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Strategic Marketing Management in Asia
Type: Book
ISBN: 978-1-78635-745-8

Book part
Publication date: 30 September 2024

Ashish Krishna

This chapter is an exploratory study of women’s football in Goa during two defining periods in its history: 1975–1991 and 2017–present. Anchoring the analysis within the…

Abstract

This chapter is an exploratory study of women’s football in Goa during two defining periods in its history: 1975–1991 and 2017–present. Anchoring the analysis within the intersection of sport, gender, and decolonisation, the chapter aims to address the peripheralisation of women’s sport in academic work on sport in India. Examining the evolution of women’s football in Goa and the multifarious factors that stilted its advancement, this research demonstrates how the systemic challenges that have historically plagued women’s sport continue to hamper its progress. The chapter argues that the professionalisation of women’s sport is indispensable to unlocking its potential and doing justice to the players and other stakeholders who continue to pursue it despite manifold challenges.

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The Postcolonial Sporting Body: Contemporary Indian Investigations
Type: Book
ISBN: 978-1-80455-782-2

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Book part
Publication date: 6 September 2024

Noelle K. Brigden

Taking the Mamá Fit memes and other social media eruptions as a starting point and delving deeper into popular print media, this chapter traces the racialized and gendered…

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Taking the Mamá Fit memes and other social media eruptions as a starting point and delving deeper into popular print media, this chapter traces the racialized and gendered practices that constitute fitness in El Salvador in a diasporic context. Importantly, the word fit is now often expressed in English, captured in the names of commercial gyms and diet advertisements; the use of this word signals an important cultural change in conventional understandings of the body in a Spanish-speaking society. By charting the emergence of this new health/beauty norm in a transnational domain, this chapter explores the relationship between shifting patterns of gendered body discipline and changes in El Salvador’s location within the global political economy. This chapter argues that fitness discourse has become a subtle, but powerful, conduit for coloniality during a renegotiation of the meaning of gender to fit a neoliberal reality. The argument ends by pointing in the direction of future research to explore how this discourse is experienced in embodied practice with potentially contradictory impacts in Salvadoran society.

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Embodiment and Representations of Beauty
Type: Book
ISBN: 978-1-83797-994-3

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Book part
Publication date: 30 December 2004

Ruth Soenen

In this article the everyday relationships of children in the context of the contemporary multicultural city will be discussed. It is based on ethnographic research into social…

Abstract

In this article the everyday relationships of children in the context of the contemporary multicultural city will be discussed. It is based on ethnographic research into social relationships of city dwellers in Antwerp, a Flemish city in Belgium, within the framework of the reflection on community life, conflict and public space. In this research several city dwellers were interviewed about their social relationships, a small number of individual city dwellers were followed in their everyday life and participant observation was done in shops and on public transport. The fieldwork on public transport was carried out over a period of eight months. Observations were done on one specific tramline and its stops; drivers were informally interviewed and the researcher took part in the ticket control with inspectors of the public transport company. The fieldwork in the shops consisted of participant observations (not anonymous) for six months in a small shoe shop, a baby shop and a department store with a refreshment bar in it. Next to this in a specific city neighbourhood 30 interviews were done with different city inhabitants about their relationships and contacts and three of them were each followed for two months in their daily activities in and around the city. An elderly woman, a working man and a child were involved. The research unit was not formed by a specific ethnic, socio-economic or age group but by the relationships between different city dwellers. Special attention is given to crosscutting ties, those ties between individuals that run through delineated social groups and geographical boundaries. This article offers only descriptions of everyday relationships of children from the ethnographical research projects described above.

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Identity, Agency and Social Institutions in Educational Ethnography
Type: Book
ISBN: 978-1-84950-297-9

Book part
Publication date: 11 January 2012

Noel Harmon, Khalilah Doss and Saran Donahoo

Widely viewed and supported as entertainment, we still know relatively little about the postsecondary experiences about college student-athletes especially when compared to other…

Abstract

Widely viewed and supported as entertainment, we still know relatively little about the postsecondary experiences about college student-athletes especially when compared to other student populations. As such, this chapter contributes to that literature by first reviewing what we already know about Black female student-athletes as a unique population in the postsecondary environment who face challenges that differ from their Black male and White female counterparts. Second, this chapter expands the literature by analyzing data from original research conducted by the authors that focus on the academic, athletic, and campus climate experiences of these students.

