To read this content please select one of the options below:

Consumer Behavior and the Anatomy of a Brand

Uditha Liyanage^†

Strategic Marketing Management in Asia

ISBN: 978-1-78635-746-5, eISBN: 978-1-78635-745-8

Publication date: 19 December 2016

Citation

Liyanage† , U. (2016), "Consumer Behavior and the Anatomy of a Brand", Andaleeb, S.S. and Hasan, K. (Ed.) Strategic Marketing Management in Asia, Emerald Group Publishing Limited, Leeds, pp. 315-350. https://doi.org/10.1108/978-1-78635-746-520161011

Publisher

:

Emerald Group Publishing Limited

Copyright © 2017 Emerald Group Publishing Limited