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This chapter addresses the current state of librarian participation in the global lesbian, gay, bisexual, transgender, and queer+ (LGBTQ+) Wikipedia engagement efforts and proposes an extended librarian advocacy to advance LGBTQ+ rights and concerns. The author provides a brief history of global LGBTQ+ Wikipedia engagement, librarian involvement in Wikipedia, and librarian participation in global LGBTQ+ Wikipedia initiatives. In the process, the author examines the underrepresentation and invisibility of librarians in global LGBTQ+ Wikipedia engagement efforts and Wikipedia initiatives in general, as well as the barriers that librarians face in becoming active Wikipedian librarians. Based on a review of the literature, the analysis of data gathered from Wikipedia, and the author’s own experiences as an LGBTQ+ Wikipedian librarian, the author recommends strategies for librarians to advocate for and include global LGBTQ+ Wikipedia engagement in their professional practice.

The purpose of this paper is to consider the relevance of the institutional analysis and development (IAD) framework (Ostrom, 1990) in understanding the incentives for public relations (PR) practitioners’ interactions with Wikipedia, and other common-pool media.

This interdisciplinary conceptual paper applies the economics theory of commons governance to two case studies of PR interactions with Wikipedia.

The analysis concludes that commons governance theory identifies the downside risks of opportunistic behaviour by PR practitioners in their interactions with media commons such as Wikipedia. The paper concludes that Ostrom’s IAD model is relevant to the governance of PR interactions and offers guidance on productive PR practice in common-pool media.

The analysis was applied to only two cases for which information was widely available.

The paper includes implications for the scope of PR practice in its interactions with common-pool media. The economic value of information held by PR professionals has been undermined by the collaborative nature of common-pool media, which has consequences for the role of PR.

The paper introduces an economic theory and related literature to PR scholarship and applies them to PR practice. The paper aims to stimulate further research into the application of economic ideas to PR practice and to encourage discussion on the place of economic theory in PR knowledge.

This paper aims to present recently published resources on library instruction and information literacy, providing an introductory overview and a selected annotated bibliography of publications covering various library types, study populations and research contexts.

This paper introduces and annotates English-language periodical articles, monographs, dissertations, reports and other materials on library instruction and information literacy published in 2019.

The paper provides a brief description of all 370 sources and highlights sources that contain unique or significant scholarly contributions.

The information may be used by librarians, researchers and anyone interested as a quick and comprehensive reference to literature on library instruction and information literacy.

The advent of the internet and in particular the interactive features of Web 2.0 in recent years have led to an explosion of interest in customer engagement. The opportunities presented by social media to help build close relationships with customers seem to have excited practitioners in a wide variety of industries worldwide. Academic scholarship on customer engagement, however, has lagged practice and its theoretical foundation is relatively underdeveloped and a better understanding of the concept is essential to develop strategies for customer engagement. This paper seeks to address some of these issues.

The paper attempts to enhance understanding of customer engagement by examining practitioner views of customer engagement, linking it to the marketing concept, market orientation, and relationship marketing, modeling the customer engagement cycle, and developing a customer engagement matrix.

The paper develops a model of the customer engagement cycle with connection, interaction, satisfaction, retention, loyalty, advocacy, and engagement as stages in the cycle. It arrays customers in a customer engagement matrix according to the degree of relational exchange and emotional bonds that characterize their relationship with sellers. Four types of relationships emerge: transactional customers, delighted customers, loyal customers, and fans.

The paper is an initial attempt to develop a theoretical framework for customer engagement and further research is required to better understand several aspects of the framework. Future research can also investigate questions stemming from this research, for instance, how different Web 2.0 tools may be used to build customer engagement in consumer and business markets.

Customer engagement turns customers into fans. But for customers to become fans they have to progress through the stages of the customer engagement cycle. In addition to current fans, sellers need a mix of transactional, delighted, and loyal customers who can be turned into fans in the future. A mix of digital and nondigital technologies can be employed to facilitate customers' transition through the stages in the customer engagement cycle.

The paper develops a conceptual model of customer engagement that improves understanding of the concept and provides the foundation for strategies to better satisfy customers using Web 2.0 tools like social media.

The purpose of this paper is to introduce a novel framework that includes degree, tone, and motives of consumer engagement of young consumers. Focusing on millennials, this paper offers preliminary look into their willingness and motives to engage with organizations on online environment. Based on narrative analysis, the authors establish nine different millennial engager types. The paper introduces a novel model grouping of motives for different tones and degrees of online engagement in the context of young consumers.

This paper is based on qualitative data collected through focus group interviews of 31 Finnish millennials (ages of 16-19 years). Data were analyzed by thematic analysis and constructing narratives.

The results show that there are nine different engager groups based on their motives for online consumer engagement. Out of the nine engagement types identified, two were negative and five included forms of disengagement. The findings are illustrated on a continuum of engagement that acknowledges three types of engagement: positive engagement, negative engagement, and disengagement.

The study introduces a model of grouping engager types by motives. The model, once developed further, is a helpful framework to identify and target different types of engagers. Organizations aiming to engage millennials should be aware of different tones and approach engagement via both degree and tone.

The value of the paper is in its attempt to introduce a novel framework that includes degree, tone, and motives of consumer online engagement. It sheds light on millennials willingness to engage online in reality, and more importantly, the lack of engagement, and highlights the necessity of understanding the willingness behind consumer engagement.

Although the numbers of online community members continue to increase every day, most of the user-generated content in online communities comes from only a small percentage of members who are motivated to participate and contribute. While studies have been conducted on other professional online communities (e.g. teachers, mathematics practitioners, software developers, etc.), the online community for ServiceNow practitioners is not fully understood. Studies of this group could be useful to organizations that seek to understand ServiceNow practitioners’ motives to participate in these communities, fulfill their specific needs, and build and maintain a thriving community of users.

A qualitative case study method was used to learn what motivates ServiceNow practitioners to contribute and participate in ServiceNow communities. Data were collected from interviews with the participants, their stories and testimonials and physical artifacts created and used by them. Data analysis was carried out using data triangulation and continuous coding process.

Three primary motives were identified: find answers to questions or issues, learn about ServiceNow products and services, and share knowledge and expertise with others.

As a single-case research method was used, findings of this study may not be generalized to a larger population.

Results should encourage and increase participation by ServiceNow Community's members, create a repository of knowledge and relationships that can improve their value and effectiveness, and help their organizations maintain competitive advantage.

The aim of this paper is to focus on discovering whether high‐tech professionals as a user community search for information from Wikipedia to fulfill their job duties and, if they do, how they share information with co‐workers and clients.

An online questionnaire was used, administered by a commercial provider. The questionnaire consisted of 15 Likert‐scaled questions to assess participants' agreement with each question along with an optional open‐ended explanation. A total of 68 participants successfully answered the questionnaire. Participants' Likert rating scores were analyzed by two‐way ANOVA, one‐way ANOVA and correlational analyses using SPSS.

The analyses examined relationships among participants' characteristics, their use of information resources for research and teaching, information‐sharing behaviors, and use/non‐use of Wikipedia. Findings indicated that the participants treated Wikipedia as a ready reference for general information. Their concern is that Wikipedia only has a limited number of entries available at this point. They suggested that Wikipedia needed to improve the contribution and editorial process and to make it more rigorous.

Personal information infrastructure affects how the high‐tech professionals surveyed use‐and‐share information from Wikipedia for work. In the current situation, the participants consider Wikipedia to be a developing information resource and show less interest in contributing to it. The project is an exploratory study and more considerations are needed for this research area.