

Originality/value

This paper explores the mechanism of public opinion dissemination on mobile internet and further investigates how to improve disaster management through a case study related to Ebola.

Details

Information Discovery and Delivery, vol. 45 no. 2
Type: Research Article
ISSN: 2398-6247

Keywords

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Article

Xiwei Wang, Yunfei Xing, Yanan Wei, QingXiao Zheng and Guochun Xing

Social media, especially microblog, has become one of the most popular platforms for public opinion dissemination. However, so far few studies have been conducted to…

Abstract

Purpose

Social media, especially microblog, has become one of the most popular platforms for public opinion dissemination. However, so far few studies have been conducted to explore information dissemination under the mobile environment. This paper aims to introduce the approach to analyze the public opinion information dissemination in mobile social networks.

Design/methodology/approach

This paper chooses “network attack” as the research topic and extracts 23,567 relevant messages from Sina Microblogs to study the structure of nodes for public opinion dissemination and the characteristics of propagation paths on mobile internet. Public opinion dissemination is compared on both mobile and non-mobile terminals.

Findings

The results reveal the characteristics of public opinion dissemination in mobile environment and identify three patterns of information propagation path. This study concludes that public opinion on mobile internet propagates more widely and efficiently and generates more impact than that on the non-mobile internet.

Social implications

The methods used in this study can be useful for the government and other organizations to analyze and identify problems in online information dissemination.

Originality/value

This paper explores the mechanism of public opinion dissemination on mobile internet in China and further investigates how to improve public opinion management through a case study related to “network attack.”

Details

Information Discovery and Delivery, vol. 48 no. 4
Type: Research Article
ISSN: 2398-6247

Keywords

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Article

Hyun‐Hwa Lee and Seung‐Eun Lee

The purpose of this paper is to investigate US consumers' adoption of mobile services from the perspectives of channel extension (mobile vs internet) as well as with…

Abstract

Purpose

The purpose of this paper is to investigate US consumers' adoption of mobile services from the perspectives of channel extension (mobile vs internet) as well as with considerations of ethnic and gender difference. Specifically, this paper examines the effects of gender and ethnicity in consumers' current usages in different types of mobile services, the relationships between consumers' current internet and mobile service usages, and how current usages of internet and mobile services predict future intentions to use mobile services.

Design/methodology/approach

Online survey method was employed to collect the data. A total of 492 responses were obtained from current mobile users.

Findings

The mobile services most (e.g. sending and receiving text and picture messages, checking e‐mail) and least used (e.g. gambling, educational services) were similar between both male and female respondents, yet male respondents showed a higher use of mobile services. Among ethnic groups, African Americans were the most engaged users of all mobile services, and European Americans were the least engaged. In certain service categories (e.g. informational services related to business/finance), both gender and ethnicity were shown to have significant effects on consumers' current usages of both the internet and mobile services and intentions to use mobile services.

Practical implications

Gender‐ and ethnic‐specific marketing strategies should be based on the types of mobile services. Special attention should be paid to African Americans that have expressed great interests in using the services that are offered through mobile devices (e.g. informational services related to health and business/finance, payment/billing services, and purchasing products). Understanding current internet use of each mobile service is a key to the success of the potential use of mobile services.

Originality/value

There is a lack of previous research addressing consumer issues relevant to specific types of mobile services. This paper provides a meaningful insight into consumer adoption of various types of mobile services from the perspectives of channel extension (mobile vs internet) as well as ethnic and gender difference.

Details

Journal of Research in Interactive Marketing, vol. 4 no. 4
Type: Research Article
ISSN: 2040-7122

Keywords

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Article

Christoph Stork, Enrico Calandro and Alison Gillwald

The purpose of this paper is to analyse internet access and use trends in 11 African countries based on household and individual ICT survey data.

Abstract

Purpose

The purpose of this paper is to analyse internet access and use trends in 11 African countries based on household and individual ICT survey data.

Design/methodology/approach

The study uses nationally representative data for households and individuals in residential and semi-residential areas, as defined by national census sample frames for 11 African countries.

Findings

While the 2007/2008 African ICT access and use survey demonstrated alarmingly little access to the internet on the continent, together with a large-scale absence of computers and smart phones, compounded by the high cost of connectivity, the mobile phone is now the key entry point for internet use. Internet access has increased significantly across all countries, as a result increasing internet penetration to 15.5 per cent across the 11 African countries surveyed by Research ICT Africa in 2011/2012. Mobile internet requires fewer ICT skills, less financial resources and does not rely on electricity at home, compared to computers or laptops. Other findings highlight the unevenness of internet take-up across and within countries. Thus, while the majority of the countries under investigation demonstrate increased mobile internet take-up, in Rwanda, Tanzania and Ethiopia, internet use remains negligible. In those countries where mobile internet is boosting connectivity, this is being driven by social networking applications.

Practical implications

The policy implications of the shift in significant numbers from negligible internet access at public access points serviced primarily by fixed access lines to mobile internet access are significant. Just as traditional reform strategies of increasing competition in the market increased access to voice services more successfully than traditional universal service strategies, mobile again appears to be addressing the internet gap. Competition in mobile markets appears to address the efficiency gap in the market, resulting in an increase in the choice of services and a reduction in prices. Strategies that seek to aggregate users at public access points, funded by complex levies and subsidies again seem to have been overtaken by the increasing availability of mobile internet access, as feature phones and smart phone become more available to individual users.

Social implications

Understanding prepaid mobile internet further provides a pro-poor dimension to public policies seeking to improve internet access, which historically has been available and affordable to the elite. The rest of the society had to rely on public access points, whether private internet cafés or schools and libraries.

Originality/value

This paper uses primary data that allow a better understanding of internet access and use in Africa. It provides policymakers and regulators with the evidence required for an informed ICT policy and regulation.

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Article

Hongyi Chen and Tugrul U. Daim

The purpose of this paper is to assess effective integration of two emerging technologies, new emerging opportunities for them and their diffusion in China.

Abstract

Purpose

The purpose of this paper is to assess effective integration of two emerging technologies, new emerging opportunities for them and their diffusion in China.

Design/methodology/approach

A multi‐perspective analysis and causal models were developed to assess the emerging technologies as a result of the integration. In addition, an initial system dynamics model is developed to explore their diffusion.

Findings

Based on multi‐perspective analysis and causal models in both global and national environments, problems such as security and reliability are identified. System dynamics modeling is used in this paper to assist such foresight process. Different scenarios are proposed by the modeling to offer possible solutions facilitating the development of voice and video over wireless area network (VVoWLAN) in China.

Research limitations/implications

While, the purpose of system dynamics modeling is to demonstrate the application of the methodology, simplifying assumptions are made. To deliver an accurate foresight model, additional data and modeling details will be required. This will lead to future works as an improvement of the model.

Practical implications

A multi‐perspective analysis and causal models were developed to assess the emerging technologies as a result of the integration. These models can easily be used by decision makers evaluating such technologies. The framework suggests that the diffusion of such emerging technologies like VVoWLAN needs to be planned strategically in order to fully realize the value of the integration opportunities identified in the first step.

Originality/value

The paper provides a framework for assessing emerging technologies in China.

Details

Journal of Technology Management in China, vol. 3 no. 2
Type: Research Article
ISSN: 1746-8779

Keywords

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