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This opening chapter of the edited volume, Childhood, Youth and Activism: Demands for Rights and Justice from Young People and Their Advocates, explores activism and advocacy – by and for children and young people. It begins by considering how activism has been understood in the scholarly literature, before making a case for a broad and inclusive conceptualisation of what counts as this particular form of social action. Relatedly, it examines the contours of the relationship between activism and advocacy, drawing attention to the ways in which these concepts converge, an issue that is particularly salient when applied to the categories of child and youth. Themes that emerge in research on child and youth activism are then drawn out and we identify some of the key issues that animate this work across various disciplines. These include observations that young people have long been central to social movements, the role of social media in youth activism, the nature of child and adult relationships in social movement organisations, and some of the issues that arise for young activists in relation to intersectional identities. To this we add debates regarding the politics of recognition, questions of voice and agency, and responsibility and their temporal registers. This discussion also foreshadows themes that emerge in the chapters across this volume. Finally, we offer a reflection on some of the conceptual issues raised when considering the book in its entirety, including those of voice, responsibility for the future, the politics of possibility and hope, and the many different forms and practices that activism and advocacy for and by young people take.

Growing interest in the use of digital technologies and a Putnam-inspired debate about youth engagement has drawn researchers from outside of the study of social movements into research on the topic. This interest in youth protest participation has, in turn, developed into a substantial area of research of its own. While offering important research contributions, we argue that these areas of scholarship are often not well grounded in classic social movement theory and research, instead focusing on new media and/or the relationship between activism and other forms of youth engagement. This chapter seeks to correct this by drawing on interviews with 40 high school and college students from a moderately sized southwestern city to examine whether traditional paths to youth activism (i.e., family, friends, and institutions) have changed or eroded as online technology use and extra-institutional engagement among youth has risen. We find that youth continue to be mobilized by supportive family, friends, and institutional opportunities, and that the students who were least engaged are missing these vital support networks. Thus, it is not so much that the process driving youth activism has changed, but that some youth are not receiving support that has been traditionally necessary to spur activism. This offers an important reminder for scholars studying youth and digital activism and youth participation more broadly that existing theory and research about traditional pathways to activism needs to be evaluated in contemporary research.

In recent years, there has been a growth in research aimed at understanding the foundations of modern activist communication in media-rich and multi-platform environments. For example, Chon and Park's analysis of the American Black Lives Matter (BLM) movement built on Kim and Grunig's STOPS model. Yet, social and political injustice can exist for extended periods of time without successful movements emerging, so what leads people to demand social and political change through activism? This paper posits that crisis is trigger that motivates people to activism and evaluates that within the context of the Scottish independence movement.

The study is based on in-depth interviews with 26 advocates for Scottish independence, which yielded more than 32 h of data. Data were analysed using Strauss and Corbin's (1990) constant comparative method approach using open coding, axial coding and selective coding finding thematic saturation after only 10 interviews.

The study provides a clear extension of Chon and Park's model of activism by finding that crises are critical triggers for activism. Moreover, these findings also provide insights into not only the Scottish independence movement but more broadly the extension of traditional public relations and communication theory in multi-platform and multi-actor environments.

There are several contributions this piece makes. First, this paper extends activist, crisis and strategic communication research to more systematically consider the role that crisis plays in social and political advocacy. Second, this paper affords the opportunity to consider the challenges of communication, democracy and activism in the social media age. Finally, this paper supports an international view that discrimination and affective injustice experiences cut across many different kinds of identities and experiences instead of the traditionally considered ethnic, religious and gender-based experiences traditionally addressed.

This study investigate the impact of social activism on financial system stability.

Financial stability was analysed from two complementary perspectives: bank-led financial stability and financial system stability driven by sector-wide credit supply. Social activism was analysed from three perspectives: gender equality advocacy, environmental sustainability advocacy and social protection advocacy.

