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Case study
Publication date: 1 January 2011

Gaunette Sinclair-Maragh

Hospitality and tourism management; strategic management; marketing, transportation system management and human resource management.

Abstract

Subject area

Hospitality and tourism management; strategic management; marketing, transportation system management and human resource management.

Study level/applicability

Undergraduate in business and management and hospitality and tourism management.

Case overview

This teaching case outlines the historical background, successes and challenges of the national airline of Jamaica. It shows how a national airline, which is a heritage asset and one that has provided nostalgic and sentimental value to the Jamaican people and its passengers, had to be divested. The airline has been faced with several challenges; the major one being high-operating costs, especially in light of the global economic recession. The case also highlights the various procedures carried out by the Government of Jamaica before and after the divestment arrangement and also by the acquirer, Caribbean Airlines.

Expected learning outcomes

The student should be able to: first, differentiate among the various strategic management terms and concepts used in the case; second, explain the importance of strategic decisions versus emotional decisions; third, assess the environmental factors that impacted Air Jamaica's operation; fourth, analyse the environmental factors that should have been considered by Caribbean Airlines before making the decision to acquire Air Jamaica; fifth, carry out a comparative analysis of the various corporate-level strategies to identify the best option for the Government of Jamaica; sixth, propose reasons why Caribbean Airlines acquired Air Jamaica.

Supplementary materials

Teaching note.

Details

Emerald Emerging Markets Case Studies, vol. 1 no. 1
Type: Case Study
ISSN: 2045-0621

Keywords

Article
Publication date: 25 February 2022

Andrew J. Spencer and Diana Spencer

This article focuses on critical areas that must be adjusted and adopted in the post-Covid era. It explores strategies that are needed for the post-Covid period in cruise…

Abstract

Purpose

This article focuses on critical areas that must be adjusted and adopted in the post-Covid era. It explores strategies that are needed for the post-Covid period in cruise tourism in the Caribbean with special reference to endemic gaps in the sustainable development of cruising in Jamaica which resulted in the pre-pandemic status quo. The article aims to recommend ways of creating a road map for greater sustainability for cruise tourism in the Caribbean, the most tourism-dependent region of the world.

Design/methodology/approach

The main approach is via the frame of sustainable development pillars. The methodology involved interviews with tourism and cruise industry executives and content analysis of company documents of the Jamaica Tourist Board. Additional primary data were collected from a large cruise line serving the Caribbean market. This exercise was primarily to derive insights on their customer satisfaction data. Primary data were also collected on Covid testing by Baywest Medical in Montego Bay Jamaica.

Findings

It is clear from the data that the cruise industry in Jamaica has not maximized its potential. This is largely due to the posture of large private cruise lines, which have negotiated solely in favour of their bottom line. It was also found that Jamaica has suffered from its own slow approach to the diversification of its ports and surrounding communities. Additionally, another major finding revealed that the matter of visitors has been inadequately addressed; despite cruise line data indicating a need for safer, more seamless spaces. The major strength identified is the creation of “resilient corridors” in Jamaica, which have worked well in support of the return of stopover arrivals since 2021. In fact, reported Covid cases related to the corridor have a positivity rate of less than 1% while the national figure is 9.9% for the month of July 2021, according to the Ministry of Health and Wellness.

Research limitations/implications

This article highlights gaps in the current construct of Caribbean cruising and plots a path to bridging those gaps. The major limitation is that it focuses on the case of Jamaica. Future research should consider other islands in the region and seek to gather data directly from guests when the industry reopens, as opposed to the current approach of guest comments through cruise line documents.

Practical implications

The practical implications are that policy-makers will be able to apply the recommendations for creating a partnership of equals, greater port and product diversification, visitor safety improvement and optimizing the resilient corridors. This will have a significant economic impact arising from greater flows of guests and extended time spent on shore.

Social implications

The absence of cruising has had a major impact on the socioeconomics of communities in closeness, proximity to cruising, as evidenced in craft markets and ground transportation. These groupings are considered to be particularly vulnerable.

Originality/value

This paper is the first to excavate the specific hurdles, which must be tackled in the post-Covid era in Jamaica. It is of particular value to local policy-makers, local businesses and cruise lines serving the Caribbean region.

