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The purpose of this paper is to find out if Destination Marketing Organizations (DMOs), in charge of promoting World Heritage Sites (WHS), use the World Heritage label in their electronic promotional tools, and if so, do promotional arguments include considerations linked to sustainable development.

A quantitative and qualitative study was conducted of web site content created by local, regional and national DMOs representing 120 organizations of World Heritage Cities member cities.

Results show that Western European cities are the primary users of the World Heritage label in their promotional material. Cities that obtained their label less than ten years ago use it more often for promoting tourism. Concurrently a significant theme associated with WHS categorisation is the presentation of a must‐see “tourism product”. Conversely the advertising contains little information about the protection of the site or sustainable development actions undertaken since the labelling.

Mostly a DMO communicates with tourists and visitors. It would be in the interest of WHS managers who work in partnership with these DMOs to convey why the site was labelled. Further, they need to demonstrate that obtaining the World Heritage status implies implementing sustainable development objectives. Finally, a better understanding of the economic, cultural, social and environmental issues associated with the label would help tourists appreciate their visit more.

The paper is the first insightful study of the World Heritage label usage as both a promotional argument and means of enhancing sustainable tourism practices.

World Heritage sites (WHS) can play an important role in promoting visitation to emerging and remote destinations. Guided by the theory of planned behaviour (TPB), this study aims to investigate factors that predict intentions to visit WHS.

Survey questionnaires were used to collect data from visitors (n = 519) to four Western North American WHS. Partial least squares structural equation modelling (PLS-SEM) was used to identify three reflective models (attitude toward visiting World Heritage, perceived behavioural control and intention to visit WHS in the future), three formative models (attitude toward World Heritage designation, social influence (subjective norms) to visit World Heritage and World Heritage tourism brand equity) and a structural model.

World Heritage tourism brand equity and social influence were strong positive predictors of intentions to visit WHS in the future. Attitudes towards World Heritage designation, followed by World Heritage travel attitudes and perceived behavioural control, were progressively weaker, yet positive predictors. However, the latter two concepts’ impact was negligible.

This study addresses four deficiencies in tourism studies: TPB studies have failed to find consistent predictors of intentions to visit destinations; very few studies have attempted to verify the factors that predict visitation to WHS, despite the opportunities and costs that can arise from WHS-related tourism; few studies of tourists’ perceptions of World Heritage and related WHS travel intentions have been conducted in North America; and PLS-SEM was used to perform statistical methods not commonly used in tourism studies including formative models, importance-performance mapping and confirmatory tetrad analysis.

世界遗址（WHS）对于提高新兴和偏远地区的游览率起到重要作用。本论文以计划行为理论（TPB）为理论基础，研究游览WHS的动机因素。

本论文采用问卷采样形式，519名游览四个美国西北部WHS公园的游客为问卷样本。本论文采用偏最小二乘回归（PLS-SEM）分析数据，(a) 确立三个反应性测量模型（WHS游览态度、感知行为控制、未来WHS游览意向），(b) 确立三个形成性测量模型（WHS游览态度、WHS游览的社会影响力（主观规范）、以及WHS旅游品牌资产），以及(c) 验证一个结构模型。

世界遗产旅游品牌资产和社会影响力是未来游览WHS意向的有效动力。世界遗产目的地的态度，由世界遗产旅游态度和感知行为控制所主导，也有着对未来游览WHS意向的积极促进作用，但是作用相对较弱。然而，世界遗产旅游态度和感知行为控制并未发现对未来游览WHS意向有直接决定作用。

本论文弥补了旅游研究中的四大不足：(a) TPB研究未能找出旅游目的地游览意向的一致的决定因素; (b) 几乎没有文献试图验证WHS游览意向决定因素，尽管这将对WHS相关旅游业的机遇和成本控制有着重大意义; (c) 有关世界遗产和相关WHS旅游意向的研究还尚未在北美地区开枝散叶; (d) 本论文借用PLS-SEM方法来分析数据，包括验证形成性测量模型、重要性-绩效画图分析法、以及四分子分析法等，这在旅游文献中不常见。

品牌态度，世界遗产，旅游意向，TPB，品牌资产，品牌忠诚度

This paper is an editorial to JCHMSD's Volume 2 Issue 1. Its purpose is to introduce the selection of papers in the issue.

