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The synchronous interactivity in the metaverse afforded copresence, the feeling of being together with other users. Applying the flow theory, this study examines how copresence improves the subjective well-being of users through flow and escapism.

An online self-administered survey of 212 US adults who are currently using metaverse platforms is conducted. The collected data are analyzed by SPSS 27.0 for descriptive statistics and reliability analysis. AMOS 27.0 is employed for the confirmatory factor analysis. The bootstrapping analysis via the PROCESS Macro is used to analyze the mediating and moderating effects.

The results find that copresence, flow, and escapism improve the subjective well-being of metaverse users. A serial mediation analysis reveals that the influence of copresence on subjective well-being is mediated by flow and escapism. Additionally, the impact of escapism on subjective well-being is moderated by self-expansion.

The findings contribute to the metaverse literature and the industry by highlighting the role of copresence in improving user experience and subjective well-being.

This paper aims to explore the impact of live streamer authenticity (LSA) on purchase intention in tourism e-commerce live streaming, with a focus on boundary conditions and underlying mechanisms.

The data collected from 451 participants were analyzed using structural equation modeling.

This paper found that four dimensions of LSA – sincerity, truthfulness endorsement, expertise and uniqueness – positively influenced purchase intention, while visibility did not. In addition, sincerity, truthfulness endorsement and uniqueness had an indirect influence on purchase intention through flow experience, while sincerity, truthfulness endorsement, expertise and uniqueness had an indirect effect through perceived trust. Furthermore, self-construal moderated the effect of sincerity and truthfulness endorsement on purchase intention, with the positive effect being stronger for the dependent self-construal.

To the best of the authors’ knowledge, it is the first study to examine LSA dimensions and their consequences. This paper not only provides a better and more detailed understanding of the complexity of LSA but also contributes to the development of authenticity theory by responding to individual authenticity studies.

本文旨在研究旅游直播电商中主播真实性对旅游购买意向的影响, 及其内在机制和边界条件。

本文采用问卷调查的方法收集451名参与者的数据。然后用结构方程模型（SEM）对收集的数据进行分析。

本文发现, 主播真实性的四个维度–真诚性、真实背书、专业性和独特性–对购买意愿有积极影响, 而主播的透明性没有影响。此外, 真诚性、真实背书和独特性通过心流体验对购买意愿产生间接影响, 此外真诚性、真实背书、专业性和独特性还通过感知信任产生间接影响。此外, 自我建构调节了真诚性和真实背书对购买意向的影响。对于依赖型自我建构, 真诚性和真实背书对购买意愿的影响更强。

本文是最早探讨主播真实性维度及其后果影响的研究之一。本文不仅对主播真实性的复杂性有了更好更详细的了解, 而且响应了对个体真实性研究的呼吁, 为真实性理论的发展做出了贡献。

Este artículo explora el impacto de la autenticidad del streamer en la intención de compra en la retransmisión en directo de comercio electrónico turístico, centrándose en las limitaciones y los procesos subyacentes.

Se analizaron los datos recopilados de 451 participantes utilizando un modelo de ecuaciones estructurales (SEM).

Este trabajo halló que cuatro dimensiones de la autenticidad de los streamers en directo -la sinceridad, el respaldo a la veracidad, la pericia y la singularidad- influían positivamente en la intención de compra, mientras que la visibilidad no lo hacía. Además, la sinceridad, el respaldo de veracidad y la singularidad influyeron indirectamente en la intención de compra a través de la experiencia de flujo, mientras que la sinceridad, el respaldo de veracidad, la pericia y la singularidad tuvieron un efecto indirecto a través de la confianza percibida. Además, la autoconstrucción moderó el efecto de la sinceridad y el respaldo de veracidad sobre la intención de compra, siendo el efecto positivo más fuerte para la autoconstrucción dependiente.

Es el primer estudio que examina las dimensiones de la autenticidad de los retransmisores en directo y sus consecuencias. Este trabajo no sólo proporciona una comprensión mejor y más detallada de la complejidad de la autenticidad de los streamers en directo, sino que también contribuye al desarrollo de la teoría de la autenticidad al responder a los estudios sobre autenticidad individual.

The purpose of the study is to analytically as well as numerically investigate the weight of throughflow on the onset of Casson nanofluid layer in a permeable matrix. This study examines both the marginal and over stable kind of convective movement in the system.

A double-phase model is used for Casson nanofluid, which integrates the impacts of thermophoresis and Brownian wave, whereas for flow in the porous matrix the altered Darcy model is occupied under the statement that nanoparticle flux is disappear on the boundaries. The resultant eigenvalue problem is resolved analytically as well as numerically with the help of Galerkin process with the Casson nanofluid Rayleigh–Darcy number as the eigenvalue.

