Search results

Sports clubs are one of the most important elements in the sports systems of today’s societies. In the field of sport, a sports club aims, among other things, to make the sport more affordable and accessible to all, showing the organizational characteristics of companies, but with a much broader social mission. The aim of this chapter is to characterise sports clubs as potentially favorable environments for sports entrepreneurship, making questions about their nature and purposes. Aspects such as the hybridization of organizations, the progressive professionalisation of their members, the use of the entrepreneurial spirit as an instrument to facilitate the achievement of the organisation’s objectives or the need to seek alternative sources of funding to traditional public aid are discussed in the context of increasingly hostile and competitive environments, where social organizations must seek out resources in a similar way to companies.

In this chapter, I use a critical sociological lens to look at ways sport organisations and scholars could think about and practice gender equity in institutional contexts in the United Kingdom. Sport clubs or organisations shape the participation of those involved in the sport and those working in and for these organisations as volunteer, coach, manager, referee, director, board member, etc. Differences in organisational forms and settings inform ways sport organisations think about sport, gender, race, abilities, sexuality and class relations. These ways of thinking may enhance and/or resist the use of sport equitable practices. Organisations are constructions, however, and not fixed objects but always in flux and becoming. In this chapter, I use a critical/queer perspective to make visible and question organisational processes that may contribute to the exclusion of women and minorities in sport governance. I specifically focus on the normative embodiment of leadership, dominant heteronormative practices and diversity as an organisational value. I suggest several ways in which attention to these processes could be part of a critical research agenda that focuses on initiatives that promote gender equity. I end with a few examples of what such an approach might look like.

Sport is an international activity due to its cultural, economic and social significance in the global economy. This chapter focuses on the international aspect of sport in terms of international sports organizations and the internationalization of sports firms. To do this, this chapter highlights the role of branding, social media and marketing in international sports activities. This includes a discussion of how the Olympics and World Cup have influenced internationalization and the impact of athletes increasingly becoming global celebrities. The impact of new technological innovations is also stressed that shows the increased international relevance of sport.

This chapter contributes to the general debate in entrepreneurship studies about the role of leadership effects. While there has been an abundance of research into the technology industry in terms of leadership and entrepreneurship, less is known about the sport industry. The human capital of sport entrepreneurs is unique due to contextual factors and needs to be studied in more depth. This chapter aims at contributing theoretically to sport entrepreneurship research by specifically focusing on leadership traits and value creation. This means acknowledging that much of the value in sport derives from the cocreation process that is made possible by good leaders. The role of project management in terms of design thinking for entrepreneurial value creation is stated. In addition, suggestions for moving the sport entrepreneurship field forward by taking a leadership approach is stated.

The purpose of this chapter is to examine community relations as corporate social responsibility (CSR) engagements by sport organizations through the lens of social anchor theory. Specifically, this work explores whether and how sport organizations serve as social anchors in community, and what community relations approaches have the potential to facilitate professional sport organizations as social anchors. Findings are based on textual analysis of CSR reports and community relating websites of nine professional sport organizations in the United States. Findings suggest that sport organizations act as social anchors by identifying with social issues, celebrating diversity, equality, and inclusion (DEI), and incorporating the margins into sports. Overall, partnerships, community events, and players' community engagements are the community relations approaches with potential to establish sport organizations as social anchors. The proposed best practices illustrate the intersection of sport CSR initiatives, community relations, and DEI social programs.

In this chapter I provide a sociological discussion of the gender pay gap legalisation by drawing on data in the sport sector across public and private commercial sports organisations. The gender pay gap is a significant reporting tool as it refers to the difference in the average hourly wage of all men compared to all women across an organisation (gov.uk, 2020). It is part of legislation introduced in the UK in 2017 which requires all employers with 250 or more employees to calculate and publish annually their gender pay gap data (gov.uk, 2020). The patterns emerging from the data indicate that the highest disparity in gender pay remains in those organisations where professional sport is commercialised around male performance (average gender pay gap is 59.1% in 2018–2019). In this chapter I draw on figurational concepts of power that enable the analysis of gender relations processually and draw on the role of shame and embarrassment to discuss the ways in which gender pay gap reporting may be used as a power resource to challenge ongoing inequalities in sport governance.