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The aim of this research was to identify and describe driving forces of importance in sponsorship during the seven years preceding a mega-sporting event like the Olympic Games 2008 in Beijing. This was done through the development of a conceptual 'meansobjectives model' linking sponsorship to brand equity factors and to objectives. The proposed model enables matching with real data consisting of 200 randomly chosen advertisements, articles and press releases from Chinese newspapers and the internet, revealing six types of means-objectives in sponsorship.

The purpose of this paper is to identify and describe the key driving forces in international sponsorship during the years preceding the 2008 Olympic Games in Beijing.

A “means‐objectives model” is applied, thereby linking sponsorship to brand equity factors and to strategic aims. Co‐branding, revenue streams and new customers are identified as means factors. The objective factors are presented in three dimensions: product, corporation and region. The analysis is based on 492 advertisements, articles and press releases collected from Chinese newspapers and Chinese official web pages covering the period 2001‐2007.

Analysis sees seven dominant means‐objectives combinations in sponsorship leading to different pattern of sponsor advertising strategies depending on the lead time to the Olympic Games. First, sponsors mainly focus on co‐branding marketing efforts. In the second stage, global Olympic sponsors link co‐branding with corporation image, Chinese brands are focusing on product/corporation image and new customers. In the third stage global Olympic sponsors focus more on local markets and customers in advertising. Chinese brands tend to keep an activation strategy based on revenue and product. Only a few local sponsors place emphasis on leveraging their sponsorship investment toward creating an international image.

Data collection is limited to a period of altogether three months in 2006 and 2007, focusing on Chinese print media available in Beijing and Shanghai universities' libraries. Given the size of the Chinese media market the data therefore consist only of a random selection of advertisements. Further, the sample does not cover different marketing channels, like TV, radio etc., which might also be part of the sponsor's advertising strategy.

In addition to providing further understanding of Olympic sponsor advertising behavior and sponsorship in an emerging market context, this paper provides insights into how the strategic aims related to sponsorship depended on the level of internationalization of the firm.

The purpose of this research paper is to prove the superiority of a two‐stage data envelopment analysis compared to a one‐stage approach in measuring a football club's efficiency. Moreover it provides best practice benchmarks for the research sample which supports football officials to orient themselves to the right clubs.

A non‐parametric two‐stage data envelopment analysis for the seasons 2006/07 to 2008/09 is introduced to measure the efficiency of English Premier League football clubs from an off‐field and an on‐field perspective. The results are compared with those of the traditional one‐stage data envelopment analysis approach to identify insufficiencies of the latter.

The results show evidence that different conclusions derive from either the one‐ or the two‐stage approach with the threat of potential misinterpretations in the case of the former. Furthermore, this study provides football clubs with information to focus on specific efficiency‐enhancing strategies at the individual stages of the production process and therefore acts as a supportive tool for the football club officials for setting corrective actions if inefficiencies are identified.

The present article provides a foundation for future studies in other football leagues as well as for an intertemporal analysis which evaluates the efficiency of a club on a yearly basis.

This is the first paper that introduces a two‐stage data envelopment analysis approach in football research. It has proven that it can identify sources of inefficiencies more accurately than a one‐stage data envelopment analysis and provides football officials with valuable information about their club.

The purpose of this study is to develop a tool to manage financial performance of sport federations. It stimulates thinking about the necessity for non‐profit sport organisations to develop financial performance measures and management to survive and/or to grow.

Adapting the Ritchie and Kolodinsky model of factor analysis through financial ratios in the sport federation context, the paper develops a framework for financial performance measurement of sport federations in Belgium for the years 2001 through 2006.

Based on a principal component analysis, six financial performance‐related categories were constructed, i.e.: public funds dependence; financial balance; attraction of resources; financial budget; member services investment and elite services investment. They form the basis of a dynamic strategic management tool where financial categories are related to each other.

The financial management tool can be a starting point for further organisational (performance) research. Differences and similarities between countries (e.g., sport policy priorities) and sport organisations (e.g., sport profiles) could be better investigated through this financial performance framework.

The tool developed should help strategic volunteers and managers of sport federations to take strategic decision relying on financial information in order to pilot their organisation and to communicate with their stakeholders.

Developing financial performance measurement of non‐profit sport organisations is challenging and considerably different from for‐profit and non‐profit organisations. It provides researchers and practitioners with a viable model for analysing financial strategy and performance of sport federations over time.

The purpose of this paper is to identify the catalyzing factors team managers of previously successful European football clubs could capitalize on in order to build or rebuild the brand identity of their respective team via the Europa League.

The authors followed a case analysis method. The authors selected teams that have had a history of good performance in European competitions in the 1960s, 1970s, 1980s and early 1990s, before falling off the radar. A total of 19 teams, representing 15 countries, accepted the invitation.

The managers underlined eight major catalyzing factors. The managers specifically emphasize the importance of branding and how it can crystallize the promise these teams articulate to their fans, on and off the football pitch. Moreover, the values that a team encapsulates and communicates through its daily actions seem to represent the essence of the brand.