Details

Worldwide Hospitality and Tourism Themes, vol. 14 no. 2
Type: Research Article
ISSN: 1755-4217

Keywords

Article
Publication date: 24 February 2022

Deron Danario Wilson

The maritime industry is crucial to the global economy and the scarcity of seafarers is an urgent concern. Seafarers are in short supply right now and will continue to be…

Abstract

Purpose

The maritime industry is crucial to the global economy and the scarcity of seafarers is an urgent concern. Seafarers are in short supply right now and will continue to be so in the foreseeable future. This study interrogates Jamaica’s position as a seafarer labour market through the prism of the industry’s apparent scarcity of seafarers (officers) while examining Jamaica’s maritime education and training system as a tool for nation-building. Previous studies have almost exclusively focused on specific jurisdictions, but as far as we know, very little research has investigated Jamaica as a maritime labour market.

Design/methodology/approach

To achieve the aim of this study, mixed-method research was applied in collecting and analyzing data.

Findings

The study revealed that Jamaican seafarers possess several positive attributes such as good communication skills, they are typically well trained and have good cross-cultural skills, making them compatible with a multicultural crew. However, the supply of Jamaican seafarers continues to be low due to several challenges, including a lack of government support for the sector, lack of key stakeholder collaboration and a lack of awareness about career prospects.

Research limitations/implications

The topic of seafarer supply is a broad one, and due to its scope and practical limitations, detailed statistical studies were not undertaken. As a result, further work is needed to establish more precise correlations between the essential variables.

Practical implications

Many findings point to Jamaica’s strengths as a provider of seafarers, yet problems and obstacles were also mentioned. The study’s findings point to a lack of maritime awareness among youth, as well as, perhaps surprisingly, among stakeholders and policymakers. The paper provides a holistic report on Jamaica’s status as a seafaring supply country that policymakers can use to inform policy and to upscale Jamaica’s seafaring output.

Social implications

A career as a seafarer can be both intriguing and lucrative. Hence, creating a conducive environment that promotes training, world-class certification and seafarers’ employment may increase seafarers’ output and, by extension, contribute to Jamaica’s economy and nation-building.

Originality/value

Jamaica’s status as a maritime labour market is insufficiently studied and as a result several key questions and notions have not as yet been discussed. This study explores the maritime labour market in Jamaica and documents what exists.

Details

Worldwide Hospitality and Tourism Themes, vol. 14 no. 2
Type: Research Article
ISSN: 1755-4217

Keywords

Article
Publication date: 8 February 2022

Lauri Smikle

Jamaica continues to experience financial crimes particularly in cyberspace including e-fraud, identity theft, credit card forging, money laundering and terrorist…

Abstract

Purpose

Jamaica continues to experience financial crimes particularly in cyberspace including e-fraud, identity theft, credit card forging, money laundering and terrorist activities. Spoofing, spamming, virus propagation, spear phishing, buffer overflow and denial of service continue to be weaknesses found in organization’s cybersecurity in Jamaica. With the emergence of cryptocurrency and digital currency it is important that Jamaica uses intelligence led policing and data analysis to reduce and prevent financial crimes such as money laundering and corruption proceeds.

Design/methodology/approach

Literature review; review of domestic legislation; review of current matters in courts.

Findings

Cybersecurity is no longer a pure computer security issue but instead, cybersecurity is seen as a national policy matter because the illicit use of cyberspace could have a significant impact on the financial sector in Jamaica. Cyberattacks have been successfully targeting the financial sector worldwide. While much of the efforts and resources to address the risk imposed by these cyberattacks are directed at developed economies, far less attention has been devoted to developing nations. Because many of these nations such as Jamaica have modest cyber capabilities, their ability to respond to cyberattacks can be limited, yet they need to respond to these attacks to protect their critical financial infrastructure.

Originality/value

There are few scholarly articles that focus on cybersecurity issues and legislation in Jamaica.

