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Article
Publication date: 19 September 2016

Pradeep Kumar Ponnamma Divakaran

The purpose of this paper is to develop a framework for identifying the most promising user-generated ideas in user communities.

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Abstract

Purpose

The purpose of this paper is to develop a framework for identifying the most promising user-generated ideas in user communities.

Design/methodology/approach

To develop the framework, each user-generated idea is first classified into a specific category depending on its source, such as market trend-, need-, solution- or mental ideation-based ideas. The degree of shared identity (shared agreement minus shared disagreement) based on user votes for each idea within the user community is then evaluated.

Findings

This study argues that unlike need-based user-generated ideas, trend-based ideas will not succeed in the marketplace even if they receive the highest ratings or the most votes from community members, and that hence such trend-based ideas should not be implemented. Moreover, solution- and mental ideation-based user ideas, even though they receive the lowest ratings or fewest votes from community members, are more likely to succeed in the marketplace, and thus, such ideas should not be discarded.

Originality/value

Community- and idea-level variables are combined to identify the most promising user-generated ideas for firms. This prevents overlooking the most promising ideas simply because their popularity is low within the user community. Moreover, this method prevents selecting the least promising ideas even though their popularity is high with the user community.

Details

Journal of Business Strategy, vol. 37 no. 5
Type: Research Article
ISSN: 0275-6668

Keywords

Article
Publication date: 11 May 2012

Wanda V. Dole and J.B. Hill

The purpose of this paper is to report the second phase of a study on the impact of one North American academic library extending library privileges gratis to community users.

Abstract

Purpose

The purpose of this paper is to report the second phase of a study on the impact of one North American academic library extending library privileges gratis to community users.

Design/methodology/approach

The paper reports the results of a web‐based survey of community users at the University of Arkansas at Little Rock (UALR), Arkansas, USA. The survey was conducted to obtain information on demographics and community users' perception of the value of library privileges.

Findings

Community users often have some connection to the university and tend to be satisfied with and value the privileges. Receiving the privileges may increase the users' good will toward the university and willingness to donate to development efforts. The benefits to the organization, such as increase in good will and social capital, are difficult to measure.

Research limitations/implications

This paper reports a study of the perceptions of community users at one North American academic library and may provide guidance for other libraries contemplating the value of community outreach. The results of this study may or may not be generalizable to all academic libraries.

Originality/value

There has been little research that attempts to assess community users' perception of the value of an academic library extending library privileges to them. Previous studies surveyed librarians about their perceptions of the pros and cons of extending privileges.

Article
Publication date: 16 May 2024

Xiang Gong, Zhenxin Xiao, Xiaoxiao Liu and Matthew K.O. Lee

Active participation is critical to the survival and development of the multiplayer online battle arena (MOBA) game community. However, this issue has not received much attention…

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Abstract

Purpose

Active participation is critical to the survival and development of the multiplayer online battle arena (MOBA) game community. However, this issue has not received much attention in the information systems literature. To address this issue, we develop a tripartite model that accounts for the roles of behavioral dedication, constraint, obligation mechanisms on active participation in the MOBA community.

Design/methodology/approach

The research model is empirically validated by online survey data among 971 users of a popular MOBA community.

Findings

The results show that perceived enjoyment, perceived escapism, and affective commitment are key behavioral dedication factors, which further promote active participation in the MOBA community. In addition, past investment, self-efficacy for change, and calculative commitment are important behavioral constraint factors, which ultimately influence active participation in the MOBA community. Finally, subjective norm, group norm, social identity, and normative commitment are influential behavioral obligation factors, which in turn facilitate active participation in the MOBA community.

Originality/value

This study contributes to the theoretical understanding of active participation in the MOBA community and offers practical guidance for promoting active participation in the community.

Details

Information Technology & People, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0959-3845

Keywords

Article
Publication date: 4 July 2023

Lijuan Luo, Yuwei Wang, Siqi Duan, Shanshan Shang, Baojun Ma and Xiaoli Zhou

Based on the perspectives of social capital, image motivation and motivation affordances, this paper explores the direct and moderation effects of different kinds of motivations…

Abstract

Purpose

Based on the perspectives of social capital, image motivation and motivation affordances, this paper explores the direct and moderation effects of different kinds of motivations (i.e. relationship-based motivation, community-based motivation and individual-based motivation) on users' continuous knowledge contributions in social question and answer (Q&A) communities.

Design/methodology/approach

The authors collect the panel data of 10,193 users from a popular social Q&A community in China. Then, a negative binomial regression model is adopted to analyze the collected data.

Findings

The paper demonstrates that social learning, peer recognition and knowledge seeking positively affect users' continuous contribution behaviors. However, the results also show that social exposure has the opposite effect. In addition, self-presentation is found to moderate the influence of social factors on users' continuous use behaviors, while the moderation effect of motivation affordances has no significance.

