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Article
Publication date: 1 January 2005

D.P.S. Verma and Soma Sen Gupta

This paper is based on a study conducted to examine the influence of the store image on the buyers’ perception of quality for durable, semi‐durable and non‐durable…

Abstract

This paper is based on a study conducted to examine the influence of the store image on the buyers’ perception of quality for durable, semi‐durable and non‐durable products. The study has revealed that for a durable product, like colour television, although the reputation of the brand and price are more important considerations, the buyer does pay attention to the store image as well. This is done to reduce their perceived risk and in expectation of getting good after‐sale services. He perceives a significant difference in the quality of the product sold at different stores. However, people prefer to buy from a reputed store located at a nearby area. Moreover, the buyers generally make up thei rmind about thee brand to be purchased before selecting the store. Therefore, they either look for the exclusive showroom dealing in their preferred brand or a reputed store selling that brand along with others. Buyers prefer to buy branded T‐shirts either from an exclusive showroom or a departmental store. For local brands, they take little care about the store image. Moreover, they select the store with which they had a good previous experience. A store located in a posh market is generally perceived to be carrying superior quality T‐shirts. While purchasing toothpaste, buyers pay least attention to the store image, and do not perceive a significant difference in the quality of the toothpaste sold at different types of stores. They do not believe that the more reputed the store, the better will be the quality of the toothpaste sold. They, generally, buy from the same store again and again, without taking any notice of the store reputation. The proximity of the store was found to be the most important factor influencing the store selection.

Details

Journal of Advances in Management Research, vol. 2 no. 1
Type: Research Article
ISSN: 0972-7981

Keywords

Article
Publication date: 2 December 2022

Le Dang Lang, Abhishek Behl, Francisco Guzmán, Vijay Pereira and Manlio Del Giudice

Scholars have paid considerable attention to the importance of brand loyalty of durable consumer products in developed markets. However, no study has investigated the…

Abstract

Purpose

Scholars have paid considerable attention to the importance of brand loyalty of durable consumer products in developed markets. However, no study has investigated the simultaneous impact of advertising efforts, distribution intensity and store image on global brand loyalty (GBL) of fast-moving consumer goods (FMCG) in emerging markets. This study aims to fill this gap.

Design/methodology/approach

This study adopts (1) established theoretical lenses: brand equity, marketing mix and cue utilization theories, (2) a mixed-methods approach: a focus group and two surveys and (3) structural equation modeling on two samples of consumers (one homogeneous and one heterogeneous) of global soft drink brands in Vietnam.

Findings

The study reveals significant and nonsignificant relationships among the selected marketing mix elements and brand loyalty and its antecedents of global FMCG. Slight differences in these relationships among the two samples are found. The existing scales are also reconciled with more suitable indicators. The results significantly contribute to the existing knowledge on marketing mix, brand equity and GBL, and global consumer culture.

Originality/value

This is the first study to investigate the simultaneous effects of advertising efforts, distribution intensity, and store image on brand loyalty and its antecedents of global FMCG in an emerging market. The findings will help practitioners develop suitable global branding strategies to manage global brand image and achieve consumer loyalty across emerging markets.

Details

International Marketing Review, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0265-1335

Keywords

Article
Publication date: 4 November 2022

Shu-Hsien Liao, Da-Chian Hu and Yi-Wen Fang

In physical stores, consumer repurchase is the primary goal of retail operators. This includes many aspects of consumers' perceived value of a store, including images of…

Abstract

Purpose

In physical stores, consumer repurchase is the primary goal of retail operators. This includes many aspects of consumers' perceived value of a store, including images of goods, services, brands, atmosphere etc. Thus, repurchase intention in a physical store is a critical research issue to the retailer.

Design/methodology/approach

This study took Taiwan Chunghwa Telecom's 3C electronic channel stores as the research object to investigate Taiwanese consumers' repurchase intentions for communication service and 3C products in this chain's physical stores. This study aimed to investigate the mediating role of perceived value (PV) between consumers' channel brand image (CBI) and store image (SI) on repurchase intention (RI). It further examined how the moderated mediating role of electronic word-of-mouth (EWOM) strengthens the influence of consumers' channel brand and store image on repurchase intention through perceived value.

Findings

The research results found that perceived value played a fully mediating role and electronic word-of-mouth is the moderating role on the proposed theoretical model by investigating two moderated mediation models.

Originality/value

This study considered that CBI represents commodity value and SI is the overall satisfaction obtained from consumer services. Thus, both channel brand and SI are active decision variables for consumers to purchase and repurchase in a physical store. For the moderated mediating role of EWOM, this study found that the indirect effect of both CBI and SI on RI through PV is stronger at low degree of EWOM than at high degrees of EWOM.

