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One of Zayed University’s publicly articulated missions is to lead higher education in the United Arab Emirates through teaching, learning, research, and outreach and to achieve this leadership in a technologically advanced environment. In fulfilling this goal, the university actively promotes laptop computer use among faculty, staff, and students; delivery (and completion) of lessons though advanced technology; use of sophisticated software; and information gathering via the Internet. (See Moore, Moore, Bodwen, Coasdale, 2003.)

Though the hope is that information technology can add a powerful punch to the modern educational environment, many educators in the United Arab Emirates have found that it is the proper use of available modern technology rather than the presence of that technology that advances learning. Even longtime favorites pencil and paper and the overhead projector still have a place in the well-rounded modern classroom. Whether old or new, each technology has unique qualities (or “affordances”) of which advantage can be taken.

The paper aims to compare two general team identification processes of consumers’ in-group-favor and out-group-animosity responses to sports sponsorship.

The paper draws on two studies and four samples of professional baseball fans in Taiwan (N = 1,294). In Study 1, data from the fans of three teams were analyzed by using multi-group structural equation modeling to account for team effects and to consider parallel in-group-favor and out-group-animosity processes. In Study 2, the fans of one team were sampled and randomly assigned to assess the sponsors of one of three specific competitor teams to account for differences in team competition and rivalry. In both studies, these two processes were compared using patterns of significant relationships and differences in the indirect identification-attitude-outcome relationships.

Positive outcomes of in-group-favor processes were broader in scope and were more pronounced in absolute magnitude than the negative outcomes of out-group-animosity processes across all outcomes and studies.

The research was conducted in one country and considered the sponsorship of one sport. It is possible that the results could differ for leagues within different countries, more global leagues and different fan bases.

The results suggest that managers should carefully consider whether the negative out-group-animosity outcomes are actually present, broad enough or strong enough to warrant costly or compromising intervention, because they might not always be present or meaningful.

The paper demonstrates the comparatively greater breadth and strength of in-group-favor processes when compared directly to out-group-animosity processes.

The purpose of this paper is to study the effects of sports sponsorship on brand equity using two managerially related outcomes: price premium and market share.

This study uses a best–worst discrete choice experiment (BWDCE) and compares the outcome with that of the purchase intention scale, an established probabilistic measure of purchase intention. The total sample consists of 409 fans of three soccer teams sponsored by three different competing brands: Nike, Adidas and Puma.

With sports sponsorship, fans were willing to pay more for the sponsor’s product, with the sponsoring brand obtaining the highest market share. Prominent brands generally performed better than less prominent brands. The best–worst scaling method was also 35% more accurate in predicting brand choice than a purchase intention scale.

Future research could use the same method to study other types of sponsors, such as title sponsors or other product categories.

Sponsorship managers can use this methodology to assess the return on investment in sponsorship engagement.

Prior sponsorship studies on brand equity tend to ignore market share or fans’ willingness to pay a price premium for a sponsor’s goods and services. However, these two measures are crucial in assessing the effectiveness of sponsorship. This study demonstrates how to conduct such an assessment using the BWDCE method. It provides a clearer picture of sponsorship in terms of its economic value, which is more managerially useful.

This study aims to analyze the structural characteristics of knowledge exchange in Zhihu Lives to provide feasible suggestions for improving the creative enthusiasm of knowledge providers.

This paper uses the domain classification of Zhihu Lives to construct a cross-domain knowledge exchange network.

This research makes the following findings: the small-world effect exists in the sponsorship network and is conducive to enhancing the learning willingness of knowledge providers; significant sponsorships and strong learning willingness exist among knowledge providers; the knowledge exchange is obvious among the fields of education, reading and writing, business and lifestyle and the fields of music, film, games, art, the internet, science and technology, design, financial economy and occupation; and knowledge exchange is obvious among the internal fields of education, reading and writing, and business and life style, between the internal fields of music, film, and games and art and between the internal fields of the internet, science and technology, design, financial economy and occupation.

This study can provide practical suggestions for the following development of the platform by analyzing the special phenomenon of knowledge exchange in the present stage of knowledge exchange.

Sports marketing and sponsorship research is located at the intersection of behavioral and design research, which means that it analyzes the current world and shapes a future world. This dual focus poses challenges for formulating and testing theories of sports marketing.

This article develops criteria for categorizing theoretical concepts as either behavioral or formed as different ways of expressing ideas of sports marketing research. It emphasizes the need for clear concept categorization for proper operationalization and applies these criteria to selected theoretical concepts of sports marketing and sponsorship research.

The study defines three criteria to categorize theoretical concepts, namely (1) the guiding idea of research, (2) the role of observed variables, and (3) the relationship among observed variables. Applying these criteria to concepts of sports marketing research manifests the relevance of categorizing theoretical concepts as either behavioral or formed to operationalize concepts correctly.

This study is the first in sports marketing to clearly categorize theoretical concepts as either behavioral or formed, and to formulate guidelines on how to differentiate behavioral concepts from formed concepts.

Despite to useful relevance to better understand how group-level identity develops, few studies have explored the identity theory in the esports field and, in particular, considering the impact of a fan's role identity. The current study aims to explore esports fan role-identity vis-à-vis the relationship with the sponsor and the sponsee so as to understand the effects on their behavioral intentions.