The findings revealed that the throughflow factor postpones the arrival of convective flow and reduces the extent of convective cells, whereas the Casson factor, the Casson nanoparticle Rayleigh–Darcy number and the reformed diffusivity ratio promote convective motion and also decrease the extent of convective cells.

Controlling the convective movement in heat transfer systems that generate high heat flux is a real mechanical challenge. The proposed framework proved that the use of throughflow is one of the most important ways to control the convective movement in Casson nanofluid. To the best of the authors’ knowledge, no inspection has been established in the literature that studies the outcome of throughflow on the Casson nanofluid convective flow in a porous medium layer. However, the convective flow of Casson nanofluid finds many applications in improving heat transmission and energy efficiency in a range of thermal systems, such as the cooling of heat-generating elements in electronic devices, heat exchangers, pharmaceutical practices and hybrid-powered engines, where throughflow can play a significant role in controlling the convective motion.

With around 40% of global waste attributed to the built environment sector, architects play a significant role in how resources are consumed, produced and wasted. UK architectural educators have made good progress to embed climate emergency issues in design curricula but the challenges of resource use and waste, and the opportunities afforded by circular economy design principles are less well-considered. The purpose of this paper is to provide new insights on how to introduce circular design principles to early-stage architectural design students within university curricula.

The study described took an experimental approach to designing design project briefs across several interlinked studio design projects for 1st-year Architecture students. Structured as a case study, each section describes the project, learning objectives, teaching methods and project reflections informed by a qualitative assessment of student development, outputs and feedback gathered through a questionnaire and focus group.

Introducing circular design early is highly beneficial to the development of knowledge on sustainability issues, critical design thinking and creative solution generation. Examples of beneficial teaching approaches include building systems thinking, facilitating collaboration, supporting learning-through-making, using simple analogies and referencing best-practice examples.

This research builds on limited existing circular design literature for built environment fields and through practical insights fills a significant knowledge gap on ways to introduce a complex and dynamic topic such as the circular economy to early-stage architectural design students as they develop fundamental discipline-specific knowledge, skills and competences.

The investigation concentrated on studying a distinct category of tubular heat exchanger that uses swirling airflow over tube bundle maintained at constant heat flux. Swirl flow is achieved using a novel perforated baffle plate with rectangular openings and multiple adjustable opposite-oriented saw-tooth flow deflectors. These deflectors were strategically placed at the inlet of the heat exchanger to create a swirling flow downstream.

The custom-built axial flow heat exchanger consists of three baffle plates arranged longitudinally supporting tube bundle maintained at constant heat flux. The baffle plate equipped with saw-tooth flow deflector of various geometry represented by space height ratio(e/h). Next, ambient air was then directed over the tube bundle at varying Reynolds number and the effect of baffle spacing (PR), Space height ratio (e/h) and inclination angle(a) of deflectors on performance of heat exchanger was experimentally analyzed.

The heat transfer augmentation of heat exchanger for given operating condition is strongly dependent on geometry, inclination angle of deflector and baffle spacing.

An average improvement of 1.42 times in thermal enhancement factor was observed with inclination angle of 30°, space height ratio of 0.4 and a pitch ratio of 1.2 when compared to a heat exchanger without a baffle plate under similar operating conditions.

This study aims to answer the following research questions: (1) How do features of sports and fitness live streaming content influence individuals’ viewing experiences? (2) How do these antecedents interact with each other to influence individuals’ intentions to exercise in the context of sports and fitness live streaming?

We employed both symmetric (PLS-SEM) and asymmetric (fsQCA) analyses using data from 886 participants. A mixed approach addresses the complex nature of the decision-making process among sports and fitness live streaming users.

The findings reveal that individuals’ appraisal of their interactions with sports and fitness streamers (i.e. instant feedback, interactivity) significantly affects their perceptions of telepresence, entertainment, and flow. These, in turn, positively influence their intention to exercise in live sports and fitness streaming sessions. The study also uncovers various combinations of causal conditions leading to exercise intention, a detail overlooked by the PLS-SEM method alone.

This research contributes to the literature on cognitive appraisal theory, particularly in the context of sports and fitness live streaming, by integrating symmetric and asymmetric analyses. Practically, strategic implications are provided for practitioners in sports and fitness industry.

This paper aims to illustrate how service ecosystem governance may provide a suitable ground to pursue holistic resilience to “wicked” socio-economic and ecological problems, for enhancing “place-based” sustainable performance outcomes through an organizational, interorganizational and context setting.

This work suggests the use of “place-based” collaborative ecosystem platforms driven by a dynamic performance governance approach as a setting where facilitated performance dialogue is carried out among networked stakeholders. This fosters a holistic view of performance sustainability where intangibles, inertial, cultural and behavioral factors play a key role in policy analysis.

