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Article
Publication date: 10 November 2023

N.S.B Akhil, Vimal Kumar, Rohit Raj, Tanmoy De and Phanitha Kalyani Gangaraju

Even the greatest developed countries have capitulated to the destructions imposed on the global supply systems, as the COVID-19 pandemic has revealed. The purpose of this study…

Abstract

Purpose

Even the greatest developed countries have capitulated to the destructions imposed on the global supply systems, as the COVID-19 pandemic has revealed. The purpose of this study is to explore human resource sourcing strategies for managing supply chain performance during the COVID-19 outbreak. There are six human resource sourcing strategies such as outsourcing, near sourcing, integration, the requirement of suppliers, joint ventures and virtual enterprise that are considered to measure supply chain performance.

Design/methodology/approach

Based on collecting data from the potential respondents of Indian manufacturing companies, the elevation of human resource sourcing strategies to supply chain performance is measured considering the multiple regression analysis techniques.

Findings

The results of the study revealed that four of the six hypotheses have a significant and positive relationship with supply chain performance during the COVID-19 outbreak while two hypotheses are partially supported that lent good support to this study.

Research limitations/implications

In this critical situation, this study will enable managers and practitioners to support the business in giving customers the best services on time.

Originality/value

The novelty of this study is to identify the key human resource sourcing strategies by using multiple regression analysis methods, considering the case of Indian manufacturing companies to measure their supply chain performance during the COVID-19 outbreak era.

Details

International Journal of Productivity and Performance Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1741-0401

Keywords

Case study
Publication date: 18 January 2024

Tanmoy De, Nandana S., Dibyarpita Ghosh and Ramkrishna Dikkatwar

Interviewing the protagonist and collecting information from secondary resources such as company documents, company and competitor websites, industry reports and online databases…

Abstract

Research methodology

Interviewing the protagonist and collecting information from secondary resources such as company documents, company and competitor websites, industry reports and online databases like Euromonitor International.

Case overview/synopsis

The case explores the metamorphosis of JK Masale from a small-scale family business in India to a regional player. Over a period of six decades, JK Masale (JKM) has emerged against the backdrop of a fiercely competitive spice industry. India, being a confluence of varied regional cultures, poses a diverse consumption pattern. It varies to a great extent with respect to the specific food habits prevalent in each climatic zone of the country. While the brand had successfully captured the Eastern Market and the western market of the country, Mr. Vikash Jain, Managing Director of JK Masale, contemplated to venture in Southern India and introduce new product categories. The case delves into one of the major challenges faced by JKM over the brand architecture and labelling across product categories. Thus, the case provides an excellent opportunity for budding managers to: analyse the company’s performance in the backdrop of a dynamic competitive environment; understand the nature of strategic decision-making and its appropriateness for a small family-owned business; evaluate a brand amongst brands on the architectural framework and select appropriate brand architecture for new products; and understand applicability and risks associated with growth strategies.

Complexity academic level

The case study can be positioned in both undergraduate and postgraduate level programs for courses on marketing strategy and brand management. Primarily, this case would be ideal to discuss brand relationship and brand architecture in the given context. Instructors have an option to cover concepts like market structure, company analysis, growth strategies and emergent and deliberate strategy through the case.

Article
Publication date: 7 November 2023

Phanitha Kalyani Gangaraju, Rohit Raj, Vimal Kumar, N.S.B. Akhil, Tanmoy De and Mahender Singh Kaswan

This study aims to examine the implementation of agile practices in Industry 4.0 to assess the financial performance measurements of manufacturing firms. It also investigates the…

Abstract

Purpose

This study aims to examine the implementation of agile practices in Industry 4.0 to assess the financial performance measurements of manufacturing firms. It also investigates the relationship between supply chain performance and financial performance.

Design/methodology/approach

The study is based on an experimental research design by collecting data from 329 responses from key officials of manufacturing firms. The analyses are carried out to explore this modern concept with the help of the SPSS program, which is used to conduct a confirmatory factor and reliability analysis and Smart-partial least square (PLS) version 4.0 with structural equation modeling.

Findings

This research demonstrates the positive effect agile supply chain strategies in Industry 4.0 may have on manufacturing companies' financial performance as a whole. Everything throughout the supply chain in Industry 4.0, from the manufacturers to the end users, is taken into account as a potential performance booster. The values obtained from the model's study show that it is both dependable and effective, surpassing the threshold for such claims. The research is supported by factors like customer involvement (CUS), continuous improvement (CI), integration (INT), modularity (MOD), management style (MS) and supplier involvement (SI) but is undermined by factors including postponement (PPT).