The findings reveal that gender equality and environmental sustainability advocacy have significant positive effects for financial stability, whereas social protection advocacy has a significant negative effect for financial stability. In addition, social activism has negative effects for financial stability in the post-2008 financial crisis era. Finally, there are differential effects for country-groups, for instance, social activism strongly improves bank-led financial stability in African countries and for BLEND countries (countries that are eligible for International Development Association (IDA) borrowing based on per capita income levels and are also creditworthy for some borrowing from the International Bank of Restructuring and Development). The findings are relevant for the on-going debate about whether social inclusivity and activism has any economic value for the stability of businesses and the financial system. The findings have implications.

The implication for policy-making is that the pressure on, or commitment of, financial institutions to be socially inclusive in all social matters such as gender equality, environmental sustainability and social protection does not guarantee stability in the financial system – whether bank-led financial stability or sector-wide financial stability. Therefore, regulators should ensure that financial institutions exercise careful discretion when adjusting their risk models to include all “social risk” factors amidst the recent pressure on corporations to be socially inclusive.

Another implication for business practice is that business leaders in financial institutions should identify the optimal level of social inclusivity that improves the stability of their corporations, because it would seem counterproductive if business leaders adopt full-scale social inclusion (or considerations) that subsequently make their corporations financially unstable which could lead to loss of shareholders wealth.

This study is the first attempt to investigate the impact of social activism on financial stability to determine whether greater social activism promotes stability or instability in the financial system.

This paper highlights the potential of social activism – defined as a public act that aims to challenge the status quo by bringing alternative views or narratives to the debate – in transformative service research and proposes a future research agenda.

This paper builds upon a review of social activism in the management and communications literature to identify its potential for social change in service (eco)systems.

This paper outlines three ways in which social activism can influence companies (external activism, internal activism, and activism as practice) and illustrates how they can be used to advance transformative service research in selected priority areas.

This paper develops a future research agenda and suggests research questions that could guide scholarly inquiry at the intersection of social activism and transformative service research.

For managers and policy makers, this paper highlights how social activism can influence companies' attempts to drive social change.

This paper is among the first to link social activism and transformative service research and highlight novel research opportunities at their intersection.

Plato and contemporary thinkers including American philosopher Martha Nussbaum have emphasized the need for political consciousness among the youth. Cultivating Humanity: A Classical Defence of Reform in Liberal Education by Nussbaum expressed that

It would be catastrophic to become a nation of technically competent people who have lost the ability to think critically, to examine themselves, and to respect the humanity and diversity of others.

It would be catastrophic to become a nation of technically competent people who have lost the ability to think critically, to examine themselves, and to respect the humanity and diversity of others.

Ideologically, it has been proven that advancement in technology can shift social ethos if we use it intelligently and then technology can lead to activism.

Digital activism can be defined as the use of electronic communication devices, for example, social media, Twitter, Facebook, YouTube, e-mail, e-blogging, micro-blogging and podcast for different forms of activism. It enables citizens to express ideology and spread information to a large audience regarding human rights. In this context, researchers have explored the level of digital activism among pupil teachers and found very little awareness regarding the same. Findings also reveal that the level of digital activism does not have any significant effect on attitude toward human rights and peace. Although findings reveal that attitude toward peace and human rights is positively correlated with each other. Therefore, on the basis of the findings, an intervention program for digital activism has been suggested at the end of this chapter that can foster digital activism among them.

This paper aims to examine how and why consumers respond to chief executive officer (CEO) activism on social media. The authors developed a conceptual model that proposes impression management as a mechanism for consumer response to CEO activism.

In Study 1a, the authors examined 83,259 tweets from 90 CEOs and compared consumer responses between controversial and noncontroversial tweets. In Study 1b, the authors replicated the analysis, using a machine-learning topic modeling approach. In Studies 2 and 3, the authors used experimental designs to test the theoretical mechanism.

On average, consumers tend to respond more to CEO posts dealing with noncontroversial issues. Consumers’ relative reluctance to like and share controversial posts is motivated by fear of rejection. However, CEO fame reverses this effect. Consumers are more likely to engage in controversial activist threads by popular CEOs. This effect holds for consumers high (vs low) in public self-consciousness. CEO fame serves as a “shield” behind which consumers protect their online image.

