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The purpose of this study is to explore the substitute scarcity appeals (unit scarcity or option scarcity) effect on experiential gift’s purchase intention, based on difference in gift attribute (hedonic or utilitarian gift) and difference in the types of givers (close or distant giver), which is a new consideration.

This study was conducted with two experiments and examined four hypotheses in total. These hypotheses were examined using a 2 × 2 between-subjects designs, and a two-factorial covariance analysis was conducted.

Empirical results show that unit scarcity produces greater purchase intention than the option scarcity of close givers. For hedonic gifts, unit scarcity produced greater purchase intention than the option scarcity.

The originality of this study is to explore the substitute scarcity appeals effect on experiential gift’s purchase intention based on different types of givers and different types of gifts. The result serves as the gift marketing strategy of online platform operators and the future reference for marketers to create more value and purchase intention.

Water resources play a significant role in economic growth and socio-economic development. Jordan experiences water scarcity. As the water resources can be used in manufacturing and agriculture, their sustainable use and solutions to water scarcity problem can contribute to the sustainable economic and socio-economic development in Jordan. Furthermore, there are political and economic aspects of Jordan’s water scarcity. Jordan is trying to solve its water scarcity problem through projects. Based on an in-depth literature review, this chapter aims to investigate Jordan’s water scarcity problem, highlighting its political and economic aspects and their impacts on socio-economic development, and to propose solutions to the water scarcity problem in Jordan. Water is vital for economic development and political stability in Jordan. It is important for Jordan to use its water resources in an efficient, effective and sustainable way so that socio-economic development of Jordan can be supported. Unsustainable use of water resources can cause depletion of Jordan’s scarce water resources, which can exacerbate magnitude of water resource problem and hinder socio-economic development. This chapter can be beneficial to economists, politicians and academics.

Commodity histories generally posit colonies’ roles as mere producers but have overlooked their roles in shaping global consumption. This study aims to investigate how Malayan tin producers and British colonial institutions used public relations and advertising strategies as entrepreneurial tools to fend off competition from substitutes amid global economic and geopolitical transitions during the height of the Cold War crisis and post-war boom in the 1950s and 1960s.

This study draws on archival research of newspaper reports written in Singapore, the USA and Britain from the inter-war years until the 1960s. It also consults advertisements placed by the Malayan Tin Bureau on Time and Scientific American, data and views on tin scarcity by US congressional reports and commodity trends data published by the US Department of Commerce and the US Department of the Interior.

This paper demonstrates how the value of tin is recreated by manipulating its symbolic meanings and embedding them within the national and political contexts of the targeted consumer markets. This creative resistance against tin substitution was enacted through a transnational collaboration among colonial institutions, entrepreneurs in colonies and marketing strategists across geographies and territories.

This paper provokes further reflections on the importance of socially constructed meanings in shaping the market value of a product and the understanding of embedded political value systems in marketing generic commodities. Future research may adopt this perspective to reassess the framing of meanings of commodities in the contemporary setting, especially against rising concerns on the sustainability of mining natural resources, including minerals.

This study integrates the perspectives of Malayan tin producers in reframing the meaning of a commodity and so, widens the scope of historical analyses of commodities beyond the industrialized global North. It reassesses how a commodity’s marketing value evolves and interacts with colonial politics. It also highlights the collaborative nature of colonial governments and local producers in developing new uses and representations of a generic commodity to create new markets for its consumption.

The current research empirically aims to explore how displaying incompleteness influences the processing of product information and the number of products placed in the basket. This paper proposes a model of the effects of display incompleteness to analyze the influence of the processing of product information and product scarcity.

Four studies were conducted to test a model of the effects generated by the display incompleteness.

The results suggest that incomplete display increases the processing of product information and the number of products chosen. In addition, it supports that processing product information interacts with incomplete display to predict the number of display products placed in the basket. In this context, perceived scarcity cannot increase the effects of incomplete display on processing product information at low levels of perception. On the other hand, consumers will tend to process more information from incomplete displays when perceived scarcity gradually increases.

The empirical findings have some limitations. First, the authors’ experiments do not define whether scarcity was caused due to excessive demand or restricted supply. Second, the studies do not analyze the perceived exclusivity of the product in short supply. Finally, the studies did not indicate the differences between display incompleteness that showed variety and category scarcity.

