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Article
Publication date: 8 April 2024

Manoraj Natarajan and Sridevi Periaiya

Consumer-perceived review attitude determines consumer overall information adoption and is a core part of consumer’s online-shopping. This study aims to focus on factors that…

Abstract

Purpose

Consumer-perceived review attitude determines consumer overall information adoption and is a core part of consumer’s online-shopping. This study aims to focus on factors that could influence consumer review attitude and can be used by marketers to shape individual information perception.

Design/methodology/approach

The study used the questionnaire method to collect data from online shoppers and the modelling of structural equations as an empirical approach to analyse the data.

Findings

The findings demonstrate that both systematic and heuristic cues impact the reviewer’s credibility and perceived website attitude differently, which, in turn, influence review attitude. Review characteristics, such as factuality, consistency and relevancy, have a positive relationship with reviewer credibility, while only review consistency and relevancy appears to have a relationship with review attitude. Website characteristics such as reputation, familiarity and social interactivity positively influence the website attitude, which positively influences review attitude. Apart from this, review skepticism has a significant negative relationship with review attitude.

Practical implications

This study could help to foster a positive attitude towards online reviews. Digital marketers need to motivate trusted reviewers to post consistent, fact-based reviews. Further improving the overall website reputation and interactivity could bring a positive attitude towards the reviews. Also, digital marketers must filter and avoid contradictory reviews or reviews that have a bipolar message and reviews expressing numerous emotions to enhance review relevance and consistency.

Originality/value

The current study addresses the need to understand the formation of consumer review attitude through both review and website characteristics using heuristic – systematic model. The paper captures the complex process undergone by the consumer to decipher review attitude and thereby extend the understanding of consumer information processing.

Details

Journal of Consumer Marketing, vol. 41 no. 3
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 29 November 2023

Emine Sendurur and Sonja Gabriel

This study aims to discover how domain familiarity and language affect the cognitive load and the strategies applied for the evaluation of search engine results pages (SERP).

Abstract

Purpose

This study aims to discover how domain familiarity and language affect the cognitive load and the strategies applied for the evaluation of search engine results pages (SERP).

Design/methodology/approach

This study used an experimental research design. The pattern of the experiment was based upon repeated measures design. Each student was given four SERPs varying in two dimensions: language and content. The criteria of students to decide on the three best links within the SERP, the reasoning behind their selection, and their perceived cognitive load of the given task were the repeated measures collected from each participant.

Findings

The evaluation criteria changed according to the language and task type. The cognitive load was reported higher when the content was presented in English or when the content was academic. Regarding the search strategies, a majority of students trusted familiar sources or relied on keywords they found in the short description of the links. A qualitative analysis showed that students can be grouped into different types according to the reasons they stated for their choices. Source seeker, keyword seeker and specific information seeker were the most common types observed.

Originality/value

This study has an international scope with regard to data collection. Moreover, the tasks and findings contribute to the literature on information literacy.

Details

The Electronic Library , vol. 42 no. 2
Type: Research Article
ISSN: 0264-0473

Keywords

Article
Publication date: 26 March 2024

Dennis Rosenberg

This paper aims to establish the link between the attitudes older adults hold toward governmental websites, their subjective online public service use skills and their…

Abstract

Purpose

This paper aims to establish the link between the attitudes older adults hold toward governmental websites, their subjective online public service use skills and their e-government use for bureaucratic (e.g. document downloading or filling them out online) and transactional (e.g. payment) purposes.

Design/methodology/approach

Data were obtained from the 2020 Israel Social Survey and analyzed using binary logistic regression models. The sample included internet users aged 60 years and older (N = 735).

Findings

Subjective use skills were positively associated with each studied type of e-government use. Perception of security in providing personal information on governmental websites was also positively associated with both types of use. Perceived clarity and simplicity of governmental websites was (positively) related to transactional e-government use only.

Research limitations/implications

The results suggest that the types of e-government use in older adulthood are not contingent upon exactly the same factors. Moreover, attitudes toward e-government seem to be more relevant for transactional rather than bureaucratic e-government use in this lifespan period.

Originality/value

The study examines factors related to government website uses of various types in later life – a rarely studied topic in e-government research.

