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Amelia Ceja is the president and CEO of Ceja Vineyards. Amelia grew Ceja Vineyards from a fledgling company producing only 750 cases annually to a well-respected winery, with wines that were served at the inauguration of President Barack Obama and wines that are served at top restaurants all over the world, including the three-Michelin-star restaurant French Laundry. The chapter presents a comprehensive overview of how one woman with a strong vision for success, motivated by perseverance and hard work, used familia, mentorship, customer knowledge, and flexibility as her go-to-market keys to success.

Purpose – The purpose of this chapter is to describe the current situation regarding alcohol use and consumption in relation with sport in France.

Design/methodology/approach – Based on a literature review, the authors describe the particular regulatory French context regarding alcohol sales, publicity and consumption around sport and analyze the relationships between alcohol and sport participation, and sporting events.

Findings – Despite an apparent strict legal frame, exemptions, margins of manoeuvre and non-applications of the law portray the situation as more complex than it appears. As for sport participation, if the myth of ascetic sportsmen and sportswomen is not supported, the use and consumption profiles are not clear-cut depending on numerous factors such as age, gender, socio-economic status, intensity and level of sport participation, club membership and more importantly sport subcultures. However, in many cases, strong links with masculinity, as found in the literature, were observed. As for sporting events, the current situation regarding the bans on alcohol sales and sport sponsorship seems again more complex than the law suggests and appears to be continuously contested by stakeholders with different, but often convergent expectations.

Research limitations/implications – The results demonstrate a need to go deeper than visible and official appearances to properly understand the complex relationships between sport and alcohol in France. Particularly, and considering the lack of specific research and evidence regarding the situation, the current public debates regarding the situation cannot be properly informed and are thus strongly influenced by various stakeholders and lobbies, constituting an unsettled field.

Purpose – This chapter illustrates how female university kendo club members participate in kendo-related hegemonic drinking in formal (heterosocial) and informal (homosocial) club settings. An alternative perspective on gender relations and identity politics in Japan is outlined in this chapter by describing the significance of hegemonic drinking for female kendo club members within homosocial spaces.

Methodology – As a participant-observer, an ethnographic method was applied for an 18-month period as a quasi-member of a Japanese Sports University Kendo Club. Key to accessing the female members' lived experience was the primary author's participation in daily training and the consumption of alcohol in various kendo spaces. The data discussed in this chapter were collected via semi-structured interviews, daily self-reflexive descriptive field notes and ethnographic interviews.

Findings – Hegemonic drinking practices in heterosocial university kendo club spaces encompass networking opportunity, transference of knowledge, and fortitude building, all of which are systemized to support the advancement of male members. Although female members are relatively obscured in heterosocial spaces, women mimic and engage in hegemonic drinking practices in homosocial settings to substantiate meaning to their membership.

Research limitations/implication – Research that engages with the intersection of sport and gender needs to consider aspects of social interaction not only of the physical component of the sport but also the other day-to-day activities related to it. The examination of women and kendo-related hegemonic drinking in this chapter provides an insightful perspective and highlights the value of the ethnographic method in unexplored places of enquiry integral to researching physical cultures and body politics in Japan.

We analyze how institutional persistence unfolds. Building on an historical analysis of 3,307 bottle labels in the Bordeaux wine community, France, between 1924 and 2005, we find that the persistence of a chateau tradition requires considerable effort at maintenance. Instead of greater compression and taken-for-grantedness, we propose that expansion along multimodal carriers provides a marker of a deepening institutionalization. We underscore the role of community organizations in enabling a wine tradition to persist. The implications of our findings for institutional theory and multimodality research are discussed.

Non-Anglo-Celtic immigrants have transformed Australian rural landscape through the construction of public and private spaces expressing their cultural heritage. These sites can also significantly impact the dynamics of social cohesion and intercultural relations in multicultural rural communities. This chapter links heritage and multiculturalism in rural settings and explores the potential role of the sites built by rural ethnic minorities in facilitating intra- and intergroup social networks. The chapter is divided into two parts. The first part briefly explores the literature on immigration and heritage, place, belonging and social cohesion, and the relationship between social capital and the built environment. The second part outlines preliminary empirical findings from Griffith in New South Wales. Using the concepts of intercultural dialogue and bonding and bridging social capital, the chapter explores the role of the places built by Italian immigrants in facilitating social networks and improved relations within and between Griffith's ethnic communities.

This chapter explores that landscape between the imagination and practice of ethnographic research as well as a concomitant transition in a sociologist's felt identity. Specifically, it describes the larger effect of building a persona for fieldwork on the self of the ethnographer. The work begins with an examination of the motives behind a proposed study of a deviant counterculture and the efforts that went into crafting a presentation of self appropriate for the milieu. It offers a detailed analysis of the social foundations of the outlaw motorcycle culture and a phase model of their socialization process.

“It should also be noted that the objective of convergence and equal distribution, including across under-performing areas, can hinder efforts to generate growth. Contrariwise, the objective of competitiveness can exacerbate regional and social inequalities, by targeting efforts on zones of excellence where projects achieve greater returns (dynamic major cities, higher levels of general education, the most advanced projects, infrastructures with the heaviest traffic, and so on). If cohesion policy and the Lisbon Strategy come into conflict, it must be borne in mind that the former, for the moment, is founded on a rather more solid legal foundation than the latter” European Commission (2005, p. 9)Adaptation of Cohesion Policy to the Enlarged Europe and the Lisbon and Gothenburg Objectives.

Football, or soccer as it is known in the United States, is one area in which managerial positions are hugely volatile with what is often called a ‘merry-go-round’ of managers sacked for poor performance at their club and reemployed by another club. Not only does this practice often not increase performance but it is also very costly. Considering the nature of football, that is, the relatively high impact of chance on the rare events that goals are, and the high correlation between success and the wage bill, the influence of managers on performance is often over-estimated. However, potentially better preparation of future managers might help to increase competitive advantages. In this chapter, we are looking in depth at leadership in the context of football and the lessons we can draw for other contexts.