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The study explores the decision-making logics driving the usage of social media among internationalising small and medium-sized enterprises (SMEs), and how it supports entrepreneurial opportunity recognition. The author draws on qualitative data from four internationalising firms all of which had adopted social media. The findings show that causal decision-making logic is the main element driving the initial usage of social media (i.e. pre-adoption). Concerning ongoing usage, the author found evidence of both causal and effectual logic; the choice being dependent on the firm’s resources. The findings also show that both drivers of social media users have a paramount role in entrepreneurial opportunity recognition.

This paper aims to examine the extent to which social media competence (SMC) determines exporting companies’ actual adoption of social media applications, which eventually might impact these firms’ performance. Quantitative study where data were collected through a web-based survey addressed to Spanish exporters. SEM is employed for testing the hypotheses. SMC has an influence on the firm’s actual use of these social media applications, which in turn has an impact on the firm’s performance. However, the intention to use social media applications mediates the relationship between the firm’s SMC and its social media usage.

There has been a digital transformation of the sport industry that has resulted in an increase in the number of startups. Technological innovations derived from big data and social media have altered the way entrepreneurship is embedded in a sport context. This has influenced more technologically enabled sport startups that are driving change in the global economy. This chapter discusses the role of digitalization in changing existing business models and fostering a more entrepreneurial ecosystem. This includes focusing on technological innovations such as the impact of cloud computing and other data changes.

The post-millennial or Generation Z constitutes people born in 1997 or after. This study theorizes how news consumption habits of the post-millennial generation are reshaping the news. As the newest generation of media users, Generation Z or the post-millennials, comprising people born in 1997 or after, will inherit the millennial legacy. Generation Z has embraced the visual, verbal, and viral aspects of digital and social media platforms. They rarely engage with traditional news sources, which they deem as nearly extinct.

Based on 2019 meta-analytical research review of 16 key studies (published between 2017 and 2019) of media consumption habits of post-millennials, this research study delineates news consumption habits of post-millennials. It theorizes how this new generation of media users are embracing the visual, verbal, and viral media to reshape news content. The propensity of the post-millennials to participate in the news cycle shapes their rapidly changing preferences and usage patterns.

Over the years, news consumption has varied among different age groups. Newspapers and television were popular with the Silent generation, comprising people born between 1928 and 1945. The Internet significantly transformed media use among baby boomers, the generation born between 1946 and 1964, and Generation X, which constitutes people born between 1965 and 1980. The rise of social media has significantly transformed media use of millennials or Generation Y, born between 1981 and 1996. They were the first generation to come of age in the new millennium.

Unlike Generation X and boomers, the post-millennials or Generation Z sparsely engage with traditional news sources they deem as nearly extinct, including print media such as newspapers and magazines. They rarely watch television news or listen to radio. They report different news values with less concern about accuracy and more attention toward entertainment and interaction.

One of the most important challenges of our society is to cope with the transition of our society into a more and more digital one. Thus, the political and governmental system has to face and adapt to those transitions as well. This chapter focuses on the social media communication of the British, German and French national governments. The goal of this chapter is to compare the social media communication of these three countries in 2015 within each other as well as to draw a comparison between the results of two predecessor studies in 2011 and 2014. A new special focus of this chapter will be on the interactive discourse between society/citizens and governments.

This study looks at how local grassroots organizations as well as international Women Non-Governmental Organizations (WNGOs) and multilateral organizations such as the United Nations utilize social media to empower women in Jamaica and Brazil. The researchers also evaluate how issues of socio-economic background as well as social media infrastructure influence the selection of entities with which the respective WNGOS connect.

This study uses NodeXL, a social media research tool, to analyze the information found on WNGO social media pages such as Facebook and Twitter. The authors also use content analysis to make sense of the data on WNGO Facebook pages. The study specifically uses summative content analysis, a method that translates the frequency of occurrence of certain symbols into summary judgments and comparisons.

Social media usage by WNGOs in Jamaica and Brazil show striking similarities regarding who gets reached or are connected to the networks. The study reveals that women of lower socio-economic backgrounds in both cases are not being reached via social media. Further, the outcomes of the observed current social media communication patterns on WNGO social media sites suggest the occurrence of what the authors refer to as the “noticeboard” effect, wherein communication patterns are top-down, exclusive, and non-reciprocal in nature.

While social media offer less centralized ways of engaging in communication with local communities, inherent in social media infrastructure are issues of race, gender, and social class that affect how these communication platforms are used, potentially another dimension of the “Mathew Effect” in the context of social media usage for purposes of achieving national development objectives.

With the rise in internet penetration in both countries, WNGOs are increasingly incorporating social media into their communication strategies to accomplish development goals. This study is the first to compare both countries in this respect and so adds new insights to this area of the communication field.

The sources and platforms utilized for environmental communication have been significantly expanded by the emergence of social media. The validity, form, and content of environmental communication processes are particularly radical departures from conventional media, making personal green blogs important of study as areas of everyday culture politics where people make understanding of environmental challenges. There is currently a lack of research on how social media might encourage green behaviours. This research reveals the impact of social media use and green blogging on green purchasing behaviour, which is supported by the social learning theory. Present study shows that social media use and green blogging have a substantial positive connection, drawing on a sample of 580 respondents from Pakistan examined using structural equation modelling. Both notions have a considerable impact on consumers' intentions to make green purchases, and social media trust plays a moderating role in this relationship. Furthermore, social media trust considerably modifies the connections between green blogging and social media use that is related to green behaviour. The current study is novel and offers important information to understand how social media might promote eco-friendly habits and behaviour.