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This paper aims to the precise critical interpretation of gender roles portrayed in the three selected TV advertisements shown in Bangladesh.

The analysis begins with the theoretical framework of gender roles analysis here in this paper: Goffman’s gender stereotypes hypothesis which is used to identify and analyse the thematic features present in the ads. After critically examining the hypothesis, Kress and Van Leeuwen’s systemic functional analysis framework is used to analyse the semiotic feature to interpret the signs and symbols. After that, Fairclough’s stylistic analysis of discourse analysis is used to find out these features in the advertisements to search the cultural, political implications. Finally, the paper uses Pope’s The Rape of the Lock and it is Cultural-Ecofeminist Analysis of Francois d’Eaubonne.

This paper tries to connect with the above-mentioned frameworks from a contextual point of view to predict the future progression of the gender representations and their implications in the coming years to check whether the changes in gender roles are reflected in the society or not.

Both in houses and workplaces, women empowerment, more female entrepreneurs in the working forces will bring out a change in the minds of people about the stereotypes and make more women inclusive and the women-friendly environment in Bangladesh and South Asian Countries.

This paper seeks to propose a methodological tool for arts marketing, arguing that traditional approaches are not as effective as the newly developed visibility/involvement model in assessing the quality of a cultural organization's marketing strategy.

The innovative model evaluates art galleries' promotion materials combining their local, visual, and textual dimensions of meaning, drawing on three different theoretical and methodological areas of thought: critical discourse analysis, systemic functional analysis, and mediated discourse analysis.

The visibility involvement model can be applied by cultural organizations to discern their key audience, and thus, their communicative focus. It is also the foundation of practical recommendations to enhance a gallery's marketing strategy to either deepen or broaden their audience.

While the paper investigates the predominant meaning dimension of different groups of promotional materials, it does not investigate all relevant dimensions. Although, the proposed model provides insights into the quality of the art galleries' marketing activities, it only provides a rather vague distinction between the degrees of visibility and required involvement. This paper does also not account for the usability of the model for organizations outside the cultural sector.

The innovation of the newly developed model lies in the combination of these dimensions coming from three theoretical and methodological areas of thought: mediated discourse analysis, systemic functional analysis, and critical discourse analysis.

The purpose of this paper is to discuss the usefulness of Halliday’s linguistic theory known as Systemic Functional Linguistics (SFL) in analysing qualitative data. In order to do this, it initially presents an overview of SFL, and then explains how and why four linguistic features namely, nominalisation, grammatical metaphor, thematic structure and lexical density are useful in examining qualitative data. The paper also discusses three social metafunctions of language known as the ideational, the interpersonal and the textual metafunctions which are significant for understanding and interpreting texts.

This paper employs SFL as the main theoretical framework to discussing the usefulness of this linguistics theory in qualitative data analysis.

SFL can be seen as a paradigm shift in linguistic theory moving away from the traditional focus on syntax to the inclusion of the interface between language and pragmatics. The focus of SFL is language in use. It deals with texts in social contexts, which is the main focus in qualitative data analysis. Thus, SFL provides both research tools and theoretical insights for understanding and interpreting texts.

This paper provides significant insights into language which are crucial for understanding and interpreting texts in social contexts.

This paper describes and exemplifies a pedagogical heuristic for promoting critical literacy in science.

One way to support critical literacy in science is through a linguistically informed pedagogical heuristic called 5Es – Enquire, Engage, Examine, Exercise and Extend.

This paper describes the implementation of 5Es in a four-week middle school science unit on climate change, showing how the heuristic can be used to develop students’ understanding of the varied ways authors use language to present information, structure text, infuse judgment and evaluation, engage with and position the reader and express epistemic commitment to knowledge claims.

5Es offer teachers a new heuristic for text exploration that develops students’ critical language awareness, advanced literacy and disciplinary literacy at the same time.

The basis of safe flight is the management of risks. This paper aims to present a new process-based risk assessment model, with an approach to calculate the risk score.

Since thousands of minor changes occur within ground operations, it is difficult to calculate how much risk these variations will pose. This paper proposes a risk assessment model fed from analysis of ground operation processes using functional resonance analysis method (FRAM) and fuzzy logic.

FRAM is used to detect variations in ground operation. Using the FRAM analysis, it has been revealed how much risk the process steps described in the procedures involve. The risk score was calculated by combining the probability value obtained from the airline’s database and the severity assessment of the expert group in fuzzy logic. The risk level can be monitored dynamically with the transfer of events in the airline’s database to the process-based risk assessment model.

