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Both dedicated and flexible solutions are discussed in the context of the assembly of medical instruments and fluid meters.

The paper's aim is to show the development of materials and methods which allow freeform fabrication of macroscopic Zn‐air electrochemical batteries. Freedom of geometric design may allow for new possibilities in performance optimization.

The authors have formulated battery materials which are compatible with solid freeform fabrication (SFF) while retaining electrochemical functionality. Using SFF processes, they have fabricated six Zn‐air cylindrical batteries and quantitatively characterized them and comparable commercial batteries. They analyze their performance in light of models from the literature and they also present SFF of a flexible two‐cell battery of unusual geometry.

Under continuous discharge to 0.25 V/cell with a 100 Ω load, the cylindrical cells have a specific energy and power density in the range of 40‐70 J/g and 0.4‐1 mW/cm², respectively, with a mass range of 8‐18 g. The commercial Zn‐air button cells tested produce 30‐750 J/g and 7‐9 mW/cm² under the same conditions, and have a mass range of 0.2‐2 g. The two‐cell, flexible Zn‐air battery produces a nominal 2.8 V, open‐circuit.

The freeform‐fabricated batteries have ∼10 percent of the normalized performance of the commercial batteries. High‐internal contact resistance, loss of electrolyte through evaporation, and inferior catalyst reagent quality are possible causes of inferior performance. Complicated material preparation and battery fabrication processes have limited the number of batteries fabricated and characterized, limiting the statistical significance of the results.

Performance enhancement will be necessary before the packaging efficiency and design freedom provided by freeform‐fabricated batteries will be of practical value.

The paper demonstrates a multi‐material SFF system, material formulations, and fabrication methods which together allow the fabrication of complete functional Zn‐air batteries. It provides the first quantitative characterization of completely freeform‐fabricated Zn‐air batteries and comparison to objective standards, and shows that highly unusual, functional battery designs incorporating flexibility, multiple cells, and unusual geometry may be freeform fabricated.

The purpose of this article is to determine the uses of mixed method research designs published in major marketing journals.

This study involved a content analysis of 2,166 articles published between 2003 and 2009 in nine prominent marketing journals.

A total of 34 mixed method studies implemented data‐collection procedures sequentially (79 percent), eight implemented them concurrently (19 percent) and one combined both sequential and concurrent procedures (2 percent). On the whole, priority was skewed more toward quantitative strands, with 27 articles prioritizing quantitative data (63 percent), three articles prioritizing qualitative data (7 percent), and 13 articles prioritizing both equally (30 percent).

It is clear that marketing scholars recognize the benefit of mixing qualitative and quantitative research; however, as a discipline we are not demonstrating knowledge of the mixed method literature or procedures, as only one article recognized or mentioned knowledge of mixed method procedures or cited mixed method research.

This study provides guidance for researchers in identifying design types appropriate for various rationales or research objectives and models of different design types that have been published in marketing journals. In addition, implications for designing mixed methods studies in marketing include highlighting the need for scholars to specifically address issues such as the timing and priority given to each data type (i.e. sequential or concurrent), and the integration (or mixing) of the both data types.

Until now, the role of mixed methods designs in marketing has not been the subject of formal examination. The delineation of the major forms in mixed method designs provides a framework for looking at such design types, which helps to provide more credibility to the field of marketing by providing examples of research designs that are substantially different than single strand studies.

The purpose of this paper is to identify the importance of integration of supply chain management practices with total quality management (TQM) practices to augment business performance. The objective of paper is to focus on the two important dimensions, namely, supply chain and TQM of an organization with special reference to the concepts: exploration and exploitation.

In total, 20 variables have been identified (independent variables) which impact business performance (dependent variable). Variables have been extracted into four categories with a combination of two orientations, i.e., exploitation and exploration, with respect to quality management and supply chain practices.

Configurationally four different combinations concerning supply chain and TQM were identified in which an enterprise can operate. This is supported with the four different case studies.

This study leads to some interesting practical implications for practicing managers as it offers a framework in which the supply chain and TQM practices can be implemented with respect to an organizational structure (mechanistic or organic structure), environmental conditions (uncertain environment and rapidly changing product life cycle) and identification of customer orientations (whether customer is price sensitive or customer makes buying decision on account of trust or relation to the product).

The concept of supply chain exploitation and supply chain exploration with different orientations of quality management is not studied comprehensively before. This paper provides a background for establishing a framework of strategies for supply chain and quality practices, with respect to the exploitation and exploration scenario.

This paper aims to propose a view similarity-based shape complexity metric to guide part selection for additive manufacturing (AM) and advance the goals of design for AM. The metric helps to improve the selection process by objectively screening a large number of parts and identifying the parts most suited for AM and enabling experts to prioritize parts from a smaller set based on relevant subjective/contextual factors.