Details

Transforming Government: People, Process and Policy, vol. 18 no. 2
Type: Research Article
ISSN: 1750-6166

Keywords

Article
Publication date: 26 April 2023

Ricardo Correia, Manuela Cunha, Aida Carvalho and Bruno Sousa

This study aims to assess the online presence of three Portuguese low-density territories and analyze the communication strategies employed by public and private entities within…

Abstract

Purpose

This study aims to assess the online presence of three Portuguese low-density territories and analyze the communication strategies employed by public and private entities within each municipality. The alignment between public and private entities within each municipality is also examined as a potential factor that could impact the effectiveness of digital communication strategies.

Design/methodology/approach

A qualitative methodology that employed content analysis and interviews to gather data from selected public and private entities in each of the municipalities under study was used.

Findings

Despite the widespread availability of digital communication tools, the municipalities under study are yet to fully exploit their potential to promote and publicize their offerings. This could be attributed to several factors such as a lack of knowledge and/or resources and a defective strategic approach to digital communication.

Practical implications

The major obstacle in maximizing the potential of digital communication tools in low-density destinations was not solely a result of restricted access. Rather, it was largely due to insufficient knowledge and resources required for their effective utilization, coupled with a lack of aligned vision among various stakeholders.

Originality/value

The competitive landscape in which tourist actors operate has transformed significantly because of the widespread adoption of digital communication led by social networks. However, studies exploring digital communication in low-density territories are still scarce. This study adds new insights into the main factors that hinder the efficient use of digital communication in these regions.

Details

Journal of Hospitality and Tourism Insights, vol. 7 no. 2
Type: Research Article
ISSN: 2514-9792

Keywords

Article
Publication date: 22 August 2023

Rob Law, Sirong Chen, Xiaonan Li and Davis Ka Chio Fong

This study aims to analyze review research in hospitality, identifying the structure and most recent developments in current hospitality review studies while providing exploratory…

340

Abstract

Purpose

This study aims to analyze review research in hospitality, identifying the structure and most recent developments in current hospitality review studies while providing exploratory insights for future research in this research area.

Design/methodology/approach

Using bibliometric analysis, content analysis and a quantitative systematic literature review, this study provides a comprehensive review and critical analysis of 128 review studies published in leading hospitality journals (International Journal of Contemporary Hospitality Management, International Journal of Hospitality Management and Journal of Hospitality Marketing and Management).

Findings

This paper presents a comprehensive and in-depth discussion based on the title, journal source, author contribution, year of publication, sample size, selected period, database selection, methodology, data collection methods, themes, regional selection, keywords, abstracts and results of the hospitality review studies analyzed. The findings provide new insights to advance the theoretical and practical implications of review studies in hospitality.

Research limitations/implications

This research provides critical insights for both hospitality review studies and academic and industry hospitality personnel.

Originality/value

As a pioneering study in research on review studies, the results of this paper focus not only on a systematic overview and assessment of recent hospitality review works but also on the future agenda of hospitality and review studies.

Details

International Journal of Contemporary Hospitality Management, vol. 36 no. 6
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 10 May 2023

Erdem Baydeniz, Turgut Türkoğlu, Engin Aytekin, Hüseyin Pamukcu and Mustafa Sandikci

This study attempts to ascertain how behavioral intention and word-of-mouth communication is affected by belonging, attitude toward behavior and subjective norm found in the…

Abstract

Purpose

This study attempts to ascertain how behavioral intention and word-of-mouth communication is affected by belonging, attitude toward behavior and subjective norm found in the theory of reasoned action. The research universe consists of customers visiting local restaurants operating in Afyonkarahisar.

Design/methodology/approach

The survey technique was used to collect data from customers visiting local restaurants between 05 September and 05 November 2022, using the convenience sampling method. The acquired data (n = 385) were analyzed using the structural equation model and the SmartPLS statistical tool.

Findings

The study findings indicate that behavioral intention is positively and significantly influenced by behavioral attitude, subjective norm and behavioral norm, but not by belonging. However, behavioral intention significantly and favorably influences word-of-mouth. When the indirect effect of study findings was analyzed, it was showcased that behavioral intention and attitude indirectly influence subjective norm and word-of-mouth communication, but belonging has no such effect.