Research limitations/implications

According to the findings of the study, Industry 4.0 firms' financial performance and overall competitiveness are significantly improved when their supply chains are more agile. A more agile supply chain helps businesses to more rapidly adapt to shifts in consumer demand, shorten the amount of time it takes to produce a product, enhance product quality and boost customer happiness. As a consequence of this, there will be an increase in revenue, an improvement in profitability and continued sustainable growth.

Originality/value

There are literary works available on agile practices in various fields, but the current study outlines the need to understand how supply chains perform financially under the mediating effect of agile supply chains in Industry 4.0 which contribute most to the organization's success. The study will aid companies in understanding how agile practices will further the overall performance of the organization financially.

Details

The TQM Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1754-2731

Keywords

Case study
Publication date: 26 June 2023

Ramkrishna Dikkatwar, Tanmoy De and Mohammed Laeequddin

To understand a firm’s service concept and process; to explain the service design that differentiates itself by making trade-offs in operations and service offering; to identify…

Abstract

Learning outcomes

To understand a firm’s service concept and process; to explain the service design that differentiates itself by making trade-offs in operations and service offering; to identify the importance of deliberately designed interrelated systems and resources to achieve growth in services and to evaluate the fit of new design elements in the service offering.

Case overview/synopsis

Ajay Takeaway Foods LLP (Ajay Foods) is a food venture founded by Mr Jaideep Solanki and Mr Ajay Solanki and operates as a chain of quick service restaurants with a simple mission to sell food that is good, affordable and accessible to all. Ajay Foods serves only pure vegetarian and limited variants of burger, pizza and cold coffee. Ajay Foods rolled out 75 stores in just 18 months during the COVID 19 pandemic. Ajay Foods’ founders were contemplating on expanding menu. There was growing demand for food items such as samosa, wraps, sandwiches and French fries. One of the founders got into dilemma: How many items? and Which item(s) to add to the menu?

Complexity academic level

This case can be used at post-graduate level to teach basic frameworks of service concept and design. The case covers a range of topics such as service processes, service elements and product offerings in a service setting. It can be used effectively with MBAs and Hospitality Management program in courses that focus on Service Management, Service Operations or Service Marketing Strategy.

Supplementary materials

Teaching notes are available for educators only.

Subject code

CSS 9: Operations and Logistics.

Details

Emerald Emerging Markets Case Studies, vol. 13 no. 1
Type: Case Study
ISSN: 2045-0621

Keywords

Open Access
Article
Publication date: 6 September 2022

Pankaj Kumar Bahety, Souren Sarkar, Tanmoy De, Vimal Kumar and Ankesh Mittal

This study aims to identify the major factors influencing the consumers to prefer milk products and also to analyze the awareness level of the Indian consumers.

10994

Abstract

Purpose

This study aims to identify the major factors influencing the consumers to prefer milk products and also to analyze the awareness level of the Indian consumers.

Design/methodology/approach

In this study, the data is obtained through a structured questionnaire from Indian consumers considering convenience sampling under the nonprobability sampling technique. The consumer preference is explained using a multiple-regression model followed by analysis of variance (ANOVA), which shed insight on the significant differences between the variables that influence consumer preference for dairy products.

Findings

Investigation is done to analyze the factors influencing the consumers' buying behavior toward milk and its products. The results showed that quality, health consciousness, price and availability are the most influencing factors to buy milk products. Quantity of milk showed a significant relationship between age, monthly income and family size.

Research limitations/implications

This study helps marketing managers to frame the marketing strategies based on consumer preference, quality, health consciousness, price and availability. The research outcome will not only be advantageous for the entrepreneurial perspective but also takes care of consumer likeliness. Though the research reveals the opinion of Indian consumers, it limits the likeliness of the western world. Because of the scarcity of resources, several dairy products are unexplored, which could pave the future scope of research.

Originality/value

The novelty of this study is to identify the quality, health consciousness, price and availability are the most influencing factors to buy milk products considering ANOVA and the multiple regression model.