The methodology involves calculating a part’s shape complexity based on the concept of view similarity, that is, the similarity of different views of the outer shape and internal cross-sectional geometry. The combined shape complexity metric (weighted sum of the external shape and internal structure complexity) has been used to rank various three dimensional (3D) models. The metric has been tested for its sensitivity to various input parameters and thresholds are suggested for effective results. The proposed metric’s applicability for part selection has also been investigated and compared with the existing metric-based part selection.

The proposed shape complexity metric can distinguish the parts of different shapes, sizes and parts with minor design variations. The method is also efficient regarding the amount of data and computation required to facilitate the part selection. The proposed method can detect differences in the mass properties of a 3D model without evaluating the modified parameters. The proposed metric is effective in initial screening of a large number of parts in new product development and for redesign using AM.

The proposed metric is sensitive to input parameters, such as the number of viewpoints, design orientation, image resolution and different lattice structures. To address this issue, this study suggests thresholds for each input parameter for optimum results.

This paper evaluates shape complexity using view similarity to rank parts for prototyping or redesigning with AM.

The benefits of integrated design and manufacturing systems in mid to high volume production are widely accepted. The low production volume, large component size and high complexity product domain is less well served by this technology. Examples of this kind of product are machine tools, ships, aircraft and buildings. Design for assembly techniques are a method by which design and manufacture can be integrated and aid the realization of full‐process concurrent engineering. Quantifies the significance of this product domain to the UK economy, describes the particular nature of these designs for assembly processes, reviews existing work in the field and specifies the problems encountered. Defines an industrial and academic solution programme. Proposes an integrated approach to applying design for assembly to this repetitive direct engineering domain.

Existing models of product assembly scheme design often ignore the constraint relations among design thinking. In order to grasp the functions of each part and the constraint relations among them in product assembly system macroscopically, further design and variation of product assembly system should be made according to design thinking. This paper seeks to address these issues.

Through analyzing the similarity between biological organization system and product system and taking biology knowledge for reference, product assembly system was expressed as product function gene, product constraint gene, product function protein, product constraint protein and product cell and so on in this paper. The product gene model composed of product function gene groups and constraint genes was established and a modeling method based on it was proposed.

The author applied this method to model the 5‐DOF manipulator of complex diamond manufacturing special equipment with good results which proved the effectiveness of this modeling method.

By identifying constraint relations and design thinking in the gene model, the system makes the modification process which is conducted by the designers automatically identified and varied to achieve computer‐aided design and assembly.

Marketing practitioners consider packaging as a promising marketing tool, but current academic research covers mostly regular packages. Filling this gap, this paper aims to analyze why and how companies use limited edition packaging (LEP), which is defined as a scarcity product tactic, using the package exclusively to create a limited offer.

This study adopted a grounded theory methodology and used a qualitative collective case study design by analyzing 175 LEP launches in the beverage sector between 2000 and 2019.

The empirical-based conceptualization of LEP tactics provided here describes the crucial marketing dimensions in which strategic decisions are made regarding objective of release, implementation and related marketing mix decisions. Results show that LEP tactics serve parallel brands, sales and product strategy-related goals; LEPs are characterized by intensity, theme (occasion) and design characteristics, such as typicality, and marketers use various marketing mix combinations (i.e., pricing, distribution and advertising) in relation to the LEP offer.

To the best of author’s knowledge, it is the first conceptualization of this special type of scarcity tactic. This study also assists academics by providing an agenda for future research in this domain.

Creativity is viewed as vital for all design actions; however, creativity in general with its related cognition processes has no general theory. Creativity used in architectural design is different than creativity in other domains. This research proposes certain activities of the initial phases of architectural design, in which the role of creativity is distinguished. The research proceeds to present a case study of two architectural design studios in which a VR environment is employed in order to in-vestigate the effect of VR use on the creativity in those design phases. A methodol-ogy of qualitative and quantitative analysis has applied. Various architectural design factors are neutralized to overcome the influence generated from human factors variation and design thinking prejudice in architectural design and the associated ac-tivities.

To describe the operation and historical development of MEMS gyroscopes and to consider their prospects in emerging high volume consumer markets.

This paper firstly describes the Coriolis effect and its application to MEMS‐based resonating gyroscopes. Designs are discussed and manufacturers identified. Applications and the prospects for MEMS gyroscopes in emerging, high volume markets are considered. Reference is made to a venture‐financed American start‐up who has targeted this sector.

This shows that technologically sophisticated MEMS gyroscopes are now in volume production and that prices are falling to a point where they may compete with accelerometers in the rapidly developing consumer markets.

This paper describes the principles and evolution of MEMS gyroscopes and identifies critical emerging markets.