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The purpose of this paper is to predict the main economic indices of online shopping in China.
Abstract
Purpose
The purpose of this paper is to predict the main economic indices of online shopping in China.
Design/methodology/approach
A fractional order weakening buffer operator (WBO) for the GM(1,1) model is put forward in order to solve the problem of limited nonlinear data. The order number of WBO can adjust in line with the scenario.
Findings
The experimental results indicate that the proposed method can consider the scenario and obtain more accurate forecasting results.
Originality/value
This study found that the slowdown of growth trend after the previous high speed expansion period will continue, and the online shopping sellers should make more efforts to develop potential consumers to increase its turnover.
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Xia Liu, Mengqiao He, Fang Gao and Peihong Xie
The purpose of this study is to identify factors that may influence Chinese customers' online shopping satisfaction, including those which are ignored by prior studies, from the…
Abstract
Purpose
The purpose of this study is to identify factors that may influence Chinese customers' online shopping satisfaction, including those which are ignored by prior studies, from the perspective of total online shopping experience.
Design/methodology/approach
In this paper, the authors propose a model of the satisfaction process in the e‐commerce environment, identifying key constructs proposed by prior studies and developing hypotheses about which dimensions of online retailer constructs are significant predictors of online shopper satisfaction. The authors test the hypotheses through multiple regression analysis based on a survey of 1,001 online customers.
Findings
The analysis suggests that eight constructs – information quality, web site design, merchandise attributes, transaction capability, security/privacy, payment, delivery, and customer service – are strongly predictive of online shopping customer satisfaction, while the effect of response time is not significant.
Research limitations/implications
This study does not control the differences across product categories; the use of self‐reported scales to measure both independent and dependent variables may imply the possibility of a common method bias for the results.
Originality/value
This research contributes to the study of online shopping customer satisfaction by: developing a model of the satisfaction process in the e‐commerce environment, and identifying factors that may influence Chinese customers' online shopping satisfaction including those which are ignored by prior studies.
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Juliette McClatchey, Keith Cattell and Kathy Michell
The purpose of this paper is to report on the findings of completed case studies of two major multi‐channel grocery retailers in South Africa. The aim of the research was to…
Abstract
Purpose
The purpose of this paper is to report on the findings of completed case studies of two major multi‐channel grocery retailers in South Africa. The aim of the research was to establish the potential that online grocery retail has to undermine traditional retail by decreasing foot traffic and undermining rental income.
Design/methodology/approach
The growth of online shopping in the retail sector is a matter of concern for those involved in the development and management of shopping centres. Non‐probability convenience sampling was employed to interview shoppers in the five largest regional shopping centres in Cape Town tenanted by the two major grocery “e‐tailers” in South Africa.
Findings
The findings show that the online grocery market is an expanding market segment. Furthermore, diminished foot traffic is likely to affect the ability of smaller retailers to pay turnover rentals. Miller's revised rent model is adapted and used to illustrate the potential savings that may be generated by changing the rent models currently in use.
Research limitations/implications
Future research into exactly what consumers buy online from food retailers needs to be undertaken in order to establish the maximum potential reduction in foot traffic attracted by food anchors.
Practical implications
It is concluded that the South African retail industry is heavily reliant on traditional retail centres and although the loss in rentals resulting from online grocery sales is not currently considerable, it does represent a potential future threat.
Originality/value
The paper speculates about the effects of growth in online buying on rental agreements in shopping centres. The paper would appeal to property investors, property developers and facilities managers.
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Historically supply and demand have set the rent level for shops. Turnover rents were brought over from America in the 1980s as a way for landlords to benefit from the tenant's…
Abstract
Purpose
Historically supply and demand have set the rent level for shops. Turnover rents were brought over from America in the 1980s as a way for landlords to benefit from the tenant's success without having to wait for the next rent review. In addition, from a property management viewpoint, landlords soon realised the benefit of having access to the turnover information of each store as it meant landlords could easily see who and which category of goods was doing well and who was failing. However, in the 2010s, there has been a huge change in shopping habits with many retailers adopting a business model that incorporates online transactions into the use of the physical store with, for example, click and collect. As a result, some landlords are beginning to see turnover rents as redundant for retailers with strong e-commerce strategies as they are only able to capitalise on the sales that happen in the physical store. Other landlords see the turnover information as crucial for running their centres and are searching for new ways to include all relevant sales, online and in-store in the lease. This briefing discusses the issues and challenges brought about by this change in retail practices.
