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Article
Publication date: 30 December 2021

Van Thac Dang, Ninh Nguyen, Hoang Viet Nguyen, Hoang Nguyen, Le Van Huy, Viet Thao Tran and Tran Hung Nguyen

Facial recognition payment (FRP) has been recently introduced as a new cashless payment method in retail store context. Anchored on information systems and consumer theories, this…

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Abstract

Purpose

Facial recognition payment (FRP) has been recently introduced as a new cashless payment method in retail store context. Anchored on information systems and consumer theories, this research aims to investigate the key antecedents and outcomes of consumer attitudes toward this innovative payment method.

Design/methodology/approach

This research used a survey method to obtain data from 795 consumers at retail stores in China. The data were then analyzed by different statistical methods, including descriptive statistics, reliability analysis and structural equation modeling.

Findings

Results show that perceived usefulness, perceived ease of use and perceived innovativeness positively affect consumer attitudes toward FRP, while perceived risk negatively impacts such attitudes. In addition, consumer attitudes enhance store satisfaction, and hedonic shopping value plays a mediating role in this relationship.

Practical implications

This study encourages retailers to adopt FRP that can enhance consumer hedonic shopping value and satisfaction.

Originality/value

This study contributes to the literature by explaining both the antecedents and the outcomes of consumer attitudes toward FRP in retail context. The study also provides fresh insights into how such attitudes can improve consumers' shopping values and satisfaction in an emerging market.

Details

International Journal of Bank Marketing, vol. 40 no. 3
Type: Research Article
ISSN: 0265-2323

Keywords

Article
Publication date: 8 January 2018

Van Son Dinh, Hoang Viet Nguyen and The Ninh Nguyen

This paper aims to investigate the factors which influence consumer adoption of mobile payments. It also proposes strategic initiatives including integrated marketing…

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Abstract

Purpose

This paper aims to investigate the factors which influence consumer adoption of mobile payments. It also proposes strategic initiatives including integrated marketing communications to enhance and promote consumer adoption of such a mode of payments.

Design/methodology/approach

This paper focuses on the case of an emerging economy, Vietnam.

Findings

The key motivators of using mobile payment services include perceived usefulness, convenience, promotional offers, and social approval. In contrast, major barriers to consumer adoption of this mode of payment are lack of trust, limited opportunities for usage, complexity, and habits associated with cash payment.

Practical implications

Mobile payment service providers and their partners should make every effort to improve their consumers’ experience. Their marketing communication strategies should incorporate various consumer contact points such as the internet, social media, point-of-purchase communications, TV commercials, and product placement and endorsement.

Originality/value

This paper is among the first of its kind which provides insights on consumer adoption of mobile payments in Vietnam. Hence, it would be of interest to consumers and also to key stakeholders such as mobile payment providers, financial institutions, retailers, telecommunication companies, and policymakers.

Details

Strategic Direction, vol. 34 no. 1
Type: Research Article
ISSN: 0258-0543

Keywords

Article
Publication date: 31 May 2022

Huy Viet Hoang, Khanh Hoang, Linh Tu Ho and Oanh Kieu Ha

The recent decades have witnessed the rising frequency and severity of infectious diseases in the international context and their detrimental impacts on the corporate world as a…

Abstract

Purpose

The recent decades have witnessed the rising frequency and severity of infectious diseases in the international context and their detrimental impacts on the corporate world as a result of growing interconnection among nations. This study aims to examine the effect of previous infectious diseases (H5N1, H1N1 and MERS) on the disclosure of corporate social responsibility (CSR) among listed Chinese firms from 2006 to 2017.

Design/methodology/approach

Firm-level financial and CSR data of Chinese non-financial listed firms are from the China Stock Market and Accounting Research database. The data on corporate governance are collected from Bloomberg financial database. Three infectious diseases under examination are H5N1 (2006–2007), H1N1 (2009–2010) and MERS (2015–2016). This study uses the fixed-effect estimations to account for time-invariant differences among the firms in the sample.

