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The aim of this study is to evaluate the impact of convenience on banking consumers' webrooming intention. To fulfil this objective, this study empirically investigates how convenience impacts consumers' webrooming intention, using a comprehensive moderated–mediation framework. The study investigates the mediating effects of perceived hedonic values and perceived utilitarian values and how these mediating effects are moderated by consumers' perceived security concerns.

Data were collected using a questionnaire-based offline survey from 534 banking users in India, using systematic sampling. The covariance-based structural equation modelling and PROCESS macro were used to examine the hypotheses.

The results indicated that access convenience, search convenience, benefit convenience and post-benefit convenience have a crucial impact on consumers' webrooming intention. The perceived hedonic values and perceived utilitarian values mediate the effects of convenience dimensions on webrooming intention, and mediation effects varied between high and low levels of consumers' perceived security concern.

This study was conducted in India using cross-sectional data. The proposed model can be replicated in other countries using longitudinal data for generalising the findings.

The study's findings will help banks identify how to enhance convenience to manage channel-switching behaviour.

“Webrooming”, a key channel-switching concern in a multichannel banking context is investigated by examining the impact of convenience dimensions.

The purpose of this paper is to propose an innovative service model regarding the public library’s pilot project in Taiwan – Borrowing Books from Convenience Stores (BBCS). The proposed model presents a comprehensive evaluation of patrons to enhance readers’ intention to adopt this innovative library service.

A structured questionnaire was used to collect data from the users of the public library and convenience stores in Taiwan. Structural equation modeling was used to analyze the data.

The main findings of this study make both theoretical and practical contributions. First, this study explores the library’s extending service to convenience stores, and proposes an integrated BBCS model for the library’s innovative service. Second, the identification of influential factors, such as control influence, social interaction and perceived values of convenience, contributes to a marketing strategy for this innovative service offered by the library. Third, gender differences in some relationships of influential factors on BBCS use intention were identified.

Although many studies have investigated the adoption of self-service technology, this paper is the very first attempt to explore the use of the innovative library service in convenience stores. Based on several theories, an integrated model for users’ intention to use BBCS is proposed in this study. The authors also recommend various gender-specific strategies of BBCS service.

This paper aims to empirically test a model of different facets of perceived value (economic, emotional, aesthetic and convenience) and social mindfulness (SM) as determinants of consumer satisfaction and repurchase intentions of mobile smart wristbands.

A questionnaire designed to assess these effects was administered to students at a Midwestern US university. Data were analyzed using AMOS structural equation modeling software.

The findings reveal that SM was significant in explicating perceived convenience value. The utilitarian value measures in the model (economic and convenience) were found to significantly affect satisfaction and in turn, repurchase intention. Surprisingly, all hedonic-related constructs in the model (emotional and aesthetic) did not significantly affect satisfaction and subsequently, repurchase intentions.

Findings from this research suggest that when targeting young adults, marketing managers and retailers should focus their efforts to convenience value as influenced by SM.

This is one of only a few studies in marketing to investigate the role of SM and perceived value on satisfaction and repurchase intentions of a technology gadget among young consumers.

The purpose of this paper is to derive monetary benchmarks and managerial implications for omni-channel retailers’ B2C e-fulfillment strategies by investigating the trade-offs between lead time, delivery convenience and total price including shipment in the context of online electronics retailing.

Based on a choice-based conjoint analysis among 550 US online shoppers, the monetary values of lead time and convenience were calculated in a log-log regression model. In addition, latent class segmentation was applied to identify consumer segments according to their differing e-fulfillment preferences.

From a consumer perspective, the analysis suggests that price is the most important criteria in omni-channel retailer selection, followed by lead time and convenience. The value of time is, on average, $3.61 per day. Regarding convenience, the results indicate that delivery to the home is highly preferred over pick-up options. The value of the consumer’s travel time was estimated at $10.62 per hour. The latent class segmentation identified four segment groups with different preferences.