Originality/value

First, this study develops a comprehensive motivation framework that helps gain deeper insights into the underlying mechanism of knowledge contribution in social Q&A communities. Second, this study conducts panel data analysis to capture the impacts of motivations over time, rather than intentions at a fixed time point. Third, the findings can help operators of social Q&A communities to optimize community norms and incentive mechanisms.

Details

Information Technology & People, vol. 37 no. 5
Type: Research Article
ISSN: 0959-3845

Keywords

Article
Publication date: 8 May 2023

Liya Wang, Rong Cong, Shuxiang Wang, Sitan Li and Ya Wang

The research aims to explore the influence mechanism of peer feedback and users' knowledge contribution behavior. This study draws on the social identity theory and considers…

Abstract

Purpose

The research aims to explore the influence mechanism of peer feedback and users' knowledge contribution behavior. This study draws on the social identity theory and considers social identity as a mediating factor into the research framework.

Design/methodology/approach

This paper collected users' activity data of 142,191 ideas submitted by 76,647 users from the MIUI community between October 2010 and May 2018 via Python software, and data were processed using Stata 16.0.

Findings

The results indicate that knowledge feedback and social feedback positively influence users' knowledge contribution (quantity and quality), respectively. User's cognitive identity positively mediates the relationship between peer feedback and knowledge contribution behavior, affective identity positively mediates the relationship between peer feedback and knowledge contribution behavior, while evaluative identity positively mediates the relationship between peer feedback and knowledge contribution quality, but there is no mediating effect between peer feedback and knowledge contribution quantity.

Originality/value

This study advances knowledge management by highlighting peer feedback on online innovation communities. By demonstrating the significant mediating effect of social identity, this study empirically clarifies the relationships of peer feedback (knowledge feedback and social feedback) to specific dimensions of knowledge contribution, thereby providing managerial guidance to the online innovation community on incentivizing and managing user interaction to foster the innovation development of firms.

Details

Kybernetes, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 7 February 2023

Min Qin, Wei Zhu, Jinxia Pan, Shuqin Li and Shanshan Qiu

Enterprises build online product community to expect users to contribute: opinion sharing (content contribution) and product consumption (product contribution). Previous…

Abstract

Purpose

Enterprises build online product community to expect users to contribute: opinion sharing (content contribution) and product consumption (product contribution). Previous literature rarely focused on both. The purpose of this paper is to explain user contribution mechanism by identifying content contribution and product contribution.

Design/methodology/approach

This research chose Xiaomi-hosted online product community (bbs.xiaomi.cn) and Huawei-hosted online product community (club.huawei.com) where users can freely share ideas and buy products at the same time. Data were crawled from 109,665 community users to construct dependent variable measurement, and 611 questionnaires were used to verify research hypotheses.

Findings

The results indicate that both cognitive needs and personal integration needs have a significant positive impact on browse behavior; social integration needs and hedonic needs have a significant positive impact on content contribution behavior. Browse behavior not only directly affects but also indirectly influences product contribution through content contribution behavior.

Research limitations/implications

Findings of this research provide community managers with useful insights into the relationship between content contribution and product contribution.

Originality/value

This study explains the formation mechanism of user product contribution and reveals the relationship between user content contribution and product contribution in online product community. This paper provides a different way of theorizing user contributions by incorporating uses and gratifications theory into the “Motivation-Behavior-Result” framework.

Details

Aslib Journal of Information Management, vol. 76 no. 2
Type: Research Article
ISSN: 2050-3806

Keywords

Article
Publication date: 4 September 2023

Ruohong Hao, Xiaobei Liang and Hu Meng

As fertile soil for product promotion, online interest communities have gradually come into brands' view. However, existing research does not clarify whether brand engagement in…

Abstract

Purpose

As fertile soil for product promotion, online interest communities have gradually come into brands' view. However, existing research does not clarify whether brand engagement in consumer interaction is beneficial to the development of online interest communities. This study attempts to investigate the effects of brand engagement on the online interest community operation.

Design/methodology/approach

The authors propose a model that delineated the influence of brand engagement on consumers' citizenship behavior in the online interest community from the commitment-trust perspective. Scenario-based experiments were conducted and 536 data were collected by simple random sampling.

Findings

Results shows that a stronger perception of brand engagement has a positive influence on the relationship (trust and commitment) between the community and its users, which further influences online community citizenship behavior (feedback, advocacy and tolerance) of both posters and lurkers, especially for the posters. Although relationships are more complex, brand engagement activates the development of online interest communities to some extent.