The paper illustrates how different research streams framing stakeholder relationships under a business, hybrid organization and public sector perspective converge toward the “service ecosystem” construct, as a common field for sustainable “place-based” value creation. This performance governance perspective frames accountability for achieving sustainable outcomes through interconnected viewpoints, i.e. (1) time (short vs long-term), (2) subject (single organization, “theme-focused” service ecosystem and “place-based” service ecosystem) and (3) field (socio-economic, cultural and ecological).

This work has an interdisciplinary track. It recommends feedback and “stock-and-flow” modeling to enhance framing counterintuitive patterns of behavior of dynamic complex socio-economic, cultural and ecological subsystems within “place-based” collaborative ecosystem platforms. Combining an inside-out with an outside-in view triggers sustainable outcome-based dynamic performance governance through an organizational, interorganizational and context setting.

The decrease in specific thrust achieved by Ultra-High Bypass Ratio (UHBPR) aero-engines allows for a reduction in specific fuel consumption. However, the typical associated larger fan size might increase the nacelle drag, weight and the detrimental interference effects with the airframe. Consequently, the benefits from the new UHBPR aero-engine cycle may be eroded. This paper aims to evaluate the potential improvement in the aerodynamic performance of compact nacelles for installed aero-engine configuration.

Drooped and scarfed non-axisymmetric compact and conventional nacelle designs were down selected from a multi-point CFD-based optimisation. These were computationally assessed at a set of installation positions on a contemporary wide-body, twin-engine transonic aircraft. Both cruise and off-design conditions were evaluated. A thrust and drag accounting method was applied to evaluate different aircraft, powerplant and nacelle performance metrics.

The aircraft with the compact nacelle configuration installed at a typical installation position provided a reduction in aircraft cruise fuel consumption of 0.44% relative to the conventional architecture. However, at the same installation position, the compact design exhibits a large flow separation at windmilling conditions that is translated into an overall aircraft drag penalty of approximately 5.6% of the standard cruise net thrust. Additionally, the interference effects of a compact nacelle are more sensitive to deviations in mass flow capture ratio (MFCR) from the nominal windmilling diversion condition.

This work provides a comprehensive analysis of not only the performance but also the aerodynamics at an aircraft level of compact nacelles compared to conventional configurations for a range of installations positions at cruise. Additionally, the engine-airframe integration aerodynamics is assessed at an off-design windmilling condition which constitutes a key novelty of this paper.

The service environment is becoming increasingly turbulent, leading to calls for a systemic understanding of it as a set of dynamic service ecosystems. This paper advances this understanding by developing a typology of service ecosystem dynamics that explains the varying interplay between change and stability within the service environment through distinct behavioral patterns exhibited by service ecosystems over time.

This study builds upon a systematic literature review of service ecosystems literature and uses system dynamics as a method theory to abductively analyze extant literature and develop a typology of service ecosystem dynamics.

The paper identifies three types of service ecosystem dynamics—behavioral patterns of service ecosystems—and explains how they unfold through self-adjustment processes and changes within different systemic leverage points. The typology of service ecosystem dynamics consists of (1) reproduction (i.e. stable behavioral pattern), (2) reconfiguration (i.e. unstable behavioral pattern) and (3) transition (i.e. disrupting, shifting behavioral pattern).

The typology enables practitioners to gain a deeper understanding of their service environment by discerning the behavioral patterns exhibited by the constituent service ecosystems. This, in turn, supports them in devising more effective strategies for navigating through it.

The paper provides a precise definition of service ecosystem dynamics and shows how the identified three types of dynamics can be used as a lens to empirically examine change and stability in the service environment. It also offers a set of research directions for tackling service research challenges.

This study aims to explore the impact of augmented reality (AR) technologies on consumer information processing and value perceptions in physical stores. Specifically, it investigates how the vividness, novelty and interactivity of AR shape utilitarian and hedonic value perceptions, and influence consumer purchase and continuance behaviour.

The study used the store intercept survey method at 15 retail outlets across four metro cities in India, representing nine prominent retail brands deploying AR technologies. The data collected (n = 650) were subjected to exploratory and confirmatory factor analysis.

Major findings confirm a significant effect of vividness, novelty and interactivity on utilitarian and hedonic value perceptions of in-store AR experiences of customers in physical stores. Hedonic value was found to affect continuance intention but not purchase intention, while utilitarian value was found to affect purchase intention but not continuance.

This study extends the stimulus–organism–response model’s application to AR in physical stores by integrating the impact of vividness, novelty and interaction on both utilitarian and hedonic values and revealing their significance in influencing purchase intentions and continuance.

Major findings advise retailers to increase AR experience adoption in stores and illustrate the process through which purchase and continuance intentions may be influenced.

This is one of the few studies that explore the impact of AR on consumer attitudes and intentions in physical stores. In addition, the study explores the effect of AR tools as a process that passes through value perceptions and then affects the consumer.