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Article
Publication date: 14 August 2018

Deepak S. Kumar and Keyoor Purani

Prior research in tourism and hospitality domain calls for closer attention to model specification when using partial least square-structural equation modeling (PLS-SEM)…

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Abstract

Purpose

Prior research in tourism and hospitality domain calls for closer attention to model specification when using partial least square-structural equation modeling (PLS-SEM), including the choice of software and algorithm for PLS model estimation. This paper aims to illustrate the significance of choosing appropriate algorithms for testing the nature of relationships by comparing findings using two different PLS-SEM software packages.

Design/methodology/approach

Using a field experiment, relationships between visual servicescape aesthetics and affective responses are conceptualized based on literature in environmental psychology and marketing domains. With photographic surrogates as stimuli in two different hospitality service contexts – spa and upscale restaurant – data are collected from 350 respondents.

Findings

By comparing results of SmartPLS 3.2 and WarpPLS 5.0 software and theoretical understanding from environmental psychology literature, it is illustrated that the results and their interpretations may not be in line with theory if model specifications are not correctly implemented and are not addressed through usage of software with a relevant algorithm to test them.

Originality/value

The study highlights the implications for model specification issues such as type of variables and nature of relationships that tourism and hospitality researchers often face and also how use of appropriate algorithms can overcome limitations of model testing for complex models and provide empirical rigor to support theory.

研究目的

本论文使用两种不同的PLS-SEM处理软件来测试理论模型。通过解析模型设定参数问题, 特别是通过结构关系本性分析, 本论文指出选择合适的软件测试模型在酒店旅游领域的PLS研究中是非常关键的。

研究设计/方法/途径

本论文借助图像拍摄手段采用实验的采样方式, 在两个不同的酒店服务场所—按摩和高档餐厅—搜集350份数据。本论文采用Smart PLS 3.2 和Warp PLS 5.0 软件来测试PLS-SEM。 这两款软件支持线性和非线性理论关系的比较。

研究结果

通过Smart PLS 3.2 和Warp PLS 5.0 软件得出的报告结果分析, 不同软件处理PLS得出的结果可能有偏差, 而且会不符合理论设定。如果模型设定参数不正确, 通过使用合适的PLS-SEM软件和相关的数据分析加以辅助, 可能会解决参数不正确的问题。

研究实践意义

本论文的比较分析结果可能会帮助到酒店和旅游领域的研究者们, 在做对有关PLS-SEM软件选择的时候, 哪些软件可以更加合适的测试模型有着参考意义。

研究原创性/价值

本论文重点指出了模型设定参数的相关问题, 比如旅游酒店领域常见的变量种类和关系属性等。本论文还研究了如何选择合适的数据分析方法来克服测试复杂模型时的限制, 并且提供实践结果来支撑理论。

Details

Journal of Hospitality and Tourism Technology, vol. 9 no. 3
Type: Research Article
ISSN: 1757-9880

Keywords

Article
Publication date: 17 October 2016

Christian M. Ringle and Marko Sarstedt

The purpose of this paper is to introduce the importance-performance map analysis (IPMA) and explain how to use it in the context of partial least squares structural equation…

11208

Abstract

Purpose

The purpose of this paper is to introduce the importance-performance map analysis (IPMA) and explain how to use it in the context of partial least squares structural equation modeling (PLS-SEM). A case study, drawing on the IPMA module implemented in the SmartPLS 3 software, illustrates the results generation and interpretation.

Design/methodology/approach

The explications first address the principles of the IPMA and introduce a systematic procedure for its use, followed by a detailed discussion of each step. Finally, a case study on the use of technology shows how to apply the IPMA in empirical PLS-SEM studies.

Findings

The IPMA gives researchers the opportunity to enrich their PLS-SEM analysis and, thereby, gain additional results and findings. More specifically, instead of only analyzing the path coefficients (i.e. the importance dimension), the IPMA also considers the average value of the latent variables and their indicators (i.e. performance dimension).

Research limitations/implications

An IPMA is tied to certain requirements, which relate to the measurement scales, variable coding, and indicator weights estimates. Moreover, the IPMA presumes linear relationships. This research does not address the computation and interpretation of non-linear dependencies.