Originality/value

This original study contributes to the commitment-trust theory by examining the impact of brand engagement on citizenship behavior via community commitment and trust in the online interest community context. In addition, this study compares the moderating effect of posters vs lurkers on the relationship between brand engagement and citizenship behavior in the online interest community.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 36 no. 2
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 22 May 2023

Mi Zhou, Bo Meng and Weiguo Fan

The current study aims to investigate the factors that impact the feedback received on answers to questions in social Q&A communities and whether the expertise-required question…

Abstract

Purpose

The current study aims to investigate the factors that impact the feedback received on answers to questions in social Q&A communities and whether the expertise-required question influences the role of these factors on the feedback.

Design/methodology/approach

To understand the antecedents and consequences that influence the feedback received on answers to online community questions, the elaboration likelihood model (ELM) is applied in this study. The authors use web data crawling methods and a combination of quantitative analyses. The data for this study came from Zhihu; in total, 353,775 responses were obtained to 1,531 questions, ranging from 49 to 23,681 responses per question. Each answer received 0 to 113,892 likes and 0 to 6,250 comments.

Findings

The answers' cognitive and emotional components and the answerer's influence positively affect user feedback behavior. In addition, the expertise-required question moderates the effects of the answer's cognitive component and emotional component on the user feedback, moderating the effects of the answerer's influence on the user approval feedback.

Originality/value

This study builds upon a limited yet growing body of literature on a theme of great relevance to scholars, practitioners and social media users concerning the effects of the connotation of answers (i.e. their cognitive and emotional components) and the answerer's influence on user feedback (i.e. approval and collaborative feedback) in social Q&A communities. The authors further consider the moderating role of the domain expertise required by the question (expertise-required question). The ELM model is applied to explore the relationships between questions, answers and feedback. The findings of this study add a new perspective to the research on user feedback and have implications for the management of social Q&A communities.

Details

Information Technology & People, vol. 37 no. 4
Type: Research Article
ISSN: 0959-3845

Keywords

Article
Publication date: 17 February 2023

Jiangnan Qiu, Wenjing Gu, Zhongming Ma, Yue You, Chengjie Cai and Meihui Zhang

In the extant research on online knowledge communities (OKCs), little attention has been paid to the influence of membership fluidity on the coevolution of the social and…

Abstract

Purpose

In the extant research on online knowledge communities (OKCs), little attention has been paid to the influence of membership fluidity on the coevolution of the social and knowledge systems. This article aims to fill this gap.

Design/methodology/approach

Based on the attraction-selection-attrition (ASA) framework, this paper constructs a simulation model to study the coevolution of these two systems under different levels of membership fluidity.

Findings

By analyzing the evolution of these systems with the vector autoregression (VAR) method, we find that social and knowledge systems become more orderly as the coevolution progresses. Furthermore, in communities with low membership fluidity, the microlevel of the social system (i.e. users) drives the coevolution, whereas in communities with high membership fluidity, the microlevel of the knowledge system (i.e. users' views) drives the coevolution.

Originality/value

This paper extends the application of the ASA framework and enriches the literature on membership fluidity of online communities and the literature on driving factors for coevolution of the social and knowledge systems in OKCs. On a practical level, our work suggests that community administrators should adopt different strategies for different membership fluidity to efficiently promote the coevolution of the social and knowledge systems in OKCs.

Details

Information Technology & People, vol. 37 no. 2
Type: Research Article
ISSN: 0959-3845

Keywords

Article
Publication date: 10 February 2023

Renqiang Xie and Wende Zhang

This paper aims to propose a system dynamics model of blockchain online community knowledge sharing, with the following goals: to reveal the internal mechanism of blockchain…

Abstract

Purpose

This paper aims to propose a system dynamics model of blockchain online community knowledge sharing, with the following goals: to reveal the internal mechanism of blockchain technology on community knowledge sharing; to show the impact of blockchain technology on knowledge sharing; and to promote knowledge sharing and the self-development of blockchain online communities.

Design/methodology/approach

Based on the core characteristic factors of blockchain technology, including incentive mechanism, trust mechanism, information protection mechanism, etc., a knowledge sharing analysis framework is established. Through the use of the Vensim PLE (Personal Learning Version) software, according to the steps of “putting forward a dynamic hypothesis”, “establishing a system dynamic equations”, and then “model testing” and “simulation”, the article analyzes in depth the process and extent of the impact of the above features on online community knowledge sharing.

Findings

The results show that the blockchain incentive mechanism, trust mechanism and information protection mechanism all contribute to promoting an increase in the number of community knowledge sharing users, as well as in the total amount of knowledge shared. The results also show that the token reward in the incentive mechanism has in fact a higher degree of influence than the trust and information protection mechanisms.

Originality/value

At present, no research on the internal mechanism of knowledge sharing in blockchain online communities has been carried out. This article plays a complementary role in research in this field, and offers significant guidance for promoting online community knowledge management and online community development.

Details

Management Decision, vol. 61 no. 7
Type: Research Article
ISSN: 0025-1747

Keywords

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