The findings demonstrate that one of the ways to get customers' attention would be to have an efficient strategy for displaying incompleteness. Many managers believe the lack of products on display is an inventory management problem. However, the studies show that this can help increase product sales.

This research contributes to developing better metrics to understand the processing of product information in display incompleteness. Overall, the studies have demonstrated the value of measuring visual attention as an expression of processing product information to understand better how people visually process display incompleteness and its effects on consumption responses.

This study aims to investigate how phishers apply persuasion principles and construct deceptive URLs in mobile instant messaging (MIM) phishing.

In total, 67 examples of real-world MIM phishing attacks were collected from various online sources. Each example was coded using established guidelines from the literature to identify the persuasion principles, and the URL construction techniques employed.

The principles of social proof, liking and authority were the most widely used in MIM phishing, followed by scarcity and reciprocity. Most phishing examples use three persuasion principles, often a combination of authority, liking and social proof. In contrast to email phishing but similar to vishing, the social proof principle was the most commonly used in MIM phishing. Phishers implement the social proof principle in different ways, most commonly by claiming that other users have already acted (e.g. crafting messages that indicate the sender has already benefited from the scam). In contrast to email, retail and fintech companies are the most commonly targeted in MIM phishing. Furthermore, phishers created deceptive URLs using multiple URL obfuscation techniques, often using spoofed domains, to make the URL complex by adding random characters and using homoglyphs.

The insights from this study provide a theoretical foundation for future research on the psychological aspects of phishing in MIM apps. The study provides recommendations that software developers should consider when developing automated anti-phishing solutions for MIM apps and proposes a set of MIM phishing awareness training tips.

The concept of circular economy (CE) has been receiving a lot of attention over the past years from academics, practitioners and policymakers. This is particularly the case for small- and medium-sized enterprises (SMEs) who find in CE a way to overcome their resource scarcity. However, little is known about how embracing the CE perspective can contribute to meet the sustainable development goals (SDGs). The present chapter aims at answering this question. Through a single case study, we explore the drivers, managerial practices and collaborations implemented by SMEs to generate economic, social and environmental values.

With the advent of the second wave of COVID-19 pandemic, there is a need to analyse the scenario of panic buying (PB) behaviour of the customers which was evident in the first wave. This paper aims to examine the PB scenario as well as the moderating effect of past buying experience (PBE) on PB in the second wave of the COVID-19 pandemic.

This study is based on the theories of stimulus–organism–response model and the competitive arousal model. Based on these theories, this paper investigates how panic situation created by external stimuli such as perceived scarcity (PS), perceived risk (PR), news in media (NM) and social learning affect the perceived arousal (PA) among people which in turn influence the PB behaviour of customers. Data were collected from 253 customers from different parts of India. Structural equation modelling is used to analyse the moderating effect of PBE on the PB in the second wave of COVID-19 pandemic.

The results indicate that the PS, PR and NM continue to be strong predictors of a buyer for PA. However, the PB is not reinforced by the moderation effect of PBE.

This paper investigates the consumers’ PB behaviours in the wake of third wave of COVID-19 pandemic which add to the existing literature of COVID-19 pandemic. Moreover, this study also examines how previous buying experience can moderate the PB behaviour of the customers in subsequent phases of COVID-19 pandemic. This supports the potential effectiveness of self-regulation as an intervention strategy for reducing PB behaviours during the COVID-19 pandemic.

This study emphasises the impact of external stimuli like PS, PR and media coverage on PB behaviour, marketers and policymakers should manage to avoid triggers. Although PBE may not moderate PB during a pandemic, it can play a significant role in future buying behaviour. Anticipating potential triggers and designing effective marketing strategies that cater to customers' needs can help manage PB behaviour during disasters or pandemics. In addition, promoting conscious consumption awareness and self-regulation practices among customers can help manage PB behaviour, benefit the environment and society and make customers more responsible buyers.

To the best of the authors’ knowledge, this study examines the PB behaviour of customers during the second wave of COVID-19 pandemic for the first time. This study also investigates the moderating effect of PBE on the PB behaviour of customers during a pandemic which is new and significant that extends the literature on PB behaviour during a pandemic.

