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With the advancement of social economy, science and technology, nowadays, people face increasingly complex decision-making problems and ever-growing decision-associated information contents. Owing to the unique advantages of the evidence theory, evidence decision flow fits in well with the cognitive process of human beings, which provides us with an effective decision method. However, traditional evidence theories are built upon the one-dimensional evidence recognition framework, which merely reflects the reliability of information determined by evidence source and as such may fail to present the characteristic information of evidence source itself or the information required for the process of determining reliability. This greatly influences processes in decision-making, such as evidence processing and combination. This essay aims to propose a two-dimensional evidence-reasoning theory to address specific decision problems.

This article uses a two-dimensional evidence framework to reflect the process and characteristic information of evidence source based on the traditional evidence framework. As a result, evidence is processed and combined by two-dimensional modified information.

This research is of theoretical and practical significance by extending theoretical connotation, fully utilizing precise evidence information and therefore meeting the requirements of efficient and accurate decision-making performances.

The theory adds a two-dimension to modify and capture evidence on the basis of the traditional evidence framework. This proposal has significant theoretical and practical value to expand evidence theory and provides more accurate use of evidence information, higher efficiency and quality requirements and more precise decision-making.

This chapter discusses how Nancy Fraser’s theory of two-dimensional participatory justice may be employed in research concerned with inequalities within higher education. The main concepts of Fraser’s theory are discussed and evaluated in the light of the critical attention they have attracted. Following that, I demonstrate the empirical application of Fraser’s ideas through discussion of extracts of data from a recent small-scale investigation undertaken within a UK-based higher education institution. Finally, I conclude by discussing the strengths of Fraser’s concepts with some indications for future research.

This chapter aims to (1) examine the effect of full-time employees’ STARA awareness on innovative work behavioural intentions in US casual dining restaurants; (2) investigate the mediating roles of employees’ challenge–hindrance appraisals of STARA awareness on the relationship between their STARA awareness and innovative work behavioural intentions; (3) compare the group differences between management employees and non-management employees; and (4) provide recommendations for the casual dining restaurants.

This chapter employed an online survey to collect data from 609 full-time employees in US casual dining restaurants, including 306 management employees and 303 non-management employees. Partial least squares–structural equation modelling was applied for data analysis. The results reveal that the high levels of employees’ STARA awareness raise innovative work behavioural intentions through the mediations of challenge appraisal of STARA awareness.

The proposed conceptual framework and empirical findings in this chapter enrich the literature of cognitive appraisal theory, transactional model and stress, two-dimensional stressor framework, and person-environment fit theory. Employees’ challenge appraisal of STARA awareness makes the job insecurity stressor to drive innovative work behavioural intentions. As STARA adoption deepens in casual dining restaurants, managers need to be aware of full-time employees’ stress and psychological responses towards STARA adoption. Restaurants are suggested to provide employees with adequate resources and support to help employees’ professional competency growth. The capable employees will appraise the job insecurity stressor induced by STARA adoption as an opportunity and be motivated to perform innovatively in the workplace. The casual dining restaurants may enjoy a competitive advantage in the market through value-added innovative activities.

The majority of research in marketing now represents loyalty as a multi‐dimensional construct; however, agreement on whether it has two or three dimensions is lacking, and measurement of these dimensions has been inconsistent. The purpose of this paper is to utilize theory from the psychology literature on interpersonal relationships to provide theoretical guidance for examining the nature of service loyalty and to uncover its dimensionality.

This paper argues for and tests, using survey data from over 300 service customers, a multi‐dimensional conceptualization of loyalty based on theory from the interpersonal psychology literature.

The findings of this research highlight that service loyalty is similar to loyalty in interpersonal relationships, providing further evidence for the notion that service provider‐consumer relationships can approximate friendships or even romantic partnerships in terms of loyalty‐like responses. It also suggests that to identify truly loyal customers firms should, at the very least, measure loyalty‐related outcomes from both dimensions.

The study was limited to consumer‐based services.

This paper identifies several manifestations of loyalty such as altruism, identification, advocacy, willingness to pay more, and strength of preference that are all‐too‐often ignored in commonly used marketing metrics. Viewing service loyalty in the same manner as pro‐relationship behaviors that develop in friendships and romantic relationships shows promise for the understanding of service loyalty.