Practical implications

The IPMA is particularly useful for generating additional findings and conclusions by combining the analysis of the importance and performance dimensions in practical PLS-SEM applications. Thereby, the IPMA allows for prioritizing constructs to improve a certain target construct. Expanding the analysis to the indicator level facilitates identifying the most important areas of specific actions. These results are, for example, particularly important in practical studies identifying the differing impacts that certain construct dimensions have on phenomena such as technology acceptance, corporate reputation, or customer satisfaction.

Originality/value

This paper is the first to offer researchers a tutorial and annotated example of an IPMA. Based on a state-of-the-art review of the technique and a detailed explanation of the method, this paper introduces a systematic procedure for running an IPMA. A case study illustrates the analysis, using the SmartPLS 3 software.

Article
Publication date: 14 March 2016

Lucy M. Matthews, Marko Sarstedt, Joseph F. Hair and Christian M. Ringle

Part I of this article (European Business Review, Volume 28, Issue 1) offered an overview of unobserved heterogeneity in the context of partial least squares structural equation…

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Abstract

Purpose

Part I of this article (European Business Review, Volume 28, Issue 1) offered an overview of unobserved heterogeneity in the context of partial least squares structural equation modeling (PLS-SEM), its prevalence and challenges for social sciences researchers. This paper aims to provide an example that explains how to identify and treat unobserved heterogeneity in PLS-SEM by using the finite mixture PLS (FIMIX-PLS) module in the SmartPLS 3 software (Part II).

Design/methodology/approach

This case study illustrates the application of FIMIX-PLS using a popular corporate reputation model.

Findings

The case study demonstrates the capability of FIMIX-PLS to identify whether unobserved heterogeneity significantly affects structural model relationships. Furthermore, it shows that FIMIX-PLS is particularly useful for determining the number of segments to extract from the data.

Research limitations/implications

Since the introduction of FIMIX-PLS, a range of alternative latent class techniques has appeared. These techniques address some of the limitations of the approach relating to, for example, its failure to handle heterogeneity in measurement models, or its distributional assumptions. This research discusses alternative latent class techniques and calls for the joint use of FIMIX-PLS and PLS prediction-oriented segmentation.

Originality/value

This article is the first to offer researchers, who have not been exposed to the method, an introduction to FIMIX-PLS. Based on a state-of-the-art review of the technique, the paper offers a step-by-step tutorial on how to use FIMIX-PLS by using the SmartPLS 3 software.

Details

European Business Review, vol. 28 no. 2
Type: Research Article
ISSN: 0955-534X

Keywords

Article
Publication date: 18 March 2022

Lan-Hsun Wang, Shih-Shuo Yeh, Kuan-Ying Chen and Tzung-Cheng Huan

This study aims to understand tourists’ travel intention during the COVID-19 pandemic by using the theory of planned behavior (TPB) with additional causal links and moderators…

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Abstract

Purpose

This study aims to understand tourists’ travel intention during the COVID-19 pandemic by using the theory of planned behavior (TPB) with additional causal links and moderators. The three research objectives of this study are to explore basic causality, mediating effects of attitude and moderating effects of age and perceived risk, of the extended TPB model, respectively.

Design/methodology/approach

An online survey was conducted in Taiwan during the COVID-19 pandemic. In total, the survey generated 351 responses. The structural model analysis was performed to test the cause-and-effect relationships in the traditional TPB model and the mediating role of an individual’s attitude regarding travel during the COVID-19 pandemic. The SmartPLS multi-group analysis procedure was applied to test the moderation effects of age and perceived risk.

Findings

It is found that the perceived behavioral control is the main contributor of travel intention for the traditional TPB while attitude partially mediates the relationship between subjective norm and travel intention for the test of mediation. Also, moderation tests confirm that both age and perceived risk show significant moderating effect only on subjective norm to travel intention relationship.

Originality/value

The novelty of this research is that this study proposed and verified the mediating influence of attitude and two additional paths, the moderating influence of age and perceived risk, which deepened the understanding of the TPB model and the impact of COVID-19 on travel intention. Because TPB model is context-dependent, using one mediating and two moderating variables allows the study to understand how TPB functions in a different situation.

