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The behaviour of audience, consuming video entertainment, has changed intensely over the years. Lately, the consumers have increasingly preferred to watch video programs, through video-on-demand services through over-the-top medium. The service is novel and the consumer’s perception of the service quality is not well explored. As extant literature considers service quality as the construct to determine the sustained growth of a service, the present study has attempted to explore the dimensions to measure service quality of video-on-demand services.

The authors conducted qualitative, semi-structured interviews and focus group discussions amongst the user of the video-on-demand service. The qualitative data was content analysed to furnish thematic dimensions.

The study reveals thematic attributes perceived as dimensions to measure service quality of video-on-demand services.

Considering the exploratory nature of the study, the themes proposed might seem nascent. Hence, it was the authors’ discretion to stop expanding the respondent sample to avoid data saturation. A quantitative establishment of the service quality dimensions was beyond the scope of the current research and would follow in a different study.

The objective of the study is to qualitatively explore service quality dimensions of video-on-demand services. In pursuit of that, the current study explored the consumers’ excerpts, content analysed the data and furnished several themes perceived as service quality dimensions in this context. Such a detailed approach is uncommon in this context.

As the use of electronic library resources increases, the demand for online support also multiplies. Information literacy and 24/7 customer support are some of the urgent issues related to research in an electronic environment that many libraries are trying to address today. This article describes an approach in meeting these challenges, the Let‐It‐V (Learning E‐Resources Through Instructional Technology Videos) project at the Texas A&M University Libraries. This study combines the use of screen‐captured videos and a streaming media encoder to produce topic‐specific videos for task‐oriented demands. It is visual, interactive, and seeks to provide just‐in‐time solutions at a point of need. On‐demand streaming is a viable, cost‐effective alternative for low bandwidth delivery of video‐enabled library instruction. The technologies involved, key development issues, lessons learned and their implications for distance learning are discussed.

The convergence of multimedia, virtual reality and the Internet is promoting low‐cost multimedia virtual environments which are easily accessible to large network communities. These environments, which facilitate usability and enhance user experience, are very suitable for supporting user‐oriented application domains such as e‐learning and entertainment. This paper presents a multimedia virtual environment, namely the Virtual Video Gallery, an advanced, distributed media on‐demand system which is browsable through a virtual world. By taking a virtual walk inside the gallery, the user can interactively select, preview, watch and control multimedia sessions. While the user‐centred design of the system relies on UML‐based modelling techniques, system implementation is obtained by the integration of Java, VRML and Web‐based technologies. In order to evaluate the user‐oriented effectiveness of the Virtual Video Gallery and compare it to currently available Internet‐based MoD systems, the usability testing of the system was established for deriving both summative and formative usability data.

Technological developments and new customer expectations of immediacy have driven businesses to adopt on-demand service models. The purpose of this paper is to study the characteristics of a range of on-demand services in order to better understand the meaning of “on-demand” and its implications for service management. This enables the on-demand service logic to be applied to other service contexts, where it may add value for customers.

The study starts with a focused literature review and continues with a multiple case study methodology, as the on-demand service concept is in the early stages of theory development. Seven cases were studied, based on a maximum variation sampling strategy.

The results show that on-demand services are characterized by three interrelated characteristics: being highly available, responsive and scalable. Analysis further reveals that on-demand services display differences within the conceptual boundaries of these characteristics, i.e. they vary in terms of their availability, responsiveness and scalability.

Drawing on these findings, the study contributes to the service literature by being the first to specifically conceptualize and define the on-demand services concept and reveal three key characteristics that clarify the distinctive nature of this service type. Accordingly, on-demand services are clearly differentiated from other services. Additionally, the paper discusses the variety within on-demand services and develops an on-demand service continuum that gives detailed insights into the conceptual variations within such services.

Reports on a qualitative study exploring a highly innovative digital TV pilot service. Focus groups of medical and health information professionals, “condition‐specific” subjects and “general interest” volunteers were recruited to obtain views about the videos generally, in terms of their content and presentation. Issues such as terminology used and the appropriateness of using video to deliver various types of information were also explored; the latter in the light of log statistics indicating relatively low use of videos as compared to text‐based services. Results indicated that those who used the services tended to be avid seekers of information, who saw the service as a first port of call to obtain general information for wider consultation later. Differences emerged between medical professionals and the lay public regarding the use of language and involvement of patients in the videos. Text was regarded as a better medium for conveying some types of information, such as simple facts that might need to be consulted on a regular basis.

