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This chapter addresses one of the most challenging aspects of impact, ‘how do I demonstrate that I've had an impact?’ When the topic of impact comes up, researchers want to know how they'll measure it. As not all evidence is a measurement, this chapter describes how researchers can be strategic and intentional about collecting and reporting impact evidence. As discussed in Chapter 1, a narrative approach to reporting on impact is generally used and making a case compelling is achieved with compelling evidence. Drawing on learnings from previous chapters around working with stakeholders and university systems and supports, the chapter challenges the reader to consider how they might build a compelling impact case study and provides a tool to support collecting and communicating the evidence of impact of your research. Case studies are generally utilised to demonstrate different types of evidence from various disciplines, and a template is provided for researchers to begin mapping out their impact evidence plan. Consistent with the approach of the book, it is emphasised that collecting the evidence of impact is not done in isolation or for one project and then forgotten. Rather, it is a whole career approach that is aligned with an individual philosophy of academic responsibility and identity. Being able to use excellent evidence to articulate the impact your research has generated will position the researcher to better attract additional funding to generate bigger impact in the future.

All three Baltic countries – Estonia, Latvia, and Lithuania – share common features, similar history, and took similar steps to establish an external evaluation of their science base. Even though the three countries have similarities in terms of their geography, size, economic structure, development and demography, they demonstrate differences, for example Estonia is often considered to be ahead of Latvia and Lithuania in terms of the economy and development. So, do the Baltic countries share similarities or differences from the point of research management and administration?