游客旅游意图:以年龄及感知风险为调解因素态度为中介因素重新审视TPB模型

目的

本研究旨在通过使用计划行为理论 (TPB) 以及额外的因果关系和调节因素来了解 COVID-19 大流行期间游客的旅游意图。本研究的三个研究目标分别是探索 TPB 扩展模型的(1)基本因果关系、(2)态度的中介效应、和(3)年龄和感知风险的调节效应。

设计/方法/步骤

本研究在台湾COVID-19大流行期间, 进行了一项线上调查。该调查共收集了351份回复问卷。本研究以结构模型分析测试传统 TPB 模型中的因果关系及个人对 COVID-19 大流行期间旅行态度的中介作用。本研究也应用了 SmartPLS 多组分析程序来测试年龄和感知风险的调节作用。

研究结果

本研究发现感知行为控制是传统TPB旅行意愿的主要贡献者, 而态度在中介测试中部分中介了主观规范与旅行意愿之间的关系。此外, 本研究在调节测试中证实, 年龄和感知风险均仅对旅行意愿关系的主观规范显示出显着的调节作用.

独创性/价值

本研究独创之处在于提出并验证了态度的中介效应, 以及年龄和感知风险的调节效应这两条附加路径, 加深了对 TPB 模型的理解以及 COVID-19 对旅行意愿的影响。由于 TPB 模型是上下文相关的, 因此本研究使用一个中介变量和两个调节变量可以让未来研究了解 TPB 在不同情况下的功能。

Intención de viajar de los turistas: revisitando el modelo TPB con la edad y el riesgo percibido como moderadores y la actitud como mediadora

Propósito

Este estudio tiene como objetivo comprender la intención de viajar de los turistas durante la pandemia de COVID-19 mediante el uso de la teoría del comportamiento planificado (TPB) con vínculos causales y moderadores adicionales. Los tres objetivos de investigación de este estudio son explorar (1) la causalidad básica, (2) los efectos mediadores de la actitud y (3) los efectos moderadores de la edad y el riesgo percibido, del modelo TPB extendido, respectivamente.

Diseño/metodología/enfoque

Se realizó una encuesta online en Taiwán durante la pandemia del COVID-19. En total, la encuesta generó 351 respuestas. El análisis del modelo estructural se realizó para probar las relaciones de causa y efecto en el modelo TPB tradicional y el papel mediador de la actitud de un individuo con respecto a los viajes durante la pandemia del COVID-19. Se aplicó el procedimiento de análisis multigrupo SmartPLS para probar los efectos de moderación de la edad y del riesgo percibido.

Resultados

Se muestra que el control del comportamiento percibido es el principal antecedente de la intención de viajar en el TPB tradicional, mientras que la actitud media parcialmente la relación entre la norma subjetiva y la intención de viajar. Además, los tests de moderación confirman que tanto la edad como el riesgo percibido muestran un efecto moderador significativo solo en la relación entre la norma subjetiva y la intención de viajar.

Originalidad/valor

La novedad de esta investigación es que este estudio propuso y verificó la influencia mediadora de la actitud y los dos efectos moderadores adicionales de la edad y del riesgo percibido, lo cual profundiza en la comprensión del modelo TPB y el impacto del COVID-19 en la intención de viajar. Dado que el modelo TPB depende del contexto, el uso de una variable mediadora y dos variables moderadoras permite comprender mejor cómo el TPB funciona en una situación diferente.

Article
Publication date: 4 October 2021

Temidayo Oluwasola Osunsanmi, Clinton Ohis Aigbavboa, Wellington Didibhuku Didibhuku Thwala and Ramabodu Molusiwa

The COVID-19 pandemic came with a lot of stress, uncertainty and disruption for managing the construction supply chain (CSC). The disruption in return caused weak resilience of…

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Abstract

Purpose

The COVID-19 pandemic came with a lot of stress, uncertainty and disruption for managing the construction supply chain (CSC). The disruption in return caused weak resilience of CSC activities. Unfortunately, the existing models for managing CSC focus on preparedness and recovery while neglecting the visibility perspective of resilience CSC. Towards creating a resilience CSC, this study modelled construction 4.0 as the vaccine for supply chain resilience in the construction industry.

Design/methodology/approach

A survey questionnaire was used to collect data randomly from construction stakeholders. The questionnaire was analysed with a structural equation model analysis using SmartPLS while conducting tests such as path coefficient analysis, discriminant analysis and importance-performance analysis.

