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This study aims to investigate the motivations behind visiting music performers’ attendance at a music festival in the context of a rural Japanese island and how these motivations are connected to community revitalization within the framework of social exchange theory.

Participant observation and 20 in-depth semi structured interviews were conducted with the visiting musicians at the Kurahashi East-West Music Festival on Kurahashi-jima in Hiroshima Prefecture. A qualitative analysis approach using thematic coding, grounded in social exchange theory, was employed to examine the perspectives of the participants.

The findings identified seven key themes related to motivation: performing and interacting with fellow musicians, for leisure performing or “fun”, providing a cultural experience to the community, participating for tourism purposes, because of sense of belonging to the destination, to collaborate with a prominent musician, and loyalty and commitment to a performance group. The results demonstrated that leisure performance and musician interaction were the most dominant themes in terms of motivation, while the importance of the other themes varied.

By employing social exchange theory at a micro-level, this study delved deeper into the motivations perceived by visiting performing musicians at music festivals and their implications for community revitalization. The insights gained from this research provide valuable implications for festival organizers, performers and community leaders to tailor music festivals for community revitalization.

Image change through visit experience with a destination is a common assumption, yet with rare empirical support to date. Thus, this study treats destination image as an interactive system of cognitive and affective components that are dynamic and changing through the course of an experience with a destination.

This longitudinal study tracks the change in images of 162 European visitors to the Gran Canaria Island one month before a two-week trip, on the last day of the trip, one month after the trip, and one year after the trip. A one-way repeated-measures analysis of variance with Bonferroni post hoc tests was conducted to evaluate the change in visitors’ cognitive, affective, or holistic images of Gran Canaria Island.

The Gran Canaria Island’s one-month post-visit image was more positive than the pre-visit image reflecting an improvement because of visitation. However, this improvement did not last long since the one-year post-visit image was not as positive as the one-month post-visit image. Surprisingly though, principle component analysis revealed more factors with more image items in the pre-visit image, whereas post-visit image factors were fewer in numbers and more generic, reflecting a reduction of details in the image after the visit.

This study is one of the very few efforts that contribute empirical evidence for the role of visitation in destination image evolution. It focuses on the pre and post-visit changes in the cognitive image and pre-, during, and post-visit changes in affective and overall images of a tourist destination in Europe.

The primary objective of this research is to draw a comparative analysis between Turkey and Italy in terms of how festival events function as catalysts for the endorsement of regional culinary delicacies. The study endeavours to elucidate the role of these festivals in fortifying the regional gastronomic landscape of both nations.

Adopting a comprehensive comparative methodology, this study meticulously scrutinises the gastronomy festivals spanning diverse geographical locales in both Turkey and Italy. Consideration is given to the standout food and beverage items spotlighted at these events and the venues where they are hosted. The research design takes into account the extensive cultural and geographical spectrum that characterises Turkey and Italy. The primary research method comprises web content analysis techniques. This method involves analysing textual data from online sources pertaining to gastronomy festival events in both countries. Web content analysis is instrumental in evaluating how such festivals are deployed in promoting indigenous gastronomic products and exploring the intricate dynamics between brand identity and brand image.

The research outcomes underscore the pivotal role that festival events play in elevating regional gastronomic products' profile in Turkey and Italy. It highlights the top 10 festivals and the most popular local culinary items on digital platforms. Additionally, the study offers a side-by-side comparison of the most celebrated gastronomic products in Turkey versus those that receive prominence in Italy.

This study enriches academic understanding by dissecting the nuances of how festivals contribute to the promotion of local gastronomic treasures. By juxtaposing Turkey and Italy, this research provides valuable insights into the influence of festivals on regional culinary promotion across diverse cultural milieus. This study makes substantial contributions to the fields of gastronomy, tourism, and brand promotion.

The purpose of this study is shed light on the underlying forces behind entrepreneurship within a regional innovation system (RIS) in a remote rural region. The authors examine the following questions: Which are the main underlying forces behind the entrepreneurial process in a rural RIS characterized by traditionally low-tech, small-scale businesses? How can the development of a low-tech regional innovation system be conceptualized?

The design of the study is based on entrepreneurship theory. Data analysis followed practices used in phenomenography, a research approach used to analyse and identify commonalities and variations in populations' perceptions of a certain phenomenon. Data are composed using semi-structured interviews and a database composed of company information of all firms in the population.

A proactive mobilization of regional stakeholders and resources can be an important driving force behind the entrepreneurial process and generation of a rural RIS. Innovation can be generated within low-tech industries turning the rural context into an asset. An RIS in a remote rural context can be initiated and orchestrated by regional authorities, but knowledge brokering and orchestration can also be managed by networks of small-scale businesses brought together by mutual benefit and common interests.

