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1 – 10 of 734

Abstract

Details

Sport, Gender and Mega-Events
Type: Book
ISBN: 978-1-83982-937-6

Abstract

Details

Sport Business in Leading Economies
Type: Book
ISBN: 978-1-78743-564-3

Article
Publication date: 8 May 2018

Tiago Miguel Ribeiro, Abel Correia, Rui Biscaia and Carlos Figueiredo

The purpose of this paper is to examine the effects of service quality on perceived positive and negative social impact of the 2016 Rio de Janeiro Olympic Games.

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Abstract

Purpose

The purpose of this paper is to examine the effects of service quality on perceived positive and negative social impact of the 2016 Rio de Janeiro Olympic Games.

Design/methodology/approach

A field study was conducted in Rio de Janeiro, and data were collected from residents who attended the Olympic Games through a self-administered questionnaire (n=519). The questionnaire included measures of perceived service quality, positive and negative social impact. A confirmatory factor analysis analysed the psychometric properties of the constructs, and a subsequent structural equation model examined the relationships between service quality and social impact perceptions.

Findings

The results show good psychometric properties of a multidimensional construct of service quality composed of the technical, functional, aesthetic, access, accommodation and complementary events dimensions. The service quality construct was significantly related to both positive social impact (city image and community pride enhancement, social experiences and public infrastructures) and negative social impact (social conflicts and costs) perceptions.

Originality/value

This study contributes to the literature by examining the role of service quality in sport mega-events and testing on different facets of social impact. The findings highlight that social atmosphere and new experiences in the Olympic Games are critical when planning these events.

Details

International Journal of Sports Marketing and Sponsorship, vol. 19 no. 2
Type: Research Article
ISSN: 1464-6668

Keywords

Abstract

Details

Managing Global Sport Events: Logistics and Coordination
Type: Book
ISBN: 978-1-80262-041-2

Article
Publication date: 20 March 2017

Brendon Knott, Alan Fyall and Ian Jones

Sport mega-events have received much criticism of late. However, there has been increasing awareness of the brand-related benefits from hosting a sport mega-event, with…

5053

Abstract

Purpose

Sport mega-events have received much criticism of late. However, there has been increasing awareness of the brand-related benefits from hosting a sport mega-event, with their hosting being a deliberate policy for many nations, most notably among emerging nations. One such nation is South Africa, which explicitly stated its nation branding ambitions through the staging of the 2010 FIFA World Cup. Through this single case, this paper aims to identify the unique characteristics of the sport mega-event that were leveraged for benefits of nation branding.

Design/methodology/approach

An interpretivist, qualitative study explored the insights of nation brand stakeholders and experts, elicited using in-depth, semi-structured interviews (n = 27) undertaken two to three years after the staging of the event.

Findings

Three characteristics of the 2010 sport mega-event were deemed by stakeholders to be unique in creating nation branding opportunities: the scale of the event that created opportunities for transformational development; the global appeal, connection and attachment of the event; and the symbolic status of the event that was leveraged for internal brand building and public diplomacy. The paper proposes that while sport mega-events provide nation branding opportunities, the extent of these benefits may vary according to the context of the nation brand with lesser-known, troubled or emerging brands seemingly having the most to gain.

Originality/value

While acknowledging the critique of mega-events, this paper highlights a pertinent example of an emerging nation that leveraged the potential of a sport mega-event for nation branding gains. It extends the understanding of sport mega-events and their potential for nation branding.

Details

International Journal of Contemporary Hospitality Management, vol. 29 no. 3
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 16 March 2012

Hiba Khodr

The purpose of this paper is to identify the main driving factors behind the recent increase in the event market size in Qatar from a public policy perspective. It reports…

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Abstract

Purpose

The purpose of this paper is to identify the main driving factors behind the recent increase in the event market size in Qatar from a public policy perspective. It reports on a case study of the 2006 15th Asian Games that assisted in further examining both the underlying and implicit motives behind the phenomenon as well as its expected policy implications.

Design/methodology/approach

This exploratory paper uses a case study approach in which two complementary types of data sources are employed. The qualitative data was mainly obtained from in‐depth semi‐structured interviews conducted with 26 key stakeholders ranging from middle to senior professionals, academicians, high‐ranking officials from the local tourism/sports authorities, and representatives from the private sector. The data was further enhanced by an extensive review and analysis of related documents available in the public domain. Data was analyzed using an iterative thematic content analysis whose findings served to illustrate the theoretical perspectives in the relevant prevailing literature.

Findings

Findings suggest that Qatar is using events as a way to reimage and position itself as a destination and increase its profile internationally in addition to gaining a competitive edge regionally. Other explanatory factors include: economic sustainability and diversification plans and tourism‐related policies as well as social development strategies. Another identified driver is linked to globalization and modernization trends. These driving factors are consistent with the ones acknowledged in the literature on national and urban event strategies and their purpose.

