Search results

This paper aims to analyse the effects of events image from host communities’ perspective on the city’s overall image and the intention to recommend the events and the city as a tourism destination.

The research used a bivariate data analysis based on Spearman’s correlation and regression analysis to determine useful variables to predict the intention to recommend the city as a tourism destination. Data collection was face-to-face and online with a non-probabilistic sample of Viseu city residents, the second largest city in the central region of Portugal.

The findings had implications for researchers, governments and stakeholders. From the resident’s point of view, there is a high correlation between the overall city image and the intention to recommend it as a tourism destination. Event image and the intention to recommend the event participation affect the overall city image. Results point out the resident as natural promoters of events and their city if the local events have an appeal that generates their participation. Conclusions indicated that cities need to re-thinking tourism from the citizen’s perspective as staycation is a grown option.

Event image by host-city residents’ perceptions is an underdevelopment theme in the literature, although residents’ participation is essential to the success of most events. Local events can promote tourist citizenship and reinforce the positioning of tourism destinations, associating them with an image of desirable places to visit and live.

Cultural festivals have started to be held face-to-face with masks and distance measures after the gradual lifting of restrictions following the COVID-19 pandemic. On the other hand, the risk of COVID-19 transmission continues. This study aimed to test the relationship between participants' experience quality and life satisfaction and the moderator role of the COVID-19 risk perception in this relationship within the scope of the Festival on Wheels (Gezici Festival) as a cultural festival.

The data were collected by face-to-face and online survey techniques in Ankara, Sinop and Kastamonu cities in the context of the 26th Festival on Wheels. A total of 130 questionnaires were collected, and structural equation modelling was applied to the data analysis.

According to the findings, the experience quality with the dimensions of entertainment and escape has a significant effect on life satisfaction. On the other hand, the perceived risk of COVID-19 does not have a statistically significant effect on this relationship.

The results indicate that experience quality directly affects subjective life satisfaction, while the impact of the COVID-19 pandemic on event experiences and outcomes has begun to disappear.

Every community with the potential to organize a festival aims to actualize increased participation to transform the community image and socio-cultural cohesion. Hence, this study aims to investigate the motivational factors influencing festival participation of Eyo and Ojude Oba in southwestern Nigeria, using the push and pull and activity theories as theoretical footing.

Primary data was collected through questionnaire administration on members of the host communities. Geospatial data was collected on the number of buildings through high-resolution satellite imagery and maps sourced from the Cooperative Information Network (COPINE) of the National Space Research and Development Agency (NASRDA). Systematic sampling procedure was adopted to select 3% of the estimated 5231 and 4,934 buildings within the designated zones in Lagos Island and Ijebu Ode, respectively. In this case, 314 and 148 respondents were sampled in Lagos Island and Ijebu-Ode, respectively. Data collected were analyzed using mean index and factor analysis (principal component analysis).

This study revealed that the factors influencing participation of Eyo and Ojude Oba festivals comprise six and three factors, respectively, with varying contributions. Eyo festival explained 75.34% variance with varying factors extracted which are psychosocial (22.9%), proximity/mobility (9.93%), facility (13.41%), environmental/cultural (12.2%), demographic (10.65%) and health/safety factors (6.25%). While factors influencing Ojude-Oba festival comprises of sociocultural/psychological (35.44%), facilities/mobility (28.00%) and demographic factor (8.51%), thereby explaining 71.95% variation of factors influencing its participation. The study therefore, prove policy response in enhancing the destination receptors based on the influencing factors to promote positive words of mouth and encourage visitors’ intention to revisit.

This study focused on two distinguished festivals with internal homogenous and external heterogeneous features (Eyo and Ojude-Oba festivals). Ojude-Oba is an annual festival of class, whereas Eyo is non-annual traditional festival. Both festivals are mega, with similarities in the activities engaged in by the visitors and members of the communities, inform of colorful display of costumes, dances, chanting of songs and group parades among other activities.