Regional innovation systems theory is most often used to study high-tech industries. But by combining regional innovation systems with rural entrepreneurship and entrepreneurship context theory is a fruitful avenue to understand the role of rural entrepreneurship in regional development, even in remote and peripheral regions. Innovation does not need to entail high-tech international environments; it can appear as the result of efforts in low-tech industries in rural and remote environments. The authors’ findings need to be scrutinized; therefore, the authors call for more research on regional innovation systems in rural environments.

It is possible for regional authorities to orchestrate a development process through the actions of a strong regional agent but also by supporting the creation of networks of small businesses that are built on trust and common interests.

This study contributes to the literature with a new perspective to the study of entrepreneurship and of regional innovation systems. Entrepreneurship research with focus on rural contexts most often highlight limits to entrepreneurship and see entrepreneurship as “just running a business”. A perspective that starts from innovation and innovative behaviour, despite the rural context and embedded resources, helps to generate new knowledge that can enrich the understanding of entrepreneurship and also be the foundation for more precise business development policies in rural settings.

The purpose of this paper is to create optimally located Facilitation Centers on this tourist circuit, evaluated through network analysis, thus creating an effective linkage between tourism and economic activities of the craftsmen who are the custodians of the cultural heritage of Puri.

The craft villages lying in and around this tourist circuit are surveyed to establish socio-economic condition of artisans, significance of the craft and spatial distribution of craft villages and the willingness of artisans to travel closer to the transport spine. Network analysis is used to assess the suitability of Facilitation Center location using travel time and distance as parameters. Finally, the sustainability of the Facilitation Centers is evaluated using a cost-benefit analysis (CBA).

The Facilitation Centers can be spatially developed at the strategic locations to expand tourist market. This will help in leveraging the economic benefits of tourism to a marginalized rural artisan community by creating a sustainable model.

The focus on festival can help to protect local cultural traditions, develop tourism and promote the economic, social and cultural developments of the destination. Dispersal strategies adopted aim to increase visitors' satisfaction with the product and thus entice them to stay longer in the destination.

Guided by stimulus-organism-response (SOR) theory, this study analyzed the user-generated content (UGC) produced by attendees from six anime conventions in the USA.

A total of 739 online reviews and 1,932 photos were collected from the social platforms of six large anime conventions in the USA (Yelp and Facebook), and the study employed thematic analysis and image analysis to analyze the collected UGCs.

The findings revealed eight main themes (i.e. ambient and space, customers, service and products, sign and symbol, social density, emotional status, motivation, and behavior intention) and 32 subthemes across the three dimensions of SOR theory. Leveraging the power of cutting-edge image analysis, the image labels obtained from the analysis contributed to the creation of network clusters. The result of the image analysis also continued consistently with the thematic analysis result, which reflected SOR theory.

Theoretically, the study applied SOR theory and blended thematic and image analyses to gain a comprehensive understanding of anime convention attendees’ experience and categorized the attendees’ emotional status as positive or negative to reflect their overall evaluation. Practically, this study highlighted some complaints from attendees and provided suggestions for operators. However, the study focused only on large anime conventions in the USA; future studies should compare attendees’ experiences with small and large conventions or anime conventions worldwide.

The study utilized UGCs to understand the key patterns essential to attendees during anime conventions in the USA and applied SOR theory to its investigation.

This study aims to propose a comprehensive conceptual framework for the characterization of agricultural heritage in desert-prone areas, with a focus on Siwa Oasis in Egypt.

The research utilizes a multidimensional approach, integrating perspectives from sustainability principles, stakeholders and the agricultural heritage frameworks of the United Nations Educational, Scientific and Cultural Organization (UNESCO) and Food and Agricultural Organization (FAO). It involves thematic analysis of qualitative data collected through focus group discussions and interviews with a diverse range of participants, including community members, government officials, nongovernmental organizations (NGOs) and researchers.

The study identifies five key elements of agricultural heritage in Siwa Oasis: cultural, ecological, economic, social and scientific. Cultural elements include traditional farming practices, irrigation systems and architectural features, while ecological elements encompass crop biodiversity, wildlife habitats and traditional landraces. Economically, date palm cultivation, olive production and agritourism activities play crucial roles in livelihood security and local economies. Socially, community cohesion, gender roles and cultural practices shape the social fabric of the oasis, with festivals and rituals fostering a sense of belonging. From a scientific perspective, the integration of traditional knowledge with modern agricultural practices enhances sustainability and resilience.

The study focused solely on Siwa Oasis as a case study, limiting generalizability to other desert-prone areas. Further research could explore additional regions to enhance the understanding of agricultural heritage in diverse contexts. Additionally, the qualitative nature of the study may limit statistical analysis. Future studies could employ mixed-methods approaches for a more comprehensive understanding of agricultural heritage dynamics.