The paper discusses the increased focus of national and local authorities, as well as multilateral agencies, on historic cities in a search for a more sustainable process of urban development that integrates environmental, social and cultural concerns into the planning, design and implementation of urban management programmes and projects. The recent adoption of a new policy instrument by UNESCO, the 2011 Recommendation on the Historic Urban Landscape, is providing a set of general principles in support of sustainable urban heritage management and the paper further explains the first results of a field testing of the embedded Historic Urban Landscape approach in two different geo‐cultural regions of the world (i.e. Central Asia and East Africa). It points to fields of further research, which are linked to the papers selected for this issue.

The Historic Urban Landscape approach, as promoted in the new UNESCO Recommendation on the subject, facilitates a structuring and priority setting of the manifold needs and wishes in the broader urban development and heritage management process, thereby creating clarity and understanding in an often very complex process with competing demands.

The new UNESCO Recommendation was adopted on 10 November 2011 and this research paper is the first to expound on an implementation of the approach embedded therein, explaining its merits and potential.

The World Heritage Convention has reached a milestone, and this year, in 2022, it is celebrating its 50th anniversary. The aim of this article is to review whether and how the goals of the strategic action plan (SAP) for the Implementation of the World Heritage Convention (2012–2022) have been reached.

This article starts by considering the outcomes for three of the SAP goals, dealing with protection and management; the credibility of the World Heritage List and sustainable development, using additional information from the final implementation report of the SAP (UNESCO, 2021a), which provides key performance indicators and the implementation status for each goal and associated outcomes. This article then compares and contrasts available data, trends and examples to provide more in-depth analyses of the implementation of the three goals. Data have been gathered from my own research and from the work of other academics and practitioners.

The article finds several key positive changes, including the recent revisions of the Operational Guidelines to include provisions from the 2015 UNESCO Policy on World Heritage and Sustainable Development. However, a number of concerning or worsening trends relating to the protection and management of the World Heritage List, its increasing lack of credibility and sustainable development make it difficult to conclude that the implementation of the goals has been positive. The article concludes with suggestions for addressing these issues.

This paper fills a gap, as not much has yet been published on the state of implementation of the Convention at 50 years old.

This article aims to introduce the special issue of the journal Facilities on “World Heritage cities management”, together with the respective articles.

This introduction addresses the topic of world Heritage cities management and its relevance to science and society. In so doing, it indirectly points to the emerging field of cultural heritage management within facilities management.

Even though the management of cultural heritage assets is nothing new for facilities managers, cultural heritage management as a field of research can be considered at a younger stage of development than other related studies, such as the discipline of architectural conservation, which originated in the nineteenth century with the advent of modernity. The application of management practices to immovable cultural heritage assets emerged as recently as the 1990s. At a time in which the role of culture and heritage in processes of sustainable development is gaining more ground, this special issue can be seen as the first of more contributions to come, which aim to enhance the conservation and management of cultural heritage assets for the benefit of present and future generations.

This paper aims to make a contribution to the growing field of cultural heritage management and is of use to facilities managers, scholars and consultants who have responsibilities but limited knowledge in this field.

This paper aims to investigate the European and Latin America urban cultural policies that could enhance cultural and creative sustainable tourism products development.

The methodological framework is based on a comparative case study regarding the importance, dynamics and policies associated to cultural and creative tourism in four Ibero-American cities, namely, Brasilia, Buenos Aires, Lisbon and Madrid.

This exploratory analysis underlines the growing importance of cultural and creative tourism in the four capital cities. On one hand, cities reveal different tourism impacts and, on the other hand, they are associated to different cultural and creative sector structures. Cities cultural and creative performance put in evidence that sustainable cities index, global talent competitiveness index and cultural and creative cities monitor, tend to position Madrid in the first place followed by, Lisbon, Buenos Aires and Brasilia.

In general, and despite the importance of space in the creative process, there is little research on the geography of the creative industries and there is a lack of cross-country comparative studies so that it is difficult to assess the particularities of each model of creativity.

Cities could enhance more efforts in investing, not only in the traditional cultural infrastructures but also on the new forms of culture, new technologies, new makers, new audiences based on their attributes, activities and labels, in a framework of urban sustainable policies based on “innovation,” “inclusiveness” and “interconnectivity.”

The originality of the paper lies in the comparative analysis of four cities based on cultural and creative sector and tourism interconnections. Simultaneously, it lies in an exploratory model application.