Findings

The results reveal that Chinese firms disclose less CSR information during the time of public health crises, and this impact is more pronounced in small-sized and low-growth firms. Besides, the analysis suggests that Chinese firms are becoming more resilient to infectious diseases.

Research limitations/implications

The findings provide implications for corporate stakeholders to understand corporate policies under uncertainties and inform vulnerable businesses to develop an appropriate CSR strategy in preparation for future health calamities.

Originality/value

This study provides new insights into how businesses react to previous epidemics and pandemics at different scales other than the COVID-19 pandemic. Besides, the findings shed light on the dynamic of firms’ CSR engagement during and after the infectious outbreaks.

Details

Journal of Asia Business Studies, vol. 17 no. 2
Type: Research Article
ISSN: 1558-7894

Keywords

Article
Publication date: 26 January 2022

Viet Hoang, Khanh-Duy Nguyen and Hoang-Le Nguyen

This study aims to develop a benchmarking model with productivity, management, and sustainability indicators (PMS), measure the performance of furniture firms in Vietnam, explore…

Abstract

Purpose

This study aims to develop a benchmarking model with productivity, management, and sustainability indicators (PMS), measure the performance of furniture firms in Vietnam, explore the causes of performance gaps, and identify the barriers and factors of benchmarking practice.

Design/methodology/approach

The article uses both qualitative and quantitative methods. Literature review, exploratory interviews and a grounded-theory process are employed to develop a benchmarking framework and identify performance gaps, barriers and factors of benchmarking practice. The PMS benchmarking model and quantitative analysis are utilized to assess performance indicators.

Findings

The study proposes the PMS benchmarking model and measures performance indicators of furniture firms. The sources of performance gaps are explored as design, material supply, the economy of scale, market, management systems and openness. Benchmarking practice encounters barriers of difficult indicators, unsuitable firms, insufficient benchmarking knowledge, reluctance to share data, unavailable and unreliable data, and weak engagement. Benchmarking practice is determined by core factors: leader; internal factors: systems, engagement, strategy, scope, culture; external factors: customers, suppliers, associations, support, competition.

Practical implications

Firms could learn benchmarking indicators and the causes of these gaps to improve their performance. When implementing a benchmarking study, scholars and practitioners need to pay attention to barriers and factors of the benchmarking practice to ensure effective results.

Originality/value

This study develops the PMS benchmarking model and estimates performance indicators in an emerging country with the performance gap justification. It provides readers with benchmarking barriers with solutions and success factors of benchmarking practice.

Details

International Journal of Emerging Markets, vol. 18 no. 10
Type: Research Article
ISSN: 1746-8809

Keywords

Article
Publication date: 24 July 2024

Hien Ngoc Nguyen, Hoang Ngan Vu, Huy Viet Hoang and Phuong Tran Huy

This study aims to examine the relationship between corporate social responsibility (CSR) and worker turnover rate (WTR) and worker turnover cost (WTC) in Vietnamese garment…

Abstract

Purpose

This study aims to examine the relationship between corporate social responsibility (CSR) and worker turnover rate (WTR) and worker turnover cost (WTC) in Vietnamese garment companies, using the mediating role of symbolic image dimensions (SID) of employer image and the moderating role of unemployment rate.

Design/methodology/approach

This study uses Signaling Theory and Job Embeddedness Theory as theoretical frameworks to examine the mediating role of SID and the moderating role of the unemployment rate on the link between CSR and WTR, as well as the associated cost. Data from 119 Vietnamese garment companies are analyzed using structural equation modeling – AMOS software.

Findings

The findings suggest that CSR has a direct adverse effect on the WTR and an indirect effect on WTC through WTR. The results also indicate a direct relationship between the level of CSR adopted by companies and workers’ perception of the symbolic attributes of their company’s employer image as sincere, innovative, competent and prestigious. This, in turn, leads to a reduced rate of worker turnover. In addition, this study discovers the moderating influence of the region’s unemployment rate on the correlation between companies’ CSR and WTR.

Practical implications

The results indicate that companies should view CSR as a strategic tool to obtain better performance by achieving a win-win state of affairs with their workers. It also implies the influence of external economic factors on the relationship between CSR and worker turnover.