Understanding the multifaceted aspects of agricultural heritage in Siwa Oasis can inform sustainable development initiatives, tourism planning and cultural preservation efforts. Local policymakers and stakeholders can utilize these insights to develop policies that support traditional farming practices, ecotourism and community development. Furthermore, the promotion of agricultural heritage can enhance economic opportunities, food security and environmental sustainability in desert-prone regions.

Recognition of the social elements embedded within Siwa Oasis’s agricultural heritage highlights the importance of community cohesion, gender roles and cultural practices. By acknowledging and preserving these aspects, initiatives can be developed to empower local communities, promote gender equality and preserve cultural identity. Such efforts can enhance social cohesion, strengthen cultural bonds and promote inclusivity in the development agenda of desert-prone areas.

This study contributes a novel conceptual framework that bridges multifunctionality concepts, sustainability principles and stakeholder perspectives to characterize agricultural heritage in desert-prone areas. It offers insights into the complex interplay of cultural, ecological, economic, social and scientific dimensions of agricultural heritage systems.

Although the definition and classification of special interest tourism may prove difficult or misleading, certain tourist attractions, motives, and scale clearly indicate the niche markets of those individuals specifically interested in certain activities and destinations. The nature, benefits, and limitations of special interest tourism can readily be studied in contrast with mass tourism. The former largely indicates creative recreation, a search for meaning, existential authenticity, cocreation of transformative experiences, and satisfaction of higher needs. The visitor engages in the self, the novel cultural center, and the environment in a deeper sense, resulting in self-improvement/realization, cultural integration, strong sense of place, memorable experiences, and ultimately competitive advantage for the destination. These cases of tourism activity offer product diversification, alleviate tourism congestion and are also usually less detrimental and more sustainable for the destination. However, the small scale and impermanence of special interest tourism appeal may raise questions of profitability, where planning and product development require more time and resources, and this singular item production is not standardizable as in mass tourism. The search and conveyance of meaning in special interest tourism may also lead to a pretentious over-glorification, shrinification, or museification of the destination. Lastly, unethical motivations or potentially dangerous activities may be associated with some forms of special interest, which should clearly be discouraged.

This chapter discusses the basic motivations, benefits, and limitations of special interest tourism, largely in opposition with mass tourism.

The study aims to investigate the characteristics of the current situation of library programs and explore the possible reasons behind the low participation in Hong Kong. It focuses on the development of library programs in the era of digital technology, which can lead to discussion and reflections on the further development of library programs with innovative technology services.

This study applied a mixed-method research approach to investigate the current situation of library programming and the reasons for low participation in Hong Kong. The first part analyzes the characteristics of library programs offered by the Hong Kong Public Libraries (HKPL) through data collection from the HKPL website. The second part of this study investigated the reasons behind the low participation in library programs through quantitative research through an online survey.

The findings show that current library programs were dominated by reading activities and children's programs to a great extent, which both users and non-users are not very interested in. Further, most respondents expressed more interest in cultural and leisure events and hands-on activities (especially new technologies related) than traditional library programming. Many lapsed and non-users chose not to attend the library programs for boredom and uselessness. As a result, there is a need for HKPL to adjust its services to stay relevant to the needs and interests of local communities.

Scant studies explored the reasons behind non-users of public library programs, especially in Asia. This research contributes to the literature by analyzing and proposing the characteristics of the current situation of library programs and exploring the possible reasons behind the low participation in Hong Kong.

Ecotourism has emerged as a new hope of the tourism sector and is expected to overcome past pitfalls of mass tourism. Therefore, the purpose of this paper is to assess the potentials and challenges of ecotourism development in the historic and sacred sites of North Shewa Zone, Ethiopia.

Data were collected through interview, household questionnaire, field observation and focused group discussion. The collected data were analyzed using Statistical Package for Social Science (SPSS version 23) and Excel.

Based on household’s perception, churches and monasteries were mentioned as the main (17.58%) ecotourism attractions that have crucial role in ecotourism development in the area followed by biodiversity resources (17.23%) and Holy Water (16.01%). These existing ecotourism potentials and opportunities were discussed on the basis of five dimensions, i.e. historical and sacred attractions, biological attractions, cultural attractions, infrastructures and institutional potentials. The mean score values of a five-point Likert scale level of agreement or disagreement of respondents were between 2 and 4.5, implying overall responses of respondents spread between agree and strongly agree.

The findings reveal that although the historic and sacred sites of the area have potential ecotourism opportunities, different anthropogenic activities are affecting its development. The researchers recommended awareness creation programs, promotion of sites, development of infrastructures, employments of well-trained professionals and allocation of sufficient budgets as a mechanism to use the ecotourism potential and solving the existing challenges.