Search results

This paper seeks to help marketers become familiar with the strengths and weaknesses of the current state of wireless technology that is being applied to marketing problems.

The paper first examines successful applications of wireless technology to connect marketing applications to wireless technology. A total of 11 important issues and questions are presented to help marketers know the key points in building a successful wireless application. A glossary to clarify the acronyms is presented.

The main focus is business persons as they will create the technology environment that will become the research environment. The excitement caused by new developments such as wireless has the potential to have significant impacts on marketing practice or lead to major failures. Mobile commerce (m‐commerce) driven by wireless technology is generating interest from marketers. A partnership between marketers and technology developers is needed to create a successful application. Developers are enthusiastic and speak in acronyms and may overwhelm marketers with the excitement of an application.

The paper presents new developments such as wireless technology that have the possibility of significant impacts in marketing and organizational performance that are counterbalanced by the potential of significant failures. This changing business environment will be the environment that scholars doing research in sales and service marketing must understand in order to design relevant research studies.

The present study conceptualizes and examines the interplay of transformational leadership, ambidexterity and wireless information technology (IT) competency for enhancing innovative capability.

Drawing primarily on the knowledge-based and dynamic capabilities view theory, the present study explored supply chains of a large global apparel company and their effect on innovative capability through a mixed methods approach.

The results show that transformational leaders strongly influence the development of ambidexterity and enhance radical innovative capability through wireless IT competency.

The results of this study suggest that supply chain integration through transformational leadership and wireless IT competency can promote simultaneous exploration and exploitation to enhance innovation.

The growth of cloud and/or virtual supply chains facilitated by digital wireless communications and Internet technology is advancing logistics and supply chain innovations. With increasing global competition, digitalized supply chains and ever-growing environmental uncertainty, leadership traits, especially transformational leadership and ambidextrous leaders, can be major contributing factors for successful development of wireless IT competency to support innovative capability.

Wireless IT competency facilitates knowledge integration particularly for combining prior internal knowledge of exploitative innovation with new external knowledge to develop explorative innovation.

Wireless Internet via mobile devices (WIMD) is leading the world into another spectrum of communications and means of conducting day‐to‐day business and life activities. Full bloom of wireless Internet services depends on user acceptance, as well as technology improvement. This paper develops a technology acceptance model for wireless Internet via mobile devices (TAM for wireless Internet), a conceptual framework to explain the factors influencing user acceptance of WIMD. By revising the technology acceptance model (TAM) to represent some unique features of the wireless system under study, TAM for wireless Internet proposes that constructs such as individual differences, technology complexity, facilitating conditions, social influences, and wireless trust environment determine user‐perceived short and long‐term usefulness, and ease of using WIMD. These, in turn, determine user intention and willingness to adopt WIMD. Twelve propositions are developed to promote and facilitate future empirical research relating to WIMD.

As the technology evolves, the ways in which supply chain is coordinated improve. During a careful study on the intelligent wireless web (IWW) and its services for future applications, its great potentials for the implementation of a mobile real‐time system for supply chain coordination were realized. This paper seeks to introduce a development process for the IWW. In addition, it aims to explain the concept of mobile real‐time supply chain coordination, and propose and describe a practical model for this subject matter based on the most recent technologies including the IWW and agents.

Objectives were achieved through a thorough study on the IWW, agent technology, and the ways of applying them for mobile real‐time coordination in supply processes. As a method to conduct the research, first, the paper made out what the IWW services are and how one may develop them. Since mobile real‐time coordination is an absolutely innovative concept, the study prepared a comprehensive understanding of it and then, a practical framework was sketched and explained to implement the suggested system. The approach to this topic was a realistic one and an attempt was made to include all the prerequisites and details for the intended system.

In the course of the work, it was found that the IWW and other corresponding technologies have the greatest potentials ever available for the realization of a mobile real‐time supply chain coordination system and most of the chapters illustrate the claim.

Mobile real‐time coordination and its use in supply chains is something new. The development process for IWW proposed here is totally practicable and no other implementation scenario for the application of the IWW in mobile real‐time coordination has been suggested yet.

The emerging wireless technology is now widely applied in the business world. This article addresses the services and technologies of wireless communications used in the business world. Its business applications, managerial issues, and future development are also addressed.

Wireless technology continues to evolve for the industrial market; however, there are several issues and challenges that must be addressed to ensure successful implementation. This paper discusses the development of wireless technology and standards and those that are currently applicable to industrial applications. Key considerations for successful implementation of industrial wireless Ethernet are presented, along with potential applications.

An overview of wireless applications is given. Wireless technology development is discussed, along with pertinent characteristics. The use standard Ethernet with automation protocols and their use with wireless is examined. Topics to consider when implementing wireless Ethernet in industrial applications are illustrated.

There are numerous diverse potential application areas for wireless, these include sensing, information, control and safety‐based applications with advantages derived from mobility, cable replacement and tracking opportunities. Each has differing characteristics. Considerations such as information or control use, and the challenges of interference, coverage, compatibility, safety, security and cost need be addressed to ensure a successful implementation. Use of commercial‐off‐the‐shelf (COTS) wireless components with standard unmodified Ethernet and automation protocols is advantageous to maximise the developments taking place in the wider Wireless Local Area Network (WLAN) market.