Details

Journal of Financial Crime, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1359-0790

Keywords

Book part
Publication date: 19 December 2016

Nigel O. M. Brissett

Tertiary education in the Anglophone Caribbean, particularly in Jamaica, has become highly competitive and complex and increasingly influenced by global neoliberal…

Abstract

Tertiary education in the Anglophone Caribbean, particularly in Jamaica, has become highly competitive and complex and increasingly influenced by global neoliberal discourses. This free-market driven development is partly evidenced by the proliferation of national, regional, and international providers. Yet, within this seemingly unrelenting international influence, one can also detect more recent approaches by regional governments in concert and individually, through policy and systems of governance to reassert their sovereignty and retain some level of regulation and ownership of tertiary education. This chapter establishes an analytical framework for understanding these tertiary education governance changes by drawing on the principles of critical educational policy analysis. The chapter scrutinizes the multiple sources of power, international, regional, and national, that shape the rapid ongoing tertiary educational changes. Ultimately, the chapter argues that Jamaica’s tertiary education governance can be categorized as a shift from the governance mechanisms of “growth driven” to “regulatory control.” The chapter further posits that future regional shifts in tertiary education governance will be shaped by the continuing postcolonial struggles to adapt to the global order while protecting regional and national interests and aspirations.

Book part
Publication date: 9 November 2020

Stephen Meyers

Purpose: Researchers and advocates alike have noted that persons with disabilities and older persons are the two groups most marginalized by neoliberal economic policies…

Abstract

Purpose: Researchers and advocates alike have noted that persons with disabilities and older persons are the two groups most marginalized by neoliberal economic policies and therefore could come together as a broad-based movement against the roll back of their rights. Yet, these two groups fail to collaborate, and instead compete against one another for an ever-shrinking pool of benefits. This chapter explores the barriers to their collaboration within the context of structural adjustment in Jamaica.

Methods/Approach: The author engages in a critical analysis of neoliberalism's effect on the advocacy strategies of the disability and older persons' movements in Jamaica based on 32 semi-directed depth interviews, participant observation of numerous events, and a survey of media written by local advocates.

Findings: The disability movement makes claims on behalf of their members by focusing on the potential returns that society will gain by providing the opportunities that will make young persons with disabilities productive employees over their lifetime. The older persons' movement advocates by portraying themselves as “vibrant” and worthy of social investment because of the contributions they make. Both of these arguments for inclusion are also exclusionary. The disability movement excludes older persons as potential contributors and the older persons' movement similarly excludes persons with disabilities.

Implications: The only way neoliberalism will successfully be rolled back and universal rights returned is if the disability movement and older persons' movements build an alliance that is more inclusive, including of one another, by rejecting the language of investment and productivity, and instead focus on rights and inherent dignity.

Details

Disability Alliances and Allies
Type: Book
ISBN: 978-1-83909-322-7

Keywords

Book part
Publication date: 17 September 2018

Dawn Smith-Henry

For much of its 43-year history, the community college sector in Jamaica has been plagued by perceptions of inferior status and mediocre tertiary education offerings. The…

Abstract

For much of its 43-year history, the community college sector in Jamaica has been plagued by perceptions of inferior status and mediocre tertiary education offerings. The Jamaican colleges have responded to the criticisms by aggressively pursuing quality assurance initiatives such as program accreditation, expanded course offerings, and ongoing curriculum review. This chapter traces the birth and development of the community college movement in Jamaica and the Caribbean and acknowledges the significant achievement of the Jamaican colleges in increasing access to tertiary education. The chapter also examines threats to the open access policy that may have serious implications for education equity and quality. These include inadequate funding, limited infrastructure to support the curriculum, low enrolment of specialized groups, and unsatisfactory completion and graduation rates. Recommendations for policy and practice are proposed.

Details

Contexts for Diversity and Gender Identities in Higher Education: International Perspectives on Equity and Inclusion
Type: Book
ISBN: 978-1-78756-056-7

Keywords

Book part
Publication date: 10 December 2016

Nickesia S. Gordon and Juliana Maria D. Trammel

This study looks at how local grassroots organizations as well as international Women Non-Governmental Organizations (WNGOs) and multilateral organizations such as the…

Abstract

Purpose

This study looks at how local grassroots organizations as well as international Women Non-Governmental Organizations (WNGOs) and multilateral organizations such as the United Nations utilize social media to empower women in Jamaica and Brazil. The researchers also evaluate how issues of socio-economic background as well as social media infrastructure influence the selection of entities with which the respective WNGOS connect.