One risk relates to the respondents who could very well know what a brand is and how a brand should be managed in theory, but it does not necessarily mean that they know how to do it at all.

The paper highlighted the importance of shrewd management, especially when resources are scarce. A competition such as the Europa League might provide some room to maneuver but, above all, the organization must deliver the brand promise to its fans.

This is one of the first studies looking at the leverage a European football competition could provide to previously successful clubs.

The purpose of this paper is to analyse the increasing commercialisation of professional football in France, and its implications for clubs’ governance and management.

A historical analysis using a narrative approach based on historical data from various sources, will allow for identifying the emergence of and shifts in institutional logics. Due to the role of the state in the subject in question, particular attention was paid to parliamentary documents.

Rather than replacing the former logic, a new commercial logic coexists alongside this, leading to institutional pluralism.

The paper outlines the governance implications of institutional pluralism of football clubs; thus opening up new perspectives for future research on clubs’ governance. It does not, however, provide a response to these implications and therefore further research is needed to analyse how clubs’ managers can shape organisational identity and make it more consistent.

Governance and management issues in football might be explained by the multiple logics clubs are facing. Football clubs’ managers thus need to take these logics into account when addressing their key stakeholders, and have to work on shaping a consistent organisational identity.

This article is original in that it analyses the commercialisation of football as a move towards a more complex institutional pluralism, rather than a change in the dominant logic. This perspective is valuable for managers because it helps them to identify the levers they should work on to better manage clubs’ stakeholders. It is also useful for academics in terms of opening up new ways to conceive clubs’ governance.

With the licence season 2013/2014 onwards Union of European Football Associations (UEFA) Financial Fair Play (FFP) fully came into force. Among other things, FFP demands from the clubs to operate within their own revenues in order to counteract the increasing over indebtedness in European club football. The purpose of this paper is to cast further light on the relationship between UEFA and the clubs as the main actors of FFP and to derive implications to UEFA to improve the efficacy of this regulatory intervention.

This paper explicitly examines the case of FFP from an agency theory perspective. A positivist agency approach is applied in order to describe and explain (potential) problems in the relationship between UEFA and the clubs.

The paper demonstrates that the relationship between UEFA and the clubs corresponds in many aspects to a classic principal-agent problem. A potential conflict of interest between both actors is outlined which together with asymmetric information creates incentives for opportunistic behaviour on the part of the clubs. The necessity of a stronger emphasis and communication of the economic and sport ethical legitimacy of FFP is detected.

It is suggested that UEFA should consider taking a more proactive stance and endeavour to prevent non-compliance not only by limiting the opportunities to do so but also by providing information as well as education.

FFP is supposed to have ground-breaking consequences for European club football. This is the first paper to systematically examine (potential) agency problems inherent in FFP.

Using a case study of an international sport event, the purpose of this paper is to examine the inter-organisational relationship between a sport event property and its corporate sponsors.

Interviews were conducted with personnel from the national sport organisation responsible for the delivery of this major event, and from four of its corporate sponsorship partners.

The findings indicated that both formal and informal governance were critical to the relationships underpinning these sponsorship alliances. From a dyadic perspective, it was found that the satisfaction of sponsorship partners had two key elements: tangible commercial benefits from the sponsor-sponsee alliance, and the less tangible but nonetheless valuable relationship support within the partnership. In short, partner satisfaction and alliance stability stemmed from relational constructs and the balance of formal governance mechanisms.

This paper explores the variables that generate value and maintain alliance stability for improved sponsorship governance. These findings, while focused on a single case study, have implications for research in the field of sponsorship and to the area of business-to-business relationships more broadly.

The purpose of this paper is to demonstrate how experiences, sport careers and biographic variables predict: enjoyment, satisfaction and memories from the unique and spectacular Extreme Sport Week (Ekstremsportveko), Voss, Norway, as reported by the extreme sport athletes.

An electronic questionnaire was distributed to all participants during 2011, and collected responses from 292 athletes (27 per cent response rate). Data were analysed by frequencies, mean values, correlations and multiple regression.

Extreme sport athletes were typically amateurs with serious leisure careers. Social ties between participants and volunteers were found. They had positive experiences at the event, and the realms of education, aesthetics and entertainment were the strongest predictors of enjoyment, satisfaction and memories. Level of excitement augmented the explained variance, especially when predicting memories. Most participants intended to re-visit future Extreme Sport Weeks.

The moderate response rate warrants generalisations from the study. As the study is cross-sectional, cause-effect relationships cannot be established.

For event organisers, the study shows the athletes’ appreciations with its managerial implications.

The Voss area is highly appreciated for its natural beauty and extreme sport resources, and re-visits are likely to occur, hence contributing to its growth as extreme sport venue and to sport tourism.

This study is the first to explore the experiences of athletes who participated in the unique and spectacular event Extreme Sport Week. For researchers and practitioners, it is an example of how to measure experiences and their outcomes of (extreme sport) events.