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This chapter focuses on the importance of social media for pop culture fans. A web survey for fans of the Twilight Saga is implemented, using the concepts of cognitive, affective, and evaluative social identity and personal, product, and situational involvement. The purpose is to examine to what degree social identity and involvement can explain pop culture fans’ future intention to travel, make recommendations to others, and use social media. Findings show that pop culture fans use social media to a large extent and that these means are important for making decisions about traveling and event participation. Moreover, the chapter shows that involvement dimensions are more important than social identity dimensions to explain future intention to travel, to recommend to others, and to use social media.

Using Brazilian communities in the Greater Boston area as the focus of the study, this chapter will address the following main questions: Are there differences between Protestant and Catholic churches in terms of their impact on the creation and development of social capital? And, if such differences exist, how do membership and involvement in the churches’ social networks affect ethnic entrepreneurship? Our preliminary conclusions suggest that there are various differences between the two churches in aspects that have the potential to impact social capital, and that the social networks built around and supported by the Brazilian Protestant churches in Massachusetts have been more effective for social capital formation. In consequence, these churches provide a “safer” environment, with higher levels of perceived solidarity and trust, and as such more favorable for ethnic entrepreneurship initiatives and social mobility. In order to lay the theoretical ground for addressing these questions, we will make a brief review of existing research on the association between social capital and ethnic entrepreneurship. We will also discuss the issue of church-membership as a source of social capital creation and growth, and its effects on ethnic business development.¹

This study analyses how media choices can be used in the construction of social identity.

We approach the topic through the analytical lens of identity work. We present a case study of a community of IT students during their first year of studies, including participant observation, focus groups, and surveys. We focus on what community means to the individuals located within a specific social context. This allows us to examine ICT use and adoption holistically as a key aspect of community formation and identity maintenance.

We depict everyday interactions in which the choice of an older information communication technology, Internet Relay Chat, serves participants in their quest for social belongingness in their community and in distinguishing the community positively from other social groups. This chapter describes how identity work is accomplished by adopting and valuing shared, social views about users versus non-users, including: (1) emphasizing the skills and efforts needed for using Internet Relay Chat (IRC), (2) undermining the use of other technologies, and (3) deploying and referencing IRC jargon and “insider humor” within the broader community.

By examining online and offline social interactions in a defined community over time, we expose the process of identity work in a holistic manner. Our analysis emphasizes the underlying process where media choices can be harnessed to fulfill the need to identify with groups and feel affirmed in one’s claims to both personal and social identity.

Indigenous entrepreneurship and hybrid venture creation represents a significant opportunity for Indigenous peoples to build vibrant Indigenous-led economies that support sustainable economic development and well-being. It is a means by which they can assert their rights to design, develop and maintain Indigenous-centric political, economic and social systems and institutions. In order to develop an integrated and comprehensive understanding of the intersection between Indigenous entrepreneurship and hybrid ventures, this chapter adopts a case study approach to examining Indigenous entrepreneurship and the underlying global trends that have influenced the design, structure and mission of Indigenous hybrid ventures. The cases present how Indigenous entrepreneurial ventures are, first and foremost, hybrid ventures that are responsive to community needs, values, cultures and traditions. They demonstrate that Indigenous entrepreneurship and hybrid ventures are more successful when the rights of Indigenous peoples are addressed and when these initiatives are led by or engage Indigenous communities. The chapter concludes with a conceptual model that can be applied to generate insights into the complex interrelationships and interdependencies that influence the formation of Indigenous hybrid ventures and value creation strategies according to three dimensions: (i) the overarching dimension of indigeneity and Indigenous rights; (ii) indigenous community orientations and (iii) indigenous hybrid venture creation considerations.

Purpose – This chapter examines the ways in which community has been discussed and pursued within American disability politics. It shows the various, often contradictory, understandings of community in play and examines the strengths and weaknesses of various strategies used to create community.

Methodology/approach – Using comparative historical techniques of analysis, this chapter compares different conceptualizations of community as they are used by activists and in policies.