Findings

This study discovered that construction 4.0 is a significant tool and vaccine for ensuring visibility, recovery and adaptation within the supply chain. Construction 4.0 will function as a vaccine for ensuring resilience because of its capacity to optimise CSC management by introducing an evidence-based management approach and less dependent on implicit knowledge. Towards reaping the full potential of construction 4.0, it should be adopted as a moderating variable.

Research limitations/implications

The research is limited by the use of a single methodology (quantitative) without including a qualitative method to understand better and explore the impact of construction 4.0 on CSC resilience. The qualitative part can be carried out by conducting interviews targeted at construction stakeholders.

Practical implications

In spite of the limitations, the findings of this study contributed to building a more responsive and resilient CSC during the pandemic period. Furthermore, this study also presented the crucial construction 4.0 technology capable of ensuring resilience within the CSC.

Originality/value

This paper presents a model for applying construction 4.0 as a vaccine for ensuring CSC resilience during the COVID-19 pandemic period. This study contributed to ensuring that decisions made within the CSC adopt an evidence-based approach.

Details

Journal of Engineering, Design and Technology , vol. 20 no. 1
Type: Research Article
ISSN: 1726-0531

Keywords

Article
Publication date: 29 April 2024

Lina Zhong, Mengyao Zhu, Xiaonan Li, Alastair M. Morrison and Mark Anthony Camilleri

The purpose of this research paper was to determine which needs for incentives influence positive word-of-mouth (PWOM) among international tourists and how these needs differ…

Abstract

Purpose

The purpose of this research paper was to determine which needs for incentives influence positive word-of-mouth (PWOM) among international tourists and how these needs differ based on the cultural orientation toward individualism and collectivism.

Design/methodology/approach

This research used online surveys to gather data from 959 Australian, US, UK, Japanese and Korean respondents who had visited Beijing. A random sampling method was used, and data were analyzed using SmartPLS 4.0. By adopting the existence relatedness growth theory, the findings explain how cultural orientation affects the impact of needs for incentives in generating PWOM.

Findings

Three hypothesized relationships were significant for Australia/UK/USA and Japan/Korea – the effect of needs for incentives on motivation, the effect of motivation on PWOM and the effects of needs for incentives on PWOM were significant and positive for Australia/UK/USA and Japan/Korea. The effect of needs for incentive type on motivation varied across national populations, and the intensity of the effects of needs for incentive type on PWOM was also different. For Australian, UK and the US tourists, the honorary title was the most influential need to stimulate word-of-mouth motivation. The need for cultural learning was the most influential for Japanese and Korean tourists.

Originality/value

This research contributes to the literature by exploring and comparing the needs for incentives that influence PWOM among tourists from the perspective of individualism and collectivism. The results also increase the understanding of the relationships among needs for incentives, motivation and PWOM.

研究目的

本研究旨在确定哪些激励需求会影响国际旅游者的积极口碑(PWOM), 以及这些激励方式的影响在个人主义和集体主义文化取向的群体中有何不同。

设计/方法/途径

本研究通过在线调查收集了 959 名曾到访北京的澳大利亚、美国、英国、日本和韩国的国际游客数据。研究采用了随机抽样的方法, 使用 SmartPLS 4.0 对数据进行了分析。基于ERG理论, 本研究解释了文化如何影响激励类型对积极口碑的影响。

研究结论

研究结果显示, 三个假设关系在澳大利亚/英国/美国和日本/韩国两个群组中均显著, 即激励需求对动机的影响、动机对积极口碑的影响、以及激励需求对积极口碑的影响在澳大利亚/英国/美国和日本/韩国群组中都是显著和正向的。激励需求类型对动机和积极口碑的影响在不同国家群体中存在差异。对于澳大利亚、英国和美国的国际游客, 满足名誉需求的激励对产生积极口碑动机的影响更大。对于日本和韩国的国际游客, 满足文化学习需求的激励对产生积极口碑动机的影响更大。

原创性

本研究从个人主义和集体主义的角度, 探讨比较了影响国际旅游者积极口碑的激励需求, 为相关领域研究做出了贡献。研究结果加深了对激励需求、动机和积极口碑之间关系的理解。

Objetivo

El objetivo de esta investigación era determinar qué necesidades de incentivación influyen en el boca a boca positivo (PWOM por sus siglas en inglés) entre los turistas internacionales y cómo difieren estas necesidades en función de la orientación cultural hacia el individualismo y el colectivismo.