Information-centric networking (ICN) is an innovative paradigm for the future internet architecture. This paper aims to provide a view on how academic video lectures can exploit the ICN paradigm. It discusses the design of academic video lectures over named data networking (NDN) (an ICN architecture) and speculates their future development. To the best of author’s knowledge, a similar study has not been presented.

The paper is a visionary essay that introduces the background, elaborates the basic concepts and presents the author’s views and insights into academic video lectures that exploit the latest development of NDN approach and its applications.

The ICN paradigm is closely related to the levels of automation and large-scale uptake of multimedia applications that provide video lectures. Academic video lectures over NDN have: improved efficiency, better scalability with respect to information/bandwidth demand and better robustness in challenging communication scenarios. A framework of academic video lectures over NDN must take into account various key issues such as naming (name resolution), optimized routing, resource control, congestion control, security and privacy. The size of the network in which academic video lectures are distributed, the content location dynamics and the popularity of the stored video lectures will determine which routing scheme must be selected. If semantic information is included into academic video lectures, the network dynamically may assist video (streaming) lecture service by permitting the network to locate the proper version of the requested video lecture that can be better delivered to e-learners and/or select the appropriate network paths.

The paper helps researchers already working on video lectures in finding a direction for designing and deploying platforms that will provide content-centric academic video lectures.

The paper pioneers the investigation of academic video lecture distribution in ICN and presents an in-depth view to its potentials and research trends.

We examine the role of financial and nonfinancial performance measures in managing revenues derived from life cycles of a type of intellectual property products − motion pictures.

Our study focuses on the first two markets in which audiences can watch a motion picture – the upstream theatrical market and the downstream home video market. We combine data collected from numerous public and proprietary sources and form a final sample of 654 motion pictures. Then we perform regression analysis on the data.

First, three measures of a movie’s performance in the theatrical market, opening box office revenue, peak rank, and weeks at the peak rank, have positive effects on subsequent revenues in the home video market. Second, the same set of performance measures also predicts the motion picture’s life span in the theatrical market. Third, when the actual life span of a motion picture in the theatrical market deviates from its predicted value, the total return on investment in the motion picture decreases.

We do not have data on other downstream markets related to motion pictures, such as pay-per-view and online video streaming.

This study suggests that the public and proprietary data can be used to inform managerial decisions regarding intellectual property product life cycles.

This is the first accounting study that directly examines life cycle revenues of intellectual property products. We also extend literature on revenue driver and revenue management research to the product level.

The purpose of the paper is to construct a model that considers video purchase and then identifies the logical relationships implied by the parameters to explore video platform operation mechanisms.

The authors analyzed the video platform system using a mathematical modeling approach and numerical optimization techniques. Through pricing decisions, the authors obtained equilibrium results for the profitability of the video platforms and analyzed the favorable market factors. The authors then extended the model by analyzing the competitive strategies of the two video platforms in the market.

The authors find that advertiser profitability, ad nuisance, video sensitivity and video creator network effects are important factors influencing the pricing strategy of video platforms. During positive market conditions, video platforms tend to lower their prices until they absorb enough users. As market conditions change, the price adjustment strategies of video platforms are affected by parameter changes and inter-parameter relationships.

The study considers the network effects of video creators, which provides a realistic reference for scholars and managers. In addition, the authors consider the bargaining power of platforms when purchasing content. The authors provide a fresh perspective for scholars while filling a gap in the field as video platforms can acquire a portion of the content on the market by setting a purchase price.

NHS Direct Digital was available to almost exactly the same number of users in both Hull and London via two different transmission DiTV companies: Kingston Interactive Television (KIT) and HomeChoice. This paper employs metrics based on server generated logs to compare use and user differences between the two services. Server logs that record user activity on a real‐time and continuous basis were made available and used to make comparisons between the two services. The data were collected for both services over a similar period, February 2002 to May 2002. During this period the NHS Direct Digital service was visited by approximately 3,000 people and more than 5,000 NHS Direct videos were viewed. Making the study probably the largest analysis of health videos ever conducted.

This paper examines the design and evaluation of a TV on Demand (TVoD) system, consisting of a globally accessible storage architecture where all TV content broadcast over a period of time is made available for streaming. The proposed architecture consists of idle Internet Service Provider (ISP) servers that can be rented and released dynamically as the client load dictates. This paper examines issues of resource management and content placement within this Video Content Distribution Network (VCDN). The existing placement algorithm is computationally expensive and in some cases, infeasible to execute within any reasonable length of time. This work proposes a number of new placement heuristics each of which attempts intelligently to reduce the search space so that only the best proxies are considered for replica placement. An extensive evaluation of these placement algorithms is carried out to identify a good placement algorithm without being computationally expensive.