Details

International Journal of Retail & Distribution Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0959-0552

Keywords

Open Access
Article
Publication date: 3 October 2022

Williams Ezinwa Nwagwu and Antonia Bernadette Donkor

The study examined the personal information management (PIM) challenges encountered by faculty in six universities in Ghana, their information refinding experiences and…

Abstract

Purpose

The study examined the personal information management (PIM) challenges encountered by faculty in six universities in Ghana, their information refinding experiences and the perceived role of memory. The study tested the hypothesis that faculty PIM performance will significantly differ when the differences in the influence of personal factors (age, gender and rank) on their memory are considered.

Design/methodology/approach

The study was guided by a sample survey design. A questionnaire designed based on themes extracted from earlier interviews was used to collect quantitative data from 235 faculty members from six universities in Ghana. Data analysis was undertaken with a discrete multivariate Generalized Linear Model to investigate how memory intermediates in the relationship between age, gender and rank, and, refinding of stored information.

Findings

The paper identified two subfunctions of refinding (Refinding 1 and Refinding 2) associated with self-confidence in information re-finding, and, memory (Memory 1 and Memory 2), associated with the use of complimentary frames to locate previously found and stored information. There were no significant multivariate effects for gender as a stand-alone variable. Males who were aged less than 39 could refind stored information irrespective of the memory class. Older faculty aged 40–49 who possess Memory 1 and senior lecturers who possess Memory 2 performed well in refinding information. There was a statistically significant effect of age and memory; and rank and memory.

Research limitations/implications

This study was limited to faculty in Ghana, whereas the study itself has implications for demographic differences in PIM.

Practical implications

Identifying how memory mediates the role of personal factors in faculty refinding of stored information will be necessary for the efforts to understand and design systems and technologies for enhancing faculty capacity to find/refind stored information.

Social implications

Understanding how human memory can be augmented by technology is a great PIM strategy, but understanding how human memory and personal factors interplay to affect PIM is more important.

Originality/value

PIM of faculty has been extensively examined in the literature, and limitations of memory has always been identified as a constraint. Human memory has been augmented with technology, although the outcome has been very minimal. This study shows that in addition to technology augmentation, personal factors interplay with human memory to affect PIM. Discrete multivariate Generalized Linear Model applied in this study is an innovative way of addressing the challenges of assimilating statistical methodologies in psychosocial disciplines.

Details

Library Hi Tech, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0737-8831

Keywords

Open Access
Article
Publication date: 4 October 2022

Sílvia Faria, João M.S. Carvalho and Vera Teixeira Vale

This paper aims to analyse the importance of service quality and store design as critical variables to promote differentiation and make consumers feel satisfied and…

Abstract

Purpose

This paper aims to analyse the importance of service quality and store design as critical variables to promote differentiation and make consumers feel satisfied and committed to a retail brand. Retailers usually undervalue the store design as an element of the strategic mix. However, it may be one of the critical elements to increase retailers’ competitive advantages.

Design/methodology/approach

This exploratory study was based on 349 valid responses to a questionnaire online through a snowball sampling approach analysed with structural equation modelling.

Findings

The results confirmed that customers’ service quality positively impacts their satisfaction and commitment to the retail brands. However, store design moderates the relationship between customer satisfaction and commitment. The consumers with a higher appreciation for store design presented a lower impact of satisfaction on their commitment to the retail brand. This result shows that a significant part of their satisfaction includes store design appreciation.

Research limitations/implications

This exploratory study was restricted to the Portuguese market, and the sample resulted from a convenience snowball approach.

Practical implications

The retailers should consider store design as an essential variable in their marketing plans to have satisfied and committed customers and be more competitive.

Originality/value

Research on consumers’ behaviour in the retail sector, including the assessment of store design, presents a great potential within the framework of consumer–brand relationship theory, but it is still under-researched. The new model presented highlights the role of store design as a moderator variable.

Details

International Journal of Retail & Distribution Management, vol. 50 no. 13
Type: Research Article
ISSN: 0959-0552

Keywords

Article
Publication date: 5 October 2022

Suvarna Hiremath, Ansumalini Panda, Prashantha C. and Srinivas Subbarao Pasumarti

Food and grocery, which accounts for around 60% of the overall retail market in India, is the most promising area for launching a retail firm. The objective of this…

Abstract

Purpose

Food and grocery, which accounts for around 60% of the overall retail market in India, is the most promising area for launching a retail firm. The objective of this research paper is to conduct a thorough investigation of the impact of customers’ geographic, demographic and psychographic characteristics on the selection of retail store format choice behavior in the quickly growing Indian food and grocery retail industry, also to analyze the mediating role of store image on the store choice behavior.