Using a sample of 356 esports fans who attended the 2021 FPF eFootball Open Challenge, a Confirmatory Factor Analysis (CFA) analyzed the psychometric properties of the constructs and a subsequent Structural Equation Modeling (SEM) examined the effects of fan identity on two types of behavioral intentions and sponsor–sponsee relationship.

Results indicate that fans who highly identify with esports have the highest attachment to the event and tend toward having a positive word-of-mouth intention. Esports fans who have a higher brand identification reported a positive attitude toward the event's sponsor brand and tend to purchase its products. Moreover, the study findings also provide evidence of the bidirectional interaction between the way in which fans attach with the esports event and its sponsor brand, leading to greater reciprocity in their identity formation.

This study helps to understand how the fan identity process can enhance its fate and develop mutually, building role overlapping identity in the esports sponsor–sponsee relationship. Complementarily, it supports of how the marketeers and managers must analyze the importance of being a fan to the individual in order to understand how its self-identity can shape the future behavior.

This paper is a response to a frequently asked question from prospective industry partners searching for opportunities to collaborate with the Computer Science Department of Swansea University, UK. This paper seeks to provide structured guidance in the form of what is titled the Industry Engagement Ladder.

The Industry Engagement Ladder presents a selection of collaboration opportunities, outlining the possible cooperation mechanisms between an industry partner and the academic institution.

Opportunities are described and ranked according to the amount of investment required by the industrial partner, and therefore risk, from low to high.

This concise paper provides a quick reference for perspective industry academia collaboration opportunities, the risks involved with each, the possible funding available to help foster these partnerships and the benefits to industry. These collaborative activities (and variations thereof) can be incorporated by any university department. The manuscript offers an ideal starting point for industry–university collaboration.

The purpose of this paper is to investigate the challenges faced with mobile information communication technology (M-ICT), more specifically tablet software, in the construction phase of UK infrastructure projects. Quality assurance in the context of passive fire protection is scrutinised, where M-ICT use is prevalent, to provide an industry perspective.

The research design is founded on exploratory multiple case study approach. Specific themes are developed, based on a critical review of previous ICT studies. The themes identified are used to inform a qualitative interview protocol for investigating three large UK infrastructure projects. Each project is at different stages in the construction phase, with varying examples of M-ICT implementation in use. Participants are interviewed regarding their experiences of the implementation of M-ICT on each project.

Findings identify diverse experiences across each project. Single and multiple M-ICT platforms are currently being used, with individual stakeholders using ICT in isolation, and in some instances, multiple project stakeholders are using it together. Complete replacement of paper-based processes is evident in one case study, but more commonly, digital technology is being used in parallel to traditional paper-based processes. The challenges, although varied across each case study, can be categorised under the themes of Technology (IT support, ICT infrastructure, IT security, contractual, software), People (social aspects, user competency, safety), Technical Compliance (technical compliance evidence) and Process (conventional processes).

It is recommended that each theme be reviewed at project commencement, with all key stakeholders, to ensure key aspects are considered prior to M-ICT deployment. This will ensure avoidance of challenges reported and maximise the opportunities that are available through M-ICT in a multi-stakeholder infrastructure project.

Ghanaian public universities have fully embraced the concept of open access. This is evident in the increasing numbers of institutional repositories (IRs) by universities in Ghana. However, to ensure the sustainability of these IRs, it is vital the current IR infrastructure is capable of responding to current and future demands. The purpose of this study is to investigate the sustainability of the current IR infrastructure of public universities in Ghana.

The convergent parallel mixed methods design was adopted. A total of 830 respondents comprising IR managers, library staff (digitisation and e-resources units), postgraduate students, lecturers and university librarians from five public universities in Ghana were sampled for this study. A questionnaire and a semi-structured interview guide were the main instruments used for data collection.

The findings of this study revealed that the IR infrastructure of public universities in Ghana is robust and has the capacity to expand when the need arises. However, funding, cost of internet connectivity, personnel and erratic power supply were identified as major challenges confronting IRs in Ghana.

This study highlighted Ghana's existing IR infrastructure situation. This study is a significant contribution to the literature from West Africa because there is not much research on IR infrastructure from this part of the world.

The purpose of this paper is to understand the association between the capacity to use enterprise architecture tools and the effectiveness of business model digitalization in companies.

The authors used two research strategies – survey and focus group – to analyze the relationship between maturity in using enterprise architecture (EA) and digital maturity, under the perspective of sociomateriality.

The use of EA is not a strategic competence that contributes to building sustainable competitive advantage, in the process of business model digitalization. On the other hand, top management’s determination and clarity, expressed by its sponsorship to communicating the strategy, contribute to the integration, engagement and adaptability of those involved and are responsible for higher maturity in the digitalization of business models.

The statistical treatment used does not allow understanding the causality between the variables.

It provides executives with important elements for clarifying and operationalizing digital business models.

The study operationalizes a theoretical and measurement model, through a strategy that used simultaneously a survey and a focus group, which allowed to know associations between technological capacities and maturity in digital business models.