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The purpose of this paper is to determine the level of food self‐sufficiency, un‐accessed portions of food, and food gap between the national food security line of the country and consumption by its people. It also aims to scrutinize the major physical and economic factors inducing food insecurity in the country.

The paper applies descriptive statistics using mainly secondary data with the support of some primary information.

Pakistan is almost self‐sufficient in food production even if only 30 percent of its production potential has been achieved. In spite of such a situation, the average food consumption of its people is still significantly below the standards set up for the national food security line. The study also established that the food gap in the country is 30 percent, while a 35 percent portion of available food is un‐accessed due to various constraints spawned by physical, economic and sometimes natural factors. Out of the seven administrative units of Pakistan, Punjab and Sindh are the main food producing units while the Federally Administered Tribal Areas (FATA) are the most highly food deficit unit. Irrespective of the level of local food production, food gap still exists in all administrative units due to inefficient food procurement and distribution system, illegal movement of food commodities, poor monitoring of marketing systems, lower purchasing power and natural disasters.

The paper elaborates on the average situation of the country, and establishes the baseline for future research to investigate the issues of food security deeply, providing some key recommendations.

The paper investigates the concept of food security through the important indicators, i.e. food gap and un‐accessed portion of food, and tries to sort out the factors inducing such gaps.

The continued rise of the multinational and debate as to what constitutes global business values is predicated on the UN Declaration and Global Business Compact. This research suggests both documents explicitly exclude the existence of a foundational ethereal power creating morals thereby nullifying two thirds of the general population’s belief system. The authors argue against humanism as a global value beginning and suggest theism as a better origin and use the scientific method to introduce mathematical axioms supporting theism and complimenting humanism. Ontologically, the theist becomes a stronger base for the scientific inquiry into morals, values and business ethics. A comparison of major religious morals revealed eight factors: assurance; candor, fairness and honesty; character, integrity, truthfulness and exacting in truth; charity and compassion; environment; perseverance and tolerance; sacrifice; and seriousness. The research suggests that the UN documents do not adequately reflect these morals suggesting a change for businesses especially in Islamic regions.

A comprehensive review of religious materials emphasizing morals rather than customs, eternal entity description or negative behaviors yielded 1,243 morals and associated synonyms via six religions (Buddhism, Confucianism, Christianity, Hinduism, Islam and Judaism) representing 4.5 billion people. All positive morals were cross-referenced and only common items across all six religions were included. With the 29 common morals, the authors completed a word meaning search and did a second comparison that yielded 8 moral factors or constructs.

Eight moral factors were found to be common in all major religions (assurance, fairness/honesty, character/integrity, charity/compassion, environment, tolerance, sacrifice and seriousness). By using the scientific method (Axioms), the authors argue that theism is a better beginning to researching morals and values within business and marketing.

Multinationals should be made aware of the disconnect between the underlying problems of the Global Business Compacts’ values and the global morals identified. The results suggest adopting a codification system based on the pertinent morals as related to economic theories: capitalism, socialism and theism. The use of theism as a base to business and marketing ethics includes billions of customers and employees and their belief systems that should increase the validity and reliability of actions associated with corporate social responsibility, the environment and best practices.

The UN Declaration and subsequent Global Business Compact are argued to be flawed by its exclusion of religious morals and the historical period in which it was created. By using the scientific method and creating two axioms, the base to all business and marketing ethics must shift to the common moral factors identified.