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Article
Publication date: 1 February 1997

Robert P. Hamlin and Victoria Watson

This paper examines the attitudes of the New Zealand wine industry towards the proposed New Zealand ‘Registered Origin’ appellation policy. Existing appellations are reviewed…

233

Abstract

This paper examines the attitudes of the New Zealand wine industry towards the proposed New Zealand ‘Registered Origin’ appellation policy. Existing appellations are reviewed, including the motives for their establishment, their performance, and their relationship with the marketing activities of wine producers. The review concludes that existing appellations could be divided into two groups, the ‘active’ appellations of the Old World, and the ‘passive’ appellations of the New World. Passive appellations make assumptions as to industry behaviour. These assumptions are identified. These assumptions have to be both understood and supported by an industry if they are to adequately support a passive appellation policy. An interview survey of New Zealand wine producers examines the industry's understanding of the proposed passive appellation. The results suggest that the level of understanding is low, at around 25% of those interviewed, which has negative implications for the proposed appellation.

Details

International Journal of Wine Marketing, vol. 9 no. 2
Type: Research Article
ISSN: 0954-7541

Keywords

Article
Publication date: 1 January 1954

Aarhus Kommunes Biblioteker (Teknisk Bibliotek), Ingerslevs Plads 7, Aarhus, Denmark. Representative: V. NEDERGAARD PEDERSEN (Librarian).

Abstract

Aarhus Kommunes Biblioteker (Teknisk Bibliotek), Ingerslevs Plads 7, Aarhus, Denmark. Representative: V. NEDERGAARD PEDERSEN (Librarian).

Details

Aslib Proceedings, vol. 6 no. 1
Type: Research Article
ISSN: 0001-253X

Article
Publication date: 11 June 2024

Kevin James Moore, Pauline Stanton, Shea X. Fan, Mark Rose and Mark Jones

The purpose of this paper is to explore this process through reviewing key reports and literature through an Indigenous standpoint lens. We identify three key challenges facing…

Abstract

Purpose

The purpose of this paper is to explore this process through reviewing key reports and literature through an Indigenous standpoint lens. We identify three key challenges facing the Yoorrook Commission in its journey. First, the continued resistance of influential sections of the Australian community to look backwards and accept responsibility for the violence of the colonial project. Second, the trauma facing those who speak out and remember and the real danger of expectations dashed. Third, the continuance of the colonial pandemic and underlying and invisible racism that infects and poisons all Australians.

Design/methodology/approach

This paper has drawn on key literature and secondary data through an Indigenous Lens.

Findings

We identify three challenges facing Yoorrook. First, the resistance of influential sections of the Australian community to accept responsibility for the violence of the colonial project. Second, the trauma facing those who speak out and remember and the danger of expectations dashed. Third, the continuance of underlying and invisible racism that infects and poisons the hearts and minds of non-Indigenous Australia. Despite these challenges we argue that the ability of Yoorrook to capture the lived experience of First Peoples in Victoria and the ability to hold key government officials to account presents a unique opportunity to advance the self determination of all First Peoples in Australia.

Originality/value

This is the first Treaty in Victoria and there has been no study of it before.

Details

Equality, Diversity and Inclusion: An International Journal, vol. 43 no. 6
Type: Research Article
ISSN: 2040-7149

Keywords

Article
Publication date: 23 December 2022

Victoria Crittenden and William Crittenden

As a business executive and philanthropist, Mary Kay Ash is legendary as a glass-ceiling breaker. With the belief that Mary Kay Ash is both modern and relevant, while…

Abstract

Purpose

As a business executive and philanthropist, Mary Kay Ash is legendary as a glass-ceiling breaker. With the belief that Mary Kay Ash is both modern and relevant, while simultaneously legendary, the overall purpose of this paper is to explore the role of Mary Kay Ash as an influential entrepreneur. This research responds to the call by Cogliser and Brigham (2004) for an increased understanding of how entrepreneurial leaders influence, challenge, inspire and develop followers.

Design/methodology/approach

Following on research by Hoppe (2013), this objective was accomplished via a pentadic analysis of Mary Kay Ash’s rhetoric aimed to influence the mental mindset of readers (followers) over the course of generations. Burke’s pentad was the sense-making tool used for examining Ash’s rhetoric of influence as an entrepreneurial leader. The data used in the pentadic analysis were also analyzed via Linguistic Inquiry and Word Count (LIWC) and IBM Watson Emotion Analysis to see where analyses might converge or diverge.