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Black Female Undergraduates on Campus: Successes and Challenges
Type: Book
ISBN: 978-1-78052-503-7

Book part
Publication date: 11 July 2006

Susan Schultz Kleine, Robert E. Kleine and Debra A. Laverie

In this article, we examine how person–possession relations vary across three stages of the role-identity cultivation processes. We explore stage-related variation in the…

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In this article, we examine how person–possession relations vary across three stages of the role-identity cultivation processes. We explore stage-related variation in the accumulation of role-related consumption stimuli and their self-relevance in a cross-sectional sample of two freely chosen athletic role-identities. Results show that as individuals cultivate an identity they accumulate more role-related possessions, social ties, and media commitments, and evaluation of those elements becomes more positive, yet the impact of those stimuli on self-conception declines. Ultimately, the results suggest that a full understanding of person–possession relations must include consideration of how role-identity cultivation stage moderates relations between people and consumption stimuli.

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Research in Consumer Behavior
Type: Book
ISBN: 0-7623-1304-8

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Reality Television: The Television Phenomenon That Changed the World
Type: Book
ISBN: 978-1-83909-021-9

Book part
Publication date: 24 November 2022

Dany S. Girard

In the introduction to Beyond Bombshells, Jeffrey A Brown lists examples of blockbuster films with leading female heroines and proclaims that they have ‘challenged the assumption…

Abstract

In the introduction to Beyond Bombshells, Jeffrey A Brown lists examples of blockbuster films with leading female heroines and proclaims that they have ‘challenged the assumption that action movies are a strictly male domain’ (2015, p. 6). His examples include, but are not limited to, the Kill Bill films (2003, 2005), The Hunger Games (2012), Brave (2012) and Snow White and the Huntsman (2012), all of which demonstrate the rise in popularity of the woman-led action film. However, these films also demonstrate a reluctance of the action film to detach itself from masculinity. Despite their female leads, these action films still foreground masculinity. The films have darker colour palettes and their female leads tend to have masculine coded traits and hobbies, suggesting that women can succeed within this genre only by distancing themselves from femininity.

This chapter analyses the subversion of the genre conventions of action by exploring the use of feminine objects in director Cathy Yan's Birds of Prey: And the Fantabulous Emancipation of One Harley Quinn (2020). Written and directed by women, Birds of Prey is a notable turn in the action genre as it makes use of feminine objects (hair ties, glitter, fashion, jewellery) within action sequences that don't just allow a female presence within the action, but centre feminine power. By relocating femininity and masculinity to objects rather than bodies, new ways of understanding how genre conventions are not fixed but fluid are opened up for further exploration.

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Gender and Action Films 2000 and Beyond
Type: Book
ISBN: 978-1-80117-518-0

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Eating Disorders in a Capitalist World
Type: Book
ISBN: 978-1-80455-787-7

Book part
Publication date: 8 August 2023

Umer Hussain and George B. Cunningham

Lesbian, gay, bisexual, transgender, and queer (LGBTQ+) individuals face an elevated level of prejudice in various social settings like sports. These biases can relate to…

Abstract

Lesbian, gay, bisexual, transgender, and queer (LGBTQ+) individuals face an elevated level of prejudice in various social settings like sports. These biases can relate to internalized stigma, which might prompt LGBTQ+ athletes to implement numerous identity coping strategies. Muslim LGBTQ+ athletes are likely to experience these dynamics more than others. However, there remains a dearth of scholarship on understanding how Muslim LGBTQ+ athletes employ different identity development coping strategies to tackle the prevalent stigma against them and use their visible identity development process as a means of social activism. Hence, in this book chapter, the authors explore the development of Muslim LGBTQ+ sportspersons' visible identity by defining the forces that shape their identity. The first author of the book chapter sheds light on his experiences while working with the LGBTQ+ community in the Islamic Republic of Pakistan and his recent interactions with the Muslim LGBTQ+ community in North America. The authors then highlight how Muslim LGBTQ+ athletes might use different identity coping strategies to show personal agency against the heteronormative system. Furthermore, the authors elucidate how sexual orientation intersects with religion within the sociocultural domain in shaping the identity and present global Muslim LGBTQ+ identity typology. Finally, the authors argue that Muslim LGBTQ+ athletes' visible identity depends upon two factors: religious negative/positive self-beliefs about religion Islam's openness toward LGBTQ+ rights and social acceptance, bounded by time and space.

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