Originality/value

This study contributes to the literature by highlighting the economic benefits of CSR and the SID.

Details

Social Responsibility Journal, vol. 20 no. 10
Type: Research Article
ISSN: 1747-1117

Keywords

Article
Publication date: 10 May 2019

Ninh Nguyen, Steven Greenland, Antonio Lobo and Hoang Viet Nguyen

This paper aims to address gaps in the sustainable technology literature by evaluating the demographics of energy efficient appliance consumption in Vietnam. Sustainable…

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Abstract

Purpose

This paper aims to address gaps in the sustainable technology literature by evaluating the demographics of energy efficient appliance consumption in Vietnam. Sustainable technologies can reduce greenhouse gas emissions and address environmental problems such as air quality and climate change. Opportunity is the greatest in emerging markets, where population growth has triggered dramatic rises in electricity consumption. However, their adoption of energy efficient appliances has been slow and understanding why is limited.

Design/methodology/approach

Following a literature review, a questionnaire was designed to capture sustainable consumption attitudes and behaviours. In total, 682 interviews were conducted among Vietnamese electrical appliance consumers to investigate the influence of demographics on sustainable technology consumption.

Findings

While many respondents were aware of the sustainable benefits of energy efficient appliances, this did not generally translate into responsible purchase behaviour. Of the demographic variables, education had the strongest relationship with sustainability. Those with higher incomes and more children were also more likely to exhibit sustainable consumption attitudes and behaviours. Gender and age were weaker sustainability predictors.

Originality/value

This study is relevant to a wide range of sustainable technology contexts. The literature shows contrary findings regarding relationships between demographics and sustainable consumption, and the value of demographics to sustainable consumer segmentation and targeted behaviour change campaigns has been contested by some researchers. This research highlights education as the most significant demographic predictor of sustainable consumption and reveals the consistency of this finding with many other studies. The implications of this for promoting future sustainability are discussed.

Article
Publication date: 14 August 2017

The Ninh Nguyen, Thi Thu Hoai Phan, Tuan Khanh Cao and Hoang Viet Nguyen

This paper aims to identify the key barriers preventing the consumer purchase of eco-friendly products in developing countries and later suggests intervention strategies to…

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Abstract

Purpose

This paper aims to identify the key barriers preventing the consumer purchase of eco-friendly products in developing countries and later suggests intervention strategies to mitigate such barriers.

Design/methodology/approach

This paper presents the authors’ viewpoint on strategies aimed at promoting green purchases.

Findings

Key barriers to purchasing green products include their high price, scarce product availability, low level of credibility of eco-labels, and inadequate information. Mitigating these obstacles requires effective government leadership, social initiatives, and marketing strategies, some of which are discussed in this paper.

Originality/value

This paper would be of interest to key stakeholders including policymakers, marketers, and social-environmental organizations in the development of more effective green strategies.

Details

Strategic Direction, vol. 33 no. 8
Type: Research Article
ISSN: 0258-0543

Keywords

Article
Publication date: 30 March 2020

Viet Van Hoang

This study aims to (1) identify the agricultural competitiveness of ASEAN countries in the global markets; (2) analyze the dynamics of these indicators for the period 1997–2015;…

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Abstract

Purpose

This study aims to (1) identify the agricultural competitiveness of ASEAN countries in the global markets; (2) analyze the dynamics of these indicators for the period 1997–2015; and (3) test the consistency between trade indices.

Design/methodology/approach

The study uses RCA, RTA, and NRCA for the first objective; OLS method and Markov matrix for the second objective; and statistic tool for the final purpose.

Findings

The results show that: (1) ASEAN countries achieve the strongest competitiveness in rice, rubber, spices, vegetable fat and oils, wood, fuel wood, fish, and crustacean. Vietnam, Thailand, and Indonesia are the strongest competitive whilst Brunei, Singapore, and Cambodia are the weakest competitive; (2) They have convergent patterns in agricultural competitiveness; (3) They successfully maintain rankings of the strong competitive sectors; and (4) ASEAN countries obtain benefits from the regional integration and the specialization in competitive products.