This study explores the effects of parents' attending status and alcohol consumption (scenario based) on their feelings of happiness, relaxation, family cohesion and family satisfaction.

This study uses a 2 (attending status: with a child or without a child) X 3 (alcohol consumption: water, a cup of beer or four cups of beers) between-subjects experimental design on an art festival and employs relational cohesion theory while spillover theory.

The results reveal (1) significant differences between parents' attending status on happiness and relaxation; (2) significant differences between alcohol consumption on happiness, family cohesion, and family satisfaction and (3) happiness significantly mediates the effect of parents' alcohol consumption on family cohesion and family satisfaction.

Attending art festivals provides families with a chance to consolidate family relationships. Art festival planners could promote the festival through enhancing participants' family cohesion and satisfaction through potential family leisure activities.

Events are an emerging topic in the hospitality and tourism discipline in recent years. Social impacts, especially family-related outcomes, on art festivals are barely examined. Additionally, while alcohol consumption is common in festivals, the influence of alcohol consumption on the attendees' emotions and behaviors is under-researched.

The purpose of this paper is to explore local residents' perceptions of sustainability of different festivals making festival portfolio in Zanzibar.

The study used multiqualitative methods and comparative case analysis that made use of in-depth interviews, observation and focus group discussion as the data collection techniques. Thematic content analysis was used to describe festivals from residents' point of views.

The results indicate residents to perceive two broader types of festivals: Ours and Theirs that have different impacts on sustainability of the festivals.

The ours and theirs dichotomy of festivals from residents' perspectives extends the conceptualization of festivals. In line with the event portfolio framework, the emerged types of festival aid event planners with understanding and managing the events with the aim of making the festival and the destinations sustainable.

The bifurcated perception of festival ownership provides a complimentary theoretical lens that can be applied to explain the festival workings and management that emphasize the need for places to have festival portfolio catering for different segments.

The primary objective of this research is to draw a comparative analysis between Turkey and Italy in terms of how festival events function as catalysts for the endorsement of regional culinary delicacies. The study endeavours to elucidate the role of these festivals in fortifying the regional gastronomic landscape of both nations.

Adopting a comprehensive comparative methodology, this study meticulously scrutinises the gastronomy festivals spanning diverse geographical locales in both Turkey and Italy. Consideration is given to the standout food and beverage items spotlighted at these events and the venues where they are hosted. The research design takes into account the extensive cultural and geographical spectrum that characterises Turkey and Italy. The primary research method comprises web content analysis techniques. This method involves analysing textual data from online sources pertaining to gastronomy festival events in both countries. Web content analysis is instrumental in evaluating how such festivals are deployed in promoting indigenous gastronomic products and exploring the intricate dynamics between brand identity and brand image.

The research outcomes underscore the pivotal role that festival events play in elevating regional gastronomic products' profile in Turkey and Italy. It highlights the top 10 festivals and the most popular local culinary items on digital platforms. Additionally, the study offers a side-by-side comparison of the most celebrated gastronomic products in Turkey versus those that receive prominence in Italy.

This study enriches academic understanding by dissecting the nuances of how festivals contribute to the promotion of local gastronomic treasures. By juxtaposing Turkey and Italy, this research provides valuable insights into the influence of festivals on regional culinary promotion across diverse cultural milieus. This study makes substantial contributions to the fields of gastronomy, tourism, and brand promotion.

The purpose of this paper is to explore the origins and management of literary festivals in Ireland from the perspective of their founders or those involved in managing these festivals.

This qualitative research study explores six literary festivals across the island of Ireland. The research and data collection instruments include bibliographic research and a series of in-depth interviews with festival founders, directors and managers.

The festivals in this study have evolved from a range of origins and are strongly influenced by the artistic vision and strategic approach of their founders and/or directors. Generating adequate revenue remains a constant challenge for these festivals as they rely on three primary sources of funding, i.e. ticket sales, sponsorship and grant support. Volunteering at literary festivals provides an opportunity for increased community involvement, participation and a sense of co-creation. Building strong partnerships and positive stakeholder engagement is fundamental to successful festival support and funding, ensuring that festivals can deliver well-structured programmes that will attract a loyal and engaging audience.