Diseño/metodología/enfoque

Esta investigación utilizó encuestas en línea para recopilar datos de 959 encuestados australianos, estadounidenses, británicos, japoneses y coreanos que habían visitado Pekín. Se empleó un método de muestreo aleatorio y los datos se analizaron con SmartPLS 4.0. Adoptando la teoría del Crecimiento de la Relación con la Existencia (ERG por sus siglas en inglés), los resultados explican cómo afecta la orientación cultural al impacto de las necesidades de incentivos en la generación del PWOM.

Resultados

Tres relaciones hipotetizadas resultaron significativas en los dos grupos de Australia/Reino Unido/Estados Unidos y Japón/Corea: el efecto de las necesidades de incentivación en la motivación, el efecto de la motivación en la PWOM y los efectos de las necesidades de incentivación en la PWOM fueron significativos y positivos para Australia/Reino Unido/Estados Unidos y Japón/Corea. El efecto del tipo de necesidad de incentivación sobre la motivación varió entre las poblaciones nacionales, y la intensidad de los efectos del tipo de necesidad de incentivos sobre la PWOM también fue diferente. Para los turistas australianos, británicos y estadounidenses, el título honorífico fue la necesidad más influyente para estimular la motivación WOM. La necesidad de aprendizaje cultural fue la más influyente para los turistas japoneses y coreanos.

Originalidad/valor

Esta investigación contribuye a la bibliografía al explorar y comparar las necesidades de incentivación que influyen en la motivación boca a boca entre los turistas desde la perspectiva del individualismo y el colectivismo. Los resultados también aumentan la comprensión de las relaciones entre las necesidades de incentivación, la motivación y el PWOM.

Article
Publication date: 27 February 2024

George Okello Candiya Bongomin, Elie Chrysostome, Jean-Marie Nkongolo-Bakenda and Pierre Yourougou

The main purpose of this paper is to establish the mediating effect of credit counselling in the relationship between access to microcredit and survival of micro small and…

Abstract

Purpose

The main purpose of this paper is to establish the mediating effect of credit counselling in the relationship between access to microcredit and survival of micro small and medium-sized enterprises (MSMEs) in developing countries in sub-Saharan Africa post COVID-19 pandemic with data collected from rural Uganda.

Design/methodology/approach

Structural equation modelling (SEM) through SmartPLS 4.0 was used to generate the standardized parameters to test whether credit counselling mediates the relationship between access to microcredit and survival of MSMEs in developing countries in sub-Saharan Africa post COVID-19 pandemic with data collected from rural Uganda.

Findings

The SEM bootstrap results revealed that credit counselling enhances access to microcredit by 27% to promote survival of MSMEs in developing countries in sub-Saharan Africa post COVID-19 pandemic with data collected from rural Uganda.

Research limitations

The current study focused only on women MSMEs. Future studies may possibly collect data from all the MSMEs to draw better generalization of the findings within the sector.

Practical implications

The findings can help public finance policy to ensure provision of credit counselling to microentrepreneurs who borrow from different financial institutions to reduce the problem of loan defaults and delinquency rampant in lending. This could be done through conducting routine business education and counselling sessions for microentrepreneurs who often need credit to grow their businesses.

Originality/value

This study is amongst the first few studies to establish the mediating effect of credit counselling in the relationship between access to microcredit and survival of MSMEs in developing countries in sub-Saharan Africa in the aftermath of COVID-19 pandemic with data collected from rural Uganda. There is a dearth in literature and theory on the rehabilitative and preventive role of credit counselling in reducing repayment defaults amongst borrowers within the credit market to spur survival of MSMEs seen as the main enabler of economic growth, especially in developing countries. In fact, credit counselling acts as a safety net by substituting financial literacy and education to solve the rampant problem of overindebtedness amongst borrowers who are debt illiterate within the credit market.

Details

Journal of Entrepreneurship and Public Policy, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2045-2101

Keywords

Article
Publication date: 25 December 2023

Andriani Kusumawati, Cahya Nova Kurniawan and Mohammad Iqbal

This study aims to highlight the influence of co-creation experience (CCE) on tourists’ citizenship behavior (TCB), emphasizing the Indonesian ecotourism sector during the…

Abstract

Purpose

This study aims to highlight the influence of co-creation experience (CCE) on tourists’ citizenship behavior (TCB), emphasizing the Indonesian ecotourism sector during the post-COVID pandemic.

