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Athletes’ experiences, enjoyment, satisfaction, and memories from the Extreme Sport Week in Voss, Norway

Reidar J. Mykletun (Norwegian School of Hotel Management, University of Stavanger, Stavanger, Norway)
Maira Rumba (Norwegian School of Hotel Management, University of Stavanger, Stavanger, Norway)

Sport, Business and Management

ISSN: 2042-678X

Article publication date: 7 October 2014

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Abstract

Purpose

The purpose of this paper is to demonstrate how experiences, sport careers and biographic variables predict: enjoyment, satisfaction and memories from the unique and spectacular Extreme Sport Week (Ekstremsportveko), Voss, Norway, as reported by the extreme sport athletes.

Design/methodology/approach

An electronic questionnaire was distributed to all participants during 2011, and collected responses from 292 athletes (27 per cent response rate). Data were analysed by frequencies, mean values, correlations and multiple regression.

Findings

Extreme sport athletes were typically amateurs with serious leisure careers. Social ties between participants and volunteers were found. They had positive experiences at the event, and the realms of education, aesthetics and entertainment were the strongest predictors of enjoyment, satisfaction and memories. Level of excitement augmented the explained variance, especially when predicting memories. Most participants intended to re-visit future Extreme Sport Weeks.

Research limitations/implications

The moderate response rate warrants generalisations from the study. As the study is cross-sectional, cause-effect relationships cannot be established.

Practical implications

For event organisers, the study shows the athletes’ appreciations with its managerial implications.

Social implications

The Voss area is highly appreciated for its natural beauty and extreme sport resources, and re-visits are likely to occur, hence contributing to its growth as extreme sport venue and to sport tourism.

Originality/value

This study is the first to explore the experiences of athletes who participated in the unique and spectacular event Extreme Sport Week. For researchers and practitioners, it is an example of how to measure experiences and their outcomes of (extreme sport) events.

Keywords

Citation

J. Mykletun, R. and Rumba, M. (2014), "Athletes’ experiences, enjoyment, satisfaction, and memories from the Extreme Sport Week in Voss, Norway", Sport, Business and Management, Vol. 4 No. 4, pp. 317-335. https://doi.org/10.1108/SBM-12-2013-0046

Publisher

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Emerald Group Publishing Limited

Copyright © 2014, Emerald Group Publishing Limited

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