It is important to understand where wireless is appropriate and where it is not. Currently, most applications are information related, however, limited control and safety‐related use is possible today with potential future growth. A fully wireless factory is not feasible yet, since there is still a requirement to provide significant power to many devices. Technology developments in wireless and associated technologies will broaden the scope of wireless utilisation in the future.

The development of wireless technology and standards, in particular, those applicable to industrial applications are reviewed. The factors influencing wireless implementation in industrial environments are presented to assist in successful implementation. The opportunity to use the combination of an automation protocol, unmodified Ethernet and COTS wireless provides potential cost benefits, flexibility, and innovative solutions, whilst providing performance and cost advantages found in the overall WLAN market.

Wireless LANs (WLAN) offer network flexibility and end‐user mobility, making them one of the hottest technologies today. They have great impact on individuals and organizations. Now people can use wireless networks in every application where recent findings indicate that growth in WLAN market continues to be driven by the corporate and educational sectors, where the desire to increase productivity and the benefit of enhanced mobility and learning outcomes continue to fuel demand. A questionnaire was developed to survey the behavior of end‐users, especially students and faculty, in using wireless laptops in accessing information from the Internet, digital libraries and many electronic sources in their education and research. The paper presents the advantages and disadvantages of using wireless network laptops as well as barriers for not using them in Higher Education. Special new update on wireless network security will be included. Guidelines for implementing wireless laptops in higher education are discussed.

Wireless communication comprises telecommunications industry products and services which move voice, video, data, and graphics at the speed of the electron. But wireless is far more than products and services; it is the very backbone of the Internet. We have today a wireless world which two Chief ‘Ntrepreneur Officers (CNOs) – American Sam Ginn and Britisher Chris Gent – created during the 16 years between the Olympics in Los Angeles (1984) and Olympics in Sydney (2000).

In this age of exponential knowledge growth, where wireless internet is playing a dominant role, the concerned authorities of higher education have to ensure that this tool remains within the reach of the students. However, there has been as yet little research indicating its success in China. This paper aims to examine factors that influence students’ satisfaction (SAT) in using wireless internet in higher education for the purpose of learning. The second aim of this study is to identify if gender has a moderating effect on students’ SAT in using wireless internet in higher education.

Data from a total of 283 students from five colleges of a comprehensive public university in China (Foreign Language Studies, Business, Education, Biology and Chemistry, and Mathematics and Engineering) were collected for this study. The reliability and validity of the measurement scale were established through a Rasch model using Winsteps version 3.94. The technology satisfaction model (TSM) was validated applying structural equation modelling (SEM) using AMOS to test the causal relationships among the constructs.

The results of this study revealed that students’ SAT was directly influenced by perceived usefulness (PU) and ease of use of wireless internet. Besides, students’ perceived ease of use (PEU) and usefulness were directly affected by their computer self-efficacy. On the other hand, students’ computer self-efficacy had an indirect effect on their SAT mediated by ease of use and perceived usefulness, respectively. The findings also discovered that gender did exert effect as a moderating variable towards students’ SAT in using wireless internet in higher education.

The TSM was shown to be a useful model to measure students’ SAT in using wireless internet in a different culture.

To achieve this aim, a TSM on the potential factors contributing to student SAT was developed from the literature and validated in this study. Whereas, the TSM has been developed and validated in Malaysia.

This paper aims to provide a critical perspective on the major opportunities and challenges facing the future of wireless access to broadband internet services in the USA. In particular, it seeks to develop realistic expectations for new entrants and existing wireline broadband providers, hoping to diversify into wireless to extend the reach of broadband to previously underserved markets.

The paper synthesizes a series of empirical case studies of efforts to develop wireless projects across the USA. Cases were chosen to reflect variations in recent initiatives related to spectrum used, housing density, topography, types of services provided and the type of entity providing them. Findings are supplemented by a thorough review of applicable sections of the Code of Federal Regulations, Federal Communications Commission Orders and state and local regulations.

Although developments in wireless technology and regulation have permitted novel approaches for using wireless to extend the reach of broadband, myriad challenges must be addressed for successful expansion. These include limitations on throughput, infrastructure and equipment hurdles, regulatory uncertainty and relatively low revenue potential in underserved markets.

This study can serve as a guide to the nuances that wireless broadband providers must take into account when extending service in different settings. Because social and regulatory contexts are critical, the authors anchor their findings in a study of US cases and regulations. Nonetheless, the opportunities and challenges that are explored can be of relevance for practitioners considering wireless access in other countries where comparable situations may arise.

Existing scholarship generally focuses on the opportunities of wireless technologies for extending the reach and quality of broadband without methodically exploring potential hurdles. In this paper, the authors carefully consider both, paying attention to the social, financial, policy and technical challenges that must be addressed to successfully design and implement different wireless initiatives.