Design/methodology/approach

A descriptive research design is used to collect data using the survey method and a structured questionnaire. The data collected from more than 400 food and grocery retail customers from neighborhood Kirana stores, supermarkets and hypermarkets in Karnataka, India, would be analyzed using both descriptive (mean and standard deviation) and Structural equation modeling (SEM) techniques. SEM techniques are used for validation of the model with independent constructs namely Demographics factors, Socio-Economic factors, Geographic factors, Lifestyle and Shopping Motives, a Mediating variable Store Image, and a dependent variable Store choice behavior. Partial least squares structural equation modeling (PLS-SEM) is used to examine the suggested theoretical framework.

Findings

The model is tested to reveal the impact of shoppers’ age, gender, occupation, education, monthly household income, family size, and distance traveled to the store, which all play a role in their retail format choice. Also, the socio economic and life style factors of shoppers influence their purchasing decisions as well; store image partially mediates between customer characteristics and store choice behavior.

Implications

The study has practical implications for food and grocery retailer in understanding customer behavior in the context of changing customer demographic and psychographic features in the Indian retailing sector. The findings aid retail merchants, allowing them to develop more successful retail marketing strategies and gain a competitive advantage.

Originality

This study could serve as a springboard for future research in this field. Retail marketers will benefit from the findings in terms of format creation and reorientation of marketing strategies in the shortest time.

Details

Journal of Indian Business Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1755-4195

Keywords

Article
Publication date: 22 September 2022

Yassine Benrqya and Imad Jabbouri

An important phenomenon often observed in supply chain, known as the bullwhip effect, implies that demand variability increases as we move up in the supply chain. On the…

Abstract

Purpose

An important phenomenon often observed in supply chain, known as the bullwhip effect, implies that demand variability increases as we move up in the supply chain. On the other hand, the cross-docking is a distribution strategy that eliminates the inventory holding function of the retailer distribution center, where this latter functions as a transfer point rather than a storage point. The purpose of this paper is to analyze the impact of cross-docking strategy compared to traditional warehousing on the bullwhip effect.

Design/methodology/approach

The authors quantify this effect in a three-echelon supply chain consisting of stores, retailer and supplier. They assume that each participant adopts an order up to level policy with an exponential smoothing forecasting scheme. This paper demonstrates mathematically the lower bound of the bullwhip effect reduction in the cross-docking strategy compared to traditional warehousing.

Findings

By simulation, this paper demonstrates that cross-docking reduces the bullwhip effect upstream the chain. This reduction depends on the lead-times, the review periods and the smoothing factor.

Research limitations/implications

A mathematical demonstration cannot be highly generalizable, and this paper should be extended to an empirical investigation where real data can be incorporated in the model. However, the findings of this paper form a foundation for further understanding of the cross-docking strategy and its impact on the bullwhip effect.

Originality/value

This paper fills a gap by proposing a mathematical demonstration and a simulation, to investigate the benefits of implementing cross-docking strategy on the bullwhip effect. This impact has not been studied in the literature.

Details

Journal of Modelling in Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1746-5664

Keywords

Article
Publication date: 1 July 2003

Adam S. Huarng and Doris Christopher

This paper provides an analysis of the consumer buying decision process and discusses its impacts and implications for Internet retail store design. The paper begins with…

4235

Abstract

This paper provides an analysis of the consumer buying decision process and discusses its impacts and implications for Internet retail store design. The paper begins with a brief overview of the consumer buying decision process, extracts desirable characteristics for an e‐commerce site, and evaluates a number of online stores and its corporate business characteristics. The implications for managers are to analyze the buying decision process and incorporate the requirements into the e‐commerce planning.

Details

Marketing Intelligence & Planning, vol. 21 no. 4
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 28 August 2007

J.E. (Joe) Barth

The purpose of this paper is to show that new‐style retail wine stores with features such as tasting rooms, lecture theatres and demonstration kitchens used to educate and…

1695

Abstract

Purpose

The purpose of this paper is to show that new‐style retail wine stores with features such as tasting rooms, lecture theatres and demonstration kitchens used to educate and engage customers have better retail efficiency than old‐style stores.

Design/methodology/approach

Sales dollars, labour hours and litres of inventory depletion from a paired sample of old‐style and new‐style facilities located in five different communities are submitted to a data envelopment analysis to determine the retail efficiency of the stores.

Findings

All the new‐build stores had higher retail efficiency than the older stores, and input reductions in older stores were unlikely to bring their performance up to the level of the new store concepts.

Originality/value

One of the shortcomings of this research is that the old and new stores in the paired samples are different in size and location within each municipality. While it is clear that the new store features (tasting rooms, seminars, cooking demonstrations, etc.) increase retail efficiency, it remains to know the contribution of each of feature to the improvement in retail performance.

Details

International Journal of Wine Business Research, vol. 19 no. 3
Type: Research Article
ISSN: 1751-1062

Keywords

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