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In this research, the authors aim to identify a situation when a consumer’s judgment of unethical behavior is not consistent with their intention to act ethically.

Across two studies, participants were asked to evaluate how ethical an actor’s behavior was when the actor knowingly kept surplus change from a distracted cashier. The identity of the actor was manipulated to be of either high or low similarity to the participants. The business where the distracted cashier worked for was described as either locally owned or a chain. Participant’s intended action in similar situation was assessed after their evaluation of how ethical/unethical the actor’s behavior was.

While participants generally find the actor’s behavior to be unethical, identity overlap between the participant and the actor is found to moderate how likely one is to emulate the actor’s behavior in a similar situation. Identity overlap is found to positively predict one’s likelihood to act like the actor in the scenarios. Whether the business was locally owned or a chain was not found to affect one’s ethical judgment or ethical intention.

Identity overlap is found to positively predict one’s likelihood to act like the actor in the scenarios.

Whether the business was locally owned or a chain was not found to affect one’s ethical judgment nor ethical intention. While participants in general do show that they judge the actor’s behavior as unethical, identity overlap between the participant and the actor moderates how likely one is to act like the actor if put in the same scenario.

The research suggests that consumers are more likely to act unethically when they identify with “similar” others, regardless of how unethical they consider that behavior to be.

This research suggests that even when consumers acknowledge that certain behavior against a business is unethical, their intention to engage in the unethical behavior may not be predicted by their judgment of how unethical the behavior is. Instead, consumers are likely to emulate unethical behavior of those whom they consider similar to themselves, regardless of how unethical they judge that behavior to be.

To investigate the influence of word‐of‐mouth (WOM) behavior among the growing teenage female market segment in the flourishing sports market.

A sample of 118 teenaged girls, aged 13‐18, participated in the study. The theory of consumer socialization and interpersonal influence was used as the conceptual foundation to generate hypotheses concerning female teens' susceptibility to interpersonal influence, self‐esteem, and WOM behavior. Female teens' ethnicity and media habits were also investigated.

All hypotheses were either supported or partially supported, suggesting that female teens' susceptibility to interpersonal influence and self‐esteem are related to athlete WOM behavior. Additionally, African‐American teenaged girls had significantly higher media habits than Caucasian teenaged girls.

The research is based on a small sample of teenaged girls from one region of the USA. However, the sample is from a diverse socioeconomic group of teenagers, and represents a relatively unexplored, yet extremely important, consumer market segment.

The study provides insights for managers who want to learn more about the WOM behavior of one of the largest and most powerful market segments in the USA. Implications and applications are given to consumer marketers to help better serve this segment.

This paper fills a gap in the literature on female teens and what influences their WOM behavior in the enormous and growing sports market. Additionally, the paper looks at ethnicity and media habits and how these variables may impact on WOM behavior.

Previous sales promotion research has focused primarily upon groceries and packaged goods. This research examines what motivates consumers to respond to sales promotions for leisure services. Leisure services may offer price deals, but also frequently offer non‐price sales promotions which may add entertainment value for some consumers. We find that consumers who are likely to respond to leisure service price deals are motivated by primarily economic reasons. Emotional motives, on the other hand, are found to drive consumer responses to organization‐related non‐price deals.

The purpose of this research is to understand the importance of value orientation on conspicuous consumption in the youth market segment in Southeast Asia. In particular, the focus is to understand three different types of value orientation (specifically cultural values, material values and religious values) and its effects on conspicuous consumption behaviour.

An integrative theoretical model is proposed based on Hofstede's cultural dimension, the materialism value scale and religious commitments to predict the relationship for the value orientations of Generation Y's (Gen Y's) conspicuous consumption behaviour. The data was collected from undergraduate students enrolled in general education courses in three universities in Malaysia. Using cross-sectional data, 262 sets of valid questionnaires were used to perform the statistical analysis for the measurement and structural model using partial least squares equation modelling (PLS-SEM) path modelling.