Findings

Based on the analysis of her written work, Mary Kay Ash resided at the intersection of leadership and entrepreneurship and, in so doing, was an influencer. Her primary rhetorical approach to influencing was idealism. Interwoven in her writings, she also exhibited both pragmatism and realism. She knew that she had to start the business to have the future she desired and that she needed to train her team appropriately for success to be forthcoming. The motivation in Mary Kay Ash’s rhetoric was that of influencing people so they would be the best that they could be.

Research limitations/implications

Qualitative research brings with it an array of inevitable research problems. Pentadic analysis cannot be judged by the basic objective standards of reliability and validity because objective reality does not exist in personal interpretation. That is, one person as a critic cannot be impartial because the interpretation is only one personal way of viewing the data and another critic might view the same pentads and come up with different ratios. With this subjectivity in mind, however, the data used in the pentadic analysis were also analyzed via LIWC and IBM Watson Emotion Analysis to see where analyses might converge or diverge.

Practical implications

The findings from this research denote clearly that Mary Kay Ash was a forerunner of the modern day influencer. As a primogenitor of the influencer marketing phenomenon, Mary Kay Ash’s entrepreneurial legacy is expected to continue through generations of followers. This finding speaks to the importance of today’s entrepreneurs using the spoken and written word to influence others and create a lasting organizational legacy.

Originality/value

Countless scholars have used pentadic analysis, with a variety of artifacts, to examine the motives behind the rhetoric. However, rhetoric as a means of persuasion and influence has received little attention within the context of the written works by management gurus (Jones et al., 2009), and, aside from the exploration by Berglund and Wigren (2012), the narrative of entrepreneurial influence has not benefitted from close examination.

Details

Journal of Research in Marketing and Entrepreneurship, vol. 25 no. 3
Type: Research Article
ISSN: 1471-5201

Keywords

Article
Publication date: 25 February 2020

Linda W. Lee, Amir Dabirian, Ian P. McCarthy and Jan Kietzmann

The purpose of this paper is to introduce, apply and compare how artificial intelligence (AI), and specifically the IBM Watson system, can be used for content analysis in…

3099

Abstract

Purpose

The purpose of this paper is to introduce, apply and compare how artificial intelligence (AI), and specifically the IBM Watson system, can be used for content analysis in marketing research relative to manual and computer-aided (non-AI) approaches to content analysis.

Design/methodology/approach

To illustrate the use of AI-enabled content analysis, this paper examines the text of leadership speeches, content related to organizational brand. The process and results of using AI are compared to manual and computer-aided approaches by using three performance factors for content analysis: reliability, validity and efficiency.

Findings

Relative to manual and computer-aided approaches, AI-enabled content analysis provides clear advantages with high reliability, high validity and moderate efficiency.

Research limitations/implications

This paper offers three contributions. First, it highlights the continued importance of the content analysis research method, particularly with the explosive growth of natural language-based user-generated content. Second, it provides a road map of how to use AI-enabled content analysis. Third, it applies and compares AI-enabled content analysis to manual and computer-aided, using leadership speeches.

Practical implications

For each of the three approaches, nine steps are outlined and described to allow for replicability of this study. The advantages and disadvantages of using AI for content analysis are discussed. Together these are intended to motivate and guide researchers to apply and develop AI-enabled content analysis for research in marketing and other disciplines.

Originality/value

To the best of the authors’ knowledge, this paper is among the first to introduce, apply and compare how AI can be used for content analysis.

Details

European Journal of Marketing, vol. 54 no. 3
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 1 August 2003

Ashok Chand

This article is based on a contribution to a national conference held in April 2003 entitled ‘After Victoria: Learning from Experience and Research’. It aims to look beyond the…

1124

Abstract

This article is based on a contribution to a national conference held in April 2003 entitled ‘After Victoria: Learning from Experience and Research’. It aims to look beyond the focus of child protection in the Laming Report (2003), and suggests that the goal of inter‐professional care in ethnically diverse communities may encounter some particular barriers because of race. The article's purpose is to evaluate critically, against established research evidence, what impact ethnicity had on the way Victoria was perceived and assessed by the different professionals and organisations involved in her short life in England, before she died. The themes include the problems of working with individuals and families who are not habitually resident in the UK, the complexities of challenging people from minority ethnic backgrounds, the difficulties of using interpreters, the challenges in assessing minority ethnic families, and intra‐ and inter‐agency tensions in work with such families. All these themes are contextualised within the evidence available in the Laming Report. The article is intended to help organisations and staff understand some of the complexities concerning ethnicity and collaborative working, with the hope of an improvement in practice and policy.

Article
Publication date: 12 July 2013

John Watson

This study sought to clarify potentially conflicting results from two prior studies examining the “home advantage”, and possible “umpire bias”, in the Australian Football League…

570

Abstract

Purpose

This study sought to clarify potentially conflicting results from two prior studies examining the “home advantage”, and possible “umpire bias”, in the Australian Football League (AFL).