Practical implications

The results suggest that businesses should focus on using local products as customers have a positive attitude toward them and provide customers with a sense of belonging to increase word-of-mouth communication. Additionally, the study highlights the importance of subjective norms in shaping customers' intentions and behavior toward local products.

Originality/value

The contribution of this article is valuable in terms of meeting this quest of visitors who have the motivation to introduce and experience the local culture, especially the Reasoned Action Theory of Word-of-Mouth communication approach of the customers, who play an essential role in the promotion and marketing of local restaurants selling local products, and to make a difference in their travels. Findings indicate that businesses should use local products, and customers need a sense of belonging. However, there is a subjective norm and attitude toward local products, and they should provide the necessary tendencies to gain a sense of belonging.

Details

Journal of Hospitality and Tourism Insights, vol. 7 no. 2
Type: Research Article
ISSN: 2514-9792

Keywords

Article
Publication date: 14 March 2024

Shubhomoy Banerjee, Ateeque Shaikh and Archana Sharma

The study aims to determine the role of online retail website experience on brand happiness and willingness to share personal information using the theoretical lens of the…

Abstract

Purpose

The study aims to determine the role of online retail website experience on brand happiness and willingness to share personal information using the theoretical lens of the Stimulus-Organism-Response (SOR) framework. Further, it explores the role of brand intimacy and brand partner quality in mediating the path between brand happiness and willingness to share personal information.

Design/methodology/approach

This study used a cross-sectional survey design to collect data from 439 online retail consumers in India, using an online questionnaire. The data were analysed using Structural Equation Modelling in IBM Amos.

Findings

The present study found that online retail website experience is significantly related to brand happiness. The finding also supports that brand happiness was positively and significantly related to ‘consumers' willingness to share personal information. This relationship was fully mediated by brand intimacy. Brand happiness also mediated the relationship between website experience and the willingness to share personal information.

Research limitations/implications

This study contributes to the emerging literature on brand happiness and willingness to share personal information. It establishes a central role of brand happiness as a driver and a mediator of consumers' willingness to share personal information with e-commerce retailers, extending the stimulus-organism-response framework in the context of brand happiness and willingness to share personal information. Further, the study establishes the role of website experience as a marketer (and brand) led driver of brand happiness.

Practical implications

The results have implications for the role of the website in enhancing the consumer experience, which in turn is a driver of brand happiness. Further, managers need to promote brand happiness with the help of website experience to enable consumers’ willingness to share personal information and help organizations customize their marketing campaigns.

Originality/value

This is among the first studies to evaluate brand happiness from the perspective of an online retail website experience and consider consumers’ willingness to share personal information from a branding rather than a technological perspective. Additionally, the study introduces the SOR framework in the context of brand happiness, with website experience acting as a stimulus for consumers, resulting in brand happiness, which is mediated by brand partner quality and brand intimacy (organism), leads to consumers' willingness to share personal information with online retail brands (response).

Details

Marketing Intelligence & Planning, vol. 42 no. 3
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 23 August 2023

Robert Randolph, Eric Kushins and Prachi Gala

Despite similarities, research across family business and business advising forwards contradictory conclusions when considering family business advising. The authors seek to…

Abstract

Purpose

Despite similarities, research across family business and business advising forwards contradictory conclusions when considering family business advising. The authors seek to integrate these literature and in doing so uncover both the hurdles facing family business advisors attempting to adapt tools developed in corporate advising to the family business context as well as the potential for greater integration of these streams in ways that contribute to both family business and advising research and practice.

Design/methodology/approach

Primary data were collected both in the form of a survey questionnaire and website marketing content. In the survey, 47 family business advisors evaluated the distinctiveness of their family business clients across structural, cognitive and relational social capital dimensions. Motivated by unexpected findings, a content analysis of advisor websites uncovered specific marketing themes that illustrate the divides between family business advising and scholarship.

Findings

Family business advisors reliably acknowledge structural and cognitive social capital as preeminently characterizing the distinctiveness of their family business clients. Expanding on this, the authors’ findings suggest that the urgency signaled in advisor marketing via their websites may inspire tactics misaligned with the long-term time horizon typically characterizing family businesses strategy.