We position our study by raising the pertinent question of “Seriously, Conspicuous Consumption?” to establish a clear understanding of whether Malaysian Gen Y individuals are conspicuous consumers and, if they are, which of the three values matter the most. In order to answer the question of whether Malaysian Gen Y engages in conspicuous consumption, we arrive at an understanding that, given multi-value orientations, conspicuous behaviour can be motivated and impacted by one value orientation and constrained by others. Hence, value orientation offers an insightful explanation of one specific type of consumer behaviour in the context of Asia as an emerging global market. Thus, our study provides two key theoretically significant findings. In general, our findings provide insights into how the multi-value orientations (i.e. cultural, material and religious orientations) contribute to several bodies of literature—namely, conspicuous consumption, international marketing and transcultural marketing. The results revealed that collectivism and materialism were positively and significantly related to conspicuous consumption. Uncertainty avoidance, although significant, had a negative relationship with conspicuous consumption. The other values (masculinity, power distance and religious values) were not significantly related to conspicuous consumption.

Purchasing luxury goods is becoming an emergent phenomenon in Asia, particularly among young consumers. This paper provides marketing managers, particularly brand owners, with practical and realisable examples of how to plan and execute their marketing plans. A more profound understanding of this relationship may also serve to aid marketing managers in devising more focused marketing strategies and thus allocate marketing resources more efficiently. Hence, marketers could develop an effective communication strategy so that the target consumers will be aware of their goods because the purchase of luxury goods is likely to be motivated by social, cultural and personal factors.

This article examines the impact of value orientations on conspicuous consumption behaviour in Malaysian Gen Y consumers. The model proposed in this study is useful in predicting conspicuous consumption among Gen Y. By identifying the factors influencing this emergent type of consumer behaviour, global retailers will be informed about this particular market segmentation in terms of its preferences and desires. The article discusses the research findings and concludes with managerial implications and limitations.

Aarhus Kommunes Biblioteker (Teknisk Bibliotek), Ingerslevs Plads 7, Aarhus, Denmark. Representative: V. NEDERGAARD PEDERSEN (Librarian).

This chapter examines narratives and representations of rural Australia deployed by political actors. At both federal and state levels in Australia, political parties tend to focus their attention on metropolitan electorates in their public discussions, particularly during election campaigns. This has led to accusations from minor parties and independents that rural areas are ignored by governments based in capital cities. The Nationals, for example, presents itself as the party whose primary motivation is to protect the interests of rural voters. Rural sites are political spaces shaped by particular types of narrative and rhetoric. Engaging with how the ‘rural’ is represented through rhetoric and image is useful for understanding how crime is positioned. This chapter uses rhetorical political analysis and representation to understand how political ideas about rurality are expressed through language and imagery. The political context outlined in this chapter is one factor that affects the nature and complexities of rural crime and responses to it. Rural Australia is at its own political crossroad, reflected in the emergence of competing narratives for the bush, defined here as a contest between ‘rural centrism’ and ‘rural populism’.

The purpose of this paper is to examine travellers' experiences with public houses in Colonial Victoria, to determine how the hospitality industry in the colony was transformed from primitive hospitality provision to sophisticated, well managed hotels in a relatively short time.

The article reviews public records, newspapers of the period, eye‐witness accounts and key texts to chart the development of the hospitality industry in Colonial Victoria and to demonstrate how primitive inns became modern hotels within the space of three decades.

This paper highlights how the discovery of gold in 1851 prompted an unprecedented influx of travellers whose expectations of hospitality provision led to the transformation of existing hostelries from crude and primitive inns to modern, sophisticated hotels.

The research is confined to Colonial Victoria and therefore, not necessarily a reflection of the colonies in general or general trends in hospitality provision at that time.

Tracing the roots of hospitality provision and the traditions of hospitality management can provide a greater understanding of modern hospitality practice. As O'Gorman argues “[…] with historical literature contributing to informing industry practices today and tomorrow: awareness of the past always helps to guide the future”.

This paper adds to the body of knowledge in relation to the roots and evolution of commercial hospitality.

It has often been said that a great part of the strength of Aslib lies in the fact that it brings together those whose experience has been gained in many widely differing fields but who have a common interest in the means by which information may be collected and disseminated to the greatest advantage. Lists of its members have, therefore, a more than ordinary value since they present, in miniature, a cross‐section of institutions and individuals who share this special interest.

Modern emergency management policy is built around the concepts of shared responsibility and the development of resilient communities. Drawing on the Australian context, this chapter argues that giving effect to these policy directions will require negotiation between stakeholders and an inevitable trade in values, interests, and resources. The chapter identifies an apparent contradiction at the heart of modern disaster management: that improvements in establishing professional emergency and risk management services may have reduced the capacity of individuals and local communities to take responsibility for disaster preparation and response.