Findings – While “community” is often an ideal embedded in activists' aspirations, historically it has meant very different things. The assumptions embedded in the idea of community affect the strategies and policies pursued by activists.

Practical and social implications – Each strategy to pursue community has advantages and disadvantages. Community as place leads to clear policy objectives, but often fails to achieve meaningful relational transformations. Community as social capital focuses on building social relationships, but leaves unaddressed membership in the national community and issues of citizenship. Ideals of community based on insider/outsider distinctions can be effective at unifying a group, but encourages the exclusion of others. Community as social citizenship demands the state uphold a commitment to support all citizens, but is often politically unpalatable. These ideas of community are often used together, sometimes to build upon one another, and other times in ways that are contradictory.

Originality/value of the chapter – Community is a lauded yet elusive goal. This chapter contributes to our understanding of disability politics and the tensions in creating “community.”

A large and growing literature examines the explicit social responsibility practices of companies. Yet corporations’ greatest consequences for social welfare arguably occur through indirect processes that shape the social fabric that sustains generosity and mutual support within communities. Based on this logic, we theorize and test a model that suggests two pathways by which large corporations affect community philanthropy: (1) through direct engagement in community philanthropy and (2) by indirectly influencing the efficacy of community social capital, defined as the relationships among community members that facilitate social support and maintenance of social welfare. Our analysis of United Way contributions in 136 US cities over the 46 years from 1952 to 1997 supports our model. We find that the presence of corporations weakens the contributions of both elite and working-class social capital on community philanthropy. Our findings thus contribute to a novel view of corporate social responsibility based on how corporations influence the social capital of the communities in which they are embedded.

The purpose of this chapter is to examine community relations as corporate social responsibility (CSR) engagements by sport organizations through the lens of social anchor theory. Specifically, this work explores whether and how sport organizations serve as social anchors in community, and what community relations approaches have the potential to facilitate professional sport organizations as social anchors. Findings are based on textual analysis of CSR reports and community relating websites of nine professional sport organizations in the United States. Findings suggest that sport organizations act as social anchors by identifying with social issues, celebrating diversity, equality, and inclusion (DEI), and incorporating the margins into sports. Overall, partnerships, community events, and players' community engagements are the community relations approaches with potential to establish sport organizations as social anchors. The proposed best practices illustrate the intersection of sport CSR initiatives, community relations, and DEI social programs.

To understand the communication important to social capital development and community engagement in regional communities and its relevance to corporate social responsibility (CSR).

Qualitative approach including focus groups and semi-structured interviews. Case studies of three regional Australian and Canadian communities at different stages of community development.

Communication, both traditional and in new media forms such as social media, was important to social capital development provided that it was diverse, appropriate to community needs and extended its reach to community members to include those who were marginalised. Access and skill issues affected some community members’ engagement when they attempted to use social media, although the increasing use of social media as a connector was observed. These findings have implications for organisations’ CSR, as organisations can be responsive to their communities if they also communicate and engage with them for mutual benefit.

A pilot, exploratory study that highlighted the varied context of community social capital and the diversity of communication that engages and includes community members; ongoing research is in progress to gain understanding of regional communities’ connections and networks, and how to strengthen them and how stakeholders are identified and supported.

The study indicated that it is important to explore all communication avenues and extend the reach and participation of community communication through diverse channels including social media. The research provided some good examples where organisations support and encourage community social capital development – this underpins the success of other programmes such as CSR programmes.

To develop sound networks and relationships where organisations and their communities develop trust, deal with issues and collaboratively problem solve. Social capital develops and supports other forms of capital – without it organisations may be too focused on ‘doing good’ rather than ‘being good’.

This chapter provides insight into communication layering and the context of social capital development for effective communication in regional communities. Social responsiveness is possible when organisations understand their community; this chapter puts forward the notion that organisations are members of their communities so that their social capital is important to all they do, including their planning and delivery of CSR programmes.