Design/methodology/approach

By using a judgmental sampling, data were collected from 150 visitors who visits Indonesian ecotourism resort and acquired the wildlife experience through co-creation process. To evaluate the relationship model, partial least squares-structural equation modeling by SmartPLS 3rd version was used in this study.

Findings

The result indicated that CCE in terms of Indonesian ecotourism had an effect on involvement (INV) and satisfaction (SAT). Result ascertain INV and SAT direct effect on TCB. Multigroup analysis indicated that perceived risk of COVID-19 could moderate insignificantly the relationship among INV, SAT on TCB.

Research limitations/implications

This study focuses on CCE, INV, SAT and TCB in Indonesian ecotourism with wildlife attraction and contributes an insight for tourism research; thus, the results cannot be generalized for other ecotourism worldwide.

Practical implications

The proposed model of this study suggests the need to review the current condition of citizenship behavior at destination level, especially regarding to cleanliness and crowd controlling on post-COVID pandemic to maintain tourists’ health and safety while traveling.

Social implications

Achieving TCB in different types of destination (ecotourism) requires specific development models concerning environmental conditions.

Originality/value

Though CCE, INV, SAT and TCB have identified as main topics for tourism research especially in ecotourism sector, the related factors of TCB in post-COVID-19 era are remain limited.

目的

本研究旨在强调共创体验(CCE)对游客公民行为(TCB)的影响, 重点是后疫情期间印尼生态旅游中的游客公民行为(TCB)。

设计/方法论/方法

通过判断抽样, 从访问印尼生态旅游胜地的 150 名游客收集了数据, 并通过共创过程获得了其野生动物体验。 为了评估关系模型, 本研究使用了 SmartPLS 第三版的偏最小二乘结构方程建模 (PLS-SEM)。

发现

结果表明, 印尼生态旅游的 CCE 对参与度(INV)和满意度(SAT)有影响。 结果确定了INV和SAT对TCB的直接影响。 多组分析表明, covid-19 的感知风险对 INV 和 SAT 与 TCB 的关系影响不大。 本研究还描述了中介作用。

研究局限性/影响

该研究重点关注印尼生态旅游中野生动物吸引力的CCE、INV、SAT, TCB, 为旅游研究提供见解; 因此, 研究结果不能推广到全世界其他生态旅游。

实际影响

该研究提出的模型表明, 有必要审查目的地层面公民行为的现状, 特别是在新冠大流行后的卫生和人群控制方面, 以维护游客在旅行时的健康和安全。

社会影响

不同类型的目的地(生态旅游)中实现游客的公民行为需要针对不同的环境条件而选择开发模式。

原创性/价值

尽管 CCE、INV、SAT 和 TCB 是旅游研究中, 特别是在生态旅游领域的重点研究对象, 但在后疫情旅游过程中, 其与目的地公民行为相关的因素研究仍然有限。

Objetivo

Este estudio pretende poner de relieve la influencia de la experiencia de cocreación (CCE) en el comportamiento ciudadano de los turistas (TCB) haciendo hincapié en el sector del ecoturismo indonesio durante el periodo post-pandémico de la COVID-19.

Diseño/enfoque

Mediante el uso de un muestreo de juicio, se recopilaron datos de 150 visitantes que visitaron un centro de ecoturismo en Indonesia y adquirieron la experiencia de la vida silvestre a través del proceso de co-creación. Para evaluar el modelo de relación, en este estudio se utilizó el modelo de ecuaciones estructurales de mínimos cuadrados parciales (PLS-SEM) de SmartPLS 3.a versión.

Resultados

El resultado indicó que la CCE en términos de ecoturismo indonesio tuvo un efecto sobre la implicación (INV) y la satisfacción (SAT). El resultado determinó que INV y SAT tienen un efecto directo sobre el TCB. El análisis multigrupo indicó que el riesgo percibido del covid-19 modera de forma insignificante la relación INV y SAT con el TCB. Papel mediador también descrito en este estudio.

Limitaciones/implicaciones de la investigación

el estudio se centra en CCE, INV, SAT, TCB en el ecoturismo indonesio con atracción de vida silvestre y aporta información para la investigación turística; por lo tanto, los resultados no pueden generalizarse para otros ecoturismos en todo el mundo.