Originality/value

The few family business advising studies that exist predominantly consider post-hoc evaluation of advising by family business clients. The primary data the authors collect are unique in the literature in that the data detail how family business advisors perceive and engage with potential clients.

Details

Journal of Family Business Management, vol. 14 no. 2
Type: Research Article
ISSN: 2043-6238

Keywords

Open Access
Article
Publication date: 19 March 2024

Reijo Savolainen

To elaborate the nature of fact-checking in the domain of political information by examining how fact-checkers assess the validity of claims concerning the Russo-Ukrainian…

Abstract

Purpose

To elaborate the nature of fact-checking in the domain of political information by examining how fact-checkers assess the validity of claims concerning the Russo-Ukrainian conflict and how they support their assessments by drawing on evidence acquired from diverse sources of information.

Design/methodology/approach

Descriptive quantitative and qualitative content analysis of 128 reports written by the fact-checkers of Snopes – an established fact-checking organisation – during the period of 24 February 2022 – 28 June, 2023. For the analysis, nine evaluation grounds were identified, most of them inductively from the empirical material. It was examined how the fact-checkers employed such grounds while assessing the validity of claims and how the assessments were bolstered by evidence acquired from information sources such as newspapers.

Findings

Of the 128 reports, the share of assessments indicative of the invalidity of the claims was 54.7%, while the share of positive ratings was 26.7%. The share of mixed assessments was 15.6%. In the fact-checking, two evaluation grounds, that is, the correctness of information and verifiability of an event presented in a claim formed the basis for the assessment. Depending on the topic of the claim, grounds such as temporal and spatial compatibility, as well as comparison by similarity and difference occupied a central role. Most popular sources of information offering evidence for the assessments include statements of government representatives, videos and photographs shared in social media, newspapers and television programmes.

Research limitations/implications

As the study concentrated on fact-checking dealing with political information about a specific issue, the findings cannot be extended to concern the fact-checking practices in other contexts.

Originality/value

The study is among the first to characterise how fact-checkers employ evaluation grounds of diverse kind while assessing the validity of political information.

Details

Journal of Documentation, vol. 80 no. 7
Type: Research Article
ISSN: 0022-0418

Keywords

Article
Publication date: 5 July 2022

Lizbeth Salgado and Dena Maria Camarena

The main objective of this paper is to analyse the relationship between innovation and traditional concepts to explain the phenomenon of traditional food with innovation from a…

Abstract

Purpose

The main objective of this paper is to analyse the relationship between innovation and traditional concepts to explain the phenomenon of traditional food with innovation from a market and consumer behaviour perspective in the Mexican context.

Design/methodology/approach

The research is carried out in two phases: (1) analysis of the offer in distribution and (2) consumer research. First, a mixed observation technique in the offer of traditional foods with innovation was carried out. The data were recollected from 24 companies' websites and was complemented with information from main distribution chains of the city of Hermosillo (Mexico). Second, a survey was carried out with 310 Mexican consumers. The data obtained were analysed using bi-variable and multivariable techniques.

Findings

The findings from the websites showed that there are 19 traditional products with innovation that are marketed through this medium, while 39 traditional products with innovation are offered in distribution chains. Of all foods, 61% showed innovations in ingredients and materials. Also, the consumer evaluations identified three segments: the consumers orientated towards innovations, convenience and health (42.2%), those orientated towards sensory innovations (39%), and those more inclined towards innovations in marketing and availability (18.7%).

Research limitations/implications

The research considers a partial perspective of the agri-food chain and not an integral vision, it is limited to a specific area and to certain traditional foods.

Practical implications

The symbiosis between innovation and tradition is identified from the perspective of supply and demand. The trend that exists in the market regarding the types of innovations and the gaps that exist regarding environmental elements are recognized.

Social implications

The data obtained in the research generate information for business decision-making and entrepreneurship; in addition indicates new dietary and consumption patterns. It also provides knowledge about innovation and tradition, and highlights the relevance of traditional food.

Originality/value

This study tries to fill a gap in the literature by focusing on the market and consumer behaviour perspective for traditional food with innovation.

Details

British Food Journal, vol. 126 no. 5
Type: Research Article
ISSN: 0007-070X

Keywords

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