This exploratory research is limited to six literary festivals in Ireland and there is potential to extend this into a more comprehensive study.

This study provides insights into this increasingly popular festival sector and identifies practical strategies for developing and managing literary festivals and related events.

Even though literary festivals have proliferated in Ireland over the past twenty years, there is a dearth of academic research in this area. The research study focuses on literary festivals, primarily from a “supply” rather than “demand” perspective.

The purpose of this study is shed light on the underlying forces behind entrepreneurship within a regional innovation system (RIS) in a remote rural region. The authors examine the following questions: Which are the main underlying forces behind the entrepreneurial process in a rural RIS characterized by traditionally low-tech, small-scale businesses? How can the development of a low-tech regional innovation system be conceptualized?

The design of the study is based on entrepreneurship theory. Data analysis followed practices used in phenomenography, a research approach used to analyse and identify commonalities and variations in populations' perceptions of a certain phenomenon. Data are composed using semi-structured interviews and a database composed of company information of all firms in the population.

A proactive mobilization of regional stakeholders and resources can be an important driving force behind the entrepreneurial process and generation of a rural RIS. Innovation can be generated within low-tech industries turning the rural context into an asset. An RIS in a remote rural context can be initiated and orchestrated by regional authorities, but knowledge brokering and orchestration can also be managed by networks of small-scale businesses brought together by mutual benefit and common interests.

Regional innovation systems theory is most often used to study high-tech industries. But by combining regional innovation systems with rural entrepreneurship and entrepreneurship context theory is a fruitful avenue to understand the role of rural entrepreneurship in regional development, even in remote and peripheral regions. Innovation does not need to entail high-tech international environments; it can appear as the result of efforts in low-tech industries in rural and remote environments. The authors’ findings need to be scrutinized; therefore, the authors call for more research on regional innovation systems in rural environments.

It is possible for regional authorities to orchestrate a development process through the actions of a strong regional agent but also by supporting the creation of networks of small businesses that are built on trust and common interests.

This study contributes to the literature with a new perspective to the study of entrepreneurship and of regional innovation systems. Entrepreneurship research with focus on rural contexts most often highlight limits to entrepreneurship and see entrepreneurship as “just running a business”. A perspective that starts from innovation and innovative behaviour, despite the rural context and embedded resources, helps to generate new knowledge that can enrich the understanding of entrepreneurship and also be the foundation for more precise business development policies in rural settings.

Community events are significant for building community identity and cohesion. During 2020–2021, events largely halted due to coronavirus disease 2019 (COVID-19) and many communities lacked the capacity to recover their events quickly, in comparison to larger more well-resourced events. The study aims to understand and learn from the experiences of Scottish community event practitioners' during the disruption and recovery period for their events.

A targeted qualitative questionnaire elicited open-ended responses from people involved in the management and operation of community events in Scotland. Focus groups were also conducted with relevant practitioners to further elicit data.

Four key themes emerged as follows: (1) COVID-19 fractured stakeholder networks and impacted the ability of community events to operate. Practices adapted to incorporate virtual events. (2) Events were considered as important for place-building and wider collective community benefits. This was brought more into focus for practitioners as a result of the pandemic. (3) Local authorities were variable in the level and support they gave community events. (4) Some positive changes were enforced through COVID-19, such as collaboration between small event collectives that can build resilience for community events in the future.

The research provides an analysis of community events, which are often small-scale, diverse, local, unique to destinations and under-researched compared to large events. It particularly builds understanding of their resilience to sectoral disruption, through the lens of recovery from the COVID-19 pandemic, an extraordinary disruptive event. This paper provides practical strategies for community actors and local authorities to improve event delivery and leverage community events as place-builders.