FRAM analysis, which is used to detect function variations before undesirable risk occurs, has brought a proactive approach to risk assessment. The process-based risk assessment model allows the creation of new safety parameter indicators to be followed to reduce the risk level of the function with a high-risk level. The proposed approach can be used for other operational areas in aviation as well.

The paper presents an investigation into the validity and robustness of the concept of competitive productivity (CP) using linguistic analysis and theory to explore the foundational CP concepts and the relationships between them.

The aim of this paper is to make a theoretical contribution to the conceptualisation of CP in order to inform its understanding, measurement and application.

The investigation indicates the relevance of three dimensions (instantiation, stratification and system) to understand CP as a complex, multidimensional system. Instantiation both clarifies CP as a multilevel system and highlights the need for an additional dimension(s) to understand the relationship between national, firm and individual CP (NCP, FCP and ICP). In combination, the two dimensions of stratification and system model CP as a series of nested strata (theory/models, concepts, constructs, variables and measures) through which marketing and management theory and knowledge is created and demonstrate how the options at each level can be articulated as system networks.

Managing the complexity of CP by mapping different aspects along different dimensions and, in doing so, better understanding the nature of and relationships between different phenomena within the domain can potentially inform future qualitative and quantitative research in business studies and beyond.

The paper uses a novel, interdisciplinary approach to demonstrate the existence of CP as a complex, multidimensional system, where such dimensions inform the understanding, measurement and application of CP, and so is of value to marketing and management researchers and practitioners.

This paper aims to interpret the multidimensional Asian American identity of immigrant Indians in terms of pan-ethnicity, gender and religion.

The social construction and experience of race in the US and the intersection of multiethnic Asian American identity with race, gender and religion will be used in critically commenting on the interview of primary ethnic identity of Indian Americans including the pan-ethnic identity of Indians in the US as Asian Americans, the Mar Thoma Church community, the second-generation Patel family's union formation in terms of gender identity.

The future directives include Asian American Movement (AAM) which is trying to incorporate Indians as pan-ethnic identity assimilation and the process of holding American identity as primary identification of Indians.

Policy recommendations are that the US Census Bureau should include Indian Americans as separate ethnic identity for Indian immigrants like the Chinese Americans. USCIS (US Citizenship and Immigration Services) should reform policies to include the wives of H-4 visa holders. The Department of Homeland Security (DHS) should provide secure living environment for Indian immigrants. The US Department of Labor should provide equal opportunities for women in their immigration policies.

This paper will critically analyze the interview results of primary ethnic identity and justify the hypotheses of Asian American identity of Indians, whether (1) they merge with the American identity as part of cultural assimilation or (2) retain their Asian identity beyond Americanized identity or (3) go beyond both American and Asian identity to restate their Indian ethnicity.

In this editorial for a double volume on “Multimodality, Meaning, and Institutions” in Research in the Sociology of Organizations, we aim to achieve three objectives: first, we provide a set of guiding ideas about what a multimodal prism entails for the study of meaning and institutions; second, we give an overview of the topics, concepts, and methods covered in this volume and briefly introduce the central contributions and insights of each article; third, we outline a number of open questions and fruitful avenues for a future research agenda at the intersection of organization studies, institutional theory, and multimodality research.

This paper aims to propose a critical multimodal framework to understanding pedagogical materials that focuses on not only the verbal or the visual components but also the interaction between the two semiotic resources that constructs power relations as a result of intermodal interaction, and it further provides an example of an in-depth analysis of one text using this approach.

The paper proposes a critical multimodal framework that draws from Serafini (2010) and Royce (1998). Details about how the two works complement to form a critical multimodal framework are discussed, after which the paper analyzes one example from an English-language textbook using the proposed framework to demonstrate its strengths.

The findings highlight the power relations constructed in texts as a result of the interaction between the verbal and visual components, specifically how the visual mode functions to rationalize the power relations constructed in the verbal mode. These findings also establish the significance for considering the larger context of materials production and reception identified in the ideological perspective to appreciate how texts reflect discourses in diverse locales.

This paper argues that even though critical multimodality has often been discussed conceptually in L1 literacy scholarship, how to put these conceptualizations into practice has not been addressed systematically. The paper also contends that critical perspectives to understanding multimodal texts are also important in L2 English-language teaching. The critical multimodal framework proposed thus serves as a conceptual and methodological framework for multimodal reading and interpretive practices in both L1 and L2 contexts.