Originality/value

The analysis conducted in this paper laid the foundation for much needed future evaluation studies on the country's tourism strategies and trends as well as events' impacts. The treatment of this subject from a governmental policy angle has not received nearly enough attention among scholars of tourism policy and events management. Moreover, considering the growing event market in Qatar, this paper fills the gap in the literature in terms of analyzing the driving forces behind this growth and highlights important issues specific to a relatively unexplored region undergoing rapid development.

Details

International Journal of Event and Festival Management, vol. 3 no. 1
Type: Research Article
ISSN: 1758-2954

Keywords

Article
Publication date: 1 July 2011

Guojun Zeng, Frank Go and Christian Kolmer

This study aims to explain the impact of the Beijing Olympic Games 2008 on China's image in the international TV media. It applies agenda-setting theory to analyse foreign…

Abstract

This study aims to explain the impact of the Beijing Olympic Games 2008 on China's image in the international TV media. It applies agenda-setting theory to analyse foreign TV coverage of the Olympics in nine countries. Using Rivenburgh's national image richness construct, it attempts to make sense of the coverage before and after Beijing 2008, particularly its impact on the image of the host country. The study concludes that the breadth and attribution of China's image remained relatively stable, that these factors did not improve China's national image directly but that indirectly they raised awareness of China in the international media and framed the host country's image more clearly.

Details

International Journal of Sports Marketing and Sponsorship, vol. 12 no. 4
Type: Research Article
ISSN: 1464-6668

Keywords

Content available
Book part
Publication date: 29 November 2021

Abstract

Details

Sport, Gender and Mega-Events
Type: Book
ISBN: 978-1-83982-937-6

Open Access
Article
Publication date: 20 August 2020

Annarita Sorrentino, Xiaoxiao Fu, Rosaria Romano, Michele Quintano and Marcello Risitano

This study aims to analyze the impact of event experience on event satisfaction and intentions to return and recommend the destination.

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Abstract

Purpose

This study aims to analyze the impact of event experience on event satisfaction and intentions to return and recommend the destination.

Design/methodology/approach

Relationships among constructs were tested on data gathered from 542 tourists during the America's Cup World Series held in South Italy in April 2013 by using a structural equation modeling approach. Moreover, a multigroup analysis was developed to test the possible moderator factors.

Findings

The results revealed that event experience and event satisfaction had positive impacts on the intentions to recommend and return to the host destination. Moreover, nationality, gender and trip motivation emerged as important moderating factors in the relationships among the latent constructs.

Research limitations/implications

The findings of this paper enrich the existing literature and help tourism destination marketers and managers consider the triggering factors of a satisfying mega-sports event for the host destination and the marketing power of the on-site experience.

Practical implications

Practitioners should draw on the insights provided by this study to design destination strategies, particularly by paying attention to how an event experience causes an attendee to return to and recommend the host destination.

Originality/value

This study enriches the existing event literature in several ways. First, it emphasizes the importance of the event experience to the satisfaction level and willingness to return and recommend the host destination for a vacation, supporting the link between an event and its destination. Second, it provides a moderating analysis that offers new insights for marketing the event experience. It offers a multilevel model of mega-event tourism legacy, which opens up new avenues of research. Third, complementing the consumer-based analysis, this research includes the trend of visits (after 2013 to the present) to examine how a mega-sport event has brought about more postevent visits.

Details

Journal of Hospitality and Tourism Insights, vol. 3 no. 5
Type: Research Article
ISSN: 2514-9792

Keywords

Article
Publication date: 4 January 2013

Ying Deng and S.W. Poon

A mega‐event flagship (MEF) refers to a popular instrument developed for staging a mega‐event and catalyzing area‐based urban regeneration. Despite its lasting appeal and…

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Abstract

Purpose

A mega‐event flagship (MEF) refers to a popular instrument developed for staging a mega‐event and catalyzing area‐based urban regeneration. Despite its lasting appeal and controversial nature, insufficient research on its critical early stage has been done to provide useful analysis. When the clients lack appropriate capabilities to confront sustainability challenges, MEFs may end up functioning poorly in the post‐event era and even hindering the progress of intended renewals. The purpose of this study is to enhance MEF clients’ capabilities in meeting sustainability challenges at the early stage and ultimately producing responsible MEFs of enduring worth.

Design/methodology/approach

The multiple‐case study method was adopted due to its widely recognized reliance on multiple sources to facilitate in‐depth analyses. Data were collected through archival records, documentation, direct observation and participant observation.

Findings

By proposing a comprehensive development framework based on the findings of multiple‐case studies, this paper corrects a misunderstanding of such a development being an end in itself, and contributes new insights into the definitional early stage of MEFs.

Social implications

The fact that MEFs are a global phenomenon as well as a local undertaking leads to a need to develop a database of useful lessons and critical decisions from previous MEFs, to establish a best practice targets system in future research.

Originality/value

As an initial attempt, this paper lays the groundwork for research on MEFs by investigating how mega‐event hosts have prepared in meeting its sustainability challenges.

Details

Engineering, Construction and Architectural Management, vol. 20 no. 1
Type: Research Article
ISSN: 0969-9988

Keywords

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