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This paper aims to concentrate on classifying and analyzing the risks associated with the Industry 4.0 (I4.0) concept in manufacturing industries and developing strategies for managing risks.

In this research paper, risks categories and their sub-components associated with the I4.0 concept are identified by performing a systematic literature survey of peer-reviewed journal articles and taking inputs from industry experts and academicians. Then, the importance of the identified risks and causal relations among risks are analyzed by using decision-making trial and evaluation laboratory (DEMATEL) method. Finally, the strategies are developed to mitigate the identified risks.

From the literature survey, 6 risk categories and their 19 sub-components associated with the I4.0 concept are identified. The DEMATEL method resulted in economic risks and technical risks as the top two risk categories in the I4.0 concept. Ecological risks and legal and political risks are relatively low-ranked risk categories.

Causal relations and ranking among risk categories and their sub-components are obtained by analyzing responses received through questionnaires. There are other methods also available for risk analysis, which are beyond this study.

This research paper will help the industrialists to effectively manage the risks involved in adopting I4.0 concept in manufacturing industries by adopting strategies.

This research paper gives an idea about risks associated with the implementation of the I4.0 concept in manufacturing industries. Also, this paper uses the DEMATEL method for ranking the identified risk categories and their sub-components.

The purpose of this paper is to develop an industry 4.0 (I4.0) innovation ecosystem framework by exploring the essential components of the same to ensure the collaborative efforts of different stakeholders.

In this research work, important perspectives and their sub-components for the I4.0 innovation ecosystem framework are identified by performing a systematic literature survey of peer-reviewed journal articles. Then, I4.0 challenges among higher education (HE) institutions students and industries in India are explored by adopting the questionnaire-based research approach. Finally, the importance of the identified perspectives and their sub-components and causal relations among components are analyzed by using the decision-making trial and evaluation laboratory method.

From the literature survey, three perspectives and their 45 sub-components are identified for the I4.0 innovation ecosystem framework. The outcomes show that the industry has a direct impact on HE institutions and the government. While HE institutions are most influenced by the industry and government.

I4.0 innovation ecosystem framework is developed by analyzing responses received through questionnaires. There are other methods also available for ecosystem framework development, which are beyond this study.

This research work will facilitate policy formulation by the government. It will also help the managers to develop strategies for the adoption of I4.0 enabling technologies in their business.

This research study gives an idea about the innovation ecosystem framework for the successful adoption of I4.0 enabling technologies in Indian Manufacturing Industries.

The purposes of this research article are as follows: to explore the understanding of the Industry 4.0 (I4.0) concept among Indian manufacturing industries, to determine the motivating factors for I4.0 implementation, to identify I4.0 enabling technologies which are used by Indian manufacturing industries and assess their sustainability, to explore the impact of above identified enabling technologies on sustainability pillars, to determine how Indian manufacturing industries interpret the concept of I4.0 and to develop a road map for I4.0 implementation and sustainability.

To perform this research work, a dual research methodology was adopted. Questionnaires were sent to 16 Indian manufacturing industries, and expert interviews were conducted with seven experts who have been practicing the I4.0 concept since the last three years in their business. Also, a sustainability measurement tool was developed to measure the sustainability of the used I4.0 enabling technologies.

In this research article, it is found that smart sensors and robot arms have high sustainability, whereas cyber physical systems (CPSs) and big data analytics have low sustainability. During an expert interview, it has been found that adoption of the I4.0 concept in Indian manufacturing industries is creating job loss fear in employees. Also, it is found that Indian workers must be trained to adopt and sustain I4.0 enabling technologies.

The sustainability of I4.0 enabling technologies in Indian manufacturing industries was indicated by analyzing responses received through questionnaires and expert interviews. There are other measures of sustainability which are beyond this study. Further studies are expected to fill the gap.

The authors have explored reasons for low sustainability of I4.0 enabling technologies in Indian manufacturing industries, suggested a road map for its implementation and sustainability and identified the relationship between different parameters (such as job loss, job creation, workers’ qualification and business profit) and I4.0 sustainability, therefore helping Indian organizations to develop sustainable manufacturing systems based on the I4.0 concept.

This research article gives an idea about sustainability of I4.0 enabling technologies in Indian manufacturing industries.

The development of a manufacturing strategy that is in consonance with marketing objectives is an essential ingredient for success in the current business environment. Therefore, the relationship between marketing objectives and manufacturing strategies was examined in this article. Responses from 175 manufacturing organisations indicated that high levels of process structure complexity and organisational scope are associated with companies that have a dominant market share. Conversely, organisations that are minor competitors tend to have lower levels of process structure complexity and organisational scope.

