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It is well known that entrepreneurship is a complex phenomenon, which takes place under great uncertainty. Much of the existing research that explores the venture creation process has assumed a linear, unitary process. The proposal presented in this chapter involves the venture creation process viewed as an iterative, non-linear, feedback-driven system called the Startup Path – a framework that brings together the entrepreneur as an individual, with its journey on the venture creation process.

This chapter addresses issues of what should be done and when. Structuring of the project task into a number of activities is key to planning a course of action for a project. It involves combining two dimensions: when (the time) and what (relevant subject areas or work paths). Several examples will illustrate the issue.

The five-by-five model will be used to identify five parallel processes of a project: (1) task-oriented processes concerned with development of a solution, (2) organisational change processes focusing on understanding and accepting the change, (3) application and operational processes concerned with application and use of the project’s results, (4) environmental processes focusing on the interplay between the project and its environment including stakeholders, and (5) management processes dealing with activities in the middle box of the five-by-five model.

A number of models of the project’s course of action will be presented and discussed, e.g., a waterfall model, a parallel stream model based on the four perspectives introduced in Chapter 1, the course of actions as decisions and as a change process. Finally, we shall discuss Agile and Lean project management.

Nowadays, sustainable, clean, inclusive, innovative, and smart mobility in addition to urban transformation is required to achieve sustainable development as a path to preserve the world for future concerns and improve quality of life at the present, even to be kept up with growing citizens' needs. Mobility as an infrastructure component plays fundamental roles in urban transformation, and economic development. In this chapter, and based on the 5^th wave theory, related theories, models, and concepts, modern, clean, and inclusive mobility founded on high future of 4th technologies (which is called 5th technologies), digitalization, smartness, sustainability, and CSR 2.0 strategies is declared as proper clean mobility technologies to create sustainable and smart cities. Such smart cities are able to deal with challenges made by rapid, unplanned urbanization and globalization to achieve sustainable development. In this research, roles of inclusive and smart mobility systems as path to create modern and sustainable urban areas to make the world more sustainable and livable for living are declared. Literature reviews, case studies, interviews, and questionaries are applied as main methods to recognize inclusive and modern mobility and its roles in urban transformation to achieve sustainable development. This chapter is based on know-how and do-how of the author Prof. Hamid Doost on sustainability such as cooperating with Danish Sustainable Platforms Company, working with Erasmus Plus as an academic leader in Germany since 2017, cooperating with Copenhagen's former mayor and researching on sustainability. In this chapter, impact of sustainable mobility, sustainable buildings, and smart cities on CSR 2.0 and social responsibility, how these parameters improve sustainable development and sustainability in social responsibility, corporate social responsibility (CSR), and how social responsibility could influence humanities are explored.

Alongside structural equation modeling (SEM), the complementary technique of partial least squares (PLS) path modeling helps researchers understand relations among sets of observed variables. Like SEM, PLS began with an assumption of homogeneity – one population and one model – but has developed techniques for modeling data from heterogeneous populations, consistent with a marketing emphasis on segmentation. Heterogeneity can be expressed through interactions and nonlinear terms. Additionally, researchers can use multiple group analysis and latent class methods. This chapter reviews these techniques for modeling heterogeneous data in PLS, and illustrates key developments in finite mixture modeling in PLS using the SmartPLS 2.0 package.

Recently Italy has engaged in an extensive promotion of corporate social responsibility (CSR) for not-for-profit organisations (NPOs). A major reform of the sector was approved in 2016, with the aim of combating corruption. Accordingly, NPOs will be eligible to receive public funds and tax benefits only when they demonstrate that they produce social impacts through their activities. To give an account of the social impacts produced, the reform introduced mandatory reporting requirements: the formulation of a social report (SR) that has to be published on the NPO’s website along with its financial statement.

The chapter first reviews the Italian ongoing path of reform for NPOs, focusing on the mandatory reporting requirements. Second, it reviews the previous empirical research on SRs in Italian NPOs to provide a picture of the voluntarily reporting practices before the recent reform entered into force.

The chapter finds that SRs in Italian NPOs are in their infancy. They are not used to disclose social impacts or to legitimate NPOs. SR practices usually lack common frameworks, disclosure of outputs and outcomes, stakeholder engagement, dissemination and assurance by third parties.

The chapter contributes to the international debate on CSR by providing the perspective of reporting requirements and practices in Italian NPOs. It analyses the ongoing reform of NPOs and gives the stock of SR practices prior to the reform entering into force. This makes it possible for future research to assess the impact produced by the reform.

This chapter brings all the key points from each of the earlier chapters together towards a framework for crafting and executing an effective customer experience (CX) strategy. We go back to the ‘how of customer experience management (CEM)’ discussed in the first chapter and connect the dots for the readers through the process and include the common roadblocks and challenges that come in the way to achieve CX results. In this chapter we also link up customer experience to the big ideas of customer centricity and customer engagement. Finally, we discuss the future of customer experience and how CXM/CEM continued to evolve during the COVID-19 pandemic.

Today's students are powerful consumers and producers of media. Yet for all their access and use of media, many students need assistance from educators to develop critical media skills. These skills are necessary for participation in a culture increasingly characterized by the prevalence of the Internet and social web. However, despite significant changes in contemporary culture, the focus of media literacy remains much the same – meeting the challenge of accessing, analyzing, evaluating, and creating various media forms. Educators and students need to recognize that each has significant roles to play in developing a rigorous approach to media literacy. In embracing all forms of media as well as roles that extend beyond passive consumption, both educators and students are able to discover newly empowering skills that will provide best practice opportunities for better civic and educational engagement.