Details

Vilakshan - XIMB Journal of Management, vol. 21 no. 1
Type: Research Article
ISSN: 0973-1954

Keywords

Article
Publication date: 13 January 2023

Md. Manjur Morshed and Tanmoy Mazumder

Social media creates a public sphere, which functions as the third wheel of governance. This study aims to examine the relationship between Facebook penetration and the World…

Abstract

Purpose

Social media creates a public sphere, which functions as the third wheel of governance. This study aims to examine the relationship between Facebook penetration and the World Bank’s World Governance Indicators.

Design/methodology/approach

First, a Pearson correlation was estimated between Facebook penetration and governance indicators. Second, ordinary least squares analysis was used to examine a variety of additional economic and population factors, including Facebook penetration. In both instances, the colinearity of the variables is examined.

Findings

The findings indicate that there is no conclusive correlation between Facebook penetration and governance; however, the opposite is true for developing, emerging and least developed countries, though the relationship is not uniform across regions. In addition, per capita gross domestic product and population dynamics, specifically the proportion of the population aged 15–64, have a significant impact on governance measures. The colinearity of the variables suggests that governance is a broad concept, and that the direct correlation between Facebook penetration and governance may be misleading.

Research limitations/implications

Future research should incorporate panel data from other social media platforms, such as Twitter and Reddit, to better understand temporal factors and the relationship between social media penetration and governance.

Practical implications

This paper opens up new avenue for investigation on the impact of social media on governance.

Social implications

This paper can contribute to the complexity of social media as means for voice and accountability. In addition, the paper mentions how social media can be used more neutrally to ensure exposure to diverse perspectives.

Originality/value

The growing importance of the internet and the popularity of social networking websites are generating a great deal of scholarly attention. To the best of the authors’ knowledge, there is almost no literature that links Facebook penetration and governance. This paper intends to fill this void.

Details

Digital Policy, Regulation and Governance, vol. 25 no. 1
Type: Research Article
ISSN: 2398-5038

Keywords

Article
Publication date: 28 May 2019

Mohammadreza Amoozgar and Hossein Shahverdi

This paper aims to develop a new approach for aeroelastic analysis of hingeless rotor blades.

Abstract

Purpose

This paper aims to develop a new approach for aeroelastic analysis of hingeless rotor blades.

Design/methodology/approach

The aeroelastic approach developed here is based on the geometrically exact fully intrinsic beam equations and three-dimensional unsteady aerodynamics.

Findings

The developed approach is accurate, fast and very useful in rotorcraft aeroelastic analysis.

Originality/value

This beam formulation has been never combined with three-dimensional aerodynamic model to be used for aeroelastic analysis of blades. In addition, it is possible to handle the composite blades, as well as blades with initial curvatures and twist with this proposed formulation.

Details

Aircraft Engineering and Aerospace Technology, vol. 91 no. 8
Type: Research Article
ISSN: 1748-8842

Keywords

Article
Publication date: 7 June 2022

Sanmitra Sarkar and Saikat Banerjee

The purpose of this paper is to find supplier's role in brand co-creation. This paper also discusses the perspective of suppliers on the role and benefits of other stakeholders…

Abstract

Purpose

The purpose of this paper is to find supplier's role in brand co-creation. This paper also discusses the perspective of suppliers on the role and benefits of other stakeholders like consumers and the sponsoring organization in brand co-creation and to come up with some concepts and constructs related to these.

Design/methodology/approach

A qualitative approach has been used to identify supplier roles. Depth interviews were conducted on 15 selected suppliers from India already participated in brand co-creation. Grounded theory method was used to code and analyze the data and come up with important themes.

Findings

The grounded theory findings showed that suppliers need to have certain features like professionalism, willingness to invest in research and development (R&D) and flexible attitude in order to participate in brand co-creation. In turn, suppliers are benefited from participating in such an event as it improves their performance, growth and offerings. The depth interview findings also showed the reasons for successful and failed brand co-creation and the informant suppliers' view on the roles consumers and organization play in band co-creation and the benefits they receive.

Originality/value

This is one of the first academic studies of identifying supplier's role in brand co-creation looking beyond consumers and organization. There is no qualitative and quantitative study that was conducted to find out supplier's role. The paper conceptualizes important concepts related to supplier's features, roles and benefits in brand co-creation.

Details

Benchmarking: An International Journal, vol. 30 no. 7
Type: Research Article
ISSN: 1463-5771

Keywords

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