To validate the findings, future research could analyze real data from omni-channel retailers’ customers’ buying behavior. It should also be interesting to extend the research to other price ranges, market segments and e-fulfillment factors, such as return options, shop ratings and membership programs aiming for further generalization.

The findings guide omni-channel retailers to focus on efficient B2C e-fulfillment strategies. Considerable competitive advantages may be gained by reducing lead times and offering convenient delivery in line with the lead time valuation of the identified customer segment.

This study fills gaps in the academic research of consumer behavior in retailer selection, which has primarily concentrated on the choice between “brick-and-mortar” and online sales channels. It paves the way for a more service-oriented perspective in omni-channel retailing research.

The purpose of this paper is to identify the dimensions of a shopper consumption experience at the mall level, in relation to previous research on customer-perceived value. It aims to identify the customer-perceived value constructs of shopping malls (MALLVAL) and develop items for measuring these constructs, empirically validate the scale, carry out an initial investigation of the relationship, if any, among the MALLVAL dimensions, and discuss useful managerial implications based on the exploratory analysis of the statistical relationships between the various MALLVAL dimensions.

The constructs were tested and validated by means of a multidimensional procedure on a sample of 368 mall shoppers in the UAE. Amos 19 was used for this purpose.

The study revealed eight dimensions of MALLVAL: first, hedonic value; second, self-gratification value; third, utilitarian value; fourth, epistemic value; fifth, social interaction value; sixth, spatial convenience value; seventh, transaction value; and eighth, time convenience value.

Although the current sample is big and diverse enough and the findings may be representative, the authors urge other researchers to replicate the study and get replies from different countries and in particular to use the measures developed in this study to test their robustness.

Recognition of the importance of the different dimensions of MALLVAL should encourage mall developers and managers to develop mall attributes and shopping environments that provide the different values that compose MALLVAL.

This study makes a number of contributions to the research on customer-perceived value in the mall context in an Arabian environment by developing and validating a multidimensional scale that consists of more different constructs than hedonic and utilitarian values alone.

The purpose of this paper is to explore the use of ambivalence in benefit‐based segmentation of convenience food in Norway.

Building on the attitude‐ambivalence literature and research about food convenience, a hierarchic cluster analysis is performed based on a nation‐wide representative survey of 1,154 Norwegian consumers.

The study's effort to use attitudinal ambivalence as a basis for benefit or attitude segmentation proved to be useful in finding segments with different profiles in the area of convenience food. The results reveal three consumer segments based on evaluation of quality, value, ambivalence and perceived morals towards convenience food: the “Convenient”, the “Ambivalent”, and the “Dissatisfied” consumer. While the Convenient have positive feelings and the Dissatisfied negative feelings toward convenience food, the Ambivalent have mixed feelings and feel guilt when eating ready meals. The ambivalent consumers share beliefs, attitudes, values and behaviour at a position somewhere between the “Convenient” and the “Dissatisfied” on most variables. However, in some areas they are close to the “Dissatisfied”, e.g. on variables such as perceived nutritional value, serving/buying ready meals, time used for making dinner or planning their meals. In a few areas they are closer to the “Convenient”, e.g. appeal to children, consuming, soups and pasta, and age above 60.

Future research on benefit or attitudinal segmentation should consider including a measure of perceived ambivalence associated with the investigated products or services.

The practical implications are addressing a potential for the convenience food industry and subsequently suggesting a positioning strategy to adopt ambivalent consumers.

The paper presents new insights into consumer benefit segmentation and in empirical research on convenience food with a particular focus on ambivalence and moral attitudes.

The purpose of this paper is to examine the influence of consumers’ perceptions of convenience retailer innovativeness on their perceived value (PV) and store patronage intentions (PIs).

A three-step PCRI-PV-PI model that integrates perceived convenience retailer innovativeness (PCRI), PV, and PIs is proposed. The moderating effect of consumer innovativeness on the relationship between PCRI and PIs is also examined.