This paper aims to bridge the epistemological gap between heritage and tourism in understanding (and describing) the link between what is protected in heritage and what is a sustainable use of heritage as a tourism resource. This is accomplished by focusing on the socio-cultural dimension of heritage.

Three case studies involving UNESCO World Heritage sites and representing different stages of tourism development from three different developing economies are discussed. The case studies are based on the author’s extensive monitoring and evaluation of World Heritage Site management over the course of a decade, including tourism management, and they feature in-depth discussions with government heritage authorities and with heritage and tourism experts and stakeholders; observation and monitoring activities; and review of policy and project documents, heritage and tourism plans, UNESCO and other professional bodies’ reports and academic research works.

A symbiotic relationship between the environment, people and economy and the multi-sectoral nature of the tourism industry makes achieving sustainable development goals almost impossible unless there is a coordinated and integrated approach by the all parties involved, especially in culturally and naturally sensitive areas. The spirit of place is used as a conceptual framework in the application of systems. Theories seem to be the way forward for a sustainable management of tourism in such areas.

The paper addresses an important and under-researched aspect of tourism-heritage encounters: How the socio-cultural impacts of tourism affect the value of cultural heritage, especially in the context of developing economies.

The debate on tourism sustainability and its contribution to local development has been very active, especially in connection with world heritage sites (WHSs). The analysis conducted was intended to evaluate the role of information and communication technologies (ICTs) in promoting sustainable tourism, stating the relevance given online by local and international operators to the fact a destination was a WHS and to its commitment over sustainability issues. With this aim, the authors aim to take the perspective of a person navigating online to collect information on possible travel to a specific globally recognised WHS: the Victoria Falls.

In this paper, for its structure, the authors propose the UN World Tourism Organisation book on sustainability (Sustainable Tourism for Development Guidebook, 2013) to define a framework suitable for a content analysis of websites and mobile applications – available to a prospective traveller, interested in visiting the Victoria Falls, one of the most known WHSs in Africa, not directly for a heritage end.

There are 91 available online resources that have been studied to assess whether the Victoria Falls is an area recognised and protected by UNESCO; the presence of sustainability-related contents; and the importance of information providers covering this topic and sharing with readers. A potential tourist to the Falls is not well informed online about issues related to sustainable tourism; his attention is likely not to be drawn to such issues, at least not explicitly. The results show there is plenty of room to improve the online communication value of an area recognised by UNESCO.

Literature does not offer other studies linking both WHSs and sustainability (and the related issues) to ICTs and adopting the tourist point of view. Using a WHS case, the results give evidence of the lack of a proper online communication, underlying the outstanding value of the area, and the destination’ initiatives towards sustainability. Results suggest how relevant could be for a destination to offer a proper and complete online communication, to educate travellers about the several implications of being a WHS and about a sustainable and responsible behaviour in case they choose to visit it.

This paper is an editorial to JCHMSD's Volume 4, Issue 1 and its selection of papers. The purpose of this paper is to reflect upon the first three years of editorship, reporting a critical self-assessment on the progress achieved today in relation to JCHMSD's initial aims and objectives, embedded in the state-of-the-art.

The paper builds upon editorship observations exchanged among the editorial team over the last three years and a literature review on the 42 papers published in JCHMSD. The literature review focuses primarily on: purposes and design/methodology/approaches. The ways forward sets a research agenda, challenging those contributing to the unexplored questions with their research and/or practices, to join the JCHMSD community and enable a broader audience to, at least, learn from them.

JCHMSD's three aims have been achieved. The journal is publishing innovative research and practices, relating cultural heritage management and sustainable development, developing both skills and knowledge, with contributions from authors worldwide. A global aim being targeted by a rich variety of disciplines and approaches, from factual economy to critical anthropology. Approaches so far have been primarily qualitative, exploring pilot projects or case studies. Unfortunately, some conclusions of the papers lacked self-reflection, contextualizing findings to the explored case study, methods and sources.

More than providing answers or secret recipes, this paper aims to raise questions and draft a research agenda of relevance for JCHMSD's readership, reflecting on the state-of-the-art and selected papers in relation to their purposes and design/methodology/approaches. It also positions 2011 UNESCO Recommendation on the Historic Urban Landscape in this challenging discussion.