Methodology/approach

This study uses NodeXL, a social media research tool, to analyze the information found on WNGO social media pages such as Facebook and Twitter. The authors also use content analysis to make sense of the data on WNGO Facebook pages. The study specifically uses summative content analysis, a method that translates the frequency of occurrence of certain symbols into summary judgments and comparisons.

Findings

Social media usage by WNGOs in Jamaica and Brazil show striking similarities regarding who gets reached or are connected to the networks. The study reveals that women of lower socio-economic backgrounds in both cases are not being reached via social media. Further, the outcomes of the observed current social media communication patterns on WNGO social media sites suggest the occurrence of what the authors refer to as the “noticeboard” effect, wherein communication patterns are top-down, exclusive, and non-reciprocal in nature.

Social implications

While social media offer less centralized ways of engaging in communication with local communities, inherent in social media infrastructure are issues of race, gender, and social class that affect how these communication platforms are used, potentially another dimension of the “Mathew Effect” in the context of social media usage for purposes of achieving national development objectives.

Originality/value

With the rise in internet penetration in both countries, WNGOs are increasingly incorporating social media into their communication strategies to accomplish development goals. This study is the first to compare both countries in this respect and so adds new insights to this area of the communication field.

Details

Communication and Information Technologies Annual
Type: Book
ISBN: 978-1-78635-481-5

Keywords

Book part
Publication date: 27 January 2022

Indianna Minto-Coy, Aaron Hoilett, Tameka Claudius and Latoya Lambert

As a Small Island Developing State, Jamaica merits special consideration in discussions on climate change. This reality has arguably been heightened by COVID-19, forcing…

Abstract

As a Small Island Developing State, Jamaica merits special consideration in discussions on climate change. This reality has arguably been heightened by COVID-19, forcing even more attention to identifying recovery measures which do not exacerbate existing vulnerabilities. Using future scenarios methodology, the chapter identifies four possible scenarios for Jamaica, highlighting the limitations and opportunities for socioeconomic recovery post-COVID-19. In so doing, it also identifies the means, actors and actions for achieving the most desirable scenario from the perspective of resilience and adaptation to climate change (SDG 13) and the preservation of biodiversity (SDGs 14 and 15). It concludes that Jamaica is currently on a trajectory which does not sufficiently consider the risks of climate change and biodiversity loss. Notwithstanding, there is optimism that the government will implement policies to arrest the current trajectory, including integrating economic development planning with the imperatives for climate change adaptation and protecting biodiversity and giving more voice to non-governmental stakeholders.

Details

Regenerative and Sustainable Futures for Latin America and the Caribbean
Type: Book
ISBN: 978-1-80117-864-8

Keywords

Article
Publication date: 4 October 2019

Tashfeen Ahmad, Ruba Aljafari and Viswanath Venkatesh

Realizing value from information and communication technology (ICT) in procurement in developing countries is complex due to diverse stakeholders and intertwined…

Abstract

Purpose

Realizing value from information and communication technology (ICT) in procurement in developing countries is complex due to diverse stakeholders and intertwined procurement processes. The purpose of this paper is to examine the experience of the Government of Jamaica in leveraging ICTs as an intervention to transform its procurement operations and combat corruption.

Design/methodology/approach

The study examines conversations with employees in the Government of Jamaica to understand key milestones in its procurement history. Based on the view that the intervention context is an ecosystem where multiple and inconsistent views of the e-procurement system evolve over time, the study analyzes milestones to reveal key actions that contributed either to the initial success of or introduced challenges to the e-procurement system.

Findings

The findings suggest that inducing positive sentiments about the intervention through transparency will overcome a long history of negative sentiments about the initiatives of government bodies in general. Furthermore, positive sentiments may not be directly related to the e-procurement system.

Research limitations/implications

The study offers important insights that government bodies in similar contexts can apply to guide initiatives for transforming procurement operations. For instance, training should emphasize not only the technical aspects of the system from the perspective of different stakeholders but also their job descriptions. Future research may examine other initiatives in developing countries to compare the role of sentiments over time.

Originality/value

The study adopts a unique approach to understand the experience of a developing country in harnessing ICTs to transform procurement operations.

Details

Internet Research, vol. 29 no. 6
Type: Research Article
ISSN: 1066-2243

Keywords

1 – 10 of over 2000