The study focused on Twitter (aka “X”) in the USA. Future research may replicate the study in other social media platforms and countries. The authors introduce “shielding” – liking and sharing content authored by a recognizable source – as a tactic for impression management on social media.

Famous CEOs should speak up about controversial issues on social media because their voice helps consumers engage more in such conversations.

This paper offers a theoretical framework to understand consumer reactions to CEO activism.

Given the profound impact of social media on civic activism, as demonstrated by the #BlackLivesMatter and #MeToo movements, the current study aimed to examine the factors that influence the public to engage in civic activism on social media platforms.

This study used the responses from 4,316 social media users who participated in the 2018 American Trends Survey (Wave 35) conducted by Pew Research Center. The dataset was analyzed using hierarchical regression.

The results suggest that respondents who were younger, female, White and liberal were more likely to participate in activism-related behaviors, such as using hashtags, changing profile pictures and participating in groups with shared interests in political and social issues. Respondents' engagement in online civic activism increased particularly when they had a strong motive for expressing and sharing their opinions. In contrast, external online political efficacy – the belief that social media influences policymaking and decision makers – was not significantly associated with activism engagement on social media.

This study identified key demographic characteristics of social media users who participate in online civic activism. In addition, the findings extend previous lines of inquiry by examining and assessing the impact of external online political efficacy and opinion expression motive. We conclude that individuals engage in civic activism on social media mainly because they find it important to express views on political and social issues and to find others who share these views, as opposed to thinking that social media can be used to exert influence on policy decisions.

Literature on social movements increasingly identifies everyday life as significant to understand political practices and activism. However, scholars have retained a major bias towards movement mobilisation and collective action, often relegating the everyday at the margins of social movements. While there have been notable exceptions, with studies of prefigurative activism and everyday practices of social change, they have usually focussed on alternative community spaces such as autonomous social centres and protest camps, and paid less attention to “ordinary” practices and spaces of activism. The purpose of this paper is to address these problems by suggesting that everyday life may be central to the production of activist spaces and the action of social movements.

Drawing upon ethnography methods, interviews with vegan activists, an on-line survey of supporters of vegan movements and an examination of on-line vegan forums, it seeks to analyse the practices of the vegan movement in France.

This paper attempts to demonstrate that prefigurative activism and seemingly banal practices may be central to strategies for social change. Drawing on an anarchist perspective on activism, it further suggests that activism and everyday life should not be studied in isolation from each other but as mutually constitutive in the creation of everyday alternative spaces – hemeratopias.

This paper adds to the literature on activism and social movements by offering a more complex picture of the spatial politics at work in social movements and a better understanding of individual action and mobilisation.

This chapter contributes to deepening understandings of the diversity of young people’s political participation and the socio-political and cultural influences that shape the uptake of activism. Drawing on scholarly theorisation of ‘implicit activism’, it begins from the premise that forms of activism vary depending on the social values, culture, and politics of different societies. To unpack the relationships between socio-political and cultural contexts and different forms of activism, this study addresses the question: what kind of activism do Japanese citizenship teachers envisage for secondary school students? Interviews were conducted with 11 educators across Japan; data were thematically analysed, and findings suggest that Japanese citizenship teachers encourage implicit forms of activism. This includes students being encouraged to develop personal and political efficacy to participate in political structures and raise their voices. Teachers also aim to develop students’ critical thinking skills to analyse society, with a focus on decoding political messages in one’s daily life. In the Japanese social and cultural context, which favours cohesion rather than confrontation, the endorsement of philanthropic activism, such as making donations, is also evident. Findings indicate that implicit forms of activism are embedded in everyday life. The study offers fresh insights into less tangible forms of activism characterised by small acts that address social concerns and issues affecting people’s own lives and the lives of others. It is argued that such implicit activism should not be overlooked, for as with explicit activism, it is also centrally concerned with fostering change.