Recent neuroscience research shows that two large-scale cortical networks are involved in organizational behavior. These two networks are naturally antagonistic – when one is active the other tends to be suppressed. The focus of the chapter is to apply the opposing-domains hypothesis to problems associated with: (1) trying to balance creative thinking and global processing with analytic reasoning and focused attention; (2) avoiding ethical dangers associated with an imbalance in task positive network (TPN) and default mode network (DMN) thinking; and (3) properly motivating and incentivizing employees so as not to lead to an imbalance between the TPN and DMN. We contend that the opposing-domains hypothesis can inform organizational and leadership theory in areas where single-dimensional dual-process models are inadequate.

The purpose of this paper is to develop and validate a scale to reliably capture the variance of perceived risk towards purchasing on the internet at the product level.

A two‐dimensional scale to measure internet Product Purchase Risk (IPPR) was developed and tested in three studies. In the first study a preliminary pool of items was generated with evidence of content validity. In the second study the IPPR scale was purified using principal axis factor analysis. In the third study evidence of criterion‐related, known‐group, nomological, and discriminant validity was demonstrated.

The IPPR scale was found to successfully capture the variance of evaluation judgement and internet security risk. IPPR was also found to have a quadratic relationship with experience purchasing a product category from the internet.

Although strong evidence to suggest construct validity was demonstrated, it is understood that efforts to establish the validity of new measures should be ongoing. Specifically, although the IPPR scale was shown to produce reliable‐measurements for seven different products, the measurement of IPPR across more product categories would strengthen evidence of generalizability.

Given that risk is strongly dependent on the type of product, the procedure to develop the IPPR scale demonstrates the importance of measuring risk at the product category level.

This is the first study to develop and rigorously validate a multi‐item measure of purchase risk at the product level. Given the importance of risk in understanding online consumer behaviour, the IPPR scale will be useful for future studies in this domain, especially for comparing findings.

Matrix structures are complex and conflict prone, so multinational enterprises (MNEs) would utilize them only if they conferred some advantage over less complex organizational structures. Based upon the information-processing view, a theory of matrix advantage is proposed. It is supported by a secondary analysis of data from a major study of German MNEs. Matrix structures are shown to have an advantage over the elementary structural types. Specifically, the matrix structures fit higher levels of transnational strategy than elementary structures. Transnational strategy is assessed by two concepts: firm internationalization (involvement in foreign sales, manufacturing, and research and development (R&D)) and corporate integration (intracompany transfers). Moreover, three-dimensional matrices are associated with higher levels of transnational strategy than are two-dimensional matrices, confirming the gains from having additional structural dimensions. Matrix structures arise because of the need to simultaneously fit high levels of both firm internationalization and corporate integration. Matrices fit the transnational strategy type of Bartlett and Ghoshal. Implications are drawn for the relationship between the head office and the subsidiary. The matrix often subjects the subsidiary to conflicting expectations from the head office, which it can attempt to manage. Similarly, the head office is challenged by the task of integrating the information that comes from different dimensions of the matrix.

This paper studies the audit fee structure in Hong Kong. By analysing data concerning a number of variables representing auditee size, auditee risk, complexity of audit, auditor identity, and the timing of audit, we develop a model of the determinants of audit fees which is applicable to the unique environment in Hong Kong. Using a more recent time period of 1992 and 1993, this study strongly confirms that most of the previous research findings are also applicable to the Hong Kong audit service market. We provide additional evidence relating to variables such as the Big Six (previously Big Eight) effects, auditee risk and auditee complexity which have been found to have inconclusive associations with the level of audit fees in previous research. Specifically, auditee size appears to have been the main determinant of audit fees, and the size measure is two‐dimensional, both asset and turnover respectively add explanatory power to that provided by each other. Complexity of audit adds significantly to the cost of audit. There is also evidence of Big Six effects and low‐balling. In addition, some evidence is found for the effects of auditee risk on audit fees. Finally, a longer audit delay, which reflects the possibility of inefficient audit time spent, entails higher audit fees. Future research should consider the importance of other issues such as non‐audit services and the extent of market concentration.

Provides an overview of major developments pertaining to generalized information theory during the lifetime of Kybernetes. Generalized information theory is viewed as a collection of concepts, theorems, principles, and methods for dealing with problems involving uncertainty‐based information that are beyond the narrow scope of classical information theory. Introduces well‐justified measures of uncertainty in fuzzy set theory, possibility theory, and Dempster‐Shafer theory. Shows how these measures are connected with the classical Hartley measure and Shannon entropy. Discusses basic issues regarding some principles of generalized uncertainty‐based information.