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Advances in geospatial technology, web map interfaces, and other Web 2.0 tools provide new opportunities for educators to engage students in critical thinking, problem-solving, and collaborative skills. Although little attention has been given to learning from maps in higher education, knowledge of space is critical to attitudes and decision making as global citizens. Additionally, the ability to easily create multimedia maps offers new educational affordances for students at a distance and has the potential to link geographic and cultural understanding within the context of a variety of disciplines. We discuss the development of a mapping and blogging interactive learning environment, MapBlog, as a visual platform for representing information spatially. In this chapter, the MapBlog will be discussed as an interactive learning environment and as a visual platform for representing information spatially. We present and discuss four MapBlog categories: external content, student-created content, static content, and thematic.

Purpose: Since its inception in 1987, the literature on the VUCA that represents the volatile, uncertain, complex, and ambiguous nature of the business environment has progressively increased. This study systematically evaluates the vast literature on the VUCA world. Since review-based studies have been criticised as biased, this study uniquely amalgamates bibliometric analysis with content analysis, thereby taking a research triangulation discourse.

Need of the Study: This study was conducted to consolidate the literature about the VUCA environment and uncover the foundational and emerging themes for future research agendas.

Design/Methodology/Approach: This study conducts a performance analysis and science mapping of 193 carefully selected articles (using PRISMA) published in various sources during 2012–2023. Articles for the study were procured from the SCOPUS database. While performance analysis focused on analysing publication and citation evolution, thematic evolution, leading publications, country publication analysis, and most relevant authors and sources. On the other hand, science mapping revealed conceptual structures (keyword plus co-occurrence analysis and thematic maps) and intellectual structures (co-authorship analysis). VOSviewer and Biblioshiny (R-tool for comprehensive science mapping) were used for this study’s choice of application.

Findings: This chapter concludes with future research agendas using content analysis of the ‘scope for the future research’ section of selected publications and bibliographic coupling (to unearth emerging themes).

Practical Implications: The work presented in this chapter will help the researchers gain a structured conceptual, intellectual, and social understanding of the vast literature on the VUCA environment.

Artificial neural networks (ANNs), which represent computational models simulating the biological neural systems, have become a dominant paradigm for solving complex analytical problems. ANN applications have been employed in various disciplines such as psychology, computer science, mathematics, engineering, medicine, manufacturing, and business studies. Academic research on ANNs is witnessing considerable publication activity, and there exists a need to track the intellectual structure of the existing research for a better comprehension of the domain. The current study uses a bibliometric approach to ANN business literature extracted from the Web of Science database. The study also performs a chronological review using science mapping and examines the evolution trajectory to determine research areas relevant to future research. The authors suggest that researchers focus on ANN deep learning models as the bibliometric results predict an expeditious growth of the research topic in the upcoming years. The findings reveal that business research on ANNs is flourishing and suggest further work on domains, such as back-propagation neural networks, support vector machines, and predictive modeling. By providing a systematic and dynamic understanding of ANN business research, the current study enhances the readers' understanding of existing reviews and complements the domain knowledge.

The focus of this chapter lies in exploring the views Greek Higher Education academics delivering marketing modules in state universities hold with regard to how they conceptualise ‘creativity’; it also examines whether and how academics incorporate teaching creativity in their curriculum and professional practices. Various concepts and contexts pertaining to creativity in education are introduced, emphasising creativity enhancement through marketing teaching and learning. Although educators recognise the critical role of creativity, the methods to enable the cultivation of students’ creativity remain elusive. In the light of these matters, a qualitative approach has been adopted with online structured interviews, which led to the formation of a thematic map through NVivo; the reflexive thematic analysis applied resulted in five final themes, entailing nine sub-themes, which in turn reveal the core patterns and Greek marketing academics’ perceptions on teaching creativity, along with their instructional practices and the challenges they face in this endeavour.

The chapter discusses abductive thematic analysis as an innovative qualitative methodology in hospitality and tourism research. The novelty of the abductive approach is to combine the power of both deductive and inductive reasoning: it is possible to initiate the research starting from an existing theoretical, without renouncing to a creative phase where the researcher interprets the phenomenon beyond the words utilized and theorizes dependencies between concepts. The chapter further presents a case study to illustrate how abductive thematic analysis can be applied to study small hospitality and tourism businesses. The chapter further highlights the benefits of adapting thematic analysis to abductive reasoning, which is a paradigmatic position thus adding rigor to hospitality and tourism. The chapter finally highlights future avenues for development of methodology research toward adding further rigor to this novel methodology.

Within the literature of global mindset there has been much discussion of antecedents. Few attempts have been made, however, to analyze the outcomes of a global mindset. Our chapter undertakes a thematic analysis of global mindset antecedents and outcomes in the 1994–2013 literature. Adopting an inductive approach and borrowing methods from international business and managerial cognition studies, we map, assess, and categorize 42 empirical and 10 theoretical studies thematically. We focus on the antecedents and outcomes at individual, group, and organizational levels. We conceptualize corporate global mindset as a multidimensional construct that incorporates global mindset at the individual level and is dependent on a robust communications infrastructure strategy for its cultivation throughout the organization. Our study categorizes antecedents and outcomes by level and identifies the gaps in global mindset outcomes and firm performance for future researchers to address.

The use of thematic analysis (TA) as a qualitative analytical technique is gaining traction in higher education research. This is a positive development, since TA has a lot to offer in terms of enhancing scholars' analytical prowess. However, its usage in higher education as a field of study appears at times to be inaccurate. In other cases, methodological steps remain unclear, if not completely obscured, making it difficult for a reader to understand how this method should be conducted and/or how specific results/findings have been achieved. Also, researchers have widely embraced a variation of TA that emerged in the last decade and a half, neglecting the original, rigorous method put forward by Boyatzis in the late 1990s. This contribution takes a critical look at the current use of TA in higher education research. It highlights current issues in its application, presents and constructively criticizes the most employed approach to TA in higher education, and proposes greater consideration for TA's original specification and procedural guidelines.

Neuromarketing is a marketing communication field that applies neuroscience and physiological research tools to study consumer behavior toward stimuli, viz., ads and brands. This study aims to assess research trends in the neuromarketing field on the most influential journals, authorships, countries, citations and co-occurrences. The Scopus database is used to analyze identified articles from 2013 to 2022 and for the eligible research articles, a “systematic methodological review” (SMR) on consumer behavior through neuromarketing approach was done. “Visualization of Science (VOS)” viewer and “Biblioshiny” by R-studio software have been used for mapping the keyword analysis, co-citation analysis and author occurrence analysis. It was further found that of the top 10 academic institutions, the list is dominated by the six Asian institutions. It was further witnessed that journal “Physiology and Behavior” is trending as the most dedicated and emerging journals on neuromarketing and consumer behavior. Asian nations such as Bangladesh, China, India, Indonesia, etc., are turning out to be an emerging collaborators and publishers in this niche area of research, thereby giving tough competition to most developed countries. The findings of the thematic mapping show that neuromarketing is itself a very novel and newest area of study and topics such as “human marketing,” “neuromarketing,” “consumer behavior” and “electroencephalography” are new dimensions that can be looked upon in future.