Design/methodology/approach
This practice briefing is based on a series of interviews with the principal stakeholders in the retail market.
Findings
This briefing is a review of the UK retail market at the end of the 2010s and offers insights into the market going forward.
Practical implications
This briefing looks at how the change in sales technique used by retailers to encourage online sales will affect the future of the turnover rent leasing model used in UK shopping centres and other retailing locations.
Originality/value
Landlords are seeking to adopt leasing strategies where they have access to the turnover information without any loss of profit. This briefing identifies leasing models that will, with the agreement and partnership of the tenant allow agreements that include factors such as the halo effect, click and collect and multi-channel in-store purchases in the rent.
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Timothy Dixon and Andrew Marston
This paper aims to provide a brief re´sume´ of previous research which has analysed the impact of e‐commerce on retail real estate in the UK, and to examine the important…
Abstract
Purpose
This paper aims to provide a brief re´sume´ of previous research which has analysed the impact of e‐commerce on retail real estate in the UK, and to examine the important marketing role of the internet for shopping centre managers, and retail landlords.
Design/methodology/approach
Based on the results from a wider study carried out in 2003, the paper uses case studies from two different shopping centres in the UK, and documents the innovative uses of both web‐based marketing and online retailing by organisations that historically have not directly been involved in the retailing process.
Findings
The paper highlights the importance of considering online sales within a multi‐channel approach to retailing. The two types of emerging shopping centre model which are identified are characterised by their ultimate relationship with the physical shopping centre on whose web site they reside. These can be summarised as: the “centre‐led” approach, and the “brand‐led” or “marketing‐led” approach.
Research limitations/implications
The research is based on a limited number of in‐depth case studies and secondary data. Further research is needed to monitor the continuing impact of e‐commerce on retail property and the marketing strategies of shopping centre managers and owners.
Practical implications
Internet‐based sales provide an important adjunct to conventional retail sales and an important source of potential risk for landlords and tenants in the real estate investment market. Regardless of whether retailers use the internet as a sales channel, as a product‐sourcing tool, or merely to provide information to the consumer, the internet has become a keystone within the greater retail marketing mix. The findings have ramifications for understanding the way in which landlords are structuring their retail property to defray potential risks.
Originality/value
The paper examines shopping centre online marketing models for the first time in detail, and will be of value to retail occupiers, owners and other stakeholders of shopping centres.
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Aileen Kennedy and Joseph Coughlan
The purpose of the paper is to examine the benefits delivered to traditional retailers from using shopping portals as their entry mechanism to the online trading environment. The…
Abstract
Purpose
The purpose of the paper is to examine the benefits delivered to traditional retailers from using shopping portals as their entry mechanism to the online trading environment. The paper also aims to highlight the possible drawbacks inherent in such an approach.
Design/methodology/approach
A case study approach was used with an online portal, combining documentary analysis and semi‐structured interviews, using a team‐based interviewing approach. This facilitated the development of a multi‐layered picture of the organisation.
Findings
Using a shopping portal delivers several benefits to traditional retailers in terms of marketing synergies, site traffic generation, access to web site management and fulfilment services, and the ability to offer customers a multi‐channel retailing experience. Drawbacks may include partner interdependence and turnover, restricted organisational learning and restricted delivery capabilities.
Practical implications
Highlighting the benefits and drawbacks of shopping portals generates guidelines that traditional retailers can consider to help them decide whether such portals are the right choice for their individual firm or not.
Originality/value
This paper expands the literature on the phenomenon of the online portal by demonstrating its potential as a mechanism for traditional retailers to engage in electronic retailing.
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Abhinav Srivastava and Park Thaichon
This study conducts a systematic literature review to synthesize the extant literature primarily on “online shopping consumer behavior” and to gain insight into “What drives…
Abstract
Purpose
This study conducts a systematic literature review to synthesize the extant literature primarily on “online shopping consumer behavior” and to gain insight into “What drives consumers toward online shopping”.
