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The study provides an initial empirical examination of Jin et al.’s (2024) new READINESS model through the expert opinions of crisis communication academics and practitioners. Through this examination, the goal is to understand crisis READINESS and how it relates to other key concepts in the crisis literature, such as preparedness and resilience.

An exploratory quantitative online survey of 30 experts in crisis communication was conducted. Our participant pool consisted of members from the Crisis Communication Think Tank, which is an established crisis thought leadership network (Jin, 2023). Data collection took place in November and December 2023.

Key findings include the dual nature of crisis READINESS as both a process and an outcome, resilience as both a process and an outcome, and preparedness as an antecedent to READINESS. A key distinction between READINESS and preparedness emerged with the former conceived of as a mindset and the latter conceived of as physical tools, training and planning.

Preparedness and resilience alone are not enough to effectively manage crises and risks, and given this, it is important to study READINESS as a concept beyond (yet connected to) preparedness and resilience. It is our hope that the findings can lead to understanding indicators of crisis READINESS and developing crisis READINESS measurement tools which can equip organizations to more effectively manage crises.

This study investigated the factors of brand-related behavior, such as brand schematicity (BS), brand relevance in category (BRiC) and brand loyalty (BL), to clarify how they influence customer purchasing behavior regarding alcohol and other beverages. This study aims to provide insights that may benefit corporate and regulatory sectors regarding brand-related customer behavior and increases/decreases in alcoholic beverage purchases.

This study included a sample of 501 Hungarian participants, representative of the population in many respects. The author constructed a model using partial least squares structural equation modeling with data collected from internationally validated scales.

The findings of this study reveal that BL or BRiC do not positively and directly influence purchase frequency in the beer, wine and pálinka categories; however, their purchase frequency is significantly and positively influenced by BS. Additionally, the degree of BS was somewhat above average for alcoholic beverages compared to nonalcoholic beverages; it was also slightly higher for beer than for wine and pálinka.

To the best of the authors’ knowledge, this is the first study to examine the three brand-related factors of customer behavior, analyze their connections and clarify their effects on alcoholic beverage purchases. BS is a relatively new factor; to the best of the authors’ knowledge, no other study to date has measured the extent of BS and its association with beverage-related customer behaviors. Future studies can compare this study’s findings on the level of BS for eight alcoholic and nonalcoholic beverages. To the best of the authors’ knowledge, this study is also the first to investigate brand-related customer behavior regarding pálinka.

Food marketing has long been recognized to influence food preferences, consumption and health, yet little is known about the nature and extent of food marketing to young adults – especially with respect to their real-world encounters with food marketing and the appeals they find persuasive. This study aims to engage young adults to explore the persuasive power of food marketing and its platforms of exposure.

Participatory research with 45 young adults, who used a specially designed mobile app to capture the food marketing they encountered for seven days, including information on brand, product, platform and “power” (i.e. the specific techniques that made the advertisement persuasive).

A total of 618 ads were captured for analysis. Results revealed the dominance of digital platforms (especially Instagram, comprising 43% of ads), fast food and beverage brands (48% of ads) and the top persuasive techniques of visual style, special offer and theme.

This study uniquely draws from framing theory to advance the notions of selection and salience to understand food marketing power. It is the first study of its kind to provide a comprehensive look at the platforms and persuasive techniques of food marketing to adults as selected, captured and tagged by participants. It provides timely insights into young adults and food marketing to adults, including where it is encountered, the (generally unhealthy) brands and products promoted and how it is made meaningful.