Design/methodology/approach

Using categorical regression analysis, and controlling for team ability, the number of free kicks awarded to/against each AFL team during the home and away season of 2006 was investigated.

Findings

The findings support previous research suggesting home teams generally win more often and receive more favourable treatment from umpires. However, for games involving both a Victorian and a non‐Victorian team, there is clear evidence of “umpire bias” (beyond the traditional “home advantage”) operating against non‐Victorian teams.

Research limitations/implications

A major limitation of this study is that it only considers the number of free kicks awarded and not where, or when, those free kicks are awarded.

Practical implications

The findings suggest that the AFL should seriously consider appointing neutral umpires for all games (particularly those involving a Victorian and non‐Victorian team) and establishing an independent panel to oversee the development and selection of AFL umpires.

Originality/value

This is the first study of potential “bias” in the AFL that controls for team ability and, as such, helps to reconcile conflicting conclusions from two prior studies.

Details

Sport, Business and Management: An International Journal, vol. 3 no. 3
Type: Research Article
ISSN: 2042-678X

Keywords

Article
Publication date: 12 September 2016

Brian John Caldwell

The purpose of this paper is to report four case studies in Australia that respond to the question: “How have schools with a relatively high degree of autonomy used their…

1437

Abstract

Purpose

The purpose of this paper is to report four case studies in Australia that respond to the question: “How have schools with a relatively high degree of autonomy used their increased authority and responsibility to make decisions that have led in explicit cause-and-effect fashion to higher levels of student achievement”?

Design/methodology/approach

A conventional case study methodology was adopted, framed by a review of evidence in the international literature. The studies were conducted in the Australian Capital Territory, Queensland and Victoria. Senior leaders in systems of public education in these jurisdictions nominated schools which have had a relatively high degree of autonomy for at least two years; have achieved high levels of student achievement, or have shown noteworthy improvement; and are able to explain how the link between autonomy and achievement had been made. The four schools chosen from these nominations represented different types as far as level and location were concerned. Triangulation of sources was a feature of the studies.

Findings

The findings reveal that the schools were able to explain the links and that it was possible to map the cause-and-effect chain. Schools used their autonomy to select staff and allocate funds in their budgets, each being capacities that came with a higher level of autonomy. Leadership was important.

Research limitations/implications

The paper cautions against generalizing the findings.

Originality/value

There is international interest in the extent to which granting public schools a higher level of autonomy than has traditionally been the case in various national settings has had an impact on student achievement. These case studies go part of the way in describing what schools do when they successfully take up a higher level of authority and responsibility as one strategy in efforts to raise levels of achievement.

Details

International Journal of Educational Management, vol. 30 no. 7
Type: Research Article
ISSN: 0951-354X

Keywords

Article
Publication date: 1 April 1949

It has often been said that a great part of the strength of Aslib lies in the fact that it brings together those whose experience has been gained in many widely differing fields…

Abstract

It has often been said that a great part of the strength of Aslib lies in the fact that it brings together those whose experience has been gained in many widely differing fields but who have a common interest in the means by which information may be collected and disseminated to the greatest advantage. Lists of its members have, therefore, a more than ordinary value since they present, in miniature, a cross‐section of institutions and individuals who share this special interest.

Details

Aslib Proceedings, vol. 1 no. 4
Type: Research Article
ISSN: 0001-253X

Article
Publication date: 6 April 2008

Marion Oke

My feminist, narrative research privileges women’s voice. It comprises a cross‐cultural narrative analysis of 11 Mongolian and 11 Australian women’s stories of survival, recovery…

Abstract

My feminist, narrative research privileges women’s voice. It comprises a cross‐cultural narrative analysis of 11 Mongolian and 11 Australian women’s stories of survival, recovery and remaking of self following domestic/intimate partner violence. With a major focus on narrative identity, I identified plots and themes of individual autobiographical narratives, as well as relevant canonical narratives (general stories of lives arising from dominant discourses in a particular culture). From these elements I created a meta‐narrative which constitutes the body of the research report. The strength of this narrative research method was to elicit narratives of women’s journeys through and beyond domestic violence. The research process involved myself as researcher, as well as participants themselves, bearing witness to and reflecting on the women’s stories. Particularly empowering for participants was hearing and responding to their own stories and the sharing of stories among participants. In this article I give an overview of my theoretical approaches and research methods, tell the story of conducting the research and give a brief summary of my findings and conclusions.

Details

Qualitative Research Journal, vol. 8 no. 1
Type: Research Article
ISSN: 1443-9883

Keywords

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