Modeling results confirm that PCRI is an important antecedent of PV among consumers that further influences their PIs toward specific convenience retailers. Moreover, PCRI significantly and indirectly affects the PIs of less innovative consumers via PV. However, no such indirect association is identified among highly innovative consumers.

The proposed PCRI-PV-PI model may be useful to other consumer behavior and retail studies, particularly in this era of increased market competition in which innovation has become a critical strategic tool for market differentiation.

The current research is the first empirical study that examines the effects of PCRI on PV and PIs in the context of convenience retailing.

This study aims to examine the quick service restaurant (QSR) differentiation in the minds of consumers, customers and non-customers and addresses the use of absolute measures. The study integrated competitive context and customer vs non-customer perceptions to better understand marketing strategies and the impact on customer value.

A conceptual framework is provided with marketing strategy, 7Ps, value positioning and outcomes. A survey instrument to assess perceptions of QSR marketing mix dimensions and leading QSR brands as referents was used. The study used exploratory factor analysis, ANOVA and logistic regression to address research questions.

The five QSR brands were differentiated by three marketing mix dimensions: quality, convenience and price. Subway and Starbucks customers perceived higher quality than McDonald’s and Burger King. Price separated Starbucks and McDonald’s customers. Overall, QSR customers perceived higher quality and convenience than non-customers. Age group was a predictor of customer membership of QSR overall and McDonald’s.

The study used participants in Germany and had more respondents identified as McDonald’s customers or referent.

The quality bundle represents unique resources for each QSR brand. Management teams should use a holistic mindset in considering the quality bundle reputation and how the various attributes support each other.

Consumers look to three factors for QSR rather than 7Ps: quality, convenience and price. Relative comparisons of perceptions among brands and between customers vs non-customers provided important contributions for QSR marketing mix factors.

The authors' paper aims to deal with the question whether speculative bubbles are present in agricultural commodity prices.

The authors apply a regime switching regression model to test the hypothesis that agricultural prices contain periodically collapsing bubbles. Using daily futures prices for six agricultural commodities, the authors calculate net convenience yields from which price fundamentals are derived.

The authors discover pronounced deviations between observed prices and their fundamental values. However, they do not find evidence for the presence of periodically and partially collapsing speculative bubbles for five of six commodities. Except for soybeans, the signs and the significance of the estimated coefficients are not entirely in line with the predictions of the theoretical model.

The authors' study adds to the heated discussion on the impact of speculative behavior on agricultural commodity prices. So far, most contributions in the literature either use theoretical arguments for the (non‐) existence of bubbles or apply indirect tests which are plagued by low statistical reliability. In contrast, the authors apply a direct test. They find that the outcome of empirical bubble tests depends on the considered bubble type and on the testing procedure. In view of these ambiguities, definite statements on the presence of speculative bubbles as well as demands for limitations of speculative positions in commodity futures markets should be carefully reconsidered.

The purpose of this paper is to extend the theory of consumption values by investigating the influence of aesthetic, conditional, convenience, monetary, epistemic, self-gratification, and social value on customer pre-adoption choice behavior to use mobile financial services.

Data were collected using an online survey questionnaire resulting in 524 total responses from registered users of M-PESA mobile financial services in Kenya, ultimately resulting in a usable sample of 384 responses. Partial least squares was used to evaluate the research model and associated hypotheses.

Aesthetic, conditional, convenience, monetary, epistemic, and self-gratification value are positive determinants of customer pre-adoption choice behavior to use M-PESA mobile financial services, but not social value.

Survey participants were limited to customers of M-PESA mobile financial services in Kenya. The study findings present important implications for managers and academic researchers in the mobile financial services market.

This is one of the first empirical studies to investigate customer pre-adoption choice behavior to use M-PESA mobile financial services from the perspective of customer perceived value.