Design/methodology/approach
The authors followed guidelines for systematic literature reviews with stringent inclusion and exclusion criteria. The review is based on 79 research papers published from 2000 to 2020 in 21 reputed peer-reviewed international journals. The papers were analyzed and synthesized based on their defining characteristics, methodologies, major constructs and themes addressed.
Findings
The literature synthesis indicated that consumers have to make a trade-off between 11 perceived benefits and six perceived sacrifices to improve their net perceived value before making the final decision to adopt online shopping. It is important to decode these factors as they could improve both the functional and recreational value of the shopping experience for online consumers, resulting in an improvement in conversion rates from a prospect to the final purchase at e-stores. This could improve turnover as well as profits for the e-tailers.
Originality/value
This study pioneers to consolidate these factors through the lens of the value adoption model. This study also suggests insightful directions for further research perspectives in the online context from both consumers' and retailers' perspectives.
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Singles’ Day Online Shopping Festival was originated in China and is characterized by gathering promotions to create consumer shopping atmosphere. Its rapid rise has affected Asia…
Abstract
Purpose
Singles’ Day Online Shopping Festival was originated in China and is characterized by gathering promotions to create consumer shopping atmosphere. Its rapid rise has affected Asia and the world, becoming the world’s largest shopping festival beyond Black Friday. The success of Singles’ Day Online Shopping Festival demonstrates Chinese experience of online shopping festive atmosphere marketing. The purpose of this paper is to explore the influence of Singles’ Day Online Shopping Festival atmosphere and Chinese cultural background, especially Confucian values, on Chinese consumers’ purchase intention in Singles’ Day Online Shopping Festival.
Design/methodology/approach
This paper conceptualized consumers’ most perceptive atmosphere characteristics as the three dimensions of perceived economic temptation, perceived festival entertainment and perceived mass participation. Taking Confucian values as moderators, based on the stimulus-response theory, this study constructed an influencing factor model of consumer purchase intention in online shopping festival, collected data of 398 Chinese consumers by questionnaire, and used structural equation modeling for hypotheses testing.
Findings
The results showed that online shopping festival atmosphere and Confucian values affect purchase intention; the two factors of “keeping face” and “listening to others” of Confucian values play moderating roles in the effect of online shopping festival atmosphere on purchase intention.
Research limitations/implications
The sample of this study was biased toward the young and well-educated consumers; besides, this study focused on young consumers’ purchase intention of online shopping festival, rather than their actual consumption behaviors.
Practical implications
Confucian values have deeply influenced China and other Asian countries, especially East and Southeast Asian countries. Meanwhile they are the fastest growing regions of e-commerce in the world, the paper provides theoretical basis and reference for the e-commerce enterprises in the Confucian cultural societies to improve the atmosphere marketing of online shopping festivals, and attracts consumers to shop online, having particular significance in shedding light on the Asian “e-commerce Miracle.”
Social implications
This study found that Singles’ Day purchase intention is dependent on online shopping festival atmosphere stimuli, Confucian values and their interaction. Marketing researchers should consider both online shopping festival atmosphere as a marketing tool and the influence of consumer cultural values, so as to help e-commerce platforms and e-commerce merchants establish shopping festival marketing strategies that suit consumers’ cultural values.
Originality/value
This paper addressed an interesting practical issue related to the effects of online shopping festival atmosphere stimuli and cultural values on consumer online purchase intention.
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Compiled by K.G.B. Bakewell covering the following journals published by MCB University Press: Facilities Volumes 8‐18; Journal of Property Investment & Finance Volumes 8‐18;…
Abstract
Compiled by K.G.B. Bakewell covering the following journals published by MCB University Press: Facilities Volumes 8‐18; Journal of Property Investment & Finance Volumes 8‐18; Property Management Volumes 8‐18; Structural Survey Volumes 8‐18.
Index by subjects, compiled by K.G.B. Bakewell covering the following journals: Facilities Volumes 8‐18; Journal of Property Investment & Finance Volumes 8‐18; Property Management…
Abstract
Index by subjects, compiled by K.G.B. Bakewell covering the following journals: Facilities Volumes 8‐18; Journal of Property Investment & Finance Volumes 8‐18; Property Management Volumes 8‐18; Structural Survey Volumes 8‐18.