The Interlink between Sensorial and Meaning Properties of a Retail Design and Brand Assets: A Comparison of Three Grocery Store Designs
The Value of Design in Retail and Branding
ISBN: 978-1-80071-580-6, eISBN: 978-1-80071-579-0
Publication date: 10 June 2021
Citation
Adams, C. and Quartier, K. (2021), "The Interlink between Sensorial and Meaning Properties of a Retail Design and Brand Assets: A Comparison of Three Grocery Store Designs", Quartier, K., Petermans, A., Melewar, T.C. and Dennis, C. (Ed.) The Value of Design in Retail and Branding, Emerald Publishing Limited, Leeds, pp. 173-183. https://doi.org/10.1108/978-1-80071-579-020211014
Publisher
:Emerald Publishing Limited
Copyright © 2021 by Emerald Publishing Limited