Research limitations/implications

ASEAN countries with strong competitiveness should specialize in and maintain their rankings to enhance competitiveness and maximize social welfare while the countries with weak agricultural competitiveness should specialize in the processed products and services based on their advantages of economic resources.

Originality/value

Comprehensive results of the static and dynamic agricultural competitiveness of ASEAN countries as a whole are provided. The findings and policy recommendations can be used by policymakers and enterprises to improve competitiveness and benefit. The discussions and findings should be a significant reference for economists.

Details

Journal of Economic Studies, vol. 47 no. 2
Type: Research Article
ISSN: 0144-3585

Keywords

Article
Publication date: 26 June 2024

Viet Anh Hoang, Huu Cuong Nguyen, Ba Thanh Truong, Phuong Uyen Le, Hoang Long Phan and Thi Hong An Thai

Using a substantial sample of U.S.-listed firms’ Seasoned Equity Offerings (SEOs) spanning the period from 2012 to 2017, we examine the relationship between hierarchical…

Abstract

Purpose

Using a substantial sample of U.S.-listed firms’ Seasoned Equity Offerings (SEOs) spanning the period from 2012 to 2017, we examine the relationship between hierarchical complexity and the selection of SEO methods.

Design/methodology/approach

We employ multinomial logistic regression to examine the influence of hierarchical complexity on the choice among various SEO techniques. To strengthen the robustness of our results, we employ a two-stage-least-squares (2SLS) analysis and utilize propensity score matching to address potential endogeneity issues and mitigate self-selection bias, respectively.

Findings

The research indicates that companies characterized by high levels of hierarchical complexity tend to steer clear of accelerated offerings but exhibit a preference for rights offerings over firm commitment offerings. This tendency is plausibly attributed to the impact of hierarchical complexity, which diminishes information transparency and heightens information asymmetry. Furthermore, the study highlights a negative association between hierarchical complexity and firm value following SEOs.

Originality/value

While an expanding body of evidence establishes a connection between hierarchical complexity and various firm- or market-specific activities, to the best of our knowledge, there are no specific empirical studies that have investigated how hierarchical complexity impacts equity offering strategies. Building on the established correlation in previous research between hierarchical complexity, information transparency, and asymmetric information, and recognizing the critical role of information in the selection of SEO methods, our study reveals that hierarchical complexity may diminish information transparency, heighten information asymmetry, and hinder outside investors from fully grasping a firm’s actions and outcomes. Consequently, this influence extends to the methods of offerings chosen by listed companies.

Details

Review of Behavioral Finance, vol. 16 no. 6
Type: Research Article
ISSN: 1940-5979

Keywords

Article
Publication date: 21 November 2022

Viet Hoang Le, Hans-Jörg von Mettenheim, Stéphane Goutte and Fei Liu

The purpose of this paper is to analyze the market response of the aerospace and defense industry and the airline industry to the ongoing conflict between Ukraine and Russia based…

Abstract

Purpose

The purpose of this paper is to analyze the market response of the aerospace and defense industry and the airline industry to the ongoing conflict between Ukraine and Russia based on the sentiments from war-related news articles over the period from October 2021 to June 2022.

Design/methodology/approach

The study uses the news article database of Global Database of Events, Languages and Tone (GDELT) to create a new set of variables that reflect the news sentiment regarding war and conflict. By investigating the newly created sentiment variables in combination with traditional event study methodology, the authors seek to find out whether sentiment indicators can be helpful to rationalize the evolution of the different stock markets before and after the conflict.

Findings

The authors' results point out a significant negative impact of the war on the airline market and a positive impact on the defense market. The authors' study also introduces a new set of war-related news-based sentiment variables that is significant to explain the evolution of the two markets before and after the war. The relationships between this study's new set of variables and the performance of the two markets are also proven to be significantly impacted by the invasion.

Originality/value

To the best of the authors' knowledge, this is the first research to use the news sentiment related to the topic of war and conflict to explain the market movement of different industries during the Ukraine invasion.

Details

The Journal of Risk Finance, vol. 24 no. 1
Type: Research Article
ISSN: 1526-5943

Keywords

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