Implicaciones prácticas

el modelo propuesto en el estudio sugiere la necesidad de revisar la condición actual del comportamiento ciudadano a nivel de destino, especialmente en lo relativo a la limpieza y el control de multitudes en la etapa poscovid para mantener la salud y la seguridad de los turistas durante el viaje

Implicaciones sociales

lograr un comportamiento ciudadano de los turistas en diferentes tipos de destino (ecoturismo) requiere modelos de desarrollo específicos en relación con las condiciones ambientales.

Originalidad/valor

aunque CCE, INV, SAT y TCB se identifican como una prioridad para la investigación turística, especialmente en el sector del ecoturismo, los factores relacionados en el curso del turismo post-covid-19 que se relacionan con la ciudadanía a nivel de destino siguen siendo limitados.

Article
Publication date: 14 November 2023

Xiaojiang Zheng and Shixuan Fu

In tourism live streaming (TLS), streamers strive to capture viewers’ attention by responding quickly to viewers’ requests and providing tourism-related knowledge. However, the…

Abstract

Purpose

In tourism live streaming (TLS), streamers strive to capture viewers’ attention by responding quickly to viewers’ requests and providing tourism-related knowledge. However, the effectiveness of such practices in the TLS context remains unclear. Accordingly, based on flow theory, this study aims to uncover the effects of responsiveness and knowledge spillover on viewers’ travelling intentions.

Design/methodology/approach

The authors collected 319 valid questionnaires to examine the proposed model. Followingly, the authors used a partial least squares structural equation modelling approach using SmartPLS 4 to analyse the survey data.

Findings

The authors found that responsiveness could enhance viewers’ flow experience and destination attachment, fostering travelling intentions. The authors further found that knowledge spillover strengthened the relationship between responsiveness and travelling intentions and responsiveness and flow experience.

Originality/value

This study broadens the scope of extant tourism research by juxtaposing the effects of responsiveness and knowledge spillover on viewers’ travelling intentions in the TLS context. Practically, the findings provide valuable insights for streamers to conduct appropriate viewer–streamer interaction strategies by providing instant responses and tourism-related knowledge to viewers.

目的

在旅游直播中, 主播常常通过快速响应观众并提供目的地知识, 以吸引观众注意。然而这种策略是否有效地提升了观众的旅游意愿仍需进一步验证。因此, 本研究基于心流理论验证了响应性及知识溢出效应对观众旅游意愿的影响。

设计/方法/途径

我们通过评估319份有效问卷来检验所提出的模型, 采用了SmartPLS软件构建偏最小二乘结构方程模型(PLS-SEM)分析问卷数据。

研究发现

我们发现, 响应性将增强观众的心流体验和目的地依恋感, 从而促进旅游意愿。此外, 知识溢出效应强化了响应性和旅游意愿及响应性和心流体验之间的关系。

原创性/价值

本研究同时关注响应性及知识溢出在旅游直播情境下对观众旅游意愿的影响机制。从实践层面, 本研究为旅游主播提供了高效互动及目的地推广的策略。

Propósito

En las retransmisiones turísticas en directo (TLS), los organizadores se esfuerzan por captar la atención de los espectadores respondiendo de forma rápida a sus peticiones y aportando conocimientos relacionados con el turismo. Sin embargo, la eficacia de estas prácticas en el contexto de la retransmisión turística en directo sigue sin estar clara. Por consiguiente, este estudio, basado en la teoría del flujo, trata de descubrir los efectos de la capacidad de respuesta y la difusión de conocimientos en la intención de viajar de los espectadores.

Diseño/metodología/enfoque

Se recogieron 319 cuestionarios válidos para examinar el modelo propuesto. Seguidamente, se aplicó la técnica de ecuaciones estructurales con mínimos cuadrados parciales (PLS-SEM) mediante el software SmartPLS para analizar los datos de la encuesta.

Resultados

Se concluye que la capacidad de respuesta mejoraría la experiencia de flujo de los espectadores y el apego al destino, fomentando su intención de viajar. Además, se comprueba que la difusión de conocimientos fortalece la relación entre (1) la capacidad de respuesta y la intención de viajar y (2) la capacidad de respuesta y la experiencia de flujo.