This paper develops and tests a descriptive model of management accounting system choice through an empirical analysis of the adoption of innovative cost accounting systems in not-for-profit hospitals. The logistic regression analysis indicates that management accounting system design is impacted by organi zational objectives, technological complexity, and other features of the organizational control system. Descriptive statistics indicate limited use of management accounting techniques common in manufacturing firms, such as standard costing and variance analysis. A cross-lagged model suggests that implementation of an innovative management accounting system may be causally linked to decreasing operating costs.

This article presents the results of a survey of 202 male Taiwanese consumers. In this study, consumer judgements of two technological products varying in their level of complexity made in highly, moderately, and newly industrialised countries were obtained in a multi‐attribute context. The results show that the country‐of‐origin image of moderately and newly industrialised countries was less negative for technologically simpler products (i.e. a television) than they were for technologically complex products (i.e. a computer). It appears that the negative image of moderately and newly industrialised countries can be attenuated by making Taiwanese consumers more familiar with products made in these countries and/or by providing them with other product‐related information such as brand name and warranty. Newly industrialised countries were perceived more negatively as countries of design than as countries of assembly, especially in the context of making technologically complex products. The image of foreign countries as producers of consumer goods was positively correlated with education. The more familiar consumers were with the products of a country, the more favourable was their evaluation of that country. Consumer involvement with purchasing a technologically complex product such as a computer was positively associated with the appreciation of products made in moderately industrialised countries. Managerial and research implications are derived from these results.

This paper aims to investigate the “posting” behavior of marketers on brands’ Facebook pages and whether these “posting” behaviors differ between local and global brands in Saudi Arabia.

The study randomly selected a total of 400 Facebook brand page posts from a matching sample of top 20 global and 20 local brands in Saudi Arabia using content analysis.

One of the notable findings show that global brands are more likely to post content that consists of prizes/giveaways, games/competitions and socializing than local brands, while local brands are more likely to post informative content than global brands. The findings also show that local brands are more likely to use content that includes Islamic messages, women in modest clothing, Arabic language and Saudi dialect than global brands.

This study is limited to 20 global and 20 local brands. More product categories are needed.

The findings of this study have implications for marketers in regards to what types of communication content is more likely to be posted on brands’ Facebook fan pages in Saudi Arabia – especially for those global brands that are interested in having a localized brand Facebook fan page for Saudi Arabia.

The first study to compare Facebook strategies used by global brands and local brands in the same market.

Stagflation and persistent balance of trade deficits during the 1970's encouraged government policy makers in many countries to seek improvements in export market performance. Another significant development during the 1970's was the empirical verification provided by the PIMS project of the positive relationship between a firm's market share and its profit ability, or other measures of performance in a particular market. The authors propose that the PIMS findings may also apply for an aggregation of firms — namely, world traders. A market share analysis of the export trade performance of the U.S., the E.E.C., and for Japan is presented, the implications of this research are discussed, and some directions for future research are provided.

The purpose of this paper is to review state-of-the-art literature on product/brand positioning to re-examine the positioning concept and developing a more comprehensive definition from a theoretical viewpoint.

A systematic review of positioning was conducted. The review conformed to a rigorous set of core principles: it was systematic (organized according to a method designed to address the review questions), transparent (explicitly stated), reproducible and updatable and synthesized (summarized the evidence relating to the review question).

The literature review reveals that there is lack of coherent definition for positioning, and there is no mutual agreement among marketing scholars and practitioners about the exact meaning of the concept. Therefore, comprehensive definition of positioning encompassing the five underlying positioning perspectives (competition; empty slot/mind; consumers’ perception, differentiation and competitive advantage) is suggested.

This paper will be useful for academicians to analyze the current nature of academic research in this area and will provide an added advantage to managers to design and implement positioning strategies for their product/brands that will allow their organizations to gain competitive advantage. This study acknowledges limitations with respect to its exclusive search criteria, which might affect its generalizability.

Position and positioning is of relevance in society in broad terms, e.g. in sports, politics and culture. Positioning strategy is discussed and implemented in different industries (business-to-business and consumer), for all kinds of brands (including, for instance, corporate brands) and for “brands” in the very widest sense (such as places or people).

This is the first systematic review of positioning that provides a detailed understanding of the current state of positioning research on a single platform and also draws a comprehensive positioning conceptualization.