Many consumers express interest in plant-based meat alternatives (PBMA); however, they are reluctant to change their meat consumption behaviour. To support the transition to a “meat-free” diet, it is necessary to understand the influencing factors to purchase PBMA. This study responds to a gap in the literature and aims to explore the factors influencing Chinese consumers' willingness to purchase PBMA in terms of “Capability, Motivation and Opportunity”.

Cross-sectional data were collected through an online survey in China (n = 591). Correlation testing and multiple linear regression were used to identify factors that may influence consumers' willingness to purchase PBMA by applying the COM-B model; which refers to Capability (C), opportunity (O), and motivation (M) as three key factors capable of changing behaviour (B).

The results show that consumers with better income and education are more likely to consume PBMA. Familiarity with purchasing channels and cooking knowledge were “capability” catalyst for purchase intentions; support from people around and who also consume PBMA provided opportunities; animal welfare, food safety, sustainability and emotional benefits were motivating factors for facilitation. With capabilities and opportunities, consumers are more likely to be motivated to purchase PBMA. It was also clear, environmental support and appropriate purchasing conditions overweigh knowledge and previous experience in motivating PBMA purchase. Additionally, the study found that familiarity, past experience, high status symbols of meat and health concerns were positively associated with but did not affect purchase intentions (p > 0.05).

The current study did not find a substitution effect for PBMA, as participants tended to consider PBMA as a type of meat and did not substitute it for their daily meat consumption unless motivated.

This study provides a theoretical framework and insights for future research, and production companies can develop marketing initiatives based on the contributing factors using the COM-B model.

The paper provides a detailed historical account of Douglass C. North's early intellectual contributions and analytical developments in pursuing a Grand Theory for why some countries are rich and others poor.

The author approaches the discussion using a theoretical and historical reconstruction based on published and unpublished materials.

The systematic, continuous and profound attempt to answer the Smithian social coordination problem shaped North's journey from being a young serious Marxist to becoming one of the founders of New Institutional Economics. In the process, he was converted in the early 1950s into a rigid neoclassical economist, being one of the leaders in promoting New Economic History. The success of the cliometric revolution exposed the frailties of the movement itself, namely, the limitations of neoclassical economic theory to explain economic growth and social change. Incorporating transaction costs, the institutional framework in which property rights and contracts are measured, defined and enforced assumes a prominent role in explaining economic performance.

In the early 1970s, North adopted a naive theory of institutions and property rights still grounded in neoclassical assumptions. Institutional and organizational analysis is modeled as a social maximizing efficient equilibrium outcome. However, the increasing tension between the neoclassical theoretical apparatus and its failure to account for contrasting political and institutional structures, diverging economic paths and social change propelled the modification of its assumptions and progressive conceptual innovation. In the later 1970s and early 1980s, North abandoned the efficiency view and gradually became more critical of the objective rationality postulate. In this intellectual movement, North's avant-garde research program contributed significantly to the creation of New Institutional Economics.

As climate change impacts residential life, people typically use heating or cooling appliances to deal with varying outside temperatures, bringing extra electricity demand and living costs. Water is more cost-effective than electricity and could provide the same body utility, which may be an alternative choice to smooth electricity consumption fluctuation and provide living cost incentives. Therefore, this study aims to identify the substitute effect of water on the relationship between climate change and residential electricity consumption.

This study identifies the substitute effect of water and potential heterogeneity using panel data from 295 cities in China over the period 2004–2019. The quantile regression and the partially linear functional coefficient model in this study could reduce the risks of model misspecification and enable detailed identification of the substitution mechanism, which is in line with reality and precisely determines the heterogeneity at different consumption levels.

The results indicate that residential water consumption can weaken the impact of cooling demand on residential electricity consumption, especially in low-income regions. Moreover, residents exhibited adaptive asymmetric behaviors. As the electricity consumption level increased, the substitute effects gradually get strong. The substitute effects gradually strengthened when residential water consumption per capita exceeds 16.44 tons as the meeting of the basic life guarantee.

This study identifies the substitution role of water and heterogeneous behaviors in the residential sector in China. These findings augment the existing literature and could aid policymakers, investors and residents regarding climate issues, risk management and budget management.