Originalidad/valor

La presente investigación amplía el enfoque de los estudios existentes en la investigación turística al aproximar los efectos de la capacidad de respuesta y la difusión de conocimientos sobre la intención de viajar de los espectadores en el contexto de retransmisiones turísticas en directo. Desde el punto de vista práctico, los resultados aportan ideas para que los streamers empleen estrategias de interacción apropiadas con los espectadores, proporcionándoles respuestas instantáneas y transmitiéndoles conocimientos relacionados con el turismo.

Article
Publication date: 6 October 2023

Anushree Mehta (Karani), Sunita Mall, Tanvi Kothari and Revati Deshpande

The study aims to investigate hotel employees’ intentions to stay in industry with the mediating role of psychological contract fulfilment (PCF) and moderating role of positive…

Abstract

Purpose

The study aims to investigate hotel employees’ intentions to stay in industry with the mediating role of psychological contract fulfilment (PCF) and moderating role of positive emotions and position held (frontline employees vs managers) in post-lockdown era.

Design/methodology/approach

The study has followed quantitative approach following the cross-sectional design. 414 respondents of hotel industry were contacted via online and offline method. The data was analysed using partial least square method using SmartPLS 3.0.

Findings

The findings suggest that perceived organizational support and supervisor trust had a good impact on psychological contract fulfilment and contributed positively to psychological empowerment. Additionally, psychological empowerment positively impacted psychological well-being and psychological well-being positively impacted intention to stay in hotel industry. PCF positively mediated the relationship between organizational support, trust in supervisor and psychological empowerment. Positive emotions positively moderated the relationship between PCF and psychological empowerment. Multi-group analysis revealed that the managers and frontline employees perceived the PCF and psychological well-being differently.

Originality/value

To the best of the authors’ knowledge, this study is one of the few to explore the intention to stay in hotel industry by integrating social exchange theory, organization support theory and broaden-and-build theory post lockdown circumstances.

目的

本研究旨在探讨后封锁时代心理契约履行的中介作用与积极情绪和职位(一线员工vs管理者)的调节作用影响下酒店员工留任意向。

研究方法

采用定量方法的横断面设计。通过线上和线下的方式联系了414位酒店行业的受访者。使用Smartpls 3.0软件对数据进行偏最小二乘法分析。

研究发现

组织支持感和上级信任感对心理契约履行有显著影响, 对心理赋能有正向影响。此外, 心理赋能正向影响心理幸福感, 心理幸福感正向影响酒店业留任意愿。心理契约履行正向中介组织支持、主管信任与心理赋能之间的关系。积极情绪正向调节心理契约履行与心理赋能的关系。多群体分析显示, 管理者和一线员工对心理契约履行和心理幸福感的感知存在差异。

独创性

本文结合社会交换理论、组织支持理论和扩宽构建理论, 是为数不多探讨后封锁环境下酒店业留任意愿的研究。

Objetivo

El estudio tiene como objetivo investigar la intención de los empleados de hotel de permanecer en la industria con el papel mediador del cumplimiento del contrato psicológico y el papel moderador de las emociones positivas y la posición ocupada (empleados de primera línea v/s directivos) en la era post-cierre patronal.

Metodología

El estudio ha seguido un enfoque cuantitativo con un diseño transversal. Se contactó con 414 encuestados del sector hotelero a través de métodos online y offline. Los datos se analizaron mediante el método de mínimos cuadrados parciales con Smartpls 3.0.

Resultados

Los resultados sugieren que el apoyo organizativo percibido y la confianza del supervisor tuvieron un buen impacto en el cumplimiento del contrato psicológico y contribuyeron positivamente a la capacitación psicológica. Además, el empoderamiento psicológico influyó positivamente en el bienestar psicológico y el bienestar psicológico influyó positivamente en la intención de permanecer en la industria hotelera. El cumplimiento del contrato psicológico medió positivamente en la relación entre el apoyo organizativo, la confianza en el supervisor y el empoderamiento psicológico. Las emociones positivas moderaron positivamente la relación entre el cumplimiento del contrato psicológico y la capacitación psicológica. El análisis multigrupo reveló que los directivos y los empleados de primera línea percibían de forma diferente el cumplimiento del contrato psicológico y el bienestar psicológico.

Originalidad

El estudio es uno de los pocos que exploran la intención de permanecer en la industria hotelera integrando la teoría del intercambio social, la teoría del apoyo organizativo y la teoría de